12.07.2012 opening keynote, matt brittin, google
Post on 13-Sep-2014
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Google Confidential and Proprietary 1
Make the web work for you
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Boy meets girl
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What’s changed?
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Choice & sharing are accelerating
− 845m monthly active users − 2.7b likes/comments a day − 250m photos uploaded/day
− 250m monthly active users − 500m users signed up − 340m tweets sent/day
− 1 trillion views in 2011 − 1 hour uploaded/second − 3 billion hrs watched/month
- 500 years of YT video watched everyday
- Over 700 YT videos shared on Twitter every minute
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Consumers are hyper-informed
18 12 10 7
Online sources considered before making purchase
90% of European internet users go online to search for products & services
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Any screen will do
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Dead trees are alive again
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Dead trees are alive again
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Dead trees are alive again
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Dead trees are alive again
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Ecommerce becoming commerce
Direct Cube Delhaize Supermarket, Brussels Central Station
Tesco’s Home Plus, Underground Station South Korea
Google Wallet – Tap and Pay
Google Wallet – Coupon Redemption
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2bn online 5bn mobile 800 exabytes (x1018)
2012 5bn online
10bn mobile 53 zettabytes (x1021)
2020
The acceleration of everything
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The internet in your pocket
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The web works for boy meets girl
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Experimental Cocktails. Read More.
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Better informed = better decisions
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Make the web work for you
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Win the moments that matter
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Make better decisions
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A
Make better decisions
Which layout converts better?
B C
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Make better decisions
C +10% improvement in ‘add
to basket’ action
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Make better decisions
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Millions of new jobs across Europe
SMB’s using web growing 4-8x faster
Businesses online exporting double
Big and Growing Already 3-8% of GDP
Go bigger, faster
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Go bigger, faster
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Thank you