Jeremy Schoemaker

Co-Founder – Market Notify

Affiliate Summit 2015Email Marketing Pro Tips

Who am I ?

I AM THE UNDISPUTED GREATEST INTERNET MARKETER ALIVE

In 2010 Named Most Influential Person On The Internet By Fast Company Magazine

I helped Mark Zuckerberg Make Money With Facebook!!!

PARTYING WITH UFC PRESIDENT DANA WHITE!!

I TOLD JOE ROGAN TO START A PODCAST!!!

I TOLD PARIS HILTON TO MAKE A SEX TAPE!!!

Sold over 50M of my own and other peoples products through email.

(SO LISTEN)

Listen to everyone. Follow nobody

What I am going to talk about today

• Capturing leads.• The art of selling through email.• Ninja tips and tricks.• Measuring results.

Capturing Emails

INTERSTITIAL(MOST INTRUSIVE WAY)

TOO INTRUSIVE?

ENTRANCE POPUPS

EXIT INTENT POPUPS

TRADITIONAL SIGNUPS

RESULTS ON SHOEMONEY.COMFROM ELIGIBLE USERS

• Traditional Signup < 1% Email Submits

• Entrance Popup 30% Email Submit

• Exit Popup 15% Email Submits

WEIGHING RESULTS: (USERS LEAVING TO A THANK YOU PAGE)

• Traditional Signup – user leaves page possibly before reading content

• Entrance Signup – user leaves page before reading content

• Exit Signup – user leaves page after viewing content

Yes you could redirect the user back to the page instead of a thank you.

LEAD GENERATION(LANDERS)

NINJA LEAD GEN

Leads to $$(From ShoeMoney.com)

Affiliate Commission $1,000 per unit

I sent 3 emails promoting Video Boss

Profit – $123,000.00

Slide Title

Affiliate Commission $1,000 per unit

I sent 2 emails promoting List Control

Profit – $142,000.00

Slide Title

Affiliate Commission $1,000 per unit

I sent 2 emails promoting PLF 3.0

Profit – $64,000.00

Slide Title

Affiliate Commission $1,000 per unit

I sent 1 email promoting Outsource Force

Profit – $129,000.00

Slide Title

Affiliate Commission $1250 per unit

I sent 3 emails

Profit – $184,400.00 + 80k BWM X5

($264,400.00 Total)

Slide Title

Info Products in 2010

Recap

Slide Title

Affiliate Commission $2250 per unit

I sent 3 emails

Profit – $111,400.00

The Art Of Selling Through Email

• Normal regular communication.

• Don’t email every time you are selling something.

• Never email what someone tells you to.

• Give value.

• ShoeMoney Patented 3 p’s - Pain Potential And Proof.

Give people something they WANT to read and share with friends.

Specific Examples

• Video Boss

• List Control

• Go to Meeting

• Web Hosting

• Random Amazon Stuff

What you don’t do

Mass E-mailers AKA SPAMMERS

LOVE HUGE IMAGES IN EMAIL!

Mass E-mailers AKA SPAMMERS

LOVE HUGE IMAGES IN EMAIL!

Mass E-mailers AKA SPAMMERS

LOVE HUGE IMAGES IN EMAIL!

Mass E-mailers AKA SPAMMERS

LOVE HUGE IMAGES IN EMAIL!

PAR Program statistics from sending 700 Million E-commerce emails from 17 different e-commerce companies. - (March 1st 2013 – Jan 1st 2015)

• Less than 60% of email images are ever loaded.• Emails with mostly image content have a 15% higher

marked spam rating.• Emails sent with mostly image content have a 10%

higher unsubscribe rate.• Email image links to sites are clicked on 30% less

than text links.

Ninja Tips And Tactics

Ninja Tips• Regarding aka SUBJECT RE:• Use acronyms in subject lines• Us/We Not I/You• 3 P’s

Proper Ways To Measure Results

Clicks And Opens?

Clicks And Opens?

Key Measurements

DeliverabilityManually make accounts

Conversion to Goal

Key Points To Leave You With:

• Analyze Email Captures• Be Yourself• Don’t be heavy on Images• Spam Test• Conversion Test

Jeremy SchoemakerMarket Notify

Sign Up For The Beta Today!http://www.marketnotify.com