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1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour ([email protected]) WW Industry Business Partner Technical Strategy Enablement team Telecom Industry

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Page 1: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

1Telco Partner Enablement - Jul09IBM Confidential

Telecom Partner Enablement:Business Partner Resources

Day 4:

July 2009

Andrew Larmour ([email protected])WW Industry Business Partner Technical Strategy Enablement teamTelecom Industry

Page 2: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

2Telco Partner Enablement - Jul09IBM Confidential

Agenda

Partnerworld– Software Downloads

– Partner Programme Management

– Partnerworld Industry Networks

– Virtual Innovation Centre IBM Developerworks

– MyDeveloperworks

– Downloads

– WhitepapersIBM

Innovation Centres– IBM Developer Relations

IBM Alphaworks IBM Betaworks IBM Redbooks

– Redbooks

– Redpapers

– Authoring IBM Support

– Logging a call – types of calls etc IBM Techline Business Partner Technical Strategy Enablement team Local Contacts Communicating with IBMers via Sametime

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3Telco Partner Enablement - Jul09IBM Confidential

Partnerworld

Management of Partner programme

Registering Skills Downloading all IBM software Technical resources index Pull down menu for access to

technical resources by product or technology

Showcase and Feature boxes Simplified Shortcut list News and announcements Events and Webcasts

http://www.ibm.com/partnerworld

Page 4: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

4Telco Partner Enablement - Jul09IBM Confidential

Partnerworld

Software section of Partnerworld

Download software Order Media kits Access whitepapers etc

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Business Partner Q&A Latest addition to PartnerWorld Technical

resources– Mirrors internal Q&A tool– Released at PartnerWorld 2007

Currently over 40,000 internal users– More than 100K searches per month

Simple search access to wide variety of published Technical resources

– Consolidated search engines• BP Technical and IBM Internet

• Search over 40 data sources, results delivered by relevance

– Libraries• Web - Published documents and Q&A

• Retain – Usage and Defect records (entitled access only)

Questions routed to Techline – entitled services for entitled partners

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6Telco Partner Enablement - Jul09IBM Confidential

PWD Remote Email Support (for integration and implementation questions)

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7Telco Partner Enablement - Jul09IBM Confidential

Subject Matter Expert Zone Personalized SME Portal

Participants are presented software solutions based on areas of interest

Content includes training roadmaps, certification prep courses and practice tests, sales/technical courseware, and links to complementary resources

Reporting Course progress tracked to provide education

time Test scores and SME registration data is also included.

SME Emails Contains next step reminders and notifications Provides software education and resource

updates

Access To: VIC, PartnerWorld, and developerWorks

technical and sales courses Certification roadmaps Certification prep courseware Certification practice tests Product manuals, white papers and redbooks

Technical Sales Tests Exams test your skill level of specific products

within the brand tracks Translations in Simplified Chinese, Korean,

Castilian Spanish, Brazilian Portuguese, and Japanese

Virtual Courseware

Page 8: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

8Telco Partner Enablement - Jul09IBM Confidential

Developerworks

IBM's own Developer ecosystem programme – over 9,000,000 members!

– For partners and others

– Covering IBM Technology, Open standards and open source

– Sample code downloads

– Whitepapers

– Collaborative environment (MyDeveloperworks)

http://www.ibm.com/developerworks

Page 9: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

9Telco Partner Enablement - Jul09IBM Confidential

MyDeveloperworks

Collaborative environment based on Lotus Connections (2.0 for now)

http://www.ibm.com/developerworks/mydeveloperworks

Page 10: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

10Telco Partner Enablement - Jul09IBM Confidential

IBM Virtual Innovation Center

Provide technical, sales & marketing resources that allow you to quickly access the support you need, so you can focus on your clients!

Education

Advanced Support

Nurturing

Online tech support

Success Stories & Testimonials

All partner types with IBM id can log in today –no additional registration required

http://www.ibm.com/partnerworld/vic

Page 11: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

11Telco Partner Enablement - Jul09IBM Confidential

IBM Innovation Centres

Located all around the world – Asia Pacific sites include:

– Australia: Sydney

– China: Shanghai

– India: Bangalore

– Japan: Tokyo

– Korea: Seoul

– Malaysia: Kuala Lumpur

– Vietnam: Ho Chi Minh City

Assist IBM Business Partners (ISVs) with integration work

– To IBM hardware and operating systems

– With IBM Software (DB2, WAS, etc)

http://www.ibm.com/partnerworld/iic

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12Telco Partner Enablement - Jul09IBM Confidential

IBM Developer RelationsDrive ISV influence on IBM software, systems and services revenue through:

Technical enablement, porting assistance & facilities Recruit ISVs, execute and localise ISV programs and marketing to build ISV

awareness, leads and marketplace success SMBIA and PWIN programs Expanding developer skills on IBM technology, open source software and open

standards – DeveloperWorks and AlphaWorks Increasing student skills on IBM technology, open source software and open

standards – Academic Initiative Overall growth of business contribution for ISV’s in AP

Page 13: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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TM Recruit

Covered ISVBuild Skills

PWIN/VICRecruitMasses

EnableISVs

Offerings

GTM Benefits

ThruPWIN

Awareness/ Recruit Briefings & Assessment Enablement & Validation Catalog & PWIN Specialty

•dW drive awareness across developer community

•TMs recruit ISVs from covered BP list

•PWIN/VIC identifies candidates through proactive BP engagement by PRMs

•ALL feed into DeployC Process

•dW tutorials, toolkits

•TMs: provide tailored guidance for skill development

•VIC enablement education and virtual labs

•e-Architects provide cross brand offerings

•WW IICs Enablement services for ISVs who require advanced support and Offering validation

•TMs manage ISV enablement projects

•VIC enablement mentored support

•e-Architects Tech assessments / consultations - SOA

•PWIN Specialty Programs and GTM benefits

•GSD Catalog entries

•GA / Validated apps

IDR ISV Tech Enablement Process

Develo

per

Work

s

Recruit Enable GTM

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AP IDR Team Garth Bassam

AP IIC Manager and Technology Coverage Team

[email protected]

Prasad Mucherla AP Program ManagerPrasad V Mucherla/Australia/IBM

Murray McMillanAP Technology Mgr Lead

Murray McMillan/Australia/IBM

Graham CrooksAP Lead Architect

Graham Crooks/Australia/IBM

Kuala Lumpur MalaysiaManagerFoong Yee LongFong Yee Long/Malaysia/IBM

AUSTRALIA / NZManagerJohn SchiltJohn Schilt/Australia/IBM

KOREAManagerSeonKyung KimSeonKyung Kim/Korea/IBM

GREATER CHINA GROUPManagerGrace XieQinfang XIE/China/IBM

IndiaManagerVithal MadyalkarVithal M Madyalkar/India/IBM

IBM Developer Relations (for ISVs)

Page 15: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

15Telco Partner Enablement - Jul09IBM Confidential

Alphaworks

Capabilities– Home Subscriber Server (HSS)

– HSS Shell Notify Server Simulator

– HSS Shell client Simulator

– Group List XCAP Client

– Group List Sub/Notify Catcher

– Group List Server (GLS)

– Presence Session Initiation Protocol (SIP) Client

– Presence Server Simulator

– Charging Collector Function (CCF) Client Simulator

– Charging Service and Registrar (location-based service)

– Call Session Control Function (CSCF)

http://www.ibm.com/alphaworks

Where IBM Research offers early access to code and innovations eg. IMS simulators for IP Multimedia Subsystem (IMS)

http://www.alphaworks.ibm.com/tech/imssimulators

Page 16: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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Betaworks

BetaWorks enables you to understand IBM’s latest, cross-brand, software technology and gain early product experience and skills

It allows you to be first adopters with access to beta-code to use in your own test environment to evaluate benefits/functions

BetaWorks helps you gain knowledge and skills of new releases, before general availability

It is located in Hursley, UK and utilizes the Technical Exploration Centers in Asia Pacific, these are located in Brisbane, Canberra, Melbourne, New Zealand (Remote), Sydney, Bangkok, Hanoi, Ho Chi Minh, Jakarta, Kuala Lumpur, Manila, Singapore, Beijing, Hong Kong, Shangha, Taipei, Bangalore (Remote), Gurgaon, Mumbai (Remote) and Seoul

Business Partners are nominated by their Channel sales representatives– Please contact your Business Partner sales representative

http://www-01.ibm.com/partnerworld/mem/support/trs_design_pic.html

Page 17: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

17Telco Partner Enablement - Jul09IBM Confidential

Redbooks

Thousands of Redbooks and Redpapaers available – all for free (softcopy)

Hardcopy can be ordered ($) Authored by IBMer, Partners

and Customers

IBM wants you!to become an author

http://www.redbooks.ibm.com

Page 18: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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TWSS Development guide – shameless plug!

Chapter 1. Introduction to the IBM WebSphere Telecommunications Web Services Server

Chapter 2. Architecture, components, and tooling Chapter 3. Working with service policies and the Service Policy Manager Chapter 4. Design considerations for Access Gateway flows - base mediation

flows and the mediation primitives Chapter 5. Developing and customizing a custom Access Gateway flow

http://www.redbooks.ibm.com/abstracts/sg247589.html?Open

Chapter 6. Common components Chapter 7. Design considerations for the service

implementation Chapter 8. Developing the service implementation Appendix A. Developing custom common components Appendix B. Developing service provider integrations Appendix C. Developing a Usage Record Billing Mediator

common component Appendix D. Sample Usage Record cleanup program Appendix E. Additional material

Page 19: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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IBM Techline

Solution design IBM server sizing for IBM software (DB2, WebSphere, Domino) and for

selected software vendors Configuration, validation and assistance Technical product information including:

– Interoperability and compatibility

– Versions and release positioning

– Performance / benchmark information

Education sources Solution assurance information Assistance in competitive situations

http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/ben_detail.html?OpenDocument&type=technical&id=LLIE-6LLS4T

Techline supports pre-sales questions from entitled IBM Business Partners with an appropriate level of skill in the subject area.

Entitlement: All Advanced and Premier PartnerWorld participants and all Member PartnerWorld

participants who have purchased an IBM Value Package.

Page 20: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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Business Partner Technical Strategy Enablement team

Worldwide team – focused on Business Partners Sponsored Partner Education Services for Partners

– eg. Porting to IBM's Software platforms (eg JBoss to WebSphere App Server), Tibco to MQ etc)

Developer-to-Developer Support SOA for Partners

Page 21: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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Partner Accessible Demonstrations

Lotus demos – go to https://greenhouse.lotus.com/

IBM Demozone – go to http://www.demos.ibm.com/

Page 22: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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IBM Contact Numbers

Get your local number from :

http://www.ibm.com/planetwide/

Page 23: 1 Telco Partner Enablement - Jul09 IBM Confidential Telecom Partner Enablement: Business Partner Resources Day 4: July 2009 Andrew Larmour (alarmour@au.ibm.com)

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How to connect with IBMers via Sametime

Two ways:– via our external Sametime Gateway (extst.ibm.com port 80)

– Via a public Sametime community (such as stdemo.dfw.ibm.com or im.lotuslive.com (this depends on the IBMer adding these communities to their Sametime client)

extst.ibm.com– Go to http://www.ibm.com/collaboration

– Log in with your ibm.com user id (also used for downloading anything from IBM)

– This connects into the IBM internal Sametime community, so you can connect to any IBMer.

– Lookup any IBMer's details (email address, phone number etc) from

im.lotuslive.com– Go to https://apps.lotuslive.com/im/

– Follow the instructions

– Encourage the IBMers you speak with often to add the lotuslive community to their Sametime cleint