12 advices For a good

B2B emailing strategy

Part 1

Emailing Strategy

50 emails a day

1

Is better than

3000 emails every 2 months

Better delivrability It’s Easier to manage answers

…

One email is not enough

2

You have to follow up

Always send emails to a

fresh base

3

Avoid renting lists if you can They have often been overused

Nominative email adresses

4

Are the key to high response rates

But email only to the right person in the company

Part 2

Subject lines

Short subject lines Work better

Try just « re: » with nothing else, you’ll be surprised

5

Use something familiar In the subject line

Such as the name of the prospect’s company

6

Don’t tell too much ! Otherwise there is no need to even open the email

7

Part 3

Email content

Avoid images Full-text emails work better

8

Customize the content As much as you can

The first name of the prospect is the minimum required…

9

Be Short and concise

You must answer these questions a soon as possible :

Who am i / what do i can / how can i help

10

The email should look like it was sent manually

No mailchimp badge, no unsubscribe link,

your real signature with direct phone number, … You can even try to put « sent from my iphone »

11

You email must end with a simple

Call to action - A question -

12

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