1 november 11, 2015 iot: rapid prototyping for fun and profit avi baum texas instruments inc. nov,...

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1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc . Nov, 2015 November 11, 2015

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Page 1: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

1November 11, 2015

IoT: Rapid Prototyping for Fun and Profit

Avi BaumTexas Instruments Inc.

Nov, 2015

November 11, 2015

Page 2: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

2November 11, 2015

Developer :: Who are you?

USER?

HOBBYIST

STRATEGIST

ARCHITECT

SALES

DEVELOPER

MARKETING

Page 3: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

3November 11, 2015

CPU ’Brain’ power

Sensor / Actuator:

Physical world interactionElectrical, Mechanical, Chemical…

Power Energy sourceLine, Battery, Harvesting..

Connectivity CommunicationWired (ETH, HART..)Wireless (S1G, BLE,..)

The Product

PRODUCT

CPU

ACT / SENSE

POWER

CONNECT

Page 4: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

4November 11, 2015

Source: GE Estim

ates, Oct 2013

The Business Source: Harvard Buisness Review, Oct 2015

HUGE opportunity in the Industrial sector

HUGE traction in the Consumer & Personal sector

..YET..

Page 5: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

5November 11, 2015

USER Human interaction

SERVICE Data-driven entity )Source, Sink or Pipe(

THING Machine interaction

The Ecosystem

IoTUSER

THING

SERVICE

Page 6: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

6November 11, 2015

Developer :: The Need

✓SIMPLE

✓SMART

✓SECUREPROPERTIES

SMART

SIMPLE

SECURE

Page 7: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

7November 11, 2015

Developer :: The Need :: Simple

▶Making ‘Simplicity’ Quantifiable

▶Overcome multi-discipline knowhow

▶Focus on product, minimize unnecessary

Page 8: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

8November 11, 2015

Developer :: The Need :: Simple

A. Absolute

B. Scaled

Simplified to the level an operation is avoided, seamless or, trivial and unnoticeable

Complexity is scaled to the capabilities of the typical target user; Overall good experience

C. Relative Lower compared to expectation. Either in comparison to same type of product, former generation of same product or similar task

D. Full Proof Though complex, a complete decision tree ensures no option uncovered; Troubleshooting

F. ComplexHigh complexity ; limited information ; many steps ; hard to follow procedure etc .

Page 9: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

9November 11, 2015

Developer :: The Need :: Simple

▶Standard adherence APIs (where applicable, e.g. networking)

▶Standard resembling APIs (e.g. file system, applications)

▶No APIs for uncommon or complex tasks (e.g. TLS, PHY)

9

L8 IoT

L7 Application

L6 Presentation

L5 Session

L4 Transport

L3 Network

L2 Data Link

L1 Physical

Page 10: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

10November 11, 2015

Developer :: The Need :: Smart ▷Handling large scale

‣Of devices ‣Of connections ‣Of interactions

▷Sparse nature of traffic ▷Protocol overheads

▷Localization ▷Energetic efficiency

Page 11: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

11November 11, 2015

Developer :: The Need :: Secure

▶Design for security

▶Safety net for developer mistakes

▶Inherent and unavoidable

▶Standard Adherence & Certification

Page 12: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

12November 11, 2015

OEM :: The Landscape

Source: Harvard Buisness Review, Oct 2015

▶OEMs shifting core competency

▶Moving out of traditional comfort zone

▶Products changings nature

▶New use cases

▶New capabilities

Page 13: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

13November 11, 2015

OEM :: The Need

✓Quality

✓Robustness

✓ScalablePROPERTIES

ROBUST

QUALITY

SCALE

Page 14: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

14November 11, 2015

Case Study

▶Is switch client? server?

▶Is communication IP based?

▶Is it local? Cloud-based?

▶Optimization goal

Optimize energy of the switch to allow battery

operated switch while guaranteeing latency

constraint.

Case 1

Optimize overall system energy under given latency constraint for a network with N switch + bulb pairs.

Case 2

Optimize overall system energy under given

latency constraint for a network with N switch

+ bulb pairs.

Case 3

Page 15: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

15November 11, 2015

Two Examples

15

Connected Toy Cars

Connected Sticky Note

..For Fun

..And profit

Page 16: 1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

16November 11, 2015

I ndefiniteOpportunitiesT erritory