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Web Marketing Activity Conaelectricals.com : WebStepUp

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Promoting our range of products on social media

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What would be the overall objective

Building the brand among the current dealer network. And also attracting potential partners. (B2B)

Building awareness for the ‘branded’ product items among our range of products.(B2C)

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Lets look at social media

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ACTIVITY ON FACEBOOK

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Activities on Facebook

Social awareness – Eg : Creating a buzz around the soul purpose of your brand.

Awareness in accordance with gender, age, group.

Strategies to increase engagements by polls, Q&As, Facts discussions, promotional activity for family package…etc.

Share Information & content which can go viral.

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Activities on Facebook

Apply strategies to increase audience reach. After boosting the likes & engagements (real

followers) we’ll mainly focus on people talking about your page.

Share content on other parallel (Companies / Products) pages.

Create facebook Ads for more reach to targeted audience.

Manage Promotional Offers on facebook Fan page.

Promoting important announcements in respect to locations, offers…etc

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EXAMPLES OF FACEBOOK ADS

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WE CAN TARGET OUR AUDIENCE ON FACEBOOK ADS

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FAN PAGE MANAGEMENT SERVICES : SUGGESTIONS OF THE KIND OF POSTS WE SHOULD DO

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‘Did you know’ kind of posts

Number of share and likes on this post

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Positioning as a responsible company.

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Events Related Posts.

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Awareness Related posts.

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Some General Knowledge posts (not related to energy) to create engagements over page.

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Energy saving tips.

Good Engagements

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Energy Saving Tips

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Upcoming Product related posts

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We would also recommend the following

Directors to maintain an active profile on LinkedIn. If we want to attract bigger and more professional companies as partners / clients then this is important

Company to maintain a profile on Twitter, this not be kept very active. A presence with some weekly posts should be enough.

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Lets look at Email marketing

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Features of E-mail Marketing

It’s really easyDraws more web trafficKeeps customers in the loopCost EffectiveBuilds relationshipsGood for mailing NewsletterCustom Auto respondersCustomize CampaignReports & Tracking

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We first need to do following

Consolidate and segment data Build a separate mailer for each

segment Send mails every month (or every 15

days) Track activity (open rate, click rate,

etc..) We would also need to have Google

analytics implemented on the site before that.

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Email Marketing Process

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Example of newsletter-1

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Example of newsletter - 2

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THANK YOU