10 marketing tips for innovators
TRANSCRIPT
10 marketing tips for innovators
A good idea is not yet a good
business model
First strategy, than execution
K.I.S.S (Keep it simple
and stupid)
Be distinctive, but don’t look to far
Research your business model
Look out for opportunities and
threats
Market to small
Answer from competition
Change in customer needs
Organisational problems
No support from sales
Change of technology
Be patient (average time to succeed is
3 years)
Be consistent in strategy and
execution
Be dominant on the internet
Focus on PR & networking
Innovation is 90% marketing and
10% technology
The alternative
Thank you and …
success!
Fireforum launches a new
fire safety certificate
The story? It’s a quality certificate …
… for companies in the field of fire
safety, who secure safety from design tot maintenance.
Distinctive? Easier Clearer
Higher standards
Closer to modern lawmaking
Closer to industry needs
FiSQ = less risk
more safety
Detailed information soon
