10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal

Moderated by: Maria Humphrey Senior Manager, Industry Solutions, Retail at Salesforce

Ryan McGuire Director, Contact Management @ryanmcguire3000

Ryan is responsible for developing, testing and rolling out the most appropriate multi-channel customer contact strategy, creating and executing multi-brand direct campaign plans consistent with the agreed brands contact rules. Ryan works across all of Luxottica’s Retail North American brands, including Lenscrafters and SunglassHut. Prior to Luxottica, Ryan spent eight years with dunnhumbyUSA, a leader in data and analytics, in variety of customer analytics roles.

Justin Parker Director, Retention Marketing @therealreal

Justin is responsible for retention and lifecycle programs at The RealReal. He oversees email and mobile push marketing, as well as loyalty programs for customers and consignors. Justin previously led loyalty and credit marketing at JCPenney, and has worked with various online and brick and mortar retailers, including Walmart, Disney and Epson on pricing and marketing program optimization.

What you’ll learn in this session:

The top 10 actionable tactics you can start using tomorrow to stand out in the inbox and keep your

subscribers engaged

10 Tricks for Standing Out in the Inbox

1.  Deliverability

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design

Creative Design: Animated GIF

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

Predictive Intelligence: •  Abandoned Cart, triggered by Predictive

Intelligence •  Additional product recommendations

powered by Predictive Intelligence

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

6.  Dynamic Content

Dynamic Content:

1   2    

3    

4     5    

6    

1.  Personalized name 2.  Preferred store location 3.  Preferred store location 4.  Dynamic days based on when opened 5.  Dynamic time based on when opened 6.  Dynamic links

Dynamic Content: 1.  48 different sales 2.  6 banners 3.  First look and general versions 4.  Men’s and women’s versions

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

6.  Dynamic Content 7.  Segmentation

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

6.  Dynamic Content 7.  Segmentation 8.  Test, test, test

Testing: Mobile Optimization

Testing: Mobile Optimization

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

6.  Dynamic Content 7.  Segmentation 8.  Test, test, test 9.  Leverage Existing Content

10 Tricks for Standing Out in the Inbox

1.  Deliverability 2.  Creative Design 3.  Surprise and Delight 4.  Timing is Everything 5.  Predictive Intelligence

6.  Dynamic Content 7.  Segmentation 8.  Test, test, test 9.  Leverage Existing Content 10.  Operational Efficiency

Questions?

Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA

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