upc dth s.à r.l broadband tv news business … · winning call center ... flexible payment options...

14/03/2013

1

UPC DTH S.à r.l Broadband TV News Business Breakfast- in cooperation with Telenor Satellite Broadcasting

Magnus Ternsjö

Prague 14 March

THE Pan-European DTH Operator

UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast

102k 54k

319k 242k

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What Do We Provide to Our Subscribers

160 encrypted

SD TV channels

18 encrypted

HD TV channels

Our Vision

4

Connect

Discover

Be Free

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Our Values

We love what we do

We do what we say

We work as one

We get things done

We constantly innovate


Professional Commitment

A Journey of Constant Improvements UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast

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Content Enhancement à Last 12 months


Sport2 HD – Sport Events


El Clasico first time in HD

KHL Hot play-off in HD quality

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Sport2 HD – The Sport Channel..


Celebs watching Sport 2 HD live

Guerilla PR

Fans battle on

FB

2007-2012 Subscriber Trend

10

16% YoY Net Subscribers Increase since 2010

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

800.0

2007 2008 2009 2010 2011 2012

RO SK CZ HU

533 k

630 k

719 k +14%

+ 18%


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21.4% 21.6%

21.8% 21.7% 22.0%

22.2% 22.5% 22.6%

22.8% 22.9% 23.1% 23.0% 23.0%

22.8% 23.0%

23.2% 23.4%

23.6% 23.9%

24.3% 24.6%

19.0%

20.0%

21.0%

22.0%

23.0%

24.0%

25.0%

2011 May

2011 Jun

2011 Jul

2011 Aug

2011 Sept

2011 Oct

2011 Nov

2011 Dec

2012 Jan

2012 Febr

2012 Mac

2012 April

2012 May

2012 Jun

2012 Jul

2012 Aug

2012 Sept

2012 Oct

2012 Nov

2012 Dec

2013 Jan

2011-2013 Market Share in Hungary

11

778.5 k

15% growth in market share in 20 months!


Customer Care à A USP Putting customers first in the value equation

Call our award winning call center

We will call you right back- just give us a number

You can use Skype to call us and the call is free!

Flexible payment options including mobile payment


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Talking To Our Customers Strong Social Media Presence

Videos Quick

interaction

Dealer shop

locator

News

Highlights


Follow us on facebook.com/freeSATtvCZ

12

23

14

15

6

16

17

15

15

11

5

141

221

121

77

91

108

134

66

90

19

26

0 50 100 150 200 Average speed of answer (sec) Abandone rate (%)

Outstanding Customer Care Performance


A recent & independent survey of Pay - TV providers throughout Europe show UPC DTH customer care performance is outstanding compared to others!

Oth

er E

urop

ean

Pay

- TV

ope

rato

rs

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freeSAT CZ 2012 NPS*

+11

Customers Confirms Outstanding Performance Proven via external & internal research


11 1

1

11

* Analysis of Satellite TV Offers in Czech Republic research made by Coness during 2012. NPS Score: Promoters (9-10) – Detractors (1-6)

17

7

12

16

8

9

12

14

17

29

12

22

29.2

30.4

20.3

29.7

13

5

8

8

8

11

14

11

6

5

2

5

8

2

3

2

2 3

7.3

7.1

6.7

7.7

%

10 extremely likely

9 8 7 6 5 4 3 2 1 not at all likely

No answer

Mean

The results....

Next closest competitor: -4

Oth

er P

ay –

TV

oper

ator

s

UPC DTH in the Press à Business


•  Satellite TV and Hipernet bundle at a discount: Telenor and UPC Direct launch new service

•  700 000 subscribers at UPC DTH

•  freeSAT and its call center partner receive award as Customer Service of the Year

•  100 000 subscribers reached in Czech Republic on freeSAT

•  UPC DTH S.à r.l. employees run for Czech, Slovak and Hungarian charities

•  UPC DTH launches Skype feature and managed Facebook presence to enhance its Customer Care

•  Samsung Smart TVs now arrive with UPC Direct subscription

•  Piracy cases in Czech Republic and Slovakia yield results

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UPC DTH in the Press à Contet


•  UPC DTH is enriching its HD package with the addition of Animal Planet HD

•  UPC DTH S.à r.l. adds Sport1 HD in Hungary •  UPC DTH is enriching its freeSAT HD package

in the Czech Republic and Slovakia with the addition of Sport2 HD

•  RTL Klub is available in HD quality for UPC Direct customers in Hungary

•  RTL ll available for UPC Direct customers in Hungary

•  UPC Direct launches SuperTV2 channel •  New channels are available for UPC Direct

customers in Hungary (Prizma, Sorozat, Muzsika)

•  UPC DTH makes London 2012 Olympic Games and UEFA Euro 2012 available in HD to their customers with the launch of Eurosport HD and Eurosport 2 HD

•  Megamax is growing in Hungary

•  freeSAT launches FANDA channel •  STORY 5 is available to UPC Direct users in

Hungary •  STORY 4 and STORY5 are available to

freeSAT customers in Slovakia •  UPC Direct launches new channel Zone

Romantica

What’s next?


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19

Lovely Weather & Brilliant TV Watching

Thank You


upc dth s.à r.l broadband tv news business … · winning call center ... flexible payment options...

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