driving revenue growth with digital commerce in manufacturing · b2b buyers trust a manufacturer...

© 2017 Epicor Software Corporation

Srini Venugopal, Director of eCommerce

Kerrie Jordan, Sr. Manager Product Marketing

Driving Revenue Growth with Digital Commerce in Manufacturing

EpicorCommerce

Connect

Built on

Epicor Webinar for ERP 10 UsersDecember 12, 20171:00 PM EST

© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation2© 2017 Epicor Software Corporation

Introductions

Kerrie JordanSr. Manager, Product Marketing

Epicor Software

Srini VenugopalDirector, Product Management

Epicor Software


Safe Harbor Statement

FORWARD-LOOKING STATEMENTS: This Presentation may contain certain statements that may constitute forward-looking statements. These forward-looking statements may include statements regarding future product releases, future functionality, expected revenues, cash flows, growth prospects, installed base of customers, the launch of new products and other statements that are not historical fact. These forward-looking statements are based on currently available competitive, financial and economic data together with management's views and assumptions regarding future events and business performance at the time the statements are made and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in the forward-looking statements. Such risks and uncertainties include but are not limited to changes in the demand for Epicor's products; the timely availability and market acceptance of new products and upgrades; the impact of competitive products and pricing; changes in the overall economic and financial condition of our markets or customers; and other factors. As a result of these factors the business or prospects expected by Epicor may not occur. Epicor undertakes no obligation to revise or update publicly any forward-looking statements.


Forces Driving B2B Commerce in Manufacturing


2017 to 2018 eCommerce Investment Insights

70% of business leaders say they are investing more in digital commerce, due to competition andnew technologies.

71% prioritize the digital commerce platform itself when making new investments, which is often primary driver of ROI.

62% say partnering is key to success,

particularly to complement/supplement existing resources and fill internal gaps.

Source: Forrester. Commerce technology investment trends. Sep 2017


Rapid Growth

US B2B ecommerce

market is on track to reach $1.13 trillion by 2020

Growth in commerce tech now driven by

manufacturers, distributors and

wholesalers

B2C eCommerce is driving

B2B eCommerce

Companies are cutting customer acquisition and

support costs via eCommerce

Source: Forrester


B2B Buyer Preference is Changing in Your Favor

B2B buyers will visit a brand’s site when they research online

B2B buyers trust a

manufacturer site for best information

B2B buyers prefer to buy

from the manufacturer

vs. a distributor

B2B buyers are willing to pay

slightly more to buy direct

Customers would buy from Amazon if they can’t buy from a brand’s site

Source: Forrester. A brand new day in B2B Commerce – March 2017

20%54%89% 43% 78%


Roles are Changing

Source: Forrester

Digital has redefined roles between manufacturers and channels

Manufacturers Channels

► Change from traditional channel to direct customer touch

► Invest in people and technology infrastructure

► Must add customer value

► Consider private label

► Digital experiences to differentiate


“Has digital disrupted

your industry?

“Could you capture

more market share?

“Are you restricting potential revenue streams?

“Losing customers who expect a more personalized

online experience?

Source: Forrester

Digital and social

accentuate traditional

touchpoints

47% say yes

33% of

online buyers use multiple

devices to shop.

70% of US

online adults now buy or

order online at least monthly


Building Your Digital Strategy


Digital Strategy Building Blocks

Customer Journey Mapping

Channel Realignment

Brand Expression

Customer Value Delivery

Execute


Channel Alignment► Align channel funnel with

your buyers

► Avoid conflict, increase synergy

► Be consistent

► Be pluralistic (Amazon?)

► How do your buyers purchase?

► What are their touch points?

► Create an outside-in view

► Align from inside-out


B2B Buyer Journey

Digital Strategy: Align with B2B Buyer


►Meet buyers direct

►Consider branded storefront

►Add value / differentiate

►Offer broader product selection, rich and in-depth product info, and shopping conveniences

►Up sell and cross sell to increase average B2B order value

►Make repeat purchases easy

Express your brand online and deliver customer value


Think big.Start small.Act swiftly.- Forrester


Epicor Commerce Connect


CompleteRapidly grow sales with a modern and innovative digital commerce solution for manufacturers and distributors that attracts online shoppers on any device and develops accounts

Customer-ProvenOutperform competitors with a powerful website built on the world-leading Magento eCommerceplatform, ranking #1 in usability, reach and expertise

ConnectedLower your cost of commerce via cloud with out-of-the-box integrations that extend Epicor ERP through tightly aligned feature set that automate transactions and self-service

Boldly accelerate growthwith modern digital commerce

EpicorCommerce

Connect

Built on


ECC Enables Your Digital Strategy – Omni Channel Commerce

Orders

CustomersProduction

Products

FinanceStock

StoreLocations

Kiosks

PoS

CallCenters

DirectSales

EDI

Maintain a single source of truth while you virtually meet customers wherever they choose

Mobile Devices

SocialOnline Markets

FullyIntegrated

EpicorCommerce

Connect

Built on

EpicorERP


Full Lifecycle Solution that Grows with You

Collaborate with peers to execute

shared digital commerce objectives

Essential eCommerce

features easilydeployed in

partnership with Silk Software

Epicor ERP integration &

delivery of eCommerce

site(s)

Deploy inCloud/SaaS and gain Support to

grow your eCommerce

revenue streams

Post “go-live” -optimizationand business

consultingservices


More Companies Use Magento Commerce

Source for Slide: Magento

315

3628

51

117

6

21

4539

69

98

8

23

44

6272

179

1021

44

70 75

202

0

50

100

150

200

250

IR 1000 '13 IR 1000 '14 IR 1000 '15 IR 1000 '16

Source: Internet Retailer Top 1000 2016, Top 500/Second 500 2013-2015

TOP 1000 EUROPE 500 LATAM 500

#1 Platform, 4 Consecutive Years Fastest Growing Platform, 2016 B2C Leader, 2016 IR B2B 300 Leader, 2016

41 Merchants on Magento, 21 on Hybris, 19 on IBM, 15 on Oracle

Key Stats

B2B 300


ECC Features

► B2B manufacturer-specific features

► B2C sites with stunning themes

► Responsive design - mobile ready

► Multi - language, currency, stores

► Marketing, CMS, Social, Blogs

► B2B Customer Self Service


Compelling Storefronts

► Theme selection

► Brand your site

► Go mobile

► Merchandize smart with filters & selection

► Extend with Marketplace & Social media

► Out of the box reporting with Magento

► Integration with Google Analytics


Latest Innovations in Epicor Commerce Connect

Sales Rep featureUser Defined fields

featureLocations &

Branch pickupMaster Shoppers

Manage Products Product Groups –which products

can I sell

Restricted Purchases – which

products can’t I sell where

Price lists –customer special

web pricing

Predefined Bundles – items

sold together

Proprietary products – items

sold to a restricted range of customers

Integration with Epicor Product Configurator

B2B customer self service


► Product & Configuration

► Marketing email campaigns

► SEO

► Website CMS

► Magento add on installation, configuration, integration

► Advanced performance management

► And more…

► Enhanced storefronts and/or new branded themes

► Magento add on

► Integration with 3rd party marketplace

► CMS integration

► Product Catalog Integration

► PM – Scope/Timeline

► ECC to ERP setup & configuration

► Full data sync up & running

► Storefront with out of the box themes

► Full end to end testing

► Go Live

Implementation Approach : ~16 weeks

Standard implementation

More advanced options available

Post go-live business consulting


Deploy Rapidly with Silk Software – a top Magento partner

Footprint

130+Professionals

Headquartered in L.A. and Shanghai

125+Magento

Implementations

$1.5 Billion+Client Annual Revenue

ECC Deployments

USA, Canada, UK, Australia,

APAC

Development

• Custom Development

• Platform Integrations and Mobile

Visual Design + UX

• Brand Identity + Development

• User Experience

• Responsive Design

Consulting

• Site Assessment

• ecommerce Business Assessment

• Technology Road Map

Marketing

• Demand Generation

• Email Campaigning and Consultation

Support

• Flexible Monthly Plans

• 24/7 Site Monitoring

• Appointed Project Manager

Recognition Services Top Brands


Discover Your Opportunity


The Epicor Advantage – A Complete Solution Offering

Tight, smart & real time integration with ERP

Leveraging investment in ERP – ECC brings alive all the information from ERP

Customer Self Service out of the box with view into all ERP information

Epicor ERP + ECC + Magento + Silk Software

One stop shop for full end to end solution

At a competitive price point

Why buy from Epicor?


“Customer experience has been outstanding…”

David TraubChief Operating OfficerRainier Industries

“We chose Epicor Commerce Connect because it integrated tightly with Epicor ERP 10. After implementing, our lead time reduced by 2 days – almost immediately! Our dealer retention rate picked up, and even our dealer recruitment program improved… Our customer experience has been outstanding because they see everything they want to see, instantly… Amazing.”

Recorded during


“Processes improved quite dramatically…”

Carl HeederERP ManagerStatLab

“We felt it an obligation to remain competitive. We chose Epicor Commerce Connect because it integrated well with our current Epicor ERP system. We gained better visibility into ordering patterns. Customers can easily place new orders and access order history. Our internal processes have improved quite dramatically. The website is even motivational and exciting. The presence of the ECC site gives us a great tool to support our growth.”

Recorded during


Next Steps

Learn Explore Experience

Watch the Customer Videos

Get inspired to pursue your own digital strategy.

Get the eCommerce Virtual Tour and Demo

Explore the processes that drive growth and delight customers.

Schedule a Personalized Discussion

Let’s discuss what kind of digital strategy is a fit for you.

1 2 3

Go to www.epicor.com/ecc >> Go to www.epicor.com/ecc >> Contact your Epicor sales person >

http://www.epicor.com/Virtual-Tours/ECC-demo-ens.aspx


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About Epicor

driving revenue growth with digital commerce in manufacturing · b2b buyers trust a manufacturer...

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