10 lessons account management teaches you
DESCRIPTION
Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager at a digital agency! Hope you find it useful :)TRANSCRIPT
lessons account
management teaches you.
10
months into account
management taught me to…
2
be patient.
1
things will go wrong
things go wrong
things get delayed
things go wrong
things get delayed
stay strong &
things go wrong
things get delayed
stay strong &
don’t get swayed.
manage expectations.
2
know what can be done
know what can be done
tell clients what to expect
know what can be done
tell clients what to expect
put it across the right way
know what can be done
tell clients what to expect
put it across the right way
bet you won’t regret.
show that you care.
3
understand the client
understand the client
put yourself in their shoes
understand the client
put yourself in their shoes
show that you care &
understand the client
put yourself in their shoes
show that you care &
u’ll have nothing to lose.
ask the right questions.
4
ask the right questions
ask the right questions
till you get the answers u need
ask the right questions
till you get the answers u need
it will give you clarity &
ask the right questions till you get the answers u need it will give you clarity & help you succeed.
communicate regularly
5
keep in touch with the client
keep in touch with the client
be it for updates or advice
keep in touch with the client
be it for updates or advice
it makes you look responsive
keep in touch with the client
be it for updates or advice
it makes you look responsive
and makes them feel nice.
keep the client’s best interests in mind.
6
do what’s best for the client
do what’s best for the client
give them all you’ve got
do what’s best for the client
give them all u’ve got
the client has trusted you
do what’s best for the client give them all u’ve got the client has trusted you they better regret it not.
educate when required.
7
don’t assume
don’t assume
that the client knows it all
don’t assume
that the client knows it all
coz if they did
don’t assume
that the client knows it all
coz if they did
they won’t need you afterall.
keep it “black & white”.
8
document conversations
document conversations
keep stakeholders informed
document conversations
keep stakeholders informed
this will avoid confusion &
document conversations keep stakeholders informed this will avoid confusion & strengthen your ground.
be honest.
9
be open
be open
state the fact
be open
state the fact
use the right tone
be open state the facts use the right tone with some tact
do the right thing.
10
clients can be unreasonable
clients can be unreasonable
but that’s not always true
clients can be unreasonable
but that’s not always true
follow your gut &
clients can be unreasonable but that’s not always true follow your gut & do what you gotta do.
thank you.
p.s. - a lot of this applies to life
too
tweet your questions/feedback
@hmarketer or @khyathi92