14 icca rsmp 2012 - embrace your enemy for mutual success
DESCRIPTION
Presentation given at the ICCA Research, Sales & Marketing Programme 2012 The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.TRANSCRIPT
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Embrace your Enemy for Mutual Success
ICCA Research, Sales & Marketing Programme
| #irsmp12
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Presented by Michael Black and Julie Watterston
This session is:
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
What is an Alliance?
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Alliances in the Meetings Industry
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• The international network of Professional Conference Organisers (PCO)
• A partnership of leading companies providing PCO and event management services
• Combining global presence and local expertise
• Substantial purchasing power
INCON Ltd
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai,
Edinburgh, Houston, Melbourne, San Juan, Singapore, Vancouver
• Confidence, Continuity and Convenience• Same high service each time• Share information• One Contact, 10 Best Cities
Best Cities
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of the
world’s powerhouse economies• “The energy transfer advantage”
Energy Cities
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• International continental rotation representation
• Aberdeen, Boston, Durban, Hamburg and Mexico City
• Share similar center characteristics, initiatives and service levels
• Quarterly lead sharing and synergies• Joint representation with client prospecting
Global Congress Centre Alliance
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Best practices• Business development• Client relationship management• Financial success• Lead generation• Reduced marketing costs
What are the goals?
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Who to invite to join?• Membership criteria?• Membership/joining fee• Business and marketing plan• Target audience• Goals• Operating rules• Objectives
Setting up an alliance
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Create your own Alliance!
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Festival/Opera event alliance• Global cities business travel taxi cab• Boutique and small business shops• Small museums network• Nuclear Energy debate group
Your Ideas
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Thank you!
http://www.watterston.com
ICCA Research, Sales & Marketing Programme
| #irsmp12