100706 house flipping marketing tips

SavingThe PlanetOne HouseAt A Time

G r e e n E a r t h E q u i t i e s . C o m © 2010

House FlippingMarketing

Tips

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Unique Market Share

Extensively Renovated Foreclosed

Homes

Wow FactorEnergy Factor

Done Factor

featuring....

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The Right Neighborhood: Clovis Schools. Established neighborhood with tree lined streets. Close to Sierra Vista Mall, Old Town Clovis, Bus Lines, Shopping & Parks. 244 employers and over 10,000 jobs are within a 2.5 miles radius.

I believe in the Energy Efficiency of this home so much I will pay half your PG&E bills during your entire lease! - Dave Robinson (Owner)

Energy Savings!

1. Brand new dual pane windows throughout 2. Motion sensor & photo sensor lighting controls 3. Energy Saving Lighting throughout 4. Dual Zoned High SEER Mini Split Ducted Heat Pump 5. New engineered duct system (ACCA Manual D) 6. Shell Sealing of cracks and holes in the attic at the ceiling level. 7. Attic insulation to R-50+ : far above Energy Star Standards for brand new homes. 8. Energy Star Appliances. 9. Gas stove and gas option for the dryer. Electric is available at both locations also. 10. Dual pane and foam core front entry door 11. Upgraded ceiling fans in every room

3405 N. Miami

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Wow! Factor

1. New cabinets throughout in kitchen and both baths. Real wood throughout, no particle board. Custom tile!

2. Matching granite counters in kitchen and both baths. 3. New hood fan microwave. 4. New gas stove and oven. 5. New dishwasher. 6. New disposal. 7. New deep stainless steel sink with premium faucet and spray 8.Tile floors in kitchen and baths with custom tile showers/shampoo shelves

and accent tiles .9. Designer 2 and three tone painted interior. 10. Crown molding and stepped door trim. 11.Designer 3 tone paint exterior with new dash over sculptured trim at

windows, doors, & corners. 12. All ceilings have been replaced with new texture and paint 13. New stucco and dash coat for brand new look.

3405 N. Miami

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“Done” Factor (Ready to move in with minimum work for a LONG time)

1. New front and back lawn 2. Automatic sprinklers front and back 3. Finished garage, drywall and painted 4. Sewer line recently serviced and encroaching tree roots removed. 5. Brand new 30 year roof with warrantee 6. Garage door with new automatic opener 7. Brand new water heater 8. New carpet 2 grades up from FHA standard, normal in renovation, with 6 lb pad. (4 lb is normal) 9. New receptacles, new switches and covers 10. New six panel doors and new hardware. 11. New light & plumbing fixtures 12. New fencing with room for RV or trailer storage.

3405 N. Miami

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The Challenge

Location, Location, Location = Big expense

Energy, Wow, Done = Big expense

Agents Before and After = Big expense

Somethings gotta Go...

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The Plan

Save the Planet: Energy Package

Sell Houses: Wow & Finished Package

Saving Money: Buy in unique neighborhoods

by...

Make Money & Have Fun

Save Commission: Sell it yourself

Extra Value: Incentives

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Fresno Address wtih Clovis SchoolsBig “Craig’s List” draw

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Dave’s Solution!

Build This...

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Across the Street from ThisThankfully the only have one Rottweiler

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Alternative Marketing

Newspaper inserts and ads

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Glossy full color 2 sided 8 1/2 by 1150,000 printed and delivered

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Targeted DistributionZips and Sub Zips

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Fresno Bee Goes the

Extra Mile

“A” Section 5 x 5 print add

Sunday Addition...and

Interactive Net ad

Guess how many hits from

Newspaper Ads?

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Newspaper Inserts & Ads Results

Cost: Print and deliver 50,000 newspaper inserts....$4,000

($.08 each)

Staff time and labor costs....$500

Number of total leads.......Five

Number of shows.......One

Sales or Leases.......None

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Alternative Marketing

Craig’s List

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Posting

Posting is straightforward. You just find the prominent "post to classifieds" link (it's at the upper-left corner of the main page), drill down to the appropriate category, and fill out the simple form.

The first page to which you're directed when posting will invite you to create an account. You don't really need an account, but it'll take only a minute or so to set up, and can make things a lot easier. So do get that account.

Required fields. In general, the only required posting fields are Title and Description. If you omit Price, for example, users will simply see no reference to price on your post, unless you include price information in the body text.Should the need for which you posted be met right away, that's the end of it. In most cases, however, you'll want to re-post. Without re-posting, your post will stay up (in Los Angeles) for between 7 and 30 days, depending on the category, but you don't want to wait nearly that long. Posts appear in chronological order (last submitted on top), and users who browse will typically stop perusing after two or three days' worth of posts.

Other users, who search by keyword, may retrieve older messages. (You can always edit your post, but editing won't move it up as will re-posting.) Another way to improve your response rate is to post in more than onecategory. But don't do that before reading about Craigslist's...

The Outsiders' Guide to Craigslist by Richard O. JohnsonConsumer Advocate and founder of BEYOND BARTER

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Restrictions

See Craigslist Terms of Use, Frequently Asked Questions, and General Posting Guidelines. I've enumerated here the most important (stated and unstated) Craigslist rules. Bear in mind that enforcement varies (sometimes will be immediate and other times may take weeks or more).1. You may not post "essentially the same item" before deleting the old item. This applies even when posting in a different city or category. So if your post lends itself to more than one category, you need to alternate the categories.2. You may not post the same item more than once in 48 hours. Until February of 2006, this rule wasn't strictly enforced. Now you will not be permitted to re-post until fully 2,880 minutes have elapsed.Hint: Bringing up your post as submitted, by clicking on its heading on your account page, will disclose the date and exact time posted, two lines below the head. Note that it may take about 15 minutes before a new post is accessible to users.Update. As of this writing, Craigslist is requiring about 15 minutes more than 48 hours before allowing a re-post, in this quirky fashion: It will allow you to delete and resubmit (if the 2,880 minutes have elapsed), but at the end of the resubmission process it will disallow the new post as too similar to another recent post (!). To avoid this situation, add 14 or 15 minutes to the 48 hours, before reposting.3. Your post may not contain a link "to a commercial website or auction." This is an example of a rule I haven't been able to find anywhere, until I was blocked for violating it! You may have to guess whether Craigslist will consider the linked site "commercial." Craigslist's current enforcement of this restriction seems to be minimal.You'll be entirely safe if you don't link to any website, but instead invite the reader to email you for more information (very easily done--see below). This option however involves the risk that your reply may be blocked by a spam filter (even though your message isn't spam). You may always give a Web address as non-linking text, or link to a webpage without any links on it.4. You may not exceed your "volume limit." As I write this, Craigslist doesn't define the volume limit in any way, but will reject a post for this reason. 5. The Posting Description cannot be longer than 1000 characters. The Posting Description is your entire post exclusive of the title. This seems to apply only to paid listings, so otherwise it's probably safe to ignore it.


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Posting Tips

If you want phone calls, simply include your phone number in the writeup. If you want emails, Craigslist will "anonymize" your email address, never to be seen by responders. These folks will click on a link to respond, and that response will go to Craigslist, and then to you.

The body of your post can be in either plain text or HTML. If you choose plain text, Craigslist will automatically convert any Web addresses starting with http:// to links (but exercise care when including a Web address--see Restrictions, above).

Craigslist allows you to add HTML tags to a plain-text submission. Not all tags are supported. Those that are definitely supported are listed here. (The point that other tags will be "stripped out" is not always observed by Craigslist, however.) I strongly recommend your use of the <big> tag for any post that you may want to bring to the attention of folks over 60 or so.Depending on the posting category you may be invited to add a picture from your hard disk. (For more details, go to www.craigslist.org/about/help/pic.) Otherwise, you can add graphics in HTML with the <img> tag, if your picture has been posted to the Web--although lately Craigslist has been blocking that tag in some cases.


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http://www.craigslist.org/about/help/pic

http://www.craigslist.org/about/help/pic



Craig’s List Results

Cost: Two or Three Weekly adds....Free

Staff time and labor costs to place adds....$50/mo

Number of total leads per month.......FiftyNumber of shows per month.......Twenty

Sales or Leases.......None yet but...

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Overcoming the Neighborhood Handicap

Diligent Free or Low Cost Advertising

Quick, friendly and professional follow up

Good tracking

Flexibility and resourcefulness

Incentives

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Craig’s List Response - One Week

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Green Earth Equities Marketing IncentivesBreathtaking Remodels at Affordable Prices

Energy, Wow and Done PackagesFriendly and Professional Sales

Several Financing OptionsOwner May Carry

Down Payment Assistance Program

Lease Option Sale

Rental Lease - 1 Year Minimum

$1,100 per month$1,000 deposit

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100706 house flipping marketing tips

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