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Spring 2010

SELLING DESKTOPS TO SMALL BUSINESSES

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Now’s the time to help small business customers make a smart investment

This presentation will help you understand . . .

– Why customers should refresh their desktop PCs

– The key benefits of all new 2010 Intel® Core™ processors

– How all new Intel® Core™ vPro processors deliver smart security and easy PC care

– How you can overcome common buyer objections

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There are still concerns about the economy, but small businesses are considering a refresh of their computing environment

Replacing older equipment can help:

There are still concerns about the economy, but small businesses are considering a refresh of their computing environment

Replacing older equipment can help:

Increase user productivity

Reduce operating and support costs

Enhance network security

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Refreshing desktops can reduce operatingand support costs

Older machines are slower, break down more often and they cost more to maintain and power.

- Repair and maintenance can run up to 1.65x more on a PC older than 3 years1

- PCs older than 3 years are 4.5x more likely to experience a hard drive failure1

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Small businesses are efficient and responsive - the newest and fastest PCs can help them stay competitive

75% of small businesses cite improved business process efficiency as a benefit of using PCs in business.1

New PCs built for multitasking can help increase user productivity

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New computers have enhanced security features – vital for small businesses that need to protect against new threats.

PCs older than 3 years can experience up to 1.3x more security incidents1

Refreshing can enhance network security

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You know refreshing is important. Now help your customers pick the right computer.

The best choice for small businesses.Faster, smarter, adaptive - that's intelligent performance.

INTRODUCING THE ALL NEW

INTEL® CORE™ PROCESSOR FAMILY

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The all new 2010 Intel® Core™ processor family provides intelligent performance and efficiency

Quiz: What are the key performance benefits of the all new 2010 Intel® Core™ i5 processor?

- Run business productivity applications 2x faster2

- Up to 30% more energy efficient vs. a 3 year old desktop PC2

- Intel® Turbo Boost Technology speeds up the processor when workloads require extra performance.3

- Intel® Hyper-Threading Technology allows each processor core to work on two tasks at once.4

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How to Explain It:Think of Intel® Turbo Boost Technology like the air conditioner in a car. In normal mode, the air conditioner delivers a certain amount of air through the dash and floor vents. When you shut off the floor vents, it can use the extra power to deliver more air through the dash.

In the same way, the Intel® Core™ i7 processor is

configured to deliver a certain amount of power to each core. However, if one or more cores is not using that power, the processor can automatically and intelligently divert extra power to the operating core. The result is the operating core can run at a higher than normal frequency and complete its tasks faster.

Intel® Turbo Boost Technology Extra Gigahertz on Demand

**Intel® Turbo Boost Technology not available on Intel® Core™ i3 Processors

Available on:

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Intel® Hyper-Threading Technology Smart Multitasking

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+ Intel® Hyper-Threading Technology not available on Intel® Core™ i5-750 processor

How to Explain ItIntel® Hyper-Threading Technology gives customers 4-way (and 8-way) multitask processing that allows each core of the processor to work on two tasks at the same time.

Like toasting two pieces of bread in a two-slot toaster instead of using a single-slot toaster twice, you can get more done in the same amount of time.

Available On+:

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faster

Multitasking with office

productivity applications A

Run a complex spreadsheet

while running a virus scan B

Compare two documents, and

convert a presentation, while

running a virus scan C

2.0x 3.0x 2.2xvs

all new 2010 Intel® Core™ i5-650 versus the Intel® Core™ 2 Duo E6400 processor

Test A. Multitasking with office productivity applications (SYSmark*2007 Preview 1.06.1109 – Productivity Subtest+)Test B. Run a complex spreadsheet while running a virus scan (Intel SEG 0273+)Test C.. Compare two documents, and convert a presentation to web format, while running a virus scan (Intel SEG 0272+) See “Legal Information” slides for details on system specifications. + More information on benchmarks and Intel Software Evaluation Guides (SEG) can be found at: http://www.intel.com/performance/

Refreshing desktop PCs can help your customers be more productive

faster faster

The Intel® Core™ i5 Processor.Smarter. Faster.

Typical installed base

Typical installed base

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How does multi-tasking performance help your customers?

She can convert multiple documents into PDF form, while hosting a web meeting with colleagues, then her

system automatically scans for viruses.

He can zip-up large video files for a client, while using CAD softwareto develop blueprints, and then auto back-up starts.

Lawyer Architect

Intel® Core™ processors provide the speed your customers need

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Multitasking with officeproductivity applications

(SYSmark*2007 Preview 1.06.1109 – Productivity Subtest+)

Run a complex spreadsheet calculation

while zipping a large file

(Intel SEG 0275+)

Compare two documents,

and convert a presentation,

while running a virus scan

(Intel SEG 0272+)

24% faster than Intel® Pentium®

processor-based desktop

14% faster than Intel® Pentium®

processor-based desktop

17% faster than Intel® Pentium®

processor-based desktop

Help your customers understand the performance difference of the new 2010 Intel® Core™ i5 processor

Comparison A: new 2010 Intel® Core™ i5-650 processor vs Intel® Core™2 Duo E7600 processor.Comparison B: Intel Core™2 Duo E7600 processor versus Intel® Pentium® E5400 processor. See “Legal Information” slides for details on system specifications. + More information on benchmarks and Intel + Intel Software Evaluation Guides can be found at: http://www.intel.com/performance

than Intel® Core™2 Duo processor-based desktop

55% faster

77% faster

31% faster

than Intel® Core™2 Duo processor-based desktop

than Intel® Core™2 Duo processor-based desktop

AA

BB

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All new 2010 Intel® Core™ vPro™ processor family delivers additional customer benefits

Intelligent performance

+ Easy PC Care

+ Smart Security

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All new 2010 Intel® Core™ vPro™ processors can help reduce costs and downtime

IT support – whether inside or outside the company – can help prevent PC issues, and get employees back up and running faster when PC issues do occur:

– Remotely see and repair employee systems, even

beyond the firewall with KVM (Keyboard, Video, Mouse) Remote Control5,6

– KVM Remote Control can be utilized even when the PC’s operating system has crashed

Available on:

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How to Explain It

• Intel AMT KVM works both below and within the OS; e.g. you can edit the BIOS and the Operating System’s registry, and it even works without the OS running

• Once the Intel AMT KVM is installed in the BIOS, no need to load SW in the OS

Video displayed at console

Console keyboard & mouse remotely controls

client

IT support “console” PC

Small business user PC(new 2010 Intel® Core™ vPro™ based

system)

Blue screenOS unresponsiveHelpdesk

troubleshootingBooting issues

KVM Remote Control allows you or your customer’s

IT administrator to support employees remotely … without requiring a “full” service package

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Intel® IT Director7 can provide a number of benefits:• Improve security by ensuring PCs run anti-virus software

• Reduce data loss by blocking unauthorized USB devices• Reduces energy cost via notification of PCs on after hours

Simple to use – small business owners or IT support (internal or external) can manage employee systems

Plus, IT Director offers a branding opportunity The lower portion can display your company information – a great way to stay top of mind for future support

Monitor and more efficiently manage PCs with Intel® IT Director

For more information go to www.intel.com/go/ITDirector

Intel® IT Director is FREE for you and your customers

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The all new 2010 Intel® Core™ vPro™ processor family delivers additional customer benefits

Intelligent performance

Easy PC Care

Smart Security++

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By refreshing with the new Intel® Core™ vPro™ processors, your customers can:

– Proactively safeguard PCs from viruses and malicious attacks.5,8

– Encrypt sensitive data up to 4x faster2 withnew hardware instructions that support the Advanced Encryption Standard9

The all new 2010 Intel® Core™ vPro™ processor family provides protection through smart security

Available on:

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Usages and Benefits

• Protection from data loss due to drive failure • Continuous backup of your most recent data• Bootable recovery image for easy drive replacement

External eSATA drive

(or 2nd internal drive)

Click “Protect Data” to turn on data

protection

Click “Create Volume” and data is protected

PC based on Intel® Q57 chipset withIntel® Rapid Storage Technology10

CONNECT ENABLE CONFIRM

Intel® Rapid Storage Technology provides simplified protection from data loss in 3 easy steps

+

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Putting it all together for your customersIn

telli

gent

Perf

orm

anc

e

Sm

art

Secu

rity

Easy

PC

C

are

New 2010 Intel® Core™ i3 processor

Intelligent performance starts here

Faster, smarter, adaptive performance

Smart security and easy PC care

Intel® Turbo Boost Technology

Intel® Hyper-Threading Technology

Intel® Smart Cache Technology11

Intel® Rapid Storage Technology

Advanced Encryption Standard – New Instructions

XD Bit

KVM Remote Control

Intel® IT Director

New 2010 Intel® Core™ i5 and Core i7 processors

New 2010 Intel® Core™ i5 and Core i7 vPro™ processors

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Your Response

“I’m going to wait on buying a new PC.”

Running older equipment can cost you.Older equipment costs more to fix and to power, and incurs more downtime.

Plus, it’s usually not as secure.

Upgrading is vital to every business.

Buyer Objection

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“I’ll save on the processor.”

The processor is the MOST IMPORTANT PART of the computer.It is responsible for the system’s overall performance.

It is the engine that employees will rely on every day to operateat the highest level, allowing them to work as efficiently as possible.

Your Response

Buyer Objection

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Your Response

“Why should I pay more for vPro™?”

Intel® Core™ vPro™ processors help small businesses stay safe. Easy PC care features mean LESS INTERRUPTIONto business operations.

Our company can conduct secure maintenance, virus patch updates, and get down systems up and running – remotely and after hours –even when the machine is shut down!5

Your customers can see the potential savings – visit: Intel® Core™ processor with vPro™ technology ROI Calculator*

Buyer Objection

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“I don’t have time or money to engage a service provider.”

You can’t afford not to.

You don’t need to start with comprehensive PC support services. With new Intel® Core™ vPro processor-based systems, we can offer you service when you need it.

Hardware-based KVM Remote Control allows our company to see and repair your company’s systems in all states, even beyond the firewall or when the OS crashes. This can help you reduce costs and downtime, and increase employee productivity.

Your Response

Buyer Objection

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Remember…

It makes smart business sense for small business

customers to upgrade their PCs

The best business PCs have all new 2010 Intel® Core™

vPro™ processors inside+

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Legal Information

1."Intel Insights and Market Research", Techaisle, March 2009 (www.Techaisle.com 2. . Comparing pre-production Intel® Core™ i5-650 processor based desktops to theoretical installed base of Intel® Core™2 Duo Processor E6400 with comparable frequency. Desktop configurations: pre-production Intel® Core™ i5-650 processor (4MB Cache, 3.20 GHz) on pre-production Intel® Ibex Peak P55, Dual-channel DS Micron* 4GB (2x2GB) DDR3-1333 9-9-9-24 with Intel® Graphics Media Accelerator HD graphics @ 900 MHz, Seagate* 1TB HDD, Intel® Matrix Storage Manager 8.9.1023 (BIOS, Intel® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Intel® Core™2 Duo Processor E6400 (2M Cache, 2.13 GHz, 1066 MHz FSB) on Intel® DQ45CB, Dual channel DS Micron* 2GB (2x1GB) DDR2-800 5-5-5-18 with Integrated Intel® GMA 3000 onboard graphics subsystem, Seagate* 320GB HDD, (BIOS:0059, Intel® Chipset INF: 8.4.0.1016, Graphics: 7.14.10.1329), Microsoft* Windows* 7 Ultimate 64-bit RTM, Microsoft* Windows* Vista Ultimate 32-bit. Business productivity and energy claims based on SYSmark* 2007 preview is BAPCo's latest version of the mainstream office productivity and Internet content creation benchmark tool used to characterize the performance of the business client. SYSmark 2007 preview features user-driven workloads and usage models developed by application experts. Multitasking claims based on financial calculations workload consists of advanced spreadsheet calculation measured using Microsoft* Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of Winzip*14 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are 6MP photos.  The photos are in jpeg format. The total size of all the photos is about 830MB.

3. Intel® Turbo Boost Technology available on the Intel® Core™ i7 processor and the Intel® Core™ i5 processor only. Intel® TurboBoost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software and overall system configuration. Check with your PC manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see http://www.intel.com/technology/turboboost.

4. Hyper-Threading Technology requires a computer system with a processor supporting HT Technology and an HT Technology-enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use.

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Legal Information (cont)

5. Intel® Active Management Technology requires the computer system to have an Intel® AMT-enabled chipset, network hardware and software, as well asi connection with a power source and a corporate network connection. Setup requires configuration by the purchaser and may require scriptingwith the management console or further integration into existing security frameworks to enable certain functionality. It may also require modifications of implementation of new business processes. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or whenconnecting wirelessly, on battery power, sleeping, hibernating or powered off. For more information, see http://www.intel.com/technology/platform-technology/intel-amt/.

6. KVM Remote Control (Keyboard Video Mouse) requires the presence of integrated graphics and therefore is only available with dual-core Intel® Core™ i5 vPro™ processors and i7 vPro™ processors.

7. Intel® IT Director utility is available for Intel® Core™2 Duo and Intel® 2010 Core™ processor-based systems. Specific security and manageability features as well as power-efficient performance make these systems the first choice of business customers.

8. XD Bit: Enabling Execute Disable Bit functionality requires a PC with a processor with Execute Disable Bit capability and a supporting operating system. Check with your PC manufacturer on whether your system delivers Execute Disable Bit functionality.

9. AES (Advanced Encryption Standard) is an encryption standard adopted by the U.S. government (FIPS PUBS 197, http://csrc.nist.gov/publications/fips/fips197/fips-197.pdf. AES-NI (Advanced Encryption Standard New Instructions) is a set of six new instructions in the Intel® Westmere-32nm architecture that is designed to consolidate the AES mathematical operations and therefore may help speed up applications that use the AES algorithm.

10. Intel® Rapis Storage Technology: Check with your manufacture for specific features implemented in their designs.

11. Intel® Smart Cache Technology requires a PC with a processor with Intel Smart Cache capability. Intel Smart Cache Technology performance varies depending on hardware, software and overall system configuration. Check with your PC manufacture on whether your system delivers Intel Smart Cache Technology.

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Legal Information (cont)

Performance tests and ratings are measured using specific computer systems and / or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/

System Configurations: New Intel® Core™ i5 650 processor-based desktop – 3.2 GHz/6.4GT/S/2x256KB/4MB cache, Turbo ON 1-2 Intel Ipex Peak Fab-D platform Micron 4GB(2x2GB) Dual channel Double-sided DDR3 1333 9-9-9-24 1T, Seagate1 TB HDD, Ironlake with 8.15.10.1879 (BIOS :Amer Mega 4.6.3, Intel INF 9.1.1.1015)

Intel® Core™2 Duo E7600 processor-based desktop – 3.06 GHz/1066 FSB/3MB cache, Intel DG45ID Kingston 4GB (2x2GB) Dual channel DS DDR2 800 5-5-5-18, Seagate1 TB HDD, X4500HD with 8.15.10.1840 (BIOS:IDG4510H.86A.1357, Intel INF 9.1.1.1015)

Intel® Pentium® E5400 processor-based desktop – 2.7 GHz/800 FSB/2MB cache, Intel DG45ID Kingston 4GB (2x2GB) Dual channel DS DDR2 800 5-5-5-18, Seagate1 TB HDD, X4500HD with 8.15.10.1840 (BIOS:IDG4510H.86A.1357, Intel INF 9.1.1.1015)

Intel® Core™2 Duo E6400 processor-based desktop - CNR 2.13G/1066/2MB dual-core on DQ45CB Dual channel DS Micron 2GB (2x1GB) @DDR2-800 5-5-5-18 with Integrated Intel Q45 graphics + Seagate 320GB NCQ SATA2 (BIOS:0059, Graphics: 1591, Sound: 6520

Intel may make changes to specifications, release dates and product descriptions at any time, without notice.

Intel, the Intel® logo, Intel Core, Intel Core 2 Duo, Intel Core 2 Quad, Core Inside, Pentium, and Pentium Inside are trademarks of Intel Corporation in the U.S. and other countries.

*Other names and brands may be claimed as the property of others.

Copyright © 2009 Intel Corporation. All rights reserved.