haldiram foods international limited-

7/26/2019 Haldiram Foods International Limited-www.itworkss.com

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Dr. Babasaheb Ambedkar Marathwada

University, Aurangabad

Sub-Campus Osmanabad,

I !"A# #$AII% $&!O$#

'(a)diram *++ds Internati+na) "imited

MAS#&$ O* BUSI&SS ADMIIS#$A#IO

Dr. Babasaheb Ambedkar Marathawada University, Aurangabad.

Sub-campus Osmananbad

Diret+r

Dr.Ramesh Dapke

SUBM!!"D !O SUBM!!"D B#

$r%&. Sachin Bassaiye Miss. Deepa Di'ip Ramteke


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A

!$O&C# $&!O$#

I#"&D

'(A"DI$AMS *OOD !$ODUC#S

Submitted t+

Dr. Babasaheb Ambedkar Marathwada University,

Aurangabad sub-enter, Osmanabad

Submitted by

Miss. Deepa Di)ip $amteke

In partia) /u)/i))ment

O/

MAS#&$ O* BUSI&SS ADMIIS#$A#IO 0MBA1

Under the guidane +/

0!r+/. Sahin Bassaiye1

#($OU%(

Dept. +/ Management Siene,


Sub-Campus, Osmanabad

2343-44


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Sub-Campus Osmanabad

!$O&C# $&!O$#

O

A AA"5#ICA" S#UD5 O* (A"DI$AM6S *OOD !$ODUC#S

#O *IDOU# #(& MA$7 S(A$&S O* (A"DI$AM6S *OOD I#&$A#IOA"

"#D.

I A%!U$ 8 A"SO #O D&$MI& CUS#OM&$ D&"I%(#

#O9A$DS (A"DI$AM *OODS !$ODUC#S.

UD&$ #(& %UIDAC& O*

!r+/. Sahin Bassaiye

(A"DI$AM *OODS I#&$A#IOA" "#D.

Submitted /+r the partia) /u)/i))ment /+r the award +/

MAS#&$ O* BUSI&SS ADMIIS#$A#IO 0M.B.A.1

By


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Miss. Deepa Di)ip $amtekeDr. Babasaheb Ambedkar Marathwada

University,

Sub-Campus Osmanabad

("R!)(A!"

This is to erti!y that pro"et entit#ed '(A"DI$AMS *OOD

I#&$A#IOA" "#D. Submitted by 'MISS. D&&!A DI"I! $AM#&7& !or the partia#

!u#!i##ment o! the re$uirement o! M.B.A. 0Master +/ business administrati+n1 IInd year

e:aminati+n 2344-2342o! the 'Dr. Babasaheb Ambedkar Marathwada University, Sub-

Campus, Osmanabad.

%t is the ori&ina# pro"et arried out under the supervision and &uidane o!

'!$O*. SAC(I BASSAI5&( and has under&one the re$uisite duration o! pratia# presribed

by 'Dr. Babasaheb Ambedkar Marathwada University, Sub-Campus, Osmanabad !or the

pro"et work.

%UID&

0!$O*. SAC(I BASSAI5&1

(.O.D.

0!$O*. SU5O% AM$U#$AO1


Sub-Campus, Osmanabad

Date;-

!)ae; - Osmanabad


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D&C"A$A#IO

I undersigned here by de)ared that the pr+


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AC7O9"&D%M

I /ee) t+ be very pr+ud privi)ege t+ e:press my m+st sinere and a

heartiest sense +/ gratitude and indebtedness t+wards !$O*. SAC(I BASSAI5&

Department O/ Management Siene, +n wh+se inspirati+n this piee +/ w+rk was

undertaken. It was her +nstant apab)e and inva)uab)e guidane, even wi))ing he)p and

+nstant en+uragement, whih made this study p+ssib)e.

I am a)s+ thank/u) t+ !$O*. SU5O% AM$U#$AO= (ead +/

Department Dr. Babasaheb Ambedkar Marathwada University, Sub-Campus

Osmanabad, t+ he)p me /+r this pr+ueries.

I am thank/u) t+ a)) the sta// that supp+rt and he)p t+ get the

kn+w)edge and t+ easi)y +ntat with the retai)er.

MISS. D&&!A DI"I! $AM#&7&


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CO#S

S$. O. C(A!#&$ !A%& O.

4. Intr+duti+n +/ the Imp)ant study.

Ob


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. Anne:ture F-EE

4. I#$ODUC#IO

O* #(&IM!"A#

S#UD5


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I#$ODUC#IO

The main purpose o! this presentation is to overview the prinip#es and

methods re#ated to market researh, !o##owed by )esearher *ro"et %mp#ementation,

interpretation o! !indin&s and drawin& up o! a typia# researh report.

Marketing is the pr+ess +/ p)anning and +ntr+))ing the +nepti+n,

priing, pr+m+ti+n, and generating new ideas, g++ds and servies /+r ahieving individua)

and +rganiati+na) +b


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OB&C#I@&S

#he +b


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SCO!&

#he s+pe +/ the pr+


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"IMI#A#IOS

#he )imitati+ns +/ the pr+


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2. !$O*I"& O* #(&

COM!A5


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I#$ODUC#IO O* #(& COM!A5

(a)diram *++ds Internati+na) )imitedis a #AS#& O*

#$ADI#IOby whih ompany want to reah in every home and want to bui#d re#ationship

with the ustomer and a#so want to &ive them $ua#ity produt, &ood taste at a #owest ost.

(a)diram *++ds Internati+na) "imited is a /irm thr+ugh whih +mpany

want t+ satis/y a)) the needs +/ the ust+mer. (a)diram *++ds Internati+na) "imited is basia))y

divided int+ three divisi+ns suh as-

41 GA6 divisi+n 09hih in)ude )arge paks +/ namkeens, Bhe), !apad, %hee et1

21 GB6 divisi+n 09hih in)ude sma)) paks +/ namkeens1

1 GC6 divisi+n 09hih in)ude Chips, bites et1

Ideas are everywhereH

5+ur )i/e is +nstant m+ti+n. 5+u )ive +utside the b+:, in the e)etri ne+n n+w

where ideas are everywhere and the ne:t +ne +u)d be y+ur best. (a)diram wants t+ d+ new

inn+vati+ns /+r getting m+re and m+re pr+/it.

#he main +b


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(IS#O$5, @ISIO, MISSIO

(IS#O$5;-

a#diram /oods %nternationa# 0td.

Sweet and Sa#t are as diametria##y opposite to eah other as 1orth po#e and

South *o#e but they per!orm wonders when used on the taste buds, this de#iate use o! both the

tastes in Mithais 5Sweet Meat6 and 1amkeens 5Sa#ty Snaks6 has made a#dirams undisputed#eader o! the sweet industry. a#dirams synonymous with sweet meat as Cadbury is to

Choo#ates. By de!au#t a#dirams an be termed as Taste o! Tradition.

/rom a humb#e be&innin& in Bikaner in 789: a#dirams have &rownphenomena##y and are today an internationa##y renowned sweet me at manu!aturer with hain o!

restaurants and is a#so on the ver&e o! startin& amusement parks. %t is the !#a& bearer o! the

traditiona# %ndian sweet, a#dirams was started by Shri. ;an&abisan"i A&rawa# a#ias a#diramA&rawa#, who is the &rand!ather o! Shri Shivkisan A&rawa#, the man responsib#e !or the

suesses and !ame o! a#dirams he has made the brand a househo#d name in %ndia. a#dirams

produts inherits the Math#ess $ua#ity,

?SA 5?uropean Snaks /ood Assoiation6. The ompany has won presti&ious %nternationa# /oodaward !rom T)O/?O %nternationa# A#imentoian o! Bare#ona Spain in 7888. The ompany has

%SO@ 87- erti!iation and ACC* erti!iation by Det 1orske 4?)%TAS o! 1ether#ands.

:7-7787

, Sma## /atory AreaBhandara )oad

1A;*U), Maharashtra EE7Maharashtra

'A0D%)AM( F a name assoiated with disernin& onsumers !or sweets andnamkeens !or past si+ deades in %ndia and abroad. %t made its modest start in the

be&innin& o! way bak in 78E7 in Bikaner, a state o! )a"asthan. The brand name

A0D%)AM BUG%HAIA0A was introdued durin& pre-partition era F 78E7,subse$uent#y the reah was e+tended to eastern part o! %ndia i.e., Jo#kata in 78K,


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!urther onso#idated to western %ndia a#so at 1a&pur in 78 and !rom there it never

#ooked bak and ventured !irst ma"or step in this diretion by openin& up a in

ChandniChowk in 789, the main hub o! ommeria# entre is in De#hi. The prime!ous was to serve sweets and namkeens amon&st diret onsumers and the trade.

a#diram Ori&inated in b#ue year 78 at Bikaner in )a"asthan. Durin& its ear#iest year

it was #ead by three brothers Shri Moo#hand, Shri Satyanarayan and S)%)amesawar. Shri Moo#ahnd and his !our sons name#y Shri Shiv Jishan, Shri Shiv

)atan, Shri Manohar 0a#an and Shri Madhusudan diversi!ied into di!!erent territories

o! %ndia. ?noura&ed by tremendous response o! onsumers, 2A0D%)AM3 deided to&o !or up-&radation on Tehno#o&y, pakin&, prodution et. with the insta##ation o!

p#ant mahinery o! order o! best avai#ab#e state Fo! Fthe art tehno#o&y and

sophistiation. Throu&h dint o! hard Iork, omp#ete dediation, unompromisin&

$ua#ity, - 2A0D%)AM3 beame a part o! eah !ami#y.

@ISIO;-

'Be the #rend Setter in the /ie)d +/ (ea)thy and #asty &ating t+ Ahieve a Sustainab)e %r+wth this wi))bring ab+ut an +vera)) up )i/tment +/ the Organiati+n, its !e+p)e and the S+iety.

MISSIO;-

To he#p our business partners &row and be more pro!itab#e, whi#e ma+imiin& va#ue !or ourshareowners, by@

Broadenin& the reah o! our business partners, onnetin& them with new markets,

tehno#o&ies and so#utions.

?arnin& the respet and #oya#ty o! our business partners throu&h superior va#ue and

servie.

Creatin& innovative ideas throu&h bri&ht, ener&eti, ustomer-!oused and ta#ented

peop#e.

Our perpetua# onsistent $ua#ity, best pakin& strate&y, vast market overa&e and the

number o! years o! e+periene have &iven us a uttin& ed&e vis- L-vis our ompetitors.

Our natura# i#k to improve our per!ormane and $ua#ity with eah passin& year hastaken us way ahead o! our nearest ompetitors. The peop#e at A0D%)AM3s are very

sensitive and our ustomer !riend#y about the omp#aints, whih in!et is a rare

ourrene !rom the ustomers and dea#ers.


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O$%AILA#IO S#$UC#U$&

Haldirams Food

Superstockists

Distributors

Retailers

Consumers


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!$ODUC#S

#here are vari+us pr+duts in (a)diram6s *++ds Internati+na)

"imited they are ateg+ried int+ three divisi+ns they are as /+))+ws-

41 GA6 divisi+n

21 GB6 divisi+n

1 GC6 divisi+n

"ist +/ (a)diram6s GC6 divisi+n !r+duts

Sr.

+.

ame +/ the !r+duts ty. C+st ty. C+st ty. C+st

4. (a)ke *u)ke

!)ain 42gm $s. 23gm ? $s. ??gm 43 $s.

Chi))y 42gm $s. 23gm ? $s. ??gm 43 $s.

Mint ??gm 43 $s.

2. #aka #ak 4?gm $s. 3gm ? $s. 3gm 43 $s.

. Banana Chips

B)ak 2?gm ? $s. ?3gm 43 $s

$ed 2?gm ? $s. ?3gm 43 $s

5e))+w 2?gm ? $s. ?3gm 43 $s

E. Bites

"+ve bites 42gm $s.

*un bites 42gm $s.

Cheesy bites 42gm $s.

5ummy bites 23gm ? $s.

%+)ma) bites 23gm ? $s.

?. !+tat+ Stiks 2?gm ? $s.

. amkeen


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M++ng da) 43gm $s.

A)++ bhu


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"ist +/ (a)diram6s

GA6 divisi+n !r+duts

Sr. +. ame +/ the !r+duts

4. A)++ Bhu


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&@I$OM

In (a)diram there is a /riend)y envir+nment. #he Management in

(a)diram *++ds Internati+na) "td. is very g++d. In (a)diram *++ds Internati+na) "td. there is a

+-+rdinati+n between eah and every emp)+yees. #hey a)) are very supp+rtive they supp+rt eah

+ther in their w+rk.

(a)diram *++ds Internati+na) "td. bui)d very g++d team /r+m that theyw+rk eah +ther very kind)y and a)s+ /+r /resher they guide them t+ d+ w+rk in easiest way.

(a)diram *++ds Internati+na) "td. a)s+ have /riend)y re)ati+ns with the

retai)ers /r+m that the retai)ers a)s+ want t+ maintain re)ati+nship with them and a)s+ take

(a)diram pr+dut in a )arge >uantity and a)s+ sa)e it in minimum time.

(a)diram *++ds Internati+na) "td. is a +mmittee +/ number +/ pe+p)es

wh+ w+rk /+r (a)diram.


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A9A$DS AD AC(I&@&MS

A9A$DS;-

(a)diram6s reeived an internati+na) *++d award /r+m #$O*&O Internati+na)

A)imentati+n +/ Bare)+na, Spain in 4. Shri Shivkishan


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. *UC#IOA"

A$&AS 8 I#6S

"&A$I%


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(UMA $&SOU$C& MAA%&M

uman resoure department is about dea#in& with peop#e. %t is very

important department. The &rowth o! any ompany depends upon the peop#e workin& in it,and the ) deides this. %t per!orms many !untions and p#ays a vita# ro#e in the deve#opment

o! the industry. Apart !rom dea#in& with the peop#e it works !or "ob desription, "ob

spei!iation, wa&es et.

Manpower re$uired arryin& out di!!erent !untions in any industry. And the

) department deides this manpower a!ter disussion with a## the departments o! the

ompany to !ind out the orret man power re$uired to &et the desired output is very omp#e+

and di!!iu#t task. So !or this purpose ) shou#d be very are!u# to arry out the detai#ed

study o! di!!erent modu#es o! "ob. This ativity is a##ed as "ob ana#ysis. This "ob ana#ysis is

!urther sub- divided into "ob desription and "ob spei!iation


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*IACIA" MAA%&M

A pub#i setor undertakin& may be de!ined as a business undertakin&, whih is

owned mana&ed and ontro##ed by the State, on beha#! o! pub#i at #ar&e. These undertakin&s

have ome to en"oy a uni$ue position in the %ndian eonomy in the post independene era. They

have been responsib#e !or !ormin& a stron& industria# base and providin& the basi in!rastruture

!or deve#opment in the ountry. /rom an investment in K enterprises o! )s. 8 orers in 78K-K7.

%nvestment in E Centra# *SUs has &one up to a sta&&erin& )s. .E.KE orers, the net pro!it

they made was "ust )s. 79.:K orers -a return o! .: per ent on#y.

The imp#iit assumption in the &rowth o! *SU at the ear#y sta&es was that

pub#i setor wou#d per!orm the ro#e o! a path!inder and reate neessary in!rastrutura# !ai#ities

and not be over- onerned about pro!its or surp#uses. This however, subse$uent#y, &ave way to

the view that even as e+terna#ities are important in the same way, pro!itabi#ity was a#so a use!u#

&uide and se#!- disip#inary measure.

%n respet o! the area and nature o! "ob ontained in /inania# Mana&ement,

there is primari#y no si&ni!iant di!!erene in a private setor or a pub#i setor or&aniation.

owever, sine the pub#i setor dea#s with and substantia##y re#ies on ta+payer3s money, the

ru#es, proedures and heks !or aountabi#ity o! this money are omparative#y more ri&id than

that in the private setor.


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!$ODUC#IO MAA%&M

%n prodution department there are various mahinery whih is in use they took a## the work

whih has been done. %n a#diram !oods internationa# #imited there are various branhes in whih various

type o! produts has been done. %n sweet industry various type o! sweet has been produed suh as soan

papadi, soan ake et.

%n the entire department there is a head who ontro# and maintained a## the work.

)esponsib#e !or $ua#ity maintenane and time#y prodution. Deve#op and maintain a

motivated and disip#ined prodution team. Constant#y up&rade the ski## #eve# o! work!ore.

%n 78, *un"abi Chandu a#wai estab#ished its !irst shop in Jarahi. /ounded on

the prinip#es o! unompromisin& standards o! $ua#ity and servie, the business soon !#ourished.

A!ter the *artition o! %ndia in 78E:, the business moved to Bombay and the ompany soon

estab#ished itse#! as a reputab#e manu!aturer o! sweets and savories in Bombay as we##. The

wide &eo&raphia# network o! enters has he#ped estab#ish the ompany as the !oremost

sweetmeat manu!aturer o! Bombay. ;enerations o! ustomers have ome to trust the $ua#ity o!

this partiu#ar sweetmeat shop,

At a *un"abi Chandu a#wai out#et there is a mindbo&in& array o! sweets, namkeens or even

/ast /ood. This with severa# !orms o! de#i&ht!u# paka&in& options ensures that they are the !irst

hoie o! a## onsumers in the ity whether they are homemakers or hard-nosed

industria#ists.Today, their sweets are appreiated a## over the wor#d Their !irm ommitment to

$ua#ity and va#ue has he#d them in &ood stead. Some o! their reputab#e ustomers are@ *epsi

%ndia, 0upine 0aboratories, Crompton ;reaves 0td, Mahindra British Te#eom, *hi#ips %ndia 0td,

Otis ?#evators 0td, Ta" Air Caterers, Ta" Maha# ote#, Air %ndia, Tandon ;roup o! Companies

et.

They have a#so estab#ished their business overseas #ike ?urope, the Midd#e ?ast, the United

States o! Ameria and many more. *un"abi Chandu a#wai has a stron& administrative base bui#t


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upon years o! e+periene and &oodwi##. The ompany and assoiated onerns are administered

with the ommon prinip#es o! $ua#ity o! servie, trust, re#iabi#ity and e+e##ene. The Company

has a #iense !rom /DA, %ndia.

MA$7I% MAA%&M

The a#diram Marketin& !ranhisemade a humb#e be&innin& in 789:, when it ommened its

business in Bikaner, in the state o! )a"asthan. Sine then, the !ood and bevera&e !ranhise has

witnessed phenomena# &rowth and is urrent#y a renowned manu!aturer o! sweet meat aross

the wor#d. The sweet and savory produts !ranhisehas a hain o! restaurants and is a#so

antiipated to start amusement parks.

The a#diram Marketin& !ranhise is the !#a& bearer o! the traditiona# %ndian sweet. This !ood

and bevera&e !ranhise was started by Shri ;an&abisan"i A&rawa# a#ias a#diram A&rawa#. e is

the &rand!ather o! Shri Shivkisan A&rawa#, who was responsib#e !or the !ame and suess o! the

sweet and savory produts !ranhise. Moreover, he made the brand o! a#dirams a househo#d

name in the %ndian subontinent.

The produts o! the a#diram Marketin& !ranhise have top #ass $ua#ity, wor#d #ass paka&in&,

ero impurity and e!!iient distribution network, whih are the harateristis o! every produt o!

a#dirams. A#on& with the above mentioned !ators, e!!iient marketin& strate&y and reasonab#e

pries o!!er more opportunities !or the produt to witness suess. Iith the head$uarters at

1a&pur, the mana&ement o! the !ood and bevera&e !ranhise is very $ua#ity onsious, as Shri

Shivkisan A&rawa# a#ways be#ieves in superior input superior output.

+b Desripti+n;-

To doub#e the sa#es o! e+istin& one. To inrease brand awareness and drive the business on the

re&iona# and #oa# #eve#. To drive sa#es pro!itabi#ity > mana&e event marketin& pro&rams by

knowin& the market and e+eutin& market-wide events.

7eyw+rds;Marketin&, Brandin&, 4isua# merhandisin&, *romotions
http://www.franchisebusiness.in/c/HALDIRAM-MARKETING-Phttp://www.franchisebusiness.in/Franchises/Fast-Food-3521http://www.franchisebusiness.in/Franchises/Fast-Food-3521http://www.franchisebusiness.in/Franchises/Fast-Food-3521http://www.franchisebusiness.in/Franchises/Fast-Food-3521http://www.franchisebusiness.in/c/HALDIRAM-MARKETING-P


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E. $&S&A$C( O

S&"&C#&D #O!IC


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I#$ODUC#IO

a#diram /oods %nternationa# 0td. is an or&aniation in whih

the produt are divided into three ate&ories suh as-

41 'A divisi+n21 'B divisi+n

1 'C divisi+n

/rom !o##owin& two types a#diram produtis sa#e@-

41 $eady St+k

21 Order B++king

There are various ompetitors o! a#diram !rom my survey %

think that 2Ba#a"i3 is the bi&&est ompetitor o! a#diram /oods %nternationa# 0td.

/o##owin& are the other ompetitors o! a#diram /oods

%nternationa# 0td.@-41 Ba)a


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a#diram /oods %nternationa# 0imited wants to over overa## market !rom

that no any other ompany ome and ompete with a#diram and a#diram is in 7stposition as

a#ways.

#(&O$O#ICA" BAC7%$OUD

#he (a)diram6s venture started way bak in 4 as a retai)

SweetsNamkeens Sh+p in Bikaner, $a


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$&S&A$C( M(ODO"O%5

$&S&A$C( M(ODO"O%5;-

!r+b)em Identi/iati+n;-The pro"ets do !ind out the market share o! a#diram3s namkeen in De#hi andsu&&estion how to improve.

C+))eti+n Meth+d +/ Date;-The soure o! data o##etion was primary data whih was o##eted by persona#

interview, aided by strutured dis&uised $uestionnaire.

Area;-

/ie#d work was arried out !or the a#diram Marketin& *vt. 0td., in De#hi !or the

ana#ysis o! market potentia# o!

1amkeen.

Samp)e Sie;-

Dai#y around 7- retai#er were interviewed. There!ore the who#e e+erise took around7E days. A#most a## the respondents were very he#p!u# and !orthomin& with the

in!ormation.

$esearh and !+)iy !erspetives +n Interna) and Internati+na) Migrati+n;-

This innovative o##etion o! arti#es e+amines the too o!ten i&nored

onnetions between internationa# and interna# mi&ration and ompares their re#ations with

proesses o! deve#opment in di!!erent re&ions o! the wor#d.


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DA#A AA"5SIS 8 I#&$!$A#IO

Data Co##etion Method adopted to onsu#t o! onstruted $uestionnaire

ask !rom severa# shopkeepers about the brand o! namkeen they se## i.e. a#diram,

Bikano, 0ehar, Cra+ et. The $uestion &enera##y asks to ahieve the desired ob"etiveswere@-

76 Ihih ompany3s produt ran&e is &ood

Haldiram Others

0%

10%

20%

30%

40%

50%

60%

70%

80%


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1otes@ - a#diram N:K

Others NK

6 Ihih ompany3s produt $ua#ity is &ood

Haldirams Others

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

1otes@ - a#dirams N8

Others N7


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96 Ihih ompany3s prie ran&e is &ood

Haldiram Others

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


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1ote@ - a#dirams NK

OthersNK

E6 ave you heard about the a#diram3s produt

Yes No

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


36/50

1ote@ - Hes P8Q

1o P7Q

K6 ave you purhase a#diram produt

Yes No

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10%

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37/50

1ote@ - Hes PQ

1o PQ

6 Ihere you saw the Advertisement

T.V. Newsaer Hordi!" Other

0%

5%

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30%

1ote@ - 76 T.4.

6 1ewspaper

96 ordin&


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E6 Other

The above mentioned $uestions were asked !rom the retai#ers o! surveyed samp#e

market and data o##eted were ana#yed to ome to any on#usion.

*IDI%S 8 SU%%&S#IOS

*indings;-

#here is n+ +mpetit+r +/ (a)diram in a)) the divisi+n i/ we take it as awh+)e but i/ we take pr+duts separate)y then there are vari+us +mpetit+rs as given in the

the /+))+wing e:amp)e.

&.g.;- (a)ke *u)ke Chips in (a)dirams having /+))+wing +mpetit+rs ;-

"ays

Bing+

Ba)a a hi&h $ua#ity ima&e.6 ;ood and attrative pakin&

96 ;ood ima&e position

E6 ;ood taste

K6 ;ood variety

6 i&h Market Share:6 Avai#abi#ity o! brand a#most on a## the out#ets.

9&A7&SS;-76 Consumer pro+imity to retai# out#et.

6 Sa#e pushin& o! other brands.

96 Shemes &iven to retai#ers are not enou&h.


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E6 0ess pro!it o! mar&in o! a#diram produto! other brand

K6 0ess advertisement.

O!!O$#UI#5;-

76 By providin& proper shemes a#diram an inreaseits supp#y

6 By providin& more pro!it mar&in a#diram an

%nrease its supp#y.

#($&A#S;-

76 Competition !rom 0ehar, Bikano, and Cra+

6 Competition !rom other brand.

96 Sa#e pushin&.

Suggesti+ns;-

#+ inrease the demand +/ the ust+mer there sh+u)d be +nstant supp)y +/

the pr+dut as per the need +/ the ust+mer.


40/50

. COC"USIO


41/50

COC"USIO

MBA student a #earnin& ombination o! theory and pratie is an

inva#uab#e asset, as this he#ps in understandin& the ore prinip#es o! business by way o! !irst

hand e+perienes. This in p#ant trainin& is a steppin& stone, whih wi## &room me !or my !uture

in the Corporate Ior#d. %n *#ant-Trainin& he#ped me to understand a## the !untions, whih is

&oin& in the ompany. This trainin& a#so he#ped me to understand the mana&eria# ski##s whih we

study theoretia##y. %t he#ped me to understand and know the e+at mehanism o! workin& o! the

various departments. %t &ave the ideas about the e+at work done by the Mana&ers and a#so about

the voation they do in ontemporary Thus, in p#ant trainin& &ave me a pratia# touh and use!u#

to #ear out pratia# onept and &ave a ri&ht diretion to my mind.


42/50

. BIB"IO%$A!(5


43/50

BIB"IO%$A!(5

$&*&$ A BOO7 B5;-

!rinipa) +/ Marketing management

9ebsite;-

41 www.g++g)e.+.in

21 www.ha)diram.+.in
http://www.google.co.in/http://www.haldiram.co.in/http://www.google.co.in/http://www.haldiram.co.in/


44/50

A&P#U$&


45/50

A&PU$&

*U"S!O++AR" )OR $RODU(!

Sh%p +ame-

Owner +ame-

Area-

/hich (%mpanies pr%duct d% y%u have0

1

2

3

4

5

1 D% y%u get 6a'dirams pr%ducts %n week'y basis0

#es 7 +%.

2 /hich brand having 'arge sa'e in y%ur %ut'et0

3 D% y%u get de'ivery %& 6a'dirams pr%duct at right time0

#es 7 +%.


46/50

4 D% y%u think that cust%mer having high demand %n 6a'dirams pr%ducts0

#es 7 +%

5 6ave y%u receive tempered packets0

#es 7 +%.

8 Acc%rding t% y%u is 6a'dirams gives the 9ua'ity pr%duct t% cust%mer0

#es 7 +%.

: /hich brand y%u pre&er the m%st0

; 6%w much disc%unt $aisa

4> paise- Rs.

?reater than Rs.

@ %n > Rs.

=ess than .4> Rs.

.4 Rs. 1Rs. ?reater than 1 Rs.

> Acc%rding t% y%u the packaging %& 6a'dirams pr%duct is attractive0

#es 7 +%.

/hich brand gives y%u m%re margin7schemes0

#es 7 +%.

1 s 6a'dirams satis&ied y%ur needs i.e., 6angers, Racks, Rep'acement

etc.0

#es 7 +%.

2 Acc%rding t% y%u what is y%ur impressi%n %& 6a'dirams pr%duct %n

cust%mers view0


47/50

?%%d Bad Average "ce''ent

3 /hat is the impressi%n %& 6a'dirams pr%duct based %n the price0

?%%d Bad Average "ce''ent

4 DO y%u get any %&&er7 gi&ts7 schemes by 6a'dirams %n pr%per

vacati%n0

#es 7 +%.

5 /hat pr%duct y%u pre&er the m%st in 6a'dirams0

8 Acc%rding t% y%u which pr%duct cust%mer 'ikes the m%st0

: Acc%rding t% y%u what make y%u sa'e 6a'dirams pr%duct0

Brand name

Avai'abi'ity %& pr%duct

Demand %& the pr%duct

; Acc%rding t% y%u wh% are the maC%r c%mpetit%r %& 6a'dirams0

1> Are y%u want t% give any suggesti%n &%r the c%mpany0


48/50

+ame %& the Retai'er-

(%ntact +%-

Area-

!hank y%u &%r y%ur va'uab'e time..


49/50

COU$#&S5

Speia) thanks t+ the pers+n en)isted be)+w with+ut the he)p +/ wh+m this

pr+


50/50

haldiram foods international limited-

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