1 amps reader profile june 2013. noseweek is south africa’s hardest hitting investigative...
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AMPS reader profileJune 2013
Noseweek is South Africa’s hardest hitting investigative magazine, with a reputation for tenacity, integrity and wit. Experienced leaders across many disciplines clearly recognise the value of the service noseweek delivers to SA companies and institutions as well as consumers in their individual capacity. They resonate with the irreverent honest opinions reflected in the publication, as the editorial content mirrors their own experience of the world.
Noseweek tells it the way it is!Noseweek, launched in 1993, is an ideal channel for marketers who are confident of the integrity of their product and who are looking to align their product in an environment with similar integrity. 1. A well heeled subscriber base of 31% includes the Presidency, the Treasury,
opposition leaders, company directors, judges, doctors, academics and successful entrepreneurs.
2. Current ABC (Q4 2012) 17,5883. Distribution is through a strong subscriber base as well as through Woolworths,
Exclusive Books, CNA and many other independent outlets4. On street date – Thursday preceding last weekend of the month.
2
2007 Q1
2007 Q3
2008 Q1
2008 Q3
2009 Q1
2009 Q3
2010 Q1
2010 Q3
2011 Q1
2011 Q3
2012 Q1
2012 Q3
0
5,000
10,000
15,000
20,000
25,000
ABC circulation Subscribers Online
Loyal following with high subscriber base of 30 – 37%
Circulation
4
60.7
39.3MenWomen
3.5 6.9
19.7
56.7
LSM 7LSM 8LSM 9LSM 10
28.2
12.8
51.6
W CapeKZNGauteng
Total readers 60,000High in LSM 9 &10, Male bias, very high income bracket, live mainly in W.Cape,KZN and
Gauteng
Source: AMPS 2012 AB
27.6
3.3
5.9
63.1
BlacksColouredsIndiansWhites
Demographic Reader Profile
Total universe LSM 4-10
Scaled by: "Index"AMPS 2012 Main Branded AB (Jan 2012-Dec 2012)
AGE 35+
LSM
9-10
180
170
160
150
140
130
120
110
100
90
80
70
60
50
40
Nosew eek
FM (Financial Mail)
Finw eek
Time Golf Digest
GQ South Africa
Men's Health
Mail & Guardian (Fri)
Age 35+
LSM 9-10
Telmar P-Map
Noseweek readers offer higher LSM 9-10 and 35+ profile than all competitive publications
• According to AMPS, there is a potential of 6 million people in South Africa who either own, use or maintain a personal motor vehicle.
• 40,000 Noseweek readers have own or use of car.• 21,000 own car/sedan• Developing a long term and consistent presence in Noseweek, will open
the doorway to a highly influential market who enjoy driving for pleasure!
6Source: AMPS 2012 AB Main Branded
Motor Vehicles
• According to AMPS, Noseweek have the following bankers:• ABSA - 20,000 or 33.5% of it’s readers• Standard Bank - 17,000 or 28.2%• First National - 15,000 or 25.7%• Nedbank - 14,000 or 24%
• Of Noseweek readers• Savings account - 41,000 or 68%• Personal cheque - 30,000 or 51%• Personal credit - 26,000 or 43%
7Source: AMPS 2012 AB Main Branded
Banking and investment
• Noseweek readers enjoy their electronic devices• 30,000 or close to 50% own a digital camera• 10,000 own an ipod• 15,000 own computer game• They are a 1000 times more likely to own a kindle than average population!
8Source: AMPS 2012 AB Main Branded
Electronic devices
Noseweek readers enjoy good living lifestyle and finer things in life.
Noseweek readers enjoy walking/hiking, golf, rugby, cricket, tennis and water sports
Description Rate VAT TOTAL
Outside Back Cover Full Colour R 29,395 R 4,115 R 33,510
Inside Front or Back Cover Full Colour R 28,275 R 3,959 R 32,234
Full Page Full Colour R 23,560 R 3,298 R 26,858
Half Page Full Colour R 11,780 R 1,649 R 13,429
⅓ Page Full Colour R 7,850 R 1,099 R 8,949
¼ Page Full Colour R 5,890 R 825 R 6,715
Double Page Spread Full Colour Run of Magazine R 40,020 R 5,603 R 45,623
Double Page Spread Inside front and back cover Full Colour
R 40,425 R 5,660 R 46,085
RATESRates effective 1st January 2013.
All above rates include standard agency commissionContracts for 3 or more consecutive ads are negotiable
Description Height mm Width mm
Full Page Trim 276 215
Full Page Type 250 183
Full Page Bleed 285 219
Half Page Horizontal
120 183
Half Page Vertical 183 120
⅓ Page Horizontal 80 183
⅓ Page Vertical 250 60
⅓ Page Square 120 120
¼ Page 90 120
¼ Page Horizontal 62 183
DPS Bleed 285 440
DPS Trim 275 430
DPS Type 235 40012
TECHNICAL SPECIFICATIONS
Advertisements can be placed anywhere in the publication, except on the front page.
Positions can only be guaranteed on a first come, first serve basis.
.Noseweek is produced using a four process-colour litho printing on 85gsm Triple Green matt art, with
covers on115gsm Triple Green gloss art
SCREEN RESOLUTION: 300 dpi
Contact:
Godfrey LancellasTel: 021 712 1380 Cell: 083 501 5999
Advertising Co-Ordinator Adrienne de Jongh
Phone 021 686 0570Fax 021 686 0573
Month Unique visitors
Number of visits
Pages Hits Bandwidth
Jan 2013 22123 37540 300335 1691887 27.77 GB
Feb 2013 17502 32860 253843 1373956 25.99 GB
Mar 2013 17158 32278 258620 1291197 25.32 GB
Apr 2013 16719 31709 246718 1310540 25.10 GB
Placement Size CPM + Rate/month CPM (Rich Media)
+ Rich Media Rate/month
Top banner 600 x 96px R400 R7,400 R500 R9,250
Wide Right Column button
300 x 325px R350 R6,475 R450 R8,325
Right Column skyscraper 120 x 600px R300 R5,550 R400 R7,400
Right Column button with text
120 x 240px R250 R4,625 R350 R6,475
Right Column button 120 x 240px R250 R4,625 R350 R6,475
Right Column button 120 x 120px R3,700 R200 R5,550
Noseweek.co.za - Online RatesEffective 1st January 2013
All above rates include standard agency commission. Please confirm actual monthly rate with MadHatter Media
Rates exclude vat. Max ad size 40kb
Noseweek notification mailerA notification mailer is distributed to 1,900 current online subscribers who have opted to receive the mailer. The mailer serves to inform subscribers that the online issue is available and what they can expect to see in it. Only one ad placement is allocated on the mailer, offering exclusivity to the advertiser. The ad appears on the bottom of the mailer.Display ad in monthly mailer 300 x 300px R2 000.00 per month