1105 system 1 branding proces
DESCRIPTION
. Chi vince la guerra dei talenti? Laffascinante importanza dellEmployer Branding 29 a. L Employer Branding Process, gli ingranaggi di una macchina per sedurre 31 i. Analisi del target ii. Posizionamento iii. Creazione del messaggio iv. Scelta dei canali v. Valutazione 5. Employer Branding 2.0: Unilever, Adecco e ALTRAN 44 a. Employer branding e Social Media, una testimonianza da Unilever b. Employer Branding e Social Media, caso Adecco c. Employer Branding e Social Media, il punto di vista di Altran Italia II Capitolo II: Pinterest 56 1. Pinterest questo (s)conosciuto! a. Com fatto Pinterest b. Potenzialit duso di Pinterst 56 2. Unimmagine vale pi di mille parole 65TRANSCRIPT
#SMX @lisabuyer
@lisabuyer Facts• I Live in Celebration, Florida
@lisabuyer FactsBalancingPR+SEO+Socialsince 2006PR since 1990Clients include:
• Public, private tech startups, real estate, health and wellness and other agencies
Favorite hashtags:• #yoga • #sunsets• #surfing
@lisabuyer Facts
• Traditional PR background• Agency owner since 1996
• Author of Social PR Secrets
• Editor of SocialPRChat
• Column in Search Engine Watch
• Covers trending topics and news
related to Search, Social and
Public Relations
#SMX @lisabuyer
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#FAIL
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#SMX @lisabuyer
#SMX @lisabuyer
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#SMX @lisabuyer
#SMX @lisabuyer
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#SMX @lisabuyer
#SMX @lisabuyer
#SMX @lisabuyer
#SMX @lisabuyer
#SMX @lisabuyer
#SMX @lisabuyer
#SMX @lisabuyer
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Book signing during SMX
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