recruitment aggregators: challenge or opportunity?
TRANSCRIPT
© Worldpay 2014. All rights reserved.
Recruitment AggregatorsChallenge or Opportunity?
@cschlieben and @worldpaytalent
https://uk.linkedin.com/in/catherineschlieben
What is Worldpay?
2
£450 million invested in technology
£308 million invested in
M&A
13.1 billion transactions
processed42% UK market share
Employees in 25 locations worldwide
Offering products and solutions to global
merchants & SMEs
2
© Worldpay 2014. All rights reserved.
Addressing Key Challenges
Then…. Now…
2. RPO model
3. Fast growth
1. No brand
2. New partners
3. New opportunities
1. New team
© Worldpay 2014. All rights reserved.
Rec Fest 2016
4
1. Benefits of aggregators2. Worldpay case study3. How you can get started
© Worldpay 2014. All rights reserved.
Aggregators
A core, growing channel
How does it work?
© Worldpay 2014. All rights reserved.
Start: Search Engine
Employers
Aggregators
Job Boards
Recruitment Consultants
Candidate Journey
How did it used to work?
How does it work now?
10CANDIDATES
XML
Week One: Self-Managed
Jobs
Applications
Normal job distribution
spending £940
Week Two: Agency Implement Rules
Applications 15p per candidate
£1.20 per application
(20%)
Jobs
71% reduction in £
Week Three: Agency Optimise Campaign
Applications
Optimal
Jobs
© Worldpay 2014. All rights reserved.
Going forwards
• Goal is to create simple, effective rules
• Use each aggregator where it performs best, judge on results• Not additional spend
Applications Budgets Due Date
© Worldpay 2014. All rights reserved.
What have we learnt?
1. No perfect channels2. Ignore previous experiences3. Using aggregators effectively4. PPC models