A STUDY ON HALDIRAM’S VERMICELLI

Submitted in partial fulfillment of the requirements for the

award of the degree of

Bachelor of Business Administration (BBA) Semester-V

(Paper Code-BBA 311)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Ms.Shilpa Arora Name: Rohit Chordia

Enrol no: 13290301709

Institute of Innovation in Technology & Management,

New Delhi – 110058

Batch (2009-2012)

CERTIFICATE

I, Mr Rohit Chordia, Roll No. 13290301709 certify that the Summer Training Report

(BBA - 311) entitled “To Study On Haldirams Vermicelli” is done by me and it is an

authentic work carried out by me at Haldiram Snacks Private Limited. The matter

embodied in this has not been submitted earlier for the award of any degree or diploma to

the best of my knowledge and belief.

Signature of the StudentDate:

Certified that the Summer Training Report (BBA ) entitled “Haldirams Vermicelli” is done by Mr.Rohit Chordia, Roll no:13290301709, is completed under my guidance .

Signature of the Guide Date:

Name of the Guide:Shilpa AroraDesignation:

CountersignedDirector

7th August 2011

To Whom It May Concern

This is to certify that Mr. Rohit Chordia student of “IINTM” has undergone his Management Training from 20th June, 2011 to 30th

July, 2011 for sales and distributors system in our organization and has worked on a very important market research on “Haldiram’s Vermicelli” and has submitted the project on same.During his training he was found to be sincere and hardworking.We wish him every success in life.

ACKNOWLEDGEMENT

I express my sincere gratitude to my project guide, Ms. Shilpa Arora under whose guidance I

pursued my project and without whose kind help this project would not have been possible.

I would also like to thank Mr. Rakesh Chauhan for his guidance and support and offering this

project to me

I would also like to express my sincere thanks to all respondents for their cooperation. I am

extremely obliged and highly thankful to all those who have contributed to completion of this

project.

Name: Rohit Chordia

Enrollment no. : 13290301709

INDEX

SERIAL NO. TOPIC PAGE No.

1 Certificate ii , iii

2 Acknowledgement iv

3 List of figures vi

4 List of tables vi

5 Chapter-1: Introduction 1-9

6 Chapter-2: Research Methodology 10-13

7 Chapter-3: Data Analysis 14-25

8 Chapter-4: Research Findings 26-29

9 Chapter-5: Conclusion 30-32

10 Annexure 33-36

11 Bibliography 37

List Of Figure

S.No DETAILS PAGE NO

1 Figure showing awareness of product 15

2 Figure showing the no of brand sold 17

3 Figure showing Stock Availability of product 18

4 Figure showing Packaging of the vermicelli 21

5 Figure showing Quality of vermicelli 23

6 Figure showing margin of vermicelli 24

List Of Tables

S.No DETAILS PAGE NO

1 Table showing awareness of product 15

2 Table showing the no of brand sold 16

3 Table showing Stock Availability of product 18

4 Table showing Packaging of the vermicelli 20

5 Table showing margin of vermicelli 24

ABSTARCT

The project is about a market review of a product called Vermicelli manufactured by

India’s no. one sweet producing brand HALDIRAM.

This report includes introduction about the company, its growth and future plans. This

project is about how successful the Haldiram’s Vermicelli has been in the market and

how is the image of its competitor i.e. Bambino.

This report and survey also highlights the major problems that Haldiram’s Snacks is

facing in the market while selling their products and what does retailers think about the

company.

Chapter1INTRODUCTION

1.1 Vermicelli

Vermicelli is a traditional type of Italian pasta round in section that is thicker than

spaghetti.

In English, the Italian loanword "vermicelli" is used to indicate different sorts of long

pasta shapes from different part of the world but mostly from South or East Asia. The

dish in the original language are variously known as seviyan in Urdu and Hindi, shemai

in Bengali, sev in Gujarati, shavige in Kannada, sevalu or semiya in Telugu, and semiya

in Tamil and Malayalam. The noodles are used in a number of dishes including a

variation of kheer, a sweet dessert similar to rice pudding. Vermicelli are also used in

many parts of India to make a popular dish called upma. To prepare it, dry oil-roasted

vermicelli are boiled with a choice of vegetables.

1.2 Haldiram

VIP Road ( Head Office )

P-420 Kazi Nazrul Islam Avenue,

Kolkata 700 052,India

Fax + 91 33 40144400

Mobile- 98300 11120 / 98300 11127

Email – prabhu@cal.vsnl.net.in

Website – www.haldiramlimited.com

“HALDIRAM” – a name associated with discerning consumers for sweets and

namkeens for past seven decades in India and abroad. It made its modest start in the

beginning of 1937 in Bikaner, a city of Rajasthan, India and was founded by Shivkishan

Aggarwal. The brand name HALDIRAM BHUJIYAWALA was introduced during pre-

partition era – 1941, subsequently the reach was extended to eastern part of India i.e.

Kolkata in 1958, further consolidated to western India also at Nagpur in 1968 and from

there it never looked back and ventured first major step in this direction by opening up a

showroom in Chandni Chowk in 1982, the main hub of commerce in Delhi. The prime

focus was to serve sweets and namkeens amongst consumers and the trade it directly.

In 1970, a large manufacturing unit was set up in Nagpur in the state of Maharashtra

(India). In 1982, a retail outlet was set up in New Delhi. The outlet became very popular

not only among the Delhities but also among tourists visiting Delhi.

Haldiram's was able to achieve significant growth during the 1980s and 1990s. In 1992, a

manufacturing unit with a retail outlet attached to it was set up in the outskirts of Delhi.

A year later, Haldiram's syrups and crushes were successfully launched in the Indian

market. In 1995, a restaurant was opened in New Delhi. In 1997, realizing the potential of

namkeens, the company started a manufacturing unit in Delhi exclusively for making

namkeens.

The company offered a wide variety of traditional Indian sweets and snacks at

competitive prices that appealed to people belonging to different age groups.

It was the first company in India to brand 'namkeens’.

The group also pioneered new ways of packaging namkeens. Its packaging techniques

increased the shelf life of namkeens from less than a week to more than six months.

It was also one of the first companies in India to open a restaurant in New Delhi offering

traditional Indian snack food items such as "panipuri," "chatpapri," and so on, which

catered to the needs of hygiene conscious non-resident Indians and other foreign

customers.

In the mid 1990s, Haldiram's added bakery items, dairy products, sharbats and ice creams

to its portfolio. At the beginning of the 21st century, Haldiram's products reached

millions of consumers not only in India, but also in several other countries, including the

US, Canada, UK, UAE, Australia, New Zealand, Sri Lanka, Nepal, Japan and Thailand.

To add potato products to its existing product portfolio, machinery was imported from the

US.

Haldiram's maintained high quality standards at every stage of the production process.

All its food items were prepared and packaged in a very hygienic environment.

Encouraged by tremendous response of consumers, ‘HALDIRAM’ decided to go for an

up-gradation on technology, packaging, production etc. with the installation of best

machinery and hiring best staff. Through hard work, complete dedication,

uncompromising quality, - ‘HALDIRAM’ became a part of each family.

Mission

Review , Recreate and Rediscover the trend of Healthy Eating and Innovate and

Invent fresh new methods to Nurish and Delight everyone we serve.

Vision

Be the Trend Setter in the field of Healthy and Tasty Eating To Achieve a Sustainable

Growth this will bring about an overall up liftment of the Organization, its People and

the Society.

Goal

To provide our customers Perfect Taste and Quality in the Best of Packaging.

1.3 GROWTH

In 1992, when ‘HALDIRAM’ turned itself into a group segment, a most sophisticated

manufacturing centre cum showroom was established at Main Mathura Road, New Delhi

under the banner ‘HALDIRAM MANUFACTURING COMPANY LIMITED’ which

was a run away success.

The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh and Bihar, Jammu

&Kashmir, Himachal Pradesh and part of Assam.

The company also has three showrooms in Delhi, located at Main Mathura Road, Lajpat

Nagar and Chandni Chowk. These offer variety of fast foods as well as traditional foods.

Trust in quality is an obsession which is being enjoyed by million of families. The quality

of salty snacks and scrumptious sweets met the international standard and speak for itself.

To sustain in competitive market, “HALDIRAM” has endeavored stress on quality,

packing, shelf life, competitive price with special emphasis on consumers satisfaction and

its lingering taste is amongst the best available in the world. To say the least, amongst the

sweets and namkeens, we can modestly say “you name it-we have it”.

Haldiram’s is not only popular in India but also in many eastern countries too and is

expanding day by day.

1.4 MARKET SHARE

The Namkeen market in India is magnanimous which consists of both the organized and

the unorganized sectors. The unorganized Namkeen market consists of home made and

loose salty snacks generally sold in small Kiranas. The branded or the organized

Namkeen segment in India is increasing virtually by the day. Some of the major players

in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The

top namkeen brands in India are generally products offered by Haldirams and Frito Lays.

Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is

known for its large variety of to brands that have been ruling the Indian snacks industry

for over decades now. Consumers in India in a way have become accustomed to the

products of this particular brand.

The Indian snack market offers around 1,000 snack items. The branded namkeen segment

consists of 40% market share of the total salted snacks market in India. The market

leaders that own all the to namkeen brands in India is Haldirams that has a market share

of 41 % and then follows Frito Lays that has a market share of 10%.

1.5 PRODUCT RANGE

Haldiram has successfully completed the journey of being a small entrepreneur to the

India's largest selling brand name in Sweets and Namkeens (savory). The entity is known

for its variety of mouth watering food products such as Sweets, Namkeens, Pickles,

Syrups, and Biscuits in the world. The prime focus of the company is to serve sweets and

savories directly to customer.

The impeccable range of products at Haldiram's includes:

Sweets: Jamphal, Bengali Rasgulla, Pateesa, Raj Bhog, Nargisi Rolls and many

more.

Syrups/Sharbats: Khus, Thandai, Rose Flavor, Orange Flavor, Badam and

Pineapple Flavor

Pickles: Green Chili, Lime, Mango and Mixed Pickle

Namkeen: Aloo Bhujia, Hara Chiwda, Kaju Mixture, Navrattan, Moong Dal,

Bhujia, Cornflakes Mixture, Kashmiri Mixture, Nut Cracker, Khatta Meetha.

Potato chips and various products in chips range.

Apart from this Haldiram’s restaurants offer a large variety of food ranging from

Indian snacks, North Indian food, South Indian food, Continental and Chinese,

Italian food and also many drinks to freshen up their customers.

1.6 OBJECTIVES OF THE STUDY

- To find out how much percentage of retailers sell Haldiram’s vermicelli.

- To find out how do retailers find the packaging of the product (in terms of

weight).

- To find out how do retailers find the pricing of the product.

- To find out how do retailers find the margin in selling the Haldiram’s product.

- To find out which packaging was most preferred by customers.

- To find out the availability of the Haldiram’s vermicelli stock.

- To find out what is the image of Haldiram’s biggest competitor in the market.

- To judge the awareness level of retailers regarding the Vermicelli.

- To collect ideas and suggestions from the market.

- To find out the future market potential of Vermicelli.

- To find out strength of Haldiram’s and do SWOT analysis of Haldiram’s.

These objectives were achieved by following a well thought out plan and defining the

problem for each objective separately. Sampling and other statistical tools were

considered for achieving the given objectives.

1.7 SCOPE

To find out how successful is Haldiram’s Vermicelli in the market in East Delhi Region.

For this purpose both secondary and primary data is being used. Primary data consists of

interviews with retailers and structured questionnaire.

Chapter-2

RESEARCH METHODOLOGY

Research design

According to David J. Luck and Ronald S. Rubin, "A research design is the determination

and statement of the general research approach or strategy adopted/or the particular

project. It is the heart of planning. If the design adheres to the research objective, it will

ensure that the client's needs will be served."

Research designs are concerned with turning the research question into a testing project.

The research design has been considered as a "blueprint" for research, dealing with at

least four problems: what questions to study, what data are relevant, what data to collect,

and how to analyze the results.

Descriptive research is used to obtain information concerning the current status of the

phenomena to describe "what exists" with respect to variables or conditions in a situation.

The methods involved range from the survey which describes the status quo, the

correlation study which investigates the relationship between variables, to developmental

studies which seek to determine changes over time.

Sampling Design

It indicates how the sample units are selected. One of the most important decisions in this

regard is to determine which of the two- probability & non-probability sample is to be

chosen.

In probability sampling, the probability or chance of every unit in the population being

included in the sample is known.

In non-probability sampling, the probability of inclusion of any unit in the population in

the sample is not known.

For the research work Random Sampling will be used.

A random sampling gives every unit of the population a known & non-zero probability of

being selected. Since random sampling implies equal probability to every unit in the

population, it is necessary that the selection of the sample must be free from human

judgement

Sample Location:-

Sample location is that location from where samples are collected for research work.

Field work was carried out for Haldiram Snacks Pvt. Ltd. in the area of East Delhi.

These areas comprised of:-

Preet Vihar.

Shahadra.

Laxmi Nagar..

Surajmal Vihar.

Vivek Vihar

Data collection:-

1) Primary data- Primary data is first hand information on any happening or event. It is

collected through questionnaire. Through questionnaire requisite information can be

collected.

The source of data collection was primary data which was collected by personal

interview of retailers of the vermicelli, aided by structured questionnaire. For Research,

50 people were chosen from the region to fill up questionnaire.

2) Secondary data- Secondary data plays an important role to get huge information

regarding concerned topic. Any data which have been gathered earlier for some purpose

is secondary data. The secondary data is economical and is widely used. It saves much of

the time of the researcher.

The secondary data to support the report was collected from the company employees and

the internet.

Instrument Used

For carrying out the research work, questionnaire had been used.

A questionnaire is a research instrument consisting of a series of questions and other

prompts for the purpose of gathering information from respondents.

Questionnaires have advantages over some other types of surveys in that they are cheap,

do not require as much effort from the questioner as verbal or telephone surveys, and

often have standardized answers that make it simple to compile data. However, such

standardized answers may frustrate users. Questionnaires are also sharply limited by the

fact that respondents must be able to read the questions and respond to them.

The questionnaire being used is structured questionnaire.

Analytical Tool

The analytical tool used for the research report is Percentage test . Percentage test is

used to find the percent of responses given by respondents and also to provide pictorial

representation of data.

Chapter-3

DATA ANALYSIS

To carry out the survey various parts of East Delhi were covered to get the questionnaire

filled by the retailers selling the vermicelli.

Retailers were from Kiryana Shops, General Stores and Confectioners etc.

This research is based on the key areas such as:

Awareness about the Haldiram’s Vermicelli.

How much percentage of shopkeepers sells the Haldiram’s Vermicelli.

Stock Availability of both Haldiram’s and Bambino vermicelli.

Which packaging the customers’ preferred.

Quality of Haldiram’s Vermicelli.

Price of Haldiram’s Vermicelli

Margin in selling Haldiram’s Vermicelli.

AWARENESS

Q1 Whether consumer are aware of Haldiram’s Vermicelli?

Options Total no of respondents(50) Percentage of respondents

Aware 37 74%

Not Aware 13 26%

Table 1: Table showing awareness level of respondents about the product

Awareness

Aware

Not Aware

Figure1: Figure showing awareness of respondents about the product

Interpretation:

74% of the retailers knew that Haldiram’s has started producing Vermicelli, while 26%

of the sample was not aware of it.

The unaware retailers said that Haldiram’s distribution channel is not good therefore they

are not aware of it.

They wanted Haldiram’s to have some awareness programs such as advertisements.

BRAND SOLD

The American Marketing Association defines a brand as a "name, term, design, symbol,

or any other feature that identifies one seller's good or service as distinct from those of

other sellers. The legal term for brand is trademark. A brand may identify one item, a

family of items, or all items of that seller. If used for the firm as a whole, the preferred

term is trade name.

A brand can take many forms, including a name, sign, symbol, color combination or

slogan. The word branding began simply as a way to tell one person's cattle from another

by means of a hot iron stamp. The word brand has continued to evolve to encompass

identity — it affects the personality of a product, company or service

Retailers were asked about which brand vermicelli the sell.

Q2 Which brand vermicelli do you sell?

Options Total No of Respondents(50) Percentage of respondents

Haldiram’s 10 20%

Bambino 35 70%

Others 5 10%

Table2: Table showing the brand commonly sold

Brand Sold

Haldiram'sBambinoOthers

Figure2: Figure showing the brand commonly sold

INTERPRETATION:

Only 30% of the retailers sold the Haldiram’s Vermicelli.

On the other hand, 98% of the retailers are selling Bambino’s vermicelli, which is the top

rival of Haldiram’s.

Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana and

Rajdhani etc.

Retailers complained about the Distribution channel of Haldiram’s.

STOCK AVAILABILITY

Retailers were asked about how they find the availability of Haldiram’s Vermicelli and

Bambino’s Vermicelli.

Option Total no of respondents Percentage of respondents

Haldiram’s 15 30%

Bambino 35 70%

Table 3: Stock availability of haldiram’s and Bambino

Total no of respondents

Haldiram’sBambino

Figure3: Stock availability of haldiram’s and bambino

Haldiram’s:

80% of the retailers said that the stock was available readily while some among them

also said that it was sometimes late.

While 20% of the retailers, complaint that it was poorly available.

Bambino:

98% of the retailers were happy with the bambino’s supply and said it was readily

available on time. Only 2% of the retailers disagreed to this and said stock availability is

poor.

PACKAGING

Packaging is the science, art, and technology of enclosing or protecting products for

distribution, storage, sale, and use. Packaging also refers to the process of design,

evaluation, and production of packages. Packaging can be described as a coordinated

system of preparing goods for transport, warehousing, logistics, sale, and end use.

Packaging contains, protects, preserves, transports, informs, and sells. In many countries

it is fully integrated into government, business, institutional, industrial, and personal use.

Retailers who sold Haldiram’s Vermicelli were further enquired about the preference of

the customers that which pack of the vermicelli do customers most prefer and do they

find the packaging fine.

Q4: Which packaging do you think customers prefer more? (For Haldiram’s)

Option Total no of respondents Percentage of Respondents

200 gm 28 56%

400 gm 21 42%

1kg 1 2%

Table4: Table showing consumer preference on packaging

Packaging (in terms of weight)

200 gms400 gms1 Kg

Figure4: Figure showing consumer preference on packaging

INTERPRETATION:

56% of the retailers said that customers prefer 200gms pack.

42% of the retailers said that customers prefer 400gms pack.

Only 2% of the retailers said that 1kg pack is most preferred.

But everyone was satisfied with the quantity in each pack.

PRICE

In ordinary usage, price is the quantity of payment or compensation given by one party to

another in return for goods or services. In all modern economies, the overwhelming

majority of prices are quoted in (and the transactions involve) units of some form of

currency. Although in theory, prices could be quoted as quantities of other goods or

services this sort of barter exchange is rarely seen.

In Finance there are a number of pricing units that fall outside the categories of currency

and barter. For example a monetary loan can be priced in percentage point units using the

formula (100% - Interest Rate). The total amount of interest payable depends upon the

loan amount and the period of the loan, and since each potential borrower has different

loan requirements, it is not sensible to use the total amount of interest payable as the

price. Other examples can be found in the area of Financial Derivative pricing

Price can sometimes alternatively refer to the quantity of payment requested by a seller of

goods or services, rather than the eventual payment amount. This requested amount is

often called the asking price or selling price, while the actual payment may be called the

transaction price or traded price. Likewise, the bid price or buying price is the quantity of

payment offered by a buyer of goods or services, although this meaning is more common

in asset or financial markets than in consumer markets.

Retailers were enquired that how they find the prices of the Haldiram’s Vermicelli and

other products too, 100% of them said that it was worth priced.

QUALITY

Quality in business, engineering and manufacturing has a pragmatic interpretation as the

non-inferiority or superiority of something. Quality is a perceptual, conditional and

somewhat subjective attribute and may be understood differently by different people.

Consumers may focus on the specification quality of a product/service, or how it

compares to competitors in the marketplace. Producers might measure the conformance

quality, or degree to which the product/service was produced correctly.

100% of the retailers found that quality of Haldiram’s Vermicelli and other products is

far better then any other brand. They were found satisfied with it.

MARGIN

The difference between the cost and the selling price of securities or commodities

Retailers were asked about how they find the margin in selling Haldiram’s Vermicelli.

Q5: What is the margin of Haldiram’s?

Table5: Table showing margin of haldiram’s

Option Total No of Respondents Percentage Of Respondents

Excellent 0 0

Average 44 88%

Poor 6 22%

MARGIN

ExcellentAveragePoor

Figure5: Table showing margin of haldiram’s

INTERPRETATION:

87% of the retailers said that they get not so good margin i.e. average margin in selling

Haldiram’s vermicelli, while 13% of the retailers said that they get poor margins.

Chapter-4

Research Findings

74% of the retailers knew that Haldiram’s has started producing Vermicelli, while 26%

of the sample was not aware of it.

The unaware retailers said that Haldiram’s distribution channel is not good therefore they

are not aware of it.

They wanted Haldiram’s to have some awareness programs such as advertisements.

Only 30% of the retailers sold the Haldiram’s Vermicelli.

On the other hand, 98% of the retailers are selling Bambino’s vermicelli, which is the top

rival of Haldiram’s.

Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana and

Rajdhani etc.

Retailers complained about the Distribution channel of Haldiram’s.

55% of the retailers said that customers prefer 200gms pack.

44% of the retailers said that customers prefer 400gms pack.

Only 1% of the retailers said that 1kg pack is most preferred.

But everyone was satisfied with the quantity in each pack.

Retailers were enquired that how they find the prices of the Haldiram’s Vermicelli and

other products too, 100% of them said that it was worth priced.

87% of the retailers said that they get not so good margin i.e. average margin in selling

Haldiram’s vermicelli, while 13% of the retailers said that they get poor margins.

5.1 SWOT ANALYSIS

Strength

Reasonable price Quality

Weakness

A new entrant in the market

Opportunity

Huge potential

Threats

A lot many players are existing in the market

STRENGTH

1) The product has excellent high quality image.

2) Good and attractive packing

3) Good image position

4) Good taste

5) Good variety

WEAKNESS

1) Less awareness.

2) Poor distribution channel

3) Schemes given to retailers are not enough.

4) Less margins.

5) Less advertisement.

OPPORTUNITY

1) By providing proper schemes Haldiram can increase its supply.

2) By providing more profit margin Haldiram can increase its supply.

3) By proper advertisements Haldiram can create public awareness

THREATS

1) Competition Bambino and Rajdhani.

2) Rude behavior of distributors.

Chapter-5

CONCLUSIONS

Haldiram’s is India’s most preferred name in sweets and savories.

Many retailers were interviewed through the questionnaire.

Awareness of the Haldiram’s Vermicelli is very less.

From the survey of the retailers it was found that only 30% of the retailers sell

Haldiram’s vermicelli.

Quality of Haldiram’s product is excellent in every aspect.

Some retailers told that quantity and quality in a pack is maintained every time.

Haldiram’s product being a bit costly, are worth priced.

Margin in Haldiram’s product is less.

Biggest competitor o Haldiram’s is Bambino and almost everyone is happy with

the services and products from Bambino

6.1 LIMITATIONS

1) Some of the respondents were totally unresponsive and were not ready to cooperate.

2) Due to none availability of concerned person questions remained unanswered.

3) Biasness is the most serious limitation. Although measures have been taken to

reduce the biasness but complete elimination of biasness is not possible.

4) In research retailers behavior is studied but the retailers behavior is not assessed

correctly,

5) The reliability of the data to great extent is dependent on the honesty and

cooperation of the respondents in providing the information

6.2 SUGGESTIONS

Many retailers complaint about the distribution network of Haldiram’s, therefore

it needs improvement for better sales.

In the area of Patparganj and Madhu Vihar retailers complaint that the distributer

is rude and he himself retails the product and lower price, and if the sell at the

same price, the do not get any margin. It is a area of high concern.

Many retailers complaint that they were not aware of the product, therefore

advertisement is needed for increased sales.

No awareness among the customers too, therefore they always ask for Bambino or

other brands.

Some retailers also demanded for roasted Vermicelli products so it should be

taken care of.

ANNEXURE-A

QUESTIONNAIRE TO STUDY HALDIRAM VERMECILLI

1. What is the type of store?

Kirana shop.

Super Market.

General store.

2. Do you know about Haldiram’s vermicelli?

Yes.

No.

3. Which brand vermicelli do you sell?

Haldiram’s.

Bambino.

Both.

Others.

4. Is the stock of Haldiram’s vermicelli available at time?

Readily available.

Available at times.

Poor availability.

5. Is the stock of Bambino vermicelli available at time?

Readily available.

Available at times.

Poorly available.

6. Which packaging do you think customers prefer more? (For Haldiram’s)

200gms.

400gms.

1kg.

7. Do you find the packaging fine? (In terms of weight)

Yes.

No.

8. How do you find the price of Haldiram’s vermicelli?

Overpriced.

Worth priced

Underpriced.

9. How do you find the quality of Haldiram’s vermicelli?

Excellent.

Good.

Average.

Poor.

10. How do you find the margin in selling Haldiram’s vermicelli?

Excellent.

Good.

Average.

Poor.

11. Information about the store.

Name: __________________________

Designation: _____________________

Phone no: _______________________

Address: ________________________

________________________

_________________________

BIBLIOGRAPHY

Comments:

www.allexperts.com

www.wikipedia.com

www.haldirams.com

www.indiatimes.com

www.haldiram.tradeindia.com