10 tips to turbochage your email roi
TRANSCRIPT
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10 Tips To Turbocharge Your Email ROI
Revving Your Email Marketing Engine
May 24, 2016
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Today’s Webinar Presented by
Len ShneyderVP of Industry Relations
SparkPost
Justin ZhuCEO
Iterable
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Tip 1 – Get started right!
DMARCDKIMSPF
IP Address
Domain
Test It | Ramp Up
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Tip 2 – Collect behavioral data on each customer
New or loyal customer? What types of things do they shop for?
Mobile or desktop?Morning, afternoon or evening?
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Tip 3 – Use recency to segment your audience
Bought 8Months ago
Clicks LinksRegularly
No opensNo clicks
Uses mobileapp & clicks
links inemail to site
Newestsubscribers
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Tip 4 – Separate marketing from transactional email
Transactional• Closes Loop• User initiated• 80/20
Marketing• CAN-SPAM• Higher complaints• Non-user generated
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Tip 5 – Use transactional emails for marketing
Better open and click rates
Build high loyalty customers
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Tip 6 – Engage users with a strong welcome series
Users get to know you betterOpportunity for promotionsEncourage engagement on social or app
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Tip 7 – Track and measure your deliverability
Deliverability Tools Log Files Rendering Tools Real-time Data
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Tip 8 – Run a shopping cart abandonment campaign
High-ROI
“Free” revenue
Possible variables:- # of messages- Promotions- Content- More…
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Tip 9 – Coordinate email and push engagement
• Reinforcement across channels• Email before mobile or vice versa?
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Tip 10 – Send using encryption to protect your brand and recipients
Protect Your Customer’s Inbox!
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Q&A
Thank you! ~ Justin @hjzhu & Len @lenshneyder