100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

100kcheeks

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Page 1: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

100kcheeks100kcheeks

what if...

11 00 00 00 00 00

awarenessawareness

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our call to action: learn more and register

Page 7: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

http://bit.ly/swabstories

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Email, Facebook, Twitter (#swabstories) 100KCheeksBe The Match

StanfordStanford AlumniFormer Donors

Former Recipients

we cast a wide net

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so how’d we do?

Page 10: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

Page 11: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

“THIS IS AWESOME. Love it. Seriously. Well done you guys.”

245 views on landing page from 21 countries

200+ page Facebook “likes”

59 clicks to “register to be a donor” (24% click-thru)

Page 12: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

what we learned:

Page 13: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

focus on hope not tragedy

Page 14: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

target a specific conversion within the larger funnel

Page 15: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

make the video shareable in every possible way

Page 16: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

make the video shareable in every possible way...but make sure there is context (i.e. a landing page)

what if...

swab stories became a phenomenon

allow the community to create and spread the word

Page 20: 100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

swab a cheek. save a life.

100kcheeks

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100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0

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