19 b2b companies that buy their own branded keywords

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19 B2B COMPANIES THAT BUY THEIR OWN BRANDED KEYWORDS Will Marlow Agency

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Page 1: 19 B2B Companies That Buy Their Own Branded Keywords

19 B2B COMPANIES THAT BUY THEIR OWN BRANDED KEYWORDS

Will Marlow Agency

Page 2: 19 B2B Companies That Buy Their Own Branded Keywords

B2B AdWords “Branded” Text Ads

Founded in 2011 Facebook Ad Specialists Google AdWords Premier Partner (2x) Search & Display Bing & Yahoo Accredited Google Analytics Certified Specialize in data-driven marketing for organizations

Will Marlow Agency

Page 3: 19 B2B Companies That Buy Their Own Branded Keywords

B2B AdWords “Branded” Text Ads

What follows is a slide-by-slide list of Google text ads that B2B companies have purchased for their own branded keywords.

There are many reasons to buy your own brand name: You may want to control the landing page; You may want to test different offers to bottom- and

mid-funnel leads, and You may want to make sure your competitors don’t

“poach” your bottom- and mid-funnel leads.

Presentation

Page 4: 19 B2B Companies That Buy Their Own Branded Keywords

B2B AdWords “Branded” Text Ads

The companies that follow are:

• Salesforce.com, Dropbox, PayPal, Blackbaud, Tableau, Zenefits, Zoho, HubSpot, Marketo, Rackspace, Google, TeamViewer, GoToWebinar, Slack, Cloudera, MongoDB, WeWork, Regus, Uber, Lyft, DocuSign, Evernote, and SurveyMonkey.

Presentation

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B2B AdWords “Branded” Text Ads

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B2B AdWords “Branded” Text Ads

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B2B AdWords “Branded” Text Ads

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B2B AdWords “Branded” Text Ads

Will Marlow

[email protected] m. 202.577.3350

Thank you.