carlos rivera & nicole sanclemente sport and medical sciences academy hartford, ct
TRANSCRIPT
Carlos Rivera & Nicole Sanclemente
Sport and Medical Sciences AcademyHartford, CT
What Are WE Doing Wrong?
Lack of knowledge of the situation
Uncertain on what Emergency Units to send
Connection to 911 operators is limited and at times inaccessible
Safe & Sound is Here to Help
Shorter time response by 911 Services
Exact location of where the threat is situated
Gives the operator up-to-date information as needed
Enhances victims’ safety and provides appropriate care
What is “Safe & Sound ”?
Safety and careAllows 911 operators to have
complete access to cameras in school buildings
Live video streaming
Mission and Social Impact Safe & Sound
plans to enhance a source of communication to 911 operators through buildings security cameras, and provide vital and tactical information to Emergency Response Units.
This application will provide a peace of mind to all students, staff members, and parents of students, should the unthinkable happen.
Business ModelDescription of Expenses
Fixed Expenses
Total: $5,624.00
Item $
Rent $1,000.00
Utilities $300.00
Salaries $4,000.00
Insurance(2 million)
$300.00
Advertisement
$24.00
Economics of One UnitSelling Price $12,000.00 Cost of var. materials exp. $0.00 Cost of labor $762.71
Other variable costs $3,600.00
Total COGS/ COSS $4,362.71
Contribution Margin $7,637.29
Definition of One Unit
One year of a Safe & Sound Basic Package that includes 50 phone numbers
Monthly Break Even Units$5,624.00
= .74 ≈ 1 basic package$7,637.29
Market Analysis
Description of Target Consumer
Demographics Geographics
• B.O.E Members• Very involved
parents of students in the Hartford County school system
• Schools in Connecticut specifically the Hartford County
Psychographics Buying Patterns
• Care about security
• Care about safety• Care about well-
being of students/staff
• High budget schools and companies willing to spend a portion of their budgets on security
Schools in The United States
Schools in New England
98,817
Schools in CT
Target Market Size
Market Statistics
Industry Name: Security Services Annual Industry
Sales: $25 Billion
5,034
1,178
Marketing and Sales
Meetings, conferences and expositions
Strategic Social Networking Plan
E-mails and PensBlog PromotingSafety Day Campaigns
[Competition]
Safe & Sound
Watch Me 911
Call-911
Accessibility Excellent and very reliable
Good and fairly reliable
Fair
Operation Customers only need to dial 911
Customers must tap the phone screen twice
Too many unnecessary features
Focus and view of area
911 operators have direct access of the cameras in the building
All access is through the cell phone (messages, calls, alerts)
Only has a GPS tracker installed
Your Competitive Advantages
1. Safe & Sound is a 24/7 Application2. Safe & Sound provides 911 operators with direct, “at the moment” video3. Safe & Sound comes in two languages; both English and Spanish
Qualifications
We are affiliated with the Apple Developer Program
Connections with Senator Art Linares
Connections with Officer Mark Packer, State Police Officer
Bilingual
We are qualified to run this business because:
Sales ProjectionsTotal Units
59
Gross Revenue
$495,600
Net Profit$363,895
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0
2
4
6
8
10
12
Units Sold
Units S...
Startup InvestmentItem Why Needed Cost
Apple Developer Program (Sweat Equity)
To develop, design and produce the application
$99.00
DBA Files our business name in the City of Hartford
$10.00
Partnership Agrmt. Weber & Myers, LLC-To avoid legal problems
$150.00
Mac To make the app $1,199.00Website Advertisement (per month) $24.00Cell Phone/Computer Communication OwnedApp Developers (5) To help with developing the app $225,000.
00
Total Startup Expenditures $226,460.00
Emergency Fund $2,000.00Reserve for Fixed Expenses $3,000.00
Total Startup Investment $231,460.00ROI: Return on Investment
$363,895.00= 157%$231,460.00
ROS: Return on Sales$363,895.00
= 51%$708,000.00
Future Plans/Philanthropy
Future Plans~ Create an application
for the general public so they can be able to access 911 operators via “Facetime”
Expand our target market to include college campuses by year #2
Philanthropy~ Safe & Sound will
donate 7% of its first year net profit to the Hartford Public School System specifically earmarked for security.
Thank you for your consideration
ofSafe & Sound
Make a call and save us all!
E-mail: [email protected]