1

UPC European TV survey 2008

All countries

3

Summary - 1

The TV guide on paper is mostly used in Austria, Czech and Poland. In Chile and Romania the TV guide is least used among all countries. Remarkably the internet is mostly used to view television programming in Czech Republic, Ireland and Slovenia are less used to using the internet for this purpose.

People of Chile are the most bothered by too small texts on screen, teletext letters and bad contrast between letters. In the West-European countries most are not bothered by any of these problems.

The distance at which people watch TV lies mostly between 2 and 4 meters, only in Chile the TV distance sometimes is shorter.

Subtitling through teletext is used very different is every country. Chile uses this service the most, also for foreign channels. Poland, Romania and Hungary use it most often in Europe. Czech people use it often for foreign channels.

The TV remote control is seen as a simple device in all countries. Austria and Hungary rate it somewhat less simple.

Seen over all countries the facilities mostly wanted are a zoom function and the ability to adjust the subtitles. In CR, PL, Slow, HUN, and CH the possibility to have every program dubbed is also high. Remarkably in Austria quite a lot of people would like to have assistance for TV installation.

4

Summary - 2

The foreign medical soaps are quite popular shows in all countries, only in the Netherlands they are not watched very often. Runner up is the medical reality TV and documentaries. In Romania the medical talk show is very popular.

In Chile people are most willing to participate in a medical TV program, but they do it for the money. Educational value is appreciated most in Romania. Slovenia and Slowakia are most concerned for their privacy.

Most conservative regarding watching surgical operations are Slovenia and Hungary. Most open to this are the Netherlands, Belgium and Chile.

Doctors giving tips is a real opportunity in all countries, especially in Chile and Romania people are enthusiastic.

A doctor’s consultancy at a distance is not seen as a replacement of the regular doctors visit, especially in the Netherlands and Belgium people would not make use of this possibility. Those who are more open to this service live in Chile, Poland, Romania or Slowakia.

Getting up in the middle of the night to watch sports events is done more often in Czech, Slowakia, Slovenia and Hungary. The Polish are real sports lovers; adjusting holiday plans and organizing parties to watch sports on TV are done the most here.

5

All countriesQ3 -Which of the possibilities listed below do you use to view television programming?

62%

63%

75%

62%

56%

39%

74%

73%

35%

64%

53%

55%

48%

45%

53%

46%

71%

29%

38%

50%

30%

56%

41%

50%

39%

39%

45%

51%

28%

41%

82%

68%

64%

65%

32%

62%

2%

5%

5%

6%

4%

18%

4%

4%

7%

3%

1%

5%

6%

7%

4%

7%

4%

24%

2%

3%

13%

3%

14%

3%

0% 50% 100% 150% 200% 250%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry TV guide (magazine ornewspaper)TV guide on teletext or digital TVGuideThe Web

Other

None of the above

6

All countriesQ4 -Are you ever bothered by ...?

16%

22%

20%

16%

31%

54%

41%

39%

41%

31%

23%

43%

10%

14%

16%

15%

16%

35%

18%

29%

21%

18%

14%

23%

19%

29%

25%

20%

31%

59%

56%

38%

33%

27%

18%

47%

68%

57%

54%

61%

51%

15%

28%

31%

39%

46%

63%

28%

0% 20% 40% 60% 80% 100% 120% 140% 160% 180%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Too small texts on the screen

Too small teletext letters

Bad contrast between screentextsNone of the above

7

All countriesQ5 - What is the distance at which you normally watch TV?

1%

0%

0%

0%

0%

1%

1%

0%

0%

1%

0%

0%

10%

9%

6%

9%

13%

24%

5%

6%

10%

7%

7%

5%

41%

45%

42%

39%

45%

46%

47%

41%

42%

41%

41%

40%

37%

37%

42%

41%

29%

23%

38%

43%

36%

41%

36%

43%

11%

8%

9%

10%

10%

5%

8%

9%

10%

9%

14%

11%

1%

1%

1%

0%

2%

1%

1%

1%

2%

1%

2%

1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry Less than one meter

1 - 2 meters

2 - 3 meters

3 - 4 meters

4 - 5 meters

More than 5 meters

8

All countriesQ6 - If offered, how often do you use subtitling through teletext?

71%

57%

86%

78%

56%

16%

42%

24%

43%

45%

78%

42%

23%

32%

11%

15%

33%

38%

42%

55%

34%

45%

15%

44%

3%

4%

0%

1%

3%

13%

3%

14%

9%

5%

2%

10%

0%

2%

0%

0%

2%

10%

0%

3%

7%

1%

2%

2%

2%

6%

3%

5%

6%

23%

13%

5%

8%

4%

3%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry Never

Occasionally

Almost always

Always (when offered)

Only for foreign channels

9

All countriesQ7 - How would you evaluate the user-friendliness of your TV remote control?

68%

65%

48%

60%

54%

70%

63%

68%

77%

67%

69%

54%

29%

32%

46%

37%

43%

28%

34%

30%

22%

32%

27%

41%

2%

3%

6%

3%

3%

2%

4%

3%

1%

2%

5%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Simple to use

Reasonably simple

Difficult

10

All countriesQ8 -Which of the facilities mentioned below would you appreciate having?

21%

35%

48%

36%

46%

61%

56%

52%

51%

48%

32%

49%

29%

42%

22%

22%

32%

68%

55%

57%

46%

31%

31%

49%

17%

20%

26%

24%

37%

39%

34%

36%

29%

18%

13%

27%

3%

6%

4%

5%

9%

21%

11%

12%

7%

6%

4%

6%

8%

14%

24%

20%

28%

19%

18%

17%

12%

17%

13%

15%

4%

9%

10%

8%

8%

19%

21%

15%

8%

9%

5%

11%

5%

8%

22%

25%

10%

49%

46%

50%

7%

51%

22%

50%

18%

28%

41%

27%

31%

16%

18%

23%

14%

18%

14%

23%

27%

31%

16%

17%

21%

41%

20%

34%

36%

22%

24%

14%

7%

7%

7%

9%

4%

1%

4%

3%

6%

6%

6%

5%

34%

16%

8%

15%

17%

1%

4%

5%

11%

7%

25%

4%

0% 50% 100% 150% 200% 250% 300% 350% 400%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Zoom function

Subtitle adjustment: letter-size and orcolorVoice recognition

Choice of an interpreter for the deaffor every programMore user-friendly remote control

Spoken explanation of television menu

Choice of dubbing for every program

Assistance for TV installation

Choice of subtitling for every program

Don't know

None of the above

11

All countriesQ9 -Which medical programs do you prefer watching?

32%

55%

40%

42%

55%

66%

55%

54%

44%

60%

49%

59%

17%

20%

13%

14%

4%

35%

34%

44%

15%

37%

26%

18%

21%

27%

14%

22%

26%

39%

32%

33%

52%

32%

38%

35%

50%

50%

40%

39%

44%

64%

45%

44%

50%

37%

41%

26%

17%

26%

15%

17%

12%

21%

10%

22%

12%

5%

5%

14%

19%

28%

15%

17%

24%

40%

22%

29%

25%

12%

14%

19%

33%

22%

31%

29%

22%

4%

15%

14%

11%

16%

18%

18%

0% 50% 100% 150% 200% 250% 300%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Foreign hospital soaps

Domestic hospital soaps

Medical talk shows /educational programs

Medical reality TV /documentaries

Programs that monitorchildbirths

(Extreme) makeoverprograms with surgicalinterventions

None of the above

12

All countriesQ10 - If you were to undergo a medical or cosmetic operation, would you consent to having a

television program following you during the operation and broadcasting the pictures?

14%

9%

8%

11%

13%

17%

15%

14%

24%

12%

11%

9%

17%

20%

25%

22%

18%

35%

23%

25%

14%

11%

7%

16%

52%

56%

58%

51%

57%

41%

50%

42%

48%

63%

68%

56%

4%

5%

3%

4%

3%

1%

2%

4%

1%

1%

2%

2%

13%

10%

6%

11%

9%

6%

10%

15%

14%

12%

13%

16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Yes, because of theeducational value

Yes, provided the programmakers paid for theoperationNo, that would be a privatematter

No, because the operationmight go wrong

Do not know / do not havean opinion

13

All countriesQ11 - Are you comfortable watching surgical operations on television?

76%

68%

53%

51%

61%

65%

53%

53%

61%

58%

40%

39%

7%

11%

13%

16%

13%

12%

12%

20%

10%

10%

5%

8%

14%

18%

22%

24%

24%

20%

23%

24%

25%

23%

45%

49%

3%

3%

12%

9%

3%

3%

13%

3%

4%

10%

11%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Yes, I have no problems atall watchingYes, provided I do not seeany blood in the pictureNo, I am not comfortablewith thatDo not know

14

All countriesQ12 - Would you watch programs in which family doctors or medical specialists gave practical tips

on diseases and treatments?

57%

66%

69%

65%

79%

91%

75%

79%

87%

76%

61%

75%

10%

7%

4%

6%

5%

3%

9%

9%

2%

5%

15%

8%

19%

15%

15%

16%

10%

4%

5%

6%

7%

8%

13%

5%

7%

4%

6%

5%

2%

1%

6%

2%

1%

3%

4%

5%

9%

7%

6%

8%

4%

2%

5%

4%

4%

7%

6%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Yes, that would seem useful

No, I would not feel the need

No, prefer personal advicefrom own general practitioner

No, prefer getting suchinformation from othersourcesDo not know / no opinion

15

All countriesQ13 - If offered, would you use a doctor's consultation at a distance?

13%

11%

13%

16%

31%

17%

39%

34%

35%

38%

25%

24%

10%

14%

10%

13%

13%

18%

14%

11%

12%

10%

7%

9%

10%

9%

14%

8%

11%

17%

18%

24%

16%

10%

8%

14%

9%

7%

20%

12%

11%

19%

11%

8%

12%

17%

10%

13%

15%

15%

12%

16%

8%

13%

7%

11%

8%

8%

9%

17%

37%

39%

29%

29%

20%

16%

9%

9%

13%

14%

31%

14%

7%

5%

3%

5%

5%

1%

3%

4%

5%

4%

10%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Yes, because it would save mea visit to my GP

Yes, provided I knew the doctorpersonally

Yes, I could approach mydoctor about minor matters

Only in cases of emergency

Only if there was no otherpossibility

No, I would prefer personaladvice from my own GP

Do not know / no opinion

16

All countriesQ14 -Did you do any of the following during the past year?

11%

11%

10%

13%

18%

27%

17%

20%

26%

25%

27%

8%

9%

9%

20%

19%

17%

14%

14%

14%

9%

12%

3%

4%

7%

8%

9%

14%

18%

7%

15%

6%

11%

14%

6%

15%

17%

19%

11%

25%

19%

14%

24%

18%

74%

81%

71%

62%

59%

57%

53%

60%

58%

56%

56%

0% 20% 40% 60% 80% 100% 120% 140%

Netherlands

Belgium

Austria

Switzerland

Ireland

Chile

Czech Republic

Poland

Romania

Slowakia

Slovenia

Hungary

Cou

ntry

- C

ount

ry

Get up in the middle of the nightto watch sporting events on TV

Go home early from work / schoolto watch sporting events on TV

Adjust your holiday plans / planyour activities so that you couldwatch sports on TV

Organize a party / meeting withfriends or family to watch sportstogether

None of the above

17

All countries

Q15 - Who is your favorite sports presenter for 2008?

Netherlands Mart Smeets (NOS)

Belgium - Flemish Carl Huybrechts

Belgium - French Philippe Maertens

Austria Rainer Pariasek (ORF)

Switzerland Benard Thurnheer

Ireland Bill O'Herlihy

Poland Przemyslaw Babiarz

Romania Cristian Topescu

Slowakia Dušan Gabáni

Slovenia Igor E. Bergant

Hungary Gundel Takács Gábor

18

All countries

Netherlands Johan Cruijff

Belgium - Flemish Bob Peeters

Belgium - French Marc Degryse

Austria Herbert Prohaska

Switzerland Alain Sutter

Ireland Eamonn Dunphy

Poland Mateusz Borek

Romania Ovidiu Ioanitoaia

Slowakia Stanislav Šcepán

Slovenia Igor E. Bergant

Hungary Puhl Sándor

Q16 - Who is your favorite soccer analyst for 2008?

19

The research has been executed with different collections methods. Online interviewing was used in the following countries

Netherlands Belgium Ireland Austria Switzerland Poland Romania Hungary Czech Republic Slovakia

In Slovenia telephone interviewing was used

Data collections methods

20

Sample description

 Netherla

nds Belgium AustriaSwitzerla

nd Ireland ChileCzech

Republic Poland Romania Slowakia Slovenia Hungary

Male 50% 50% 49% 50% 50% 50% 50% 50% 50% 50% 50% 50%

Female 50% 50% 51% 50% 50% 50% 50% 50% 50% 50% 50% 50%

 Netherla

nds Belgium AustriaSwitzerla

nd Ireland ChileCzech

Republic Poland Romania Slowakia Slovenia Hungary

Below 30 years

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

30-39 years

25% 26% 27% 26% 25% 25% 25% 25% 25% 25% 25% 25%

40-49 years

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

50 years or older

25% 24% 24% 24% 25% 25% 25% 25% 25% 25% 25% 25%

Gender

Age

All quotas were met, so no weighting was necessary.

21

This Pan-European research has been executed by Research International, as commissioned by Hill & Knowlton and UPC (Liberty Global)

The aim of this survey was to generate free publicity through press releases in all countries which are included in the study.

In most countries the same 16 questions were asked, together with one or more bonus questions for each country separately. In Chili and Czech Republic questions 15 and 16 were not asked.

Description of the research