Technical ParTnersOrganizers

sUPPOrT BY

general PrOmOTiOn ParTner

sTraTegic ParTner

14–17.09.201714–17.09.2017Сокольники, Москва • sOkOlniki, Moscow

Международная Музыкальная выставка

InternatIonal FaIr For MusIcal InstruMents, sheet MusIc, MusIc ProductIon and MusIc BusIness connectIons

2017

4 320 m2 exhibition space /gross/

brands

In addition, the concurrent Prolight + Sound NAMM Russia,

attracted 7 235 unique visitors, with16 210 visits

14–17 SePteMbeR 2017dates

unique visitorsvisits143 34 628

11 659

25013% more than

events took place during the show, including seminars, musical festivals, international conferences, presentations, workshops, performances and autograph-signing sessions

for a total of both fairs,

representing a

FRiNge PRogRAM

Facts & Figures

Exhibition and ConvEntion CEntrE ”SokolNiki”, MosCow, russia

Manufacturers and distributors of musical instruments from argentina, belarus, China, France, russia, and usa displayed their products at the fair. among them were Yamaha, Pioneer dJ, Pioneer Professional audio, asia Music, Muztorg, a&t trade, MusicMag, LtM, blastbeat drumshop, baM, MaGMa MusiC s.a., di-sound, Yerasov Music Corp., inspector Guitars, Lutner spb inc, Pianino Pobeda, Forte&Piano, Proaudio systems and others.

increase over 2016̀ s shows

brand pavilions stages

For the first time NAMM Musikmesse Russia introduced pavilions dedicated to different product groups.

exposition and stages

pavilion 11.2

DJ & electro WorldDJ-equipment and equipment for club and electronic music

Inside the pavilion there was dJ & electro stage with DJ sets and workshops from the leading DJs. The stage was presented by euroshow Sponsor of the pavilion – pioneer

pavilion 11.1B

guitar WorldPavilion dedicated to guitars and rock-music

There was guitrar stage in the pavilion with diverse schedule of events, including performances, workshops and autograph-sessions.

pavilion 11.1a

Yamaha Weekend hallThe Strategic Partner of the fair

Yamaha Music russia hosted a conference for dealers during first days of the show in their own pavilion. During the weekend Yamaha Music prepared a real gift for music lovers, by inviting many Yamaha artists to play and demonstrate instruments at the show.

tommy aldridge – a legendary drummer and rock musician known for his work with Ozzy Osbourne, Gary Moore, Motorhead and Whitesnake, conducted a master class and autograph signing session.

American trumpeter of Russian origin alex sipyagin and his quartet presented a world-class jazz performance and a master-class in the very busy pavilion.

pavilion 3

Drummers UnitedPavilion dedicated to drums and percussion

In the pavilion popular drummers performed and gave master-classes on the drum stage

Partner and co-organizer of the Drummers United Contest – Blastbeat DrumShop

pavilion 7А (1st floor)

keyboards WorldKeyboards, acoustic instruments and accessories

Well-known Russian pianists and piano students from the Moscow Conservatory and Music Centre demonstrated musical instruments from the world brands.

pavilion 7А (2nd floor)

choirexpo 2017International Methodical Choir Assembly

Educational sessions for specialists with official certification of upgrade training

Partners

mF group and euroshow served as technical partners of this year’s exhibition. The pair built and equipped the Drum, Guitar and DJ & Electro Stages, which featured concerts, master-classes and contests.

Online billboard kudago became the general partner for promotion of the show.

maximum and DFm became the general radio partners of the exhibition

audience11 659

34 628The total number of attendance run up

unique visitors have attended the show during 4 days.

ElEctroguitars / basEs

strings / acoustic guitars

Drums / pErcussion

KEyboarDs / synthEsizErs

DJ-EquipmEnt

shEEt music / musical litEraturE

pianos / granD pianos

brass & WinD instrumEnts

accorDions

othEr

musician

WholEsalEr

importEr / Distributor

concErt hall/ clubб

proDucEr / EvEnt-agEncy

rEtailEr

authoritiEs

music tEachEr

manufacturEr

othEr

18% 21%

14% 11%

13% 11%

13% 10%

10% 7%

10%

8% 7%

8% 6%

4% 6%

2% 4%

17%

tAR- 

get  

Audi- 

eNce

ViSi- toRS` AReA  oF iNte-ReSt

ViSitoRS` occuPAtioNPuRPoSe  

oF ViSitiNg

10% 7%12%11% 8%17% 20%36% 39%14% 26%

businEss oWnEr (co-owner), privatE

EntrEprEnEur

managEr (spEcialist)

miDDlE managEr (head of office / unit

/ department)

sEnior ExEcutivE (ceo, deputy ceo or other similar

position)

stuDEnt othEr DiscovEr currEnt trEnDs

EDucation anD training

sEarching for nEW businEss

contacts

purchasing othEr

visitors’ coMMents aBout the showolesYa petrochenkovaband manager

To attend different musical events is a part of my job as a musical band manager. In this sense, NAMM Musikmesse Russia is the most significant event in the Russian music industry. Here I am able to see novelties, play instruments, to learn something new, to get new [what?]. Even one missed day at the fair means lost business and personal opportunities.

georgY vardoianiprofessional musician

At the fair, all visitors can personally interact with the representatives of the global brands and famous professional musicians. To have such a dialogue with brands or with people who always inspire you is a good reason to come here. I always visit this fair to have a chance to play new or limited-edited instruments

gUiTar WOrlDalexander Yerasovgeneral Director Yerasov music corporation

For us it is very important to prove our status-quo as a biggest Russian manufacturer and to present our novelties. Nowadays all the information is going to the internet, but ex-hibiting at the show is the only opportunity to meet with dealers, friends, and partners and to get new contacts. At the fair, we got both sorts of our target audience – our business partners and musicians.

Yegor krundYshevrussian guitar manufacturer, inspector guitars

At the exhibition, our guitars received the attention of both dealers and professional musicians. The audience of visitors com-pletely met our expectations - 90% of the visitors are professionals [and] we got many prospective contacts. It’s great that this year the show featuring a separate guitar pavilion – it’s really ‘hot’ here with all the concerts, master classes and guitarists’ parties at the stands and on stage.

lorena Medinacommercial Director magma music sa, medina artigas sa

Our company has been exhibiting for 15 years in NAMM and for 10 years in Musik-messe in Frankfurt-am-Main. This time we have decided to exhibit in the Russian show for the first time, because we want to enter the Russian market and neighboring countries. This show is a local one – we managed to get good contacts of Russian distributers, shops and manufacturers. We are particularly pleased with the contacts we made with the leading balailaika manufacturer who also exhibited. We have a good opportunity to sell our high quality balailaika strings here.

sTraTegic ParTner – Yamaha mUsicYoshinori sasakigeneral manager Yamaha music russia

As one of the leading manufacturers, we understand our status and try to choose events, where we can support music industry most effectively. NAMM Musikmesse Russia is a very important event for us. We are very glad about our decision to participate in the exhibition with a separate pavilion. During 2 first days we have been working with our

dealers. In the beginning of a new season, it is important for us to gather all our partners and to communicate about marketing and new products. We are doing our best to inform our clients and end buyers about our novelties and to show all advantages and high quality of our instruments.

exhiBitors aBout the show

DrUmmers UniTeDvitalY MelentYgeneral Director Blastbeat Drum shop

It is important to exhibit at the show for two reasons – to show the novelties of brands to promote the sales and to form the unity of musicians, because without this unity there will not be no any market, nor any sales. I always manage to get good contacts during the fair – professional drummers and business visitors.

Boris rozhanskYgeneral Director asia music

We exhibit and show all our novelties with-out expecting a quick commercial effect. We are here for a reason to remind the Russian music market about our company, because all the dealers have come to this exhibition. We are exhibit at NAMM Musikmesse Russia every year and today we are already planning to participate the next year.

DJ & elecTrO WOrlDalexander grigorievsection head of Pioneer Professional audio

At the exhibition, we wanted to primarily show a new DJ equipment that we had in the last few years. It was important that visitors could be acquainted with our novelties and our new business lines. As for results, we are more than happy of the exhibiting in the show. There were more target visitors than in previous years.

ekaterina agrestmarketing manager Proaudio systems

The show is traditionally organized on a high level. Here we present our brands to a wide audience and to meet our dealers. We like a new concept of the show with brand pavilions. It gave us right visitors flow – people know where they go and what for. The audience is a very professional.

alexeY nazarovDirector of representative Office in russia 64 audio

We exhibit in NAMM Musikmesse Russia, because our target audience visit this show. That number of visitors that we see here this year satisfies our expectations. Exhibiting in the show is a great opportunity for us to promote our image. After the show, the interest in our products is increasing.

exhiBitors aBout the show

keYBOarDs WOrlDalexander zaslavskYceO Forte&Piano

We are participating in NAMM Musikmesse Russia for the first time to promote our new products and to inform our clients, distributers, retailers and end customers about technical developments in the market of musical instruments. There are plenty of visitors at the show; the process is busy and active.

grigorY Fetisovgeneral manager Organ salon – cOnTenT

We have entered the Russian musical market only this year and the exhibition is a good opportunity for us to display our instruments to a wide professional audience. This venue is a main point of attraction for business-ori-ented clients and musicians. We have got interesting contacts here and we will definite-ly exhibit next year.

alexander MnogoletPresident D-sound

We are participating in NAMM Musik-messe Russia for the first time to promote our new products and to inform our cli-ents, distributers, retailers and end custom-ers about technical developments in the market of musical instruments. There are plenty of visitors at the show; the process is busy and active.

elena saFonovageneral Director Bam cases russia

Seeing unfailing interest in our products from Russian musicians we decided to open BAM Russia and the musical fair is a perfect plat-form to build dealer network. At this show, we saw both old contacts and new potential dealers who would like to stock and sell our cases for musical instruments.

anton kuzMinsales manager lTm

The audience exceeded our expectation. It was very reasonable to separate the expo-sition by the types of musical instruments. Piano players are going to Keyboards Worlds straight away and see everything presented at the market, there is no need to search pianos and keyboards between the stands with guitars or drums.

exhiBitors aBout the show

each pavilion presented its own busy agenda of events on stage and at the stands of the participants:

DJ & elecTrO WOrlDDJ & Electro World pavilion presented sets from popular residents of Moscow clubs and DJ’s of famous local dance radio stations – DFM and Megapolis. Events in-cluded the hotly anticipated “DJ Accelerator PRO # 4”, the final of the contest among the best graduates of the radio and DJ school UMAKER, as well as DJ & Electro Stage a media show from Euroshow, fea-turing the master class of the world famous DJ Zardonic from Venezuela. The best DJ schools of Russia conducted master classes including by popular domestic DJs. Every day Pioneer Professional Audio demonstrat-ed the possibilities of its professional audio systems with the best dance tracks of the year at DJ& Electro Stage.

Business, education and entertainMent prograMIn total, more than 250 events including master classes, educational sessions, festivals, and open lessons, finals of competitions, drawings, performances and autograph sessions were held during the four days of the exhibition, drawing crowds through Sokolniki.

DrUmmers UniTeDDrummers United Pavilion, in a repeat from last year, brought together famous Russian drummers. Meinl invited one of the most sought-after drummers of the Czech Republic, Milos Meyer, who impressed visitors with his skills and energy. Every day the drum stage was presenting a real drum battle, which was highly appreciated by the visitors. Prizes awarded the winners from Dr.Head. The final of Drummers United 2017 drum competition took place on Saturday. The finalist received valuable prizes from the sponsors of the contest - 64 Audio, MuzTorg and Agner.

Yamaha WeekenD hall The strategic partner of NAMM Musikmesse Russia, Yamaha Musical Instrument Company, presented in a separate pavilion known as the Yamaha Weekend Hall, which featured the company’s musical instruments for trial, as well as many top musicians. Tommy Aldridge, the legendary drummer and rock musician known for his work with Ozzy Osbourne, Gary Moore, Motörhead, and Whitesnake, conducted a master class and autograph signing session for fans. American trumpeter Alex Sipyagin and his quartet presented a world-class jazz performance on Yamaha instruments and a master class for trumpet players.

Business, education and entertainMent prograM

gUiTar WOrlDGuitar World pavilion hosted daily master classes, autograph signing sessions and performances of renowned international and domestic musicians and rock bands. The best Moscow guitar and rock schools prepared their special programmes for visitors.

chOireXPOFor the second year, the International Methodical Choir Assembly CHOIREXPO 2017, a joint project of the Organizing Committee of the Moscow City Comprehensive Youth Education Program, the Education Department of Moscow, NAMM Musikmesse Russia, and United Information Portal Music Festivals, took place at the trade fair. The workshop of the choirmasters and seminar sessions of the assembly gathered over 1500 specialists this year. Famous Russian and foreign conductors, choirmasters, and teachers held seminars and lectures, conferences and roundtables. At the end of each lecture day, visitors of CHOIREXPO could witness performances of the best youth, student, professional and church choirs.

BUsiness PrOgram / on aLL daYs oF thE Exhibition, YaMaha MusiC and othEr russian and worLd CoMPaniEs hostEd a ConFErEnCEs For thEir dEaLErs FroM russia and thE Cis

For educators, NAMM Musikmesse Russia presented a variety of valuable learning opportuni-ties including an educational session from the guitar festival Guitarplayer Party; the International Conference “Music Education in the 21st Century” organized by the Russian media-center Mu-sic and Electronics” the final of the II International open competition “Media Music” and direct video conference with Professor Lee Higgins, the President of the International Society of Music Education who spoke about aspects of Community Music making.

granD BanD shOWThe Grand Band Show, the International Festival-Competition of Orchestras and Ensembles, also returned this year, to welcome the best bands from all over Russia in a competition format. Bands who competed were awarded in several categories, including the “Best Professional and Amateur” in Brass Bands, Pop, Jazz, and Orchestras of Folk Instruments. In addition to the concert program of the festival, visitors could see the colorful parade-defile of the orchestras along the central alleys of the Sokolniki Culture and Exhibition Center. Master classes of domestic and foreign experts in orchestral and instrumental genre took place within Grand Band Show. Erika Neidlinger, a famous conductor from the U.S. conducted a master class. On Sunday, September 17, the central square of the Sokolniki Park turned into open air stage of a spectacular show “The Battle of the Orchestras”, which became a beautiful finale of the NAMM Musikmesse 2017.

Business, education and entertainMent prograM

contactsmesse Frankfurt rUs

Leningradsky prospekt, 39, bld. 80, 125167 Russia, Moscow phone: + 7 (495) 649-87-75, fax: +7 (495) 649-87-85 e-mail: musik@messefrankfurt.ru

alexandra Yurchenko phone: +7 (495) 649-87-75, ext. 132 e-mail: alexandra.yurchenko@russia.messefrankfurt.com

ekaterina soboleva phone: +7 (495) 649-87-75, ext. 137 e-mail: ekaterina.soboleva@russia.messefrankfurt.com

namm international llc

5790 Armada Drive, carlsbad, cA 902008 UsA phone: +1 760 438 80 01, fax: +1 760 438 38 73 27

Betty heywood e-mail: bettyh@namm.org

namm Tradeshow sales e-mail: tradeshowsales@namm.org see yoU At

namm mUsikmesse rUssia! 13–16 sePTemBer 2018,

ecc “sokoLniki”, Moscow