research: are b2b buyers using social media?
DESCRIPTION
An extraordinary 2013 survey of 500 B2B buyers detailing their use of social media. Reveals which platforms they use, and their attitudes towards using social media whilst researching a major purchase (>£20,000)TRANSCRIPT
Buyersphere 2013: extraordinary research into B2B buyer behaviour
from Base One
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This is an excerpt of the Buyersphere 2013 Report. To download the full
report, visit bit.ly/buyersphereblog.
This research is free. But if you enjoyed it, we would be very grateful if you tweeted about it #buyersphere