Group No.2, Sec-B 9-9-2008 1

CONTENTS

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OBJECTIVES OF THE CASE STUDY

INTRODUCTION

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HMCL

Haldiram Bhujiawala Ltd

Haldiram Foods International Ltd

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USA

CANADA

INDIA

U.K.

MARKET PRESENCE

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SA

PAK

AUSTRALIA

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MARKETING STRATEGY???

TARGET MARKET

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MARKETING MIX

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POSITIONING

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PRODUCTS

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…CONTINUED

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…CONTINUED

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Awards

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PRICE

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PRICE…

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PLACESUPPLY CHAIN-1

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…Continued

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SUPPLY CHAIN-2

LOCATION OF OUTLETS

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Kolkata

Nagpur

DelhiBikaner

Offers Product Through Internet

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Indiatimes.comIndiamart.comMumbaiflowersgifts.comChennaiflowersgifts.com

Giftsofindia.comGiftssmashhits.comTohfatoindia.comChannelindia.com

India Abroad

PROMOTION

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PROMOTION

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Advertising

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ONLINE VIDEO

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COMPETITORS…

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FRITO LAYS

BIKANERWALA

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BINGO

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FUTURE PLANS

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MARKET RESEARCH

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…CONTINUED

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OUTLET-MATHURA ROAD

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Customer’s profile:

SUGGESTIONS

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