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NATIONAL HIGH SCHOOLS ATHLETICS

CHALLENGE

A MARKETING OPPORTUNITY

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THE CHALLENGENATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

Determine best school at zonal level

Determine best school at

regional level

Determine best school at

national level

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THE STRATEGYNATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

July – Sept.

Oct. – Nov.

Plan strategy for BOKOMO Challenge

Develop infrastructure for BOKOMO Challenge

Jan. – Mar.

April

Brief Schools on the BOKOMO Challenge

The BOKOMO Challenge takes place

National Junior Championships

May – Aug.

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THE OBJECTIVES: PARTICIPANTS /SPECTATORS

NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

Zonal BOKOMO Challenge

Regional BOKOMO Challenge

National BOKOMO Challenge

+ 500000 athletes participating; + 500000 spectators

8 schools/ 6 zones/21 Regions

+ 21000 athletes; +210000 spectators

21 Regions Teams to Nat. Challenge

630 athletes; + 10000 spectators

National Youth and Junior Championships

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THE STATISTICS: ZONAL OPERATIONSNATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

MARKETING OPPORTUNITIES STATISTICS Responsible Budget

Television rights To be negotiated

In media releases, briefing sessions, etc. 126 zones USSASA Zones 0

On programmes, result sheets, invitations, etc. 126 zones BA/USSASA 378000

BOKOMO APE Tables 126 zones BA/USSASA 40000

On composite pages/boards at the event No

Competition number logos No

VIP Tickets and function No

Promotions and marketing 126 zones BOKOMO TBC

Event organization, medals, etc 126 zones NA NA

Communication expenses/travel/tel./fax/postage 21 regions BA/USSASA 42000

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THE STATISTICS: REGIONAL OPERATIONSNATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

MARKETING OPPORTUNITIES STATISTICS Responsible Budget

Television rights To be negotiated BOKOMO 20000

In media releases, briefing sessions, etc. 126 zones USSASA Regions 20000

On programmes, result sheets, invitations, etc. 21 regions BA/USSASA 105000

BOKOMO APE Tables 21 regions BA/USSASA 5000

On composite pages/boards at the event To be negotiated BOKOMO TBC

Competition number logos 21 regions BA/USSASA 105000

VIP Tickets and function 21 regions BA/USSASA 105000

Promotions and marketing 21 regions BOKOMO TBC

Event organization, medals, etc 21 regions BA/USSASA 105000

Communication expenses/travel/tel./fax/postage 21 regions BA/USSASA 42000

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THE STATISTICS: NATIONAL OPERATIONSNATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

MARKETING OPPORTUNITIES STATISTICS Responsible Budget

Television rights 30 Minutes BOKOMO 30000

In media releases, briefing sessions, etc. 21 regional teams BA/USSASA 42000

On programmes, result sheets, invitations, etc. 3000 30000

BOKOMO APE Tables 21 teams BA/USSASA 5000

On composite pages/boards at the event 4 x 1mx6m BOKOMO TBC

Competition number logos 2000 BA/USSASA 10000

VIP Tickets and function 200 BOKOMO/USSASA/BA 20000

Promotions and marketing 21 regions/national BOKOMO TBC

Event organization, medals, etc national BA/USSASA 30000

Communication expenses/travel/tel./fax/postage 21 regions/national BA/USSASA 20000

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THE STATISTICS: BUDGET TOTALNATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE

MARKETING OPPORTUNITIES Budget

Zonal Championships 460000

Regional Championships 507000

National Championships 187000

Total expense (all inclusive) 1154000

BUDGET July 2004

Aug 2004

Sep 2004

Oct 2004

Nov 2004

Dec 2004

Jan 2005

Feb 2005

Mar 2005

Apr 2005

May 2005

Jun 2005

Total

INCOME 300000 300000 554000 1154000

EXPENSES 50000 50000 50000 50000 100000 600000 200000 54000 1154000

TOPOGRAPHIC LAY-OUT: ANNUAL INCOME/EXPENSES