0917 business insider 52p

SEPTEMBER2014BusinessBusiness

An IdahoStatesmanmagazine

GOVERNMENT:Will Idahosnewstatebusinesstaxbreakwork?PAGE42

ONTHERUN:BoiseBettiesbringsabusinessmodel toarunningclub.PAGE49

RodneyReider, far left, isthenewguy inchargeofSaintAlphonsusHealthSystem.BetsyHunsicker,middle,moved toCaldwelllastspring to runWestValleyMedicalCenter.DavidPate, right, has juststartedhissixthyearasCEOofSt.LukesHealthSystem.Hereswhat theyhave tosay for themselves.

PAGES 17-22

isleft,farReider,Rodneyofchargeinguynewthe

TWONEWBIES

ANDAVETERAN

SpecialcoverageTHEBUSINESSOFHEALTH

2BusinessInsiderWEDNESDAY,SEPTEMBER 17 -TUESDAY,OCTOBER21,2014 IDAHOSTATESMAN.COM

stluke

sonline.org

Take Care Forward.

At St. Lukes, we focus on what matters: better health in the communities we serve.Now were being recognized for the best work of our expert doctors and nurses,/0/4.,=0/ 8=00;; 30,6=3.,;0 :,;=80; 91 .394.0$+0";0 :;9>/ =9 .,;0 19; A9> ,8/ 4=

IDAHOSTATESMAN.COM WEDNESDAY,SEPTEMBER 17 -TUESDAY,OCTOBER21,2014 BusinessInsider 3

As the Affordable Care Act (and the ever-increasing regulation that comes with it) changes the healthcare world, were here to offer innovative solutions for our most compassionate clients: the providers. OurHealth Care Group will help you understand the new world of health care reform, assisting with everythingfrom compliance and reimbursement to litigation and professional credentialing so you can focus on thebig picture of making Idahos communities healthier places to be. And, best of all, our nationally renownedlegal service comes with a local address.

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Call 1-888-Regence or contact your Producer or Regence Sales Executive to learn more.Regence BlueShield of Idaho is an independent licensee of the BCBSA. 2014 Regence BlueShield of Idaho, all rights reserved.

I hear a Regence HSA can saveme 25% in administrative costs.Did I hear that right?

All Health Savings Accounts are not created equal. In fact,a Regence HSA offers you a number of unique benefits.For you, we streamlined the administrative process andcut your costs. For your employees, we made it easy tomanage their accounts, review claims, and make informeddecisions regarding their care. Add to that, Regence HSAsoffer multiple tax benefits for you and your employees.Which means, everyone benefits.

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DBSI fraud defendantssentenced to prison, file appealsFourmen convicted of fraud stemming

from their activities inDBSI are asking the9thU.S.CircuitCourt ofAppeals to overturntheir convictions.The defunctMeridian propertymanage-

ment companys formerCEO,Douglas Swen-son,was sentenced to 20 years in prison for44 counts of securities fraud and 34 counts ofwire fraud.Theother threemenwere convictedof the

44 countsof securities fraudbut acquittedofwire fraud.DBSI general counselMarkElli-sonwas sentenced to fiveyears, andSwen-sons sons Jeremy andDavidwere sentencedto threeyears.

Federal report: Fatal Appletoncrashwas caused by pilot errorFormerMicronCEOSteveAppleton could

have avoided the 2012 small airplane crashthat killed him, according to a reportby theNationalTransportationSafetyBoard.AppletonsLancair airplane lost thrust as it

tookoff from a runway atBoiseAirport.Ap-pletonbanked sharply to return to the run-way, causing theplane to spin and crashbe-tween two runways.Appleton should havetried to land in the flat surface following therunwayor tried amore gradual turn to returnto the runway, the report said.

Concordia students leaving forUniversity of Idaho law schoolFifty-five second- and third-year studentsof

theConcordia School ofLaw inBoise are en-rolling in theUniversityof IdahosBoise-basedlawprogram this fall, asConcordiasAmericanBarAssociation accreditation is up in the airafter its secondyear inbusiness.Twenty third-yearConcordia studentshave

decided to take a leave of absence this fall.The studentsmust graduate from anABA-

accredited lawschool tobe allowed to take theIdahobar exam andpractice law in Idaho.TheUof Is second-year lawschool pro-

graminBoise is just starting this fall.

IdahoMedicaid contractorOptum under scrutinyMental-healthproviders sayOptum Idaho,

whichwashired to run IdahosMedicaidbe-havioral-healthprogrammore efficiently, isfrequently sending thempayments forpenniesandmistakenlydisplaying or sending thempa-perworkmeant forotherproviders.The latter complaint isnowthe subjectof

an investigationby theOffice forCivilRightsin theU.S.DepartmentofHealth andHumanServices.Thatoffice is chargedwith enforcingfederal patient-privacy laws.

Optum says ithas corrected glitches andhumanerrors that resulted in the erroneouspayments and themisdirectedpatient infor-mation.The IdahoDepartmentofHealth andWelfare saysOptumisnot inviolation of itscontract.

Simplot closesAberdeen plantAsplanned, the J.R.SimplotCo. decommis-

sioned itspotatoprocessing plant inAberdeenin southeastern Idaho.The company replacedplants inAberdeen,Caldwell andNampawithitsnew, largerplant inCaldwell.About 800

THE MONTH

Healthcare isabigandgrowingpartof Idahoseconomy.The largestprivateemployer in thestate is thenonprofitSt.LukesHealthSystem,with12,000-plusemployeesandmore tocomeas thesystemgob-blesuphospitalsandphysicianpractices. Itssmaller rival,SaintAlphonsusHealthSystem, ispartofanational nonprofitCatholichospi-tal network.These twosystemsandCaldwellsWestValleyMedicalCenter,apropertyof thefor-profitHospitalCorporationofAmerica,operate theTreasureValleysgener-al hospitals,vital tousall.So its important forbusiness

leadersandothercivic-mindedVal-leyresidents tounderstandwhattheyredoing. Ithelps toget toknowthehospital leaders.Twoof thethree leadersarenewto their jobsthisyear.We thought thiswouldbeagoodmoment to introduce read-ers toRodneyReiderofSaintAlsandBetsyHunsickerofWestValley,and to re-introduceDavidPateofSt.Lukes.Business reporterAudreyDutton interviewedall three for thisspecial editionon thebusinessofhealthcare.HerQ&Asbeginonpage17.Sixofour localcolumnistsweigh

inonbusiness-of-health issues, too.Readwhat theyhave tosayonpages 16and31-35.

OurOctobereditionwill focuson

technology.Watchfor itWednes-day,Oct.22.

[email protected],Twitter:@IDS_DavidStaats

HospitalCEOs intheirwords

KYLEGREEN/ kgreen@idahostatesman.comHOBOHANGOUTAFFECTINGBUSINESSMorehomelesspeoplearecongregating andsleepingunder theBoisebridgewhere theConnectorcrossesAmericanaBoulevard.Businessownersin thearea, includingA20Fitness, InkVisionandBoiseColdStorage,saythehomelessmakecus-tomersuncomfortable. Were thinkingof tinting thewindows, says JesseHernandez, ownerofBoiseColdStorage.Above,policeSgt.ClairWalker,center,checks for suitcasesbehindanairmattresswithTyler Johnson, thecitysparkingservicesmanager.Thecityplanned toplace NoCampingsigns.

CATCHINGUPONIDAHOBUSINESSNEWSFROMTHEEDITORDAVID STAATS

ACHIEVEMENTS7-15

COLUMNS 16,31-35,43-48

DATAPAGES36-40

DATEBOOK41

GOVTANDBUSINESS42

BUSINESSPROFILES49-51

INSIDE 12PAGESOFCOVERAGEONTHEBUSINESSOF

HEALTH 16-22,31-35

ONTHECOVER PhotosbyKYLEGREEN (RodneyReider,BetsyHunsicker) andKATHERINEJONES(DavidPate).STORIES: 17-22


workers staffed the three plants, thoughsomeworkers leftbefore the closures.Thenewplant inCaldwellwill employ about300.

TCBY yogurt shop inBoisesNorth End closesTheTCBY store at 1790W.StateSt.

closed thismonth after 25years at that lo-cation.Franchise owner JimMowbray says the

propertyowner raisedhis rentbeyondwhat thebusiness could afford.He sayshewill put the stores equipment in storageand search for anewBoise location thiswinter.There are three otherTCBY stores in

theTreasureValley two inMeridian andone inNampaownedbyother franchiseholders.

Tech startup sales benefitBoisewith investment fundsBoise startupBookLamps recent sale to

Apple forbetween $10million and $15mil-lionwas goodnews for the local tech scene,say local tech-firmfounderswho complet-ed previous salesof theirown.They say theBookLampdeal serves as a reminder tomajor companies thatBoise produces valu-able technology and talent.The sale alsomeans the companys local investorshavefresh capital to inject intonewTreasureValley startupsof all kinds.

TreefortMusic Fest to returnPerhaps theonlybusinessnotprofiting

fromTreefortwasTreefort itself.But thisyear,TreefortMusic FestLLCat least camecloser tobreaking even thanduring thepre-vious twoyearsof theMarchmusic festivalinDowntownBoise.OwnerLoriShandro shouldered the

losses.Shandro thinks the festivalwillbeprofitable in futureyears,but shemadesome changes in thebusiness to ensure thefestivalwould remainviable if the lossescontinue.Shandro remains themajorityowner,but

the festivals three other co-founders arenow co-owners.The group alsobrought intwonewpartners tobolster the fests finan-cial stability.

PayetteBrewery seeks to growTheGardenCitybreweryplans toex-

pand to a60-barrel system inwhatwillbe a40,000-square-footbrewhouse.Thenewsystemwill givePayette,whichproduced5,348barrelsofbeer in2013, the long-termpotential toproduceup to 100,000barrelsannually.Payettehopes to soon surpass Ida-hos current topproducer,GrandTeton

BrewingCo.,which sells about 10,000bar-rels yearly in its 30-barrelVictorbrewhouse.

GardenCity wineries team upFivewineries are saving onoverhead

with the typeof collaborations rarely seenamong competitors.Twogroupsofwiner-iesSplitRail andSyringawineries in onebuilding onChindenBoulevard andCinderWinery,CoiledWines andTelayaWineCo.nearbyon44thStreet share tastingrooms and either lease or share expensiveequipment.Eachmakes itsownwine and runs its

ownbusiness.The collaboration helps thesmallbut growingwineries at leastdelayspending hundredsof thousandsof dollarsfor theirown spaces, presses andotherequipment.

Equity firm buysGuerdon,amodular-buildingmakerPortlandprivate-equity firmRiverlake

Partners andMainStreetCapitalCorp. ofHoustonbought controlling sharesofGuer-donEnterprises inBoise for anundisclosedprice.Guerdonmakes components andhelps

assemble largebuildings such asmultifami-lyhousing in thewesternU.S. andCanada.Ithasmore than 300 employees andhadmore than $80million in sales last year.

Proposed Sportsplex Idahoraises cash, buysMeridian siteThe groupbehindSportsplex Idaho still

needs todrumup $40million tomake the12-court, 185,000-square-foot indoor athlet-ic complex a reality.ButCarsonSofro, thebasketball campdirectorheading theproj-ect, advancedplansby announcing thepur-chase of 18 acresnear the intersection ofNorthEagle andWestUstick roads, northofTheVillage atMeridian, for anundis-closedprice.Sofrohas raised anundisclosed amount

frompartneringTreasureValleybusiness-es,butmostof the $40millionwill have tocome from selling corporatenaming rights.

Harris Ranch homebuildingmay drawmore retailers soonMore than 200homeshavebeenbuilt in

SoutheastBoisesHarrisRanch since 2012.Retail follows rooftops, somorebusinessesmay comebefore long.A fewstores are already in place or under

construction.Aconvenience store is goingupon the southwest cornerofWarmSpringsAvenue andEckertRoad.On theother side ofEckert,Lucky 13 is adining anddrinking staple forHarrisRanch residents.BownCrossing is a longwalk or a shortbikeride away.

HarrisRanchs threemain subdivisionscomprise 720homes.DallasHarrisEstatesis thenewest subdivision.

Garden City sues nuisanceRevolution ConcertHouseThe suit againstownerCrestonThorn-

ton andbuilding ownerRonBien seeks torecoup $68,661 spentonpolice calls to theRevolutionConcertHouse andEventCen-ter.Thepolice responded to 27 calls forservice and 11 noise complaints inMarchandApril.The city calls thevenue a chron-icnuisance.Thornton sayshe expects amutually acceptable resolutionwith thecity.

Boise leather-jacket legendsells his excess inventoryShoppers gathered thismonth for a liqui-

dation sale ofBoise designerRobertCom-stockshigh-end leather jackets.Comstockhas anoffice andwarehouse inBoise andheld the sale atExpo Idaho.Comstocks late-November leather sales

once attracted thousandsof shoppers, somecampingoutovernight,until they ended in2001.The economicdownturn then slowedsales, and since then the companyhadntbeenproducingmore jackets than itneededto fill orders.This year,Comstockdecidedhehad enough inventory tohold a sale.

HOPSTAKEOFF IN IDAHOBolsteredbyanexplosion incraftbrewing, Idahoshops farmersfourfarms in thewesternTreasureValleyandone inNorth Idaho areclaiminghigherprices for theflowersused toflavorbeers suchasIndiapaleale. Idahoisgainingground intheNorthwest-centeredhops-farming industry.Left:PabloGodinaoperatesa topcutterwhileharvestingCentennial hopsatGoodingFarms inParma.

KYLEGREENkgreen@

idahostatesman.com


Shippy is top homecare, hospice nursePatShippy, anurse atFirst

ChoiceHomeHealth&Hospice, hasbeen chosen torepresent Idahoasoneof theTop 50HomeCare andHos-picenurses inthe 2014HomeCare&Hospice

Nurse of theYearRecogni-tionProgram.Shippybecame anurse in

1960.FirstChoiceHomeHealth&Hospice is a local-lyowned andoperated com-

pany at 2563S.FiveMileRoad inBoise.TheTop 50programisoffered throughtheNationalAssociationforHomeCare&Hospiceand theHomeHealthcareNursesAssociation.

SaintAlphonsusclinics recognizedTheNationalCommittee

forQualityAssurance hasawarded three SaintAlphon-susMedicalGroup clinicsLevel 2 recognition for theirpatient-centeredmedicalhomeprograms.The clinics are Eagle

HealthPlaza inEagle,McMil-lanClinic inBoise, andOver-

landClinic inBoise.Levels 1, 2 and 3 each cor-

respond to a gradedper-centage score on anumberof elements.Level 3 is thehighest score.This is thefirst time theSaintAlphon-sus clinicshave received anylevel of recognition.Themedical group is

moving all of its clinics tothepatient-centeredmodel,which is intended to em-phasize coordination andcommunication to lowercosts and improvequality.

WestValley namedchest pain centerWestValleyMedicalCenter

says it is the firsthospital inCanyonCounty tobecomeanAccreditedChestPainCenterby theSocietyofCardiovascularPatientCare.Our facilityproactively

engaged in a rigorous stan-dardization of cardiac careprocesses, saidRichardAu-gustus,M.D, chiefmedicalofficer. As a result, thetreatment receivedby everypatientwithheart attacksymptoms isbasedon themost current research and

best clinical practices.Thismeanswere able to savemore lives.AccreditedChest Pain

Centers also serve as apoint of entry into thehealth care system to evalu-ate and treat othermedicalproblems, and they help topromote a healthierlifestyle in an attempt to re-duce the risk factors forheart attack.

Idaho dentists electstate, local leadersThe 800-member Idaho

StateDentalAssociation haselectedstatewide andlocal-associa-tion leaders for2014-2015.JohnBlaisdell,

DDS, ofCald-well, succeeds

JackKulm,DMD, of Jerome,aspresident.Otherstatewide leaders are:ExecutiveCommittee:Pres-

identElect: JohnHisel,DDS,Boise.VicePresident:BrianCrawford,DDS,Pocatello.Secretary/Treasurer: S.JohnStaley,DDS,Boise. Immedi-atePastPresident: JackKulm,DMD, Jerome.BoardofTrustees: Idaho

PanhandleDentalSociety:KoryWilson,DDS,Hayden.Lewis-ClarkDentalSociety:MarkSheppard,DDS,Lewis-ton.Southwest IdahoDentalSociety:DustonCon-naughton,DDS,Boise; andScottAlexander,DMD,Boise.SouthCentral IdahoDentalSociety: JoelNewton,DDS,TwinFalls.Southeast IdahoDentalSociety:R.KimSmith,DDS,Pocatello.Upper

YOUR BUSINESS COMMUNITY

ACHIEVEMENTSINHEALTH

SUBMITANITEM

[email protected], faxYourBusinessCommunityat377-6449,orwrite toYourBusinessCommuni-ty,c/oNewsroom, IdahoStatesman,P.O.Box40,Boise, ID83707. Individ-ual portraitsarewel-comed.Allsubmissionsbecomepropertyof theStatesman.

PatShippy

JohnBlaisdell CONTINUEDON PAGE 8

www.givenspursley.com

Experience Counts

ounselors as and CyornettA wt Laounselors a

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SnakeRiverDentalSociety:MichaelElison,DMD, IdahoFalls.WesternTreasureVal-leyDentalSociety:KimKeller,DDS,Nampa.

IdahoPanhandleDentalSo-

ciety:President: ShaunWhit-ney,DDS,CoeurdAlene.President-Elect: JohnR.Haynie,DDS,CoeurdAlene.Treasurer: ErinEl-liot,DDS,PostFalls. Imme-diatePastPresident:KirkM.Davidson,DDS,CoeurdA-lene.

Lewis-ClarkDentalSociety:

President: ErinLeavitt,DMD,Lewiston.VicePresident:JohnJ.Johnson,DDS,Lewis-ton.Treasurer:TravisBartschi,DDS,Lewiston. Im-mediatePastPresident:DanR.Wilson,DDS,Lewiston.

SouthCentral IdahoDental

Society:President:ValerieThompson,DMD,TwinFalls.President-Elect: JustinWard,DMD,Burley.Secretary/Treasurer:BrookeFukuoka,DMD,TwinFalls.ImmediatePastPresident:JohnMcLaughlin,DDS,Gooding.

Southeast IdahoDentalSo-

ciety:President:DMichaelSutton,DDS,Pocatello.Pres-ident-Elect: tobe deter-mined.VicePresident: Jani-caGillette,DDS,Pocatello.Treasurer:PamelaGoodliffe,DMD,LavaHotSprings. Im-mediatePastPresident: Jef-freyC.DaBell,DMD,Pocatel-lo.

Southwest IdahoDentalSo-

ciety:President:MichaelGur-ney,DDS,Boise.PresidentElect:ColeAnderson,DMD,Boise.VicePresident:ColleenCrowley-Jarvis,DDS,Meridian.Secretary:Rosa

Pothier,DMD,Boise.Treas-urer:HillaryDunstan,DDS,Boise. ImmediatePastPresi-dent:CameronKuehne,DMD,Boise.

UpperSnakeRiverDental

Society:President:BrandonGordon,DDS, IdahoFalls.PresidentElect: ScottRLewis,DDS,Rexburg.VicePresident:RyanKidman,DDS, IdahoFalls.Secre-tary/Treasurer:BryceBurten-shaw,DDS, IdahoFalls.

WestTreasureValleyDental

Society:President:TomBlais-dell,DDS,Caldwell.Presi-dentElect: ShaunChris-tensen,DMD,Nampa.VicePresident:KyleCollins,DMD,Caldwell.Secretary:Brad-fordFisher,DDS,Nampa.Treasurer: LorenShort,DMD,Caldwell. ImmediatePastPresident: ScottGardner,DDS,Nampa.

CONTINUED FROMPAGE 7


Daly,Vachek formfinancial firmMarkDaly andRaleigh

Vachekhave formedDaly&Vachek Invest-mentConsult-ingGroupofWellsFargoAd-visors.Daly isthemanagingdirector/invest-mentofficer;Vachek is a fi-nancial adviser.The team

continues a 15-yearprofession-al associationbetweenDalyandVachek.The group aims

to serve investment andplanningneedsof profes-sionals, families, smallbusi-nesses andnonprofits.The

practicewillfeature finan-cial education,retirementpreparation andprofessional in-vestmentman-agement.Daly and

Vachekpromot-ed LisaSievers,after a 25-yearassociationwiththeDaly family,to financial con-sultant.OliviaPolandwaspro-

moted to client associateandwill assume client-serv-ice and administrative du-ties for the group.

Gamble joinsD.L.EvansBankMichelleGamblehasbeen

namedoperationsofficerof

theCaldwellbranchofD.L.EvansBank,opening thismonth at 922BlaineSt.Gamble has

18yearsofbank-ing experience.She receivedan associate degree in ac-counting fromDickinsonStateUniversity.She is aboardmemberof theCald-wellSeniorCenter and is in-volved in theCaldwellChamberofCommerce.

Sims joinsWaFedWashingtonFederal has

namedRicoSims aspersonalbanker at theMeridian loca-tion.Simshas four yearsof ex-

perience inbanking.Heworked as apersonalbankerwithHomeFederalBank

ACHIEVEMENTSINBANKING

MarkDaly

RaleighVachek

LisaSievers

OliviaPoland

MichelleGamble

10.07.14 | 6:00-9:15 P.M. | BOISE CENTRE

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AgricultureJ.R.SimplotCo.receivesawardGov.ButchOtterpresent-

ed a 2014 IdahoAward forExcellence in IndustrialEn-ergyEfficiency to the J.R.SimplotCo.sDonPlant inPocatello.Theplant,built in1944, producesphosphatefertilizer and employs 350people.This award recognizes in-

dustrial companies for im-plementing energy efficien-cy.Otter, a formerSimplot

executive, said energy effi-ciencyhasbecome a sourceof cost reduction andmar-ket advantage for the com-pany.Simplothas an agreement

with theU.S.DepartmentofEnergy to reduce energy in-tensityby 25 percentover 10years. In 2013 theplant in-stalled severalvariable fre-quencydrives andupgradedits lighting and compressedair systems, saving enoughenergy topowerover 30homes for ayear and reduc-ingwater consumptionbyover 30percent,Otter said.

AssociationsLeadershipBoisenames 2015 classLeadershipBoise, apro-

gramof theBoiseMetroChamberofCommerce, hasannounced its 2016 class. Its52members (in alphabeticalorder) are:JamieAnderson,Colliers

International. JohnBarker,CH2MHILL.ZacBarnes,WesternHeating andAirConditioning Inc. EliBellomy,MountainWestBank. JanellBillings,BankofAmerica.KatieBonnette,Hewlett-

PackardCo.MeganBoyer,IdahoStatesman. JessicaBudzianowski,AmericanHeartAssociation/Ameri-canStrokeAssociation-

BoiseDivision.KyleCarpen-ter,State of IdahoMilitaryDivision. JonChatfield,ColeArchitects.DaxChizum, IdahoState

HistoricalSociety.KellieCoon,Hewlett-PackardCo.BethCoonts,HawleyTroxell.EllyDavis, IdahoCommunityFoundation.NathanEads,DeloitteLLP.HeidiEhle, In-termountainGasCo.ChaseErkins,Lee&Asso-

ciates IdahoLLC.TomFerch,AdaCountyHighwayDis-trict. ShariFernandez,Com-munityTransportationAs-sociation of Idaho. JulieFogerson,WellsFargoBankN.A.NicoleGyllenskog,Capi-talCityDevelopmentCorp.TracyHoffman,Bankof the

Cascades. JenniferHoward,Kount.BrettHunt,Hewlett-PackardCo.AlanHunt,SaintAlphonsusHealth.Angie

Jackson,PacificSourceHealthPlans.CoreyJohnson,CTAArchitectEngineers.BeauJudge,Petroglyph

Energy Inc.HeatherKimmett,KeyBankN.A. FlipKleffner,WellsFargoBankN.A.Re-beccaLemmons,CentralDis-trictHealthDepartment.JeffLliteras,EideBaillyLLP.KennedyLuvai,Parsons

Behle&LatimerPLC.AlexMcLaughlin,GivensPursleyLLP. JonathanMedalie,BlueCrossof Idaho. JamieMilan,ClearVoiceTelecom.Mor-ganMiller,MicronTechnolo-gy Inc.CarolineMoore,BrightStar.

AmandaMyers, IdahoCen-tralCreditUnion. JoeyPerry,WashingtonTrustBank.MonicaRhodes,HealthwiseInc.BlakeRitchie,NorthwestBank.PamelaRoot,AARP Idaho.

StaceySatterlee,AmericanCancerSocietyCancerAc-tionNetwork.KimSaucer-man,AquentStudios.NicoleStern,AdaCountyHighwayDistrict.HollySuit,AccessIdaho.D.J.Thompson,Cushman

&Wakefield.BrendaVogt,Make-A-Wish Idaho.BlakeWatanabe,Bodybuilding.comLLC.MatthewWolff,St.LukesHealthSystem. JeanetteZorich,MicronTechnologyInc.LeadershipBoise has

graduatedmore than 1,400people since its inception in1976.Participants attendmonthlyday-long sessionsfromAugust toMay to learnabout the community andleadership.


CONTINUEDON PAGE 10


andhasworked as a tellerandhelp-desk representa-tive.Sims is studying psychol-

ogy atBoiseStateUniversi-ty.He is a graduate ofCali-forniasHanfordHighSchool.He is involvedwithSpecialOlympics,Relay forLife andUpwardsSports.

WashingtonTrusthiresBalchWashingtonTrustBank

hashired JennaBalch as vicepresident and commercialrelationshipmanager inBoise.Balchwas a commercial

banker atZionsBank.Shealsohas experience han-dling complex transactionsincludingparticipations,swaps and leveragedbuy-outs.A graduate ofUtahState

University,Balch receivedherMBA fromSouthernUtahUniversitybefore relo-cating to Idaho.BalchworkswithBoiseYoungProfes-

sionals,AmericanRedCross,TechLaunch,UnitedWayof Idaho and IdahoPublicTelevision.

ZionsCorporateTrustnamesmanagerMarkHensonhasbeen

named assistantmanageroftheBoise office ofZions

CorporateTrust,based intheEighth&MainbuildinginDowntownBoise.Henson is re-

sponsible for as-sisting in the

management andexpansionof the groupsbond trustee,escrow, custody, ownershiprecord-keeping and stocktransfer services.He joinedZions in 2003 as a foundingmemberof theLosAngelesCorporateTrustoffice andhasmore than 20yearsofcorporate trust experience.He has experience in negoti-ating, closing andmanagingbond financings, including

charter school and single-andmulti-familyhousingtransactions.He earned a bachelors

degree in economicswith aminor inbusiness fromCali-fornia StateUniversity atFullerton and amastersde-gree in economics fromClaremontGraduateUni-versity.

EideBaillyhires5employees inBoiseTysonMoore,AlexVater-

laus,BasantiBail,MattMeyerandAustinFlogehave joinedthe regionalCPAandbusi-

ness advisoryfirmofEideBaillyLLPasaudit associatesinBoise.Moore has 10

yearsof experi-ence in publicaccounting.He

earnedhisbachelorsdegreein finance and accountingfromBoiseStateUniversity.Vaterlaus is a recent grad-

uate of IdahoStateUniversi-

ty,where heearned amas-tersdegree inaccounting.Vaterlausearned a bache-lorsdegree inaccounting

fromBrighamYoungUni-versityIdaho.Bail is a recent graduate

ofBoiseState,where sheearned a bache-lorofbusinessadministrationdegree in ac-counting.Shealsoholds abachelorsde-

gree inbusiness from theUniversityofPugetSoundinTacoma.Meyerhas fiveyearsof

corporate ac-counting expe-rience, special-izing in ac-counting infor-mation systems,insurance, pay-roll/benefitsand financial re-

porting.Meyerhas a bache-lorsdegree inbusiness ad-ministration, accountancy-finance fromBoiseState.Floge is a recent graduate

ofBoiseState,where sheearned a bache-lorofbusinessadministrationdegree in ac-counting and fi-nance.Shewasa sales-tax in-

ternwithMicronTechnolo-gy Inc.All five areworking to

earnCertifiedPublicAc-countantdesignations.

U.S.Bankgives toMercyHousingU.S.Bankprovided free

backpacks and school sup-plies to 29 childrenwho re-side atMercyHousingNorthwestsNewHopeApartments inNampa.U.S.Bank employeevol-

unteers, alongwithTravisHuffman,U.S.BankCom-mercialBanking team

leader in theTreasureVal-ley, andNeimaBenComo,resident servicemanagerforMercyHousingNorth-west, distributed theback-packs and school supplies atthe apartment complex inAugust.

BankhelpsHabitatforHumanityMountainWestBankhas

awarded $2,500 toCanyonCountyHabitat forHumani-tysbuilding program.Habi-tatwilluse themoneyonprojects inNampa beingbuilt in partnershipwith theNampa SchoolDistrict andCentennial JobCorps vo-tech students.

WellsFargogivestoJuniorAchievementTheWellsFargoFounda-

tionhas awarded JuniorAchievementof Idaho a$2,500 grant to expand in-class financial literacypro-grams to students in gradesK-12.

MarkHenson

TysonMoore

AlexVaterlaus

BasantiBail

MattMeyer

AustinFloge

ACHIEVEMENTSINBUSINESS

AutomotiveMartin joinsLylePearsonAutoShowTrentMartinhas joined

LylePearsonAutoShowsJaguar,LandRover&Volvosales team as asales consult-ant.Martin has 11

yearsof auto in-dustry experi-ence, including

ownership ofGalaxyMo-tors inStar for eight years.He previouslyworked for 20years as an agentwithMar-tinCo., aBoise advertisingcompany.He earned ade-gree in communications atBrighamYoungUniversity.

EnergyWorkers receivescholarshipsThreeCH2M-WGIdaho

LLC employeesBrandalinBarnes,KathleenOtter andPaulinaHydewill receiveLouMilamNextStepEdu-cationAwards to continuepostsecondary educationalpursuitsoutside of theirnormalwork at theDepart-mentofEnergys IdahoSite.The award, named in

honorof the lateLouMilam,provides aone-time $1,500check to awoman in anonexempt employee posi-tionwith a site contractor tofurther aneducation.Threeawards aremade eachyearbasedon scholastic achieve-ment, jobperformance, de-velopmentpotential and fi-nancial need.Barnes is a skilled trade

worker at the IntegratedWasteTreatmentUnit, a fa-cility thatwill treat 900,000gallonsof liquid radioactivewaste from anunderground

tank farm.Otter is a seniorengineering/lab technicianfor theEnvironmentalPro-grams group.Hyde is an as-sociate engineering/labtechnician for theCivil/Structural andAnaly-sisorganization.CH2M-WGIdahoLLC,

known asCWI, is apartner-ship ofCH2MHill and theURSCorp. thatdirects theIdahoCleanupProject at theDOE site 45mileswestofIdahoFalls.

EnvironmentDorton joinsU.S.EcologyboardU.S.Ecology Inc. inBoise

hasnamedKatinaDorton toitsboard, increasing thenumberof directors to sev-en.Dortonwas also ap-pointed to theboardsAuditCommittee.Dortonhas 20 yearsof in-

vestmentbanking experi-ence advising corporateclients and theirboards.Sheis apartner atCoRiseCo., amerchant andbanking advi-sory firminNorthCarolina.

InsuranceLeavittGroupdonatesLeavittGroupofBoise,a

unitof theLeavittGroup in-surancebrokerage, haspur-chased school supplies andbackpacks for 18 children.The supplieswere donatedto children andelementaryschools in the area.

MediaChannel2nameschiefmeteorologistKBOI-TV, theSinclair

BroadcastingGroupsCBSaffiliate inBoise, hashiredRolandSteadham as chiefmeteorologist.

Steadhamhas 25yearsofforecasting experience.Most recentlyheworked atWPLG inFt.Lauderdale,Fla.Before that, he spent 13years inSaltLakeCity as thechiefmeteorologist atKTVXand its rival,KUTV.Steadham attended

BrighamYoungUniversityand theUniversityofUtah.He ismarried andhas sixchildren.

New IPTV boardmembersSix Idaho residentshave

beennamed to theFriendsof IdahoPublicTelevisionInc.boardof directors.Thir-ty-fourdirectorsnowsitontheboard.Thenewdirectors are:MindyCameron, retired

journalist/newspaper editor,Sagle.NormaDouglas, communi-

ty activist,SunValley.JohnV.EvansJr.,CEO,D.L.

EvansBank,Burley.JeffFox, president,College

ofSouthern Idaho,TwinFalls.CraigMeadows, attorney,

HawleyTroxell,Boise.KristinaRunning, assistant

professor,Universityof Ida-hoCollege ofLaw,Moscow.The friends group raises

money for IdahoPTVandfor the IdahoPublicTelevi-sionEndowment,whichfunds the creation and ac-quisition of IdahoPTVpro-gramming and capitalequipment.

ServicesEllis joinsEigurenFisheraspartnerEigurenFisherEllisPub-

licPolicyGrouphasnamed leg-islative andbusinessdevel-opmentprofes-sionalKrisEllisas aprincipal tobroaden the




TrentMartin

KrisEllis

SITE

I-84 & CHERRY LANE

3



Idaho firmsdepth in healthcare licensure and regulato-ry issues.Elliswas elected to the

IdahoHouse ofRepresenta-tives in 2000 and servedontheHealth andWelfare,Business, andRevenue andTaxation committees.Shealso chaired theTaskForceonHealth andWelfareSav-ing.She is a formerpartner in

the Idahopolitical consult-ing firmofBenton,Ellis andAssociates and former exec-utive directorof the IdahoAssistedLivingAssociation,where shenegotiated itsmergerwith the IdahoHealthCareAssociation.She is a 1985business gradu-ate ofOregonStateUniver-sity.

Azure studio,LIZ,MaiThai donateAzureHairStudiooffered

free haircuts and relatedproducts and services val-ued atmore than $1,200 tostudents, andownerTodAlan coordinatedwithBoisePoliceDepartments Shopwith aCop tobe a collec-tion site for customersdo-nationsof school supplies.Local ImpactZone,a busi-

ness-development companyfoundedbyBrettLabit, alsoaccepteddonations at itsBoise headquarters and atitsPowerBreakfast sites inrecentweeks.The combinedeffort

brought in about $2,500worthof supplies.A signifi-cantportionof thedona-tions camefromLIZmem-ber andMaiThaiRestaurantownerBillyPothikamjorn.

TechnologyH&WownernamesLinkpresidentH&WComputerSys-

tems, aBoisebusiness-soft-ware company, haspromot-ed longtime employee

MatthewLink topresident.Linkwill

manage thecompany.Own-erMaryChaf-fin,whohadbeenpresident,

has takenon the role ofCEOandwill continue toofferstrategic guidance.Link,who joinedH&W in

1998,most recently servedas thedirectorofbusinessdevelopment.

After 32 yearswithH&W, Im ready tohandovermanagementof theday-to-dayoperations,Chaffin said. The companystandson anexceptionallystrong footing, and Ihaveevery faith inMatts abili-ties,which Ive observedclosely throughworkingwithhim these past 16years.This yearmarks the 35th

anniversaryof the foundingofH&Wby JamesHicks andRobertM.White.Chaffin,whohasbeenwithH&Wal-most since its inception,worked in every areaof thecompanybeforebecomingpresident in 1992 andbuyingthe company in 2002.H&Wsays ithasbeen steadilyprofitable.

H&Wwasbuilton afoundation ofbright, en-gaged employeesbuildingthebestpossible software,all in service of the cus-tomer,Chaffin said. As thecompany transitions to thisnew chapter, I knowthatMatt and the restofH&Wsemployeeswill continuethis stellar tradition.

GovernetnamesSvorinicpresidentTheboardof directorsof

Governet, aWeb-basedcompany in IdahoFalls thatcreates and implements cur-riculum andprogramman-agement software for col-leges anduniversities, haspromotedMarkSvorinic topresident.SvorinichasbeenGover-

nets vice presi-dentof consult-ing servicessinceMay 2013.He has 25yearsof experience ineducationaltechnology.He

earned a bachelorsdegreeinbusiness education fromtheUniversityofArizonaand amastersdegree inlearning and instructionaltechnology fromArizonaStateUniversity.

ArrowSolutionsopensBoiseofficeArrowSolutionsGroup,

based inBillings,Mont., hasopened the local office tohelp clients secure informa-tion-technology contractorstomeetprojectneeds, andwill offer recruiting servicesfor IT andengineering posi-tions.SteveWestonhasbeen

hired at the as regional di-rector for theBoise region.Westonhas 20 yearsof re-cruiting and staffing experi-ence in technology.KaralieKannehhasbeen

hired as technical recruiterfor the region.Kannehhasbeen recruiting for the lastthreeyears in thePortlandandSeattle technicalmar-kets.

TransportationMontpelieraddedto train registryMontpelier, in Idahos

southeastern corner, hasbeen awardedmembershipinUnionPacificsTrainTownUSARegistry aspartofUnionPacificsongoingefforts tohighlight citieswith ahistorical connectionto the railroad.The city received anoffi-

cialTrainTownUSA resolu-tion signedbyUnionPacific

MatthewLink

MarkSvorinic

CONTINUEDON PAGE 12

1264655-01



Chairman JackKoraleski aspartofMontpeliers sesqui-centennial celebration.UnionPacific launched itsTrainTownUSARegistry aspartof the railroads 150thanniversary celebration in2012.The rail line inMontpe-

lierwasbuilt in 1892.TodayUnionPacifichas about 850milesof track in Idaho,largely serving the statesagricultural industry.Thecompany says ithas invest-

edmore than $240million inthe state from 2009 to 2013.

Driver takes 2ndinnational contestABoise driver forOld

DominionFreightLine Inc.placed second in the five-axlevan categoryduring the77th annualNationalTruckDrivingChampionship inPittsburgh.BillHill,based atOldDo-

minionsBoiseServiceCen-ter, hasbeendriving profes-sionally for 13 years.HestartedwithOldDominion

in 2006.Hill first competed in a

state truckdriving champi-onship in 2012.Hewasnamedgrand champion andnotched a firstplace finishin the four-axlevan class.Hewas alsonamed the Ida-hoRookie of theYear.Ayear later, hewon first

place in the five-axlevanclass in Idaho.He repeatedas the five-axlevanwinnerin 2014.Hill andhiswife,Teresa,

have two sons, Jake andLuke.He resides inMarsing.

U of InamesSatzexecutive inBoiseTheUniversityof Idaho

has appointedMichaelSatzto serve as executive officerfor southwestern Idaho.Heisbased inBoise.Satzwasmost recently a

professor in theCollege ofLaw,where he served as in-terimdean fromMay 2013until June 2014.He hasbeen

with theuniversity since2006.Satzwill represent the

university andPresidentChuckStaben.Hewill pro-vide administrative leader-ship formanagementof theWaterCenter inBoise.Satz succeedsTrudyAn-

derson,who retired inDe-cember.

NNU facultywingrant for fire studyTwoNorthwestNazarene

Universityprofessorshavereceived a fed-eral grant for aproposed study.Assistant

professorofcomputer sci-enceDaleHamil-ton and assistant

ACHIEVEMENTSINEDUCATION


Cavener isnewMethProjectdirectorThe IdahoMethProject

hashired anew executivedirector,AdreanCavener.Shewill oversee strategicdirec-tion, communityoutreachand education and fundrais-ing.Cavenerhas 10yearsof

experience ingovernmentalaffairs,volun-teermanage-ment anddonorrelations.Shewasdirectorofgovernment re-

lations in Idaho for theAmericanHeartAssocia-tion andAmericanStrokeAssociation.

Cavenerhas a bachelorsdegree in speech communi-cation and rhetorical studiesfrom IdahoStateUniversity.She lives inMeridianwithher family.The IdahoMethProject

implements research-basedcampaigns and communityaction programs to reducemethamphetamineuse.

ACHIEVEMENTSINNONPROFITS

AdreanCavener

DaleHamilton

www.edwardjones.com

Member SIPC

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Vlassek rejoinsThe SundanceCo.SteveVlassekhas re-

turned toThe SundanceCo. inMeridian to fill a va-

cancy resultingfromDougWolf s retire-ment after 25years.Vlassek has

30 years ofcommercial re-al estate experi-

ence and knowledge of the1.6million-square-footTreasureValley office andindustrial portfolio.HejoinsCharleneVanOstrandon Sundances real estateconsulting team.

Colliers brokeragehiresRaeberScottRaeberhas joined

theColliers Internationalbrokerage.Raeber has

been an associ-ate broker withThorntonOliv-erKeller, aprojectmanag-er and directorof sales for

BrightonCorp., an assetmanager for J.P.Morgan

Fleming and a projectman-ager forCrescentRe-sources inAtlanta.

CTAsNelson earnsarchitecture licenseCoryNelsonhas become

the newest licensed archi-tect atCTAAr-chitects Engi-neers.Nelson has

served as an ar-chitect-in-training, spe-cializing incommercial

projects, since joiningCTAin July 2012.He passed hisarchitecture exam and at-tained a license inAugust.He holds two architecturaldegrees fromWashingtonStateUniversity.Among themost promi-

nent projectsNelson hasworked on to date are aWinCo Foods store in Sur-prise,Ariz.; aWhole FoodsMarket inHouston; and aPetSmart building shell inNampa.

Century 21MagellanbuysHomelandWesleyFlacker andMarie

Koller,owners ofCentury 21MagellanRealty, have ac-

quiredHomelandRealty.Homelandwas started in

1984 by Joseph Rusty Lu-cas.Themerger has creat-ed an officewith 31 agents,three brokers and three ad-ministrators.Koller will bedesignated broker, Flackerand Lucas associate bro-kers.

Ward joins FranklinBuilding SupplyJeffWardhasbeenhired

asLeanChampion forFranklinBuild-ingSupply.Hewill sup-

port theplan-ning, goal-set-ting and coordi-nating ofLeanprojects to in-cludebestprac-

ticesofLeanmethodologyand tools through training,coaching andhands-onwork.The focusofLean istoprovide greater customer

ACHIEVEMENTSINREALESTATEANDCONSTRUCTION

SteveVlassek

WesleyFlacker

ScottRaeber

JeffWard

MarieKoller

professorof en-gineeringDukeBulanon re-ceived aNASAEPSCoR (ex-perimental pro-gram to stimu-late competitive

research)Research Initia-tionGrant to support theirproposed studyon firemon-itoring and assessment tech-nology.The goal of thisproject,

as stated in theproposal, isto provide an inexpensive,accessible, andon-demandtool to assistwith thedevel-opmentof post-fire recov-eryplans and for updatingspatial fuel layers to reflectthe effectsof the fire onveg-etation.Hamilton andBulanon

willuse anunmanned aerialsystem, ordrone,with an at-tached camera togather andprocessdata.Thisdrone

will flyover affected areasafter fireshavebeen extin-guished to assess andmoni-tor the effects.Thedatawillbeused in recoveryplan-ning.TwoNNUcomputer sci-

encemajors, juniorPeterOx-ley,ofEmmett, and juniorTimMong,ofCoquille,Ore.,andengineeringmajor sen-ior JohnLonai,ofMilton-Freewater,Ore., are theplanned research assistants.

DukeBulanon

CONTINUEDON PAGE 14

CoryNelson

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ACHIEVEMENTSINLAW

Hammerquist leavesRingert forown firmDavidHammerquisthas

formed a law firm,DavidHammerquistLawChartered,emphasizing inbusiness law,criminal de-fense andper-sonal injury.Ham-

merquist for-merlywas vice presidentwithRingertLawCharteredand is a formerprosecutor.He has 30 yearsof experi-ence.He receivedhis lawdegree from theUniversityof Idaho.The firmis at 401W.

FrontSt.,Suite 302,Boise. Itswebsite isDavidHam-merquist.com.

McFarlane leavesMoffatt, forms firmPaulD.McFarlanehas

formed a firm,McFarlaneLawOfficesPLLC.His gen-

eral practicewill emphasizecivil litigation,employment,smallbusinessadvising andworkers com-pensation.McFarlane

formerlypracticedwithMoffattThomas inBoise.He has 18yearsof litigationexperience.He receivedhislawdegree fromTulaneUniversitySchool ofLaw.The firmis at 1004W.

FortSt.,Boise. Itswebsite ismcfarlanelawoffices.com.

Bower joinsGivensGivensPursleyLLPhas

hired JeffW.Bower as an as-sociate attorney.Bower re-

ceivedhis lawdegreemagnacumlaude fromtheUniversityof IdahoCollegeofLaw in 2012and a bachelors

degree inbiologymagnacumlaude from theuniver-sity in 2009.He clerked forJustices JoelD.Horton andJim Jonesof the IdahoSupremeCourt.

ParsonsBehle hiresHart, Lake,MeadersMariaO.Hart, JamesE.Lake

and JamesD.MeadershavejoinedParsonsBehle&La-timersBoise office.Hart is an associate in the

firmsLitigation,Trials&Appealsdepartment.She re-ceived a lawdegree in 2012fromBrighamYoungUni-

versity and a bachelorsde-gree in 2001 fromEasternMichiganUniversity.Lake focuseshispractice

on client coun-seling andpro-curementof in-tellectual prop-erty rights fortechnologyclients.He grad-uated fromBrighamYoungUniversitywitha bachelorsde-gree in chemi-cal engineeringin 1991 and a lawdegree in 1997.Meaders fo-

cuseshisprac-tice onpatentprocurementandproceed-ingsbefore theUnitedStatesPatent andTrademarkOf-fice.He re-

ceived a lawdegree fromtheUniversityofAkronSchool ofLaw in 2012.Hegraduatedwith a bachelorsdegree in electrical engi-neering fromBrighamYoungUniversity in 2009.

BestLawyerspicks9H&Hattorneys ...Holland&HartBoise at-

torney J.WalterSinclairwas

DavidHammerquist

PaulD.McFarlane

JeffW.Bower

MariaO.Hart

JamesE.Lake

JamesD.Meaders

value through constant im-provement.Wardhas 15yearsof ex-

perience in the constructionindustry, includingprojectmanagement for ahome-building company, outsidesales for a lumber yard, andaccountmanagement for aspecialtybuilding products

company.He previously ranhisownhome-constructioncompany.Wardhas anMBA from

theUniversityofWyomingand a bachelorsdegreefrom theUniversityofMin-nesota,Duluth.He is also acertified publicmediator.

Re/MaxaidschildrenshospitalRe/MaxExecutives, a real

estatebrokeragewithof-fices inNampa andEagle,hosted a charity garage saleinAugust tobenefit the lo-calChildrensMiracleNet-workhospital,St.LukesChildrensHospital.


named a BestLawyers inAmerica 2015Lawyerof theYear forbet-the-companylitigation.Eightother

Holland&Hart attorneys inBoisewere also recognized:WalterH.Bithell,RobertFaucher,MurrayD.Feldman,J.FrederickMack,WilliamG.Myers III,LarryE.Prince,B.NewalSquyres andKimC.Stanger.

... 7 Anderson Julian&Hull lawyers ...Seven attorneys fromAn-

derson Julian&HullLLPhavebeennamed to 2015BestLawyers inAmerica.They areRobertA.Anderson,BrianK.Julian,AlanK.Hull,ChrisH.Hansen,PhillipJ.Col-laer,MichaelP.Stefanic andAmyG.White.Andersonwasbeen

named 2015BoiseLitigationConstructionLawyeroftheYear for the second con-secutiveyear.

... 7 StoelRivesattorneys ...SevenStoelRivesLLP

lawyers inBoisemade the2015 editionof the BestLawyers inAmericadirec-tory.KevinJ.Beatonwasnamed

2015BoiseLawyerof theYear in environmental law.JamesC.DalewasnamedLawyerof theYear for laborand employment litigation.PaulM.Boyd,MarkS.Geston,QuentinM.Knipe,KristaK.McIntyre andKrisJ.Ormsethwere also recognized.

...2 SpinkButlerpartners ...TwoSpinkButlerLLP

lawyershave againbeen rec-ognizedby BestLawyers.

MichaelSpinkwasnamedLawyerof theYear 2015 inBoise forLitigation andRealEstate.This is the secondtime in threeyears thathehas received this recogni-tion.JoAnnButlerwas recog-

nized forherwork in zoningand real estate law.Butlerhasbeenon the list everyyear since 2011.

... andSandraClappEagle attorney Sandra

Clappwasnamed BestLawyers 2014BoiseLawyerof theYear for trusts andes-tates law.Clapphasbeenrecognized eachyear since2003.



ACHIEVEMENTSINGOVERNMENT

Cooper retires asNMID accountantTrishCooper, the account-

ant for theNampa&Meridi-an IrrigationDistrict, is retir-ing after40years.Cooper start-

edwith theval-leys largest irri-gation district in1974 in theCol-

lectionDepartment. Herknowledge of theDistrictand thedetail of its financialand administrative func-

tionshavemadeher a re-markable resource to theDistrict and itspatrons,saidDarenCoon, thedis-tricts secretary-treasurer.Cooper said sheplans to

spendquality time in retire-mentwithherhusband,Ken;her children,Nichole,Dusty andRoss; andhergrandchildren.

MadsennamedSBABoisedeputydirectorTheU.S.SmallBusiness

Administration hasnamedShannonMadsendeputydi-rectorof theBoiseDistrict

Office.Madsen joined theoffice

last year as alender relationsspecialist.Be-fore that, sheworked at theU.S.Depart-mentofAgri-cultureRuralDevelopment as

a businessdevelopmentspecialist.An Idahonative,Madsen is a graduate ofEasternWashingtonUni-versity.

TrishCooper

ShannonMadsen

J.WalterSinclair

JoAnnButler

MichaelSpink

1263054-01


W hen shopping forclothes, food andjust about every-thing else, ifwe dont see thepricemarkedon thepack-age or the shelf,we asksomeone in the store.Knowing theprice allowsustomake gooddecisions.Health care is another

story.Despite the major re-forms to thehealth insur-ance andhealth care indus-triesover thepast twoyears,consumers stillmakedeci-sions in thesemarketswithlimited information.Whenprices aremissing ordis-torted, they cannotperformtheirneeded function of al-locating scarce resources.People respond toprice

incentives.When thepriceof agoodor service rises,

consumersbuy lessof it.Higherpricesgiveproduc-ers an incentive tomovemore resources to thepro-ductionof thegoodor serv-ice.Theprocessworks in re-versewhenprices fall.Subsidiesorprice con-

trolsdistort this.Fordecades theU.S. gov-

ernmenthas subsidizedhealth insurance through taxdeductions.Since the 1940s,employer-providedhealthinsurancehasbeenexcludedfrom taxable income.Mostconsumers simply choosewhatever service theirdoc-torordersexpecting insur-ance to cover all ormostofthe costs.Although theemployee

portionofpremiums andmostdeductibleshave risen,consumers coveredbyem-ployer-sponsoredplansdonotknowthe total costoftheirhealth services.Pa-tients in thegovernment-runMedicare andMedicaidrarely see anypartof theprice for their services.Producers in thesemar-

ketsexperiencepricedistor-

tions. Insurance companiesandproviders are respond-ing to an incentivemoreinsuredpeoplewithhigh-erprices andmore services.TheAffordableCareActbroughtmorepeople intothemarketwith subsidizedhealth insurance, thereby in-creasing the likelihoodofoverconsumption.In2012, researchers from

BoiseStateUniversitymadeapresentation toGov.ButchOttersMedicaidExpansionWorkgroup suggesting thatby increasing thenumberofMedicaid recipients usingfederal funds, Idahowouldsee an increase in stateem-ployment, reduced costs forsmallbusinesses, increasedproductivity in the laborforce, and cost savings in

health careexpenditures.The savings areexpected

to come from ahealthierworkforce.But aswithprevi-ous studiesof thisnature,the statistical results ignorethehigherdemand andprices that result frommoreutilizationof health care.TheCenter forMedicare

andMedicaidServices re-leasedprojections thismonth that total healthspending in theU.S.willgrow at an average rateof5.8 percentbetween2012and2022, nearly twice therateof overall economicgrowth forecastedby theFederalReserve.Reforminghowhealth

services andhealth insur-ance arepurchasedwillchange incentives and allow

prices towork.Beyondeliminating the

taxdeductibilityof insur-ance, policymakers couldchange licensing require-ments forproviders so thatconsumers couldpurchasebasic services fromnursepractitionersorother low-costproviders.Loweringcoverage requirementswould alsomake iteasier foremployers andotherorgani-zations toprovide group in-surance.Simply allowing forthepurchaseof insuranceacross state lineswould in-crease competition and low-er costs.Onlywhenwe start ask-

ingourdoctors about thepricewillweget controloverhealth care spending.

[email protected]

A question doctors are rarely asked:Whatwill it cost?THE ECONOMY

PETERR.CRABBProfessor of finance andeconomics atNorthwestNazareneUniversity inNampa

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2014 IdahoStatesman

T heres a storymostpeoplehaventheard aboutDavidPate, the 57-year-oldCEOofSt.LukesHealthSystem, thelargesthealth careproviderin Idaho.Whenhewasgrowingup

in theMidwest, hishighschool had a careerdayonthehealth care industry.Pateand twodozengirls signedup, and they allwentout to ahospital.The tourguide led the

students into aneonatal in-tensive careunit.There, oneof thepatients in an incuba-torhadbeenbornwith a se-verelyunderdeveloped ab-domen, and someorganswereoutsideof itsbody.

When Iwas in theunit,

seeing thesepoorbabies, Ipassedout.Noneof thegirlspassedout,whichwas veryhardonme.Couldntevengo to school thenextday. Iknew Ihad letdown all theguys, and Iwasgoing toberibbed terribly about it,hesays. Ive alwayshad this re-ally intense compassion forpeople and animals and al-wayswanted tohelp them,and I think Ihad somuchsympathyfelt sobad forthisbaby that Ipassedout.But itdidnt stop there.Every time Iwent to a

hospital after that, Ipassedout, too.The fainting issue ledhis

parents to suggestotheroc-cupations:Maybehe couldstudy law, orbusiness, oranythingelse?ButPatewasdetermined

topracticemedicine.A

neighborwhowas adoctorreassuredhim: Youll getover it.At somepoint,youllstoppassingout.Patemoved toTexas for

college, andhe immediatelyheadedout tohospitals toask for a summer job.No-bodywould hirehim, sohepitchedhimself as avolun-teer.Oneof thehospitalstookhimupon that andplacedhim in a surgical ICU,whereheworked side-by-sidewithnurses, including awomannamedLynette.

Idideventually stoppassingout,he says. And Imetmywife.

Q:Whatmadeyousodriventoworkinhealthcare?A:Backwhen Iwas very

young, ayoung child,mybrotherbecamevery ill.Myfamilywas relativelypoor atthat time, and sowe lived inthesebarracks and so forth,andmybrotherwas reallymybest friend. Itwashardforme tounderstandhimbeinggone for so long, and Iwanted tomakeeverybodywell andkeep the familywell. Ididnt likewhatwashappening, and I think thatwasmy first interest inhealth careitneverwa-vered, really.Allmygrowing

up, Iwanted tobe adoctor.

Q:Whydidyoudecidetocomehere,afterspendingyourentireadult life inTexas?A:A recruiter I knew, and

heknewme, toldme [aboutthe job, saying] itwouldbeperfect forme.And Ididntbelieve that.But Idid trusthim.

Q:Soyouwerereluctantatfirst?A:Really, cominguphere,

I fell in lovewithBoiseovernightliterally andthats just unusual forme. Icamehere to interview in

May; itwasgorgeous. I likedthe ideaof a smaller citythanHouston. Imean,Hous-tonsbigger than the stateofIdaho, population-wise.And I liked the idea that it

wouldbe a system Iwouldbe leading,becauseof thelevel of change I thinkneedstoexist in health care.Weweredoinggreat

things inHouston,but thatsa tertiary-care referral cen-ter,wherewe took careofpeople close to thebrinkofdeath andveryweird cases.Again,yourenot really im-

St.LukesCEO:Immoredeterminedthanever

KATHERINEJONES/ [email protected] luckyman, saysSt.LukesCEODavidPate, talkingabouthis twodaughtersand threegrandkids,all ofwhomnow live inBoiseand joinedPateat theUnitedWaysannualFlapjackFeedCommunityBreakfast.Patewasacelebritypancake flipper.

In thefiveyearssincehearrived,DavidPatehasplayeda rolehesnotused to:controversial leader

The IdahoStatesman andBusiness In-sider reportoftenon Idahoshealth careindustry, including local hospitals.Butwhat about thepeoplewho run thoseeconomicallypowerfulbusinesses?Twoof the threeCEOs ofTreasure

Valley acute-care, general hospitalsmoved on to new jobs in 2014.TheirsuccessorsRodneyReider at SaintAlphonsusHealth System andBetsyHunsicker atWestValleyMedicalCen-ter took over,while St.LukesHealth

SystemCEODavidPate continued tolead the system through unprecedent-ed growth and an ongoing court battleover one piece of that growth.Heres who they are as people and

organizational leaders.

CONTINUEDON PAGE 18


THE BUSINESS OF HEALTH

proving thehealthof thepopulation; youre justput-tingout fires all the time.

Q:WhatdidyouthinkofBoise?A:My sensewas thepeo-

pleofBoisehadWesternval-ues,which iswhat I grewupin. I gothere, and thenextday I interviewedwith theboard [ofdirectors].Iwas staying atThe

Grove [Hotel], and Ididntknowwhere Iwas.So Ide-cided Idwalk.The streetswerebeautiful. Ikept look-ing:When am Igoing to seea cigarettebutt?Igotoverhere,metwith

the search committee theboard, these communitymembers, theyre soen-gaged, soknowledgeable, sopassionate I sawthey re-allywanted todowhat Iwastalking about.Theywouldempowerme todo thethings Iwas talking about.

Q:AndyouknewformerSaintAlphonsusHealthSystemCEOSallyJeffcoatfromTexas,right?Youbothworkedinhos-pitaladministrationthere.A: Ididntknowher real

well,but I thought [in Idaho]weregoing tohave thiscommonality.When I foundout shewas theCEO there, Imean, Iwas reallyexcitedabout that. I thought, Oh,thiswillbegreat.Because Iwasused to the competitioninHoustonitwas justfierce and I thought, Isntthisgoing tobegreat thatwecan actually collaborate andwork together, andwehavethis foundation thatwillserve as a trustful relation-ship.So Iwas veryopti-mistic.A littlebitbefore the

[hospital antitrust] lawsuitwas filed [bySaintAlphon-sus againstSt.Lukes, over aphysicianpractice acquisi-tion inNampa], I startednoticing comments thatshowedup in thepaper. Idalwaysbeen sopositive in

public forums, then to seesomething showup in thepaper, I thought, Why isSaintAls even commentingon that?Whatdoes thishavetodowithSaintAls? Ihadno idea at the time theywereworkingbehind thescenes toprepare a lawsuitagainst us.

(Editorsnote: Inan inter-view, Jeffcoat said itwasnotaneasydecision to sue. Wedid itbecausewe felt itwasimportant toprotect thepub-lic.But,youknow, this isbe-hindus, hopefully.Andwere

just focusedondoing thiswork.Thats themost impor-tant thing for usat thispoint.Let the lawyers figureout theother thing.Visitwww.ida-hostatesman.com/Busi-nessInsider to read the inter-view.)

Q:Hasanythingabout Idahosurprisedyou?A: I thoughtTexaswas re-

ally conservative and Ima conservative.When I gothere, this is re-ee-al conser-vative.So, thatsbeen a littlebitof a surprise forme. Just

working through somethings from ahealth lawpol-icy standpoint,with theLeg-islature,with thehealth-in-suranceexchange.Iwouldnthave foreseen

howmuch resistance therewas to [theexchange].Youknow, inmy role, Ihave tomakedifficult, complicateddecisions all the time.Andthiswasntdifficultor com-plicated.And the resistance to the

Medicaid redesign thathasbeenkindof a surprisetome. Iwouldmore typical-

ly thinkof the statewantingtodo these things tokindofhelp everybody.

Q:Whatkindofleadershippersonawouldyousayyouveadopted?A: Imverydifferentpri-

vately, Imverydifferentthan I amin a leadershiprole.Mynatural tendenciesare tobemore in a support-ive role, and tonot reallyen-gage in controversynot toreallyengage indifficultthings,butkindofbe sup-portiveof others.In this role, of course, I

have todealwith a lotof re-ally tough issues, and at theendof theday someonehastomake adecision.Andthatsme.Ihaveevolved a lot.My

leadership style now isdif-ferent fromwhat itwas inHouston.Wewerent tryingtodo a transformation;wewere trying to survive anddobetter.Here, Iwould say if Iwere

topickonedescription, itwouldbe transformativeleader. Ihope Imnotmis-judgingmyself,but I thinkIm also an authentic leader.When its scary and its

big this is a scary time inhealth care and averyuncer-tain time I thinkyouvegot tobe authentic sopeoplethink, I trust you, Ill followyou.

Q:Givemesomeexamples.A:Likedoing theblog.

Youreputtingyourself outthere,youre tweeting. Itsmaking those connectionswithpeople and seeingwhoDavidPate isbehind therole. ...Interestingly,whatwe re-

alizedwhenwe surveyedpeople after [JudgeB.LynnWinmill ruled againstSt.Lukes in January] and com-pared it to a surveybeforethe lawsuit, people said theyunderstoodourvisionbet-ter, theyunderstoodwhatweweredoingbetter, andtherewas a slight uptick inour favorabilityoverour

competition.While Ineverwould think

agood strategy is whydontweget sued, it isoneof thebenefits that camefromit. Itallowedus to communicatesomuchmore.Itsbeen adifficultpast

year,but I love ithere. I lovethepeople. Ivegot thebestleadership team.I seemyself finishingout

my careerhere, as long astheboardshappywithme.

Edited for length and clarity.AudreyDutton: 377-6448,Twitter:@IDS_Audrey

[Igota lawdegree inthe1990s for]several rea-sons.Theystartedcomingupwith thesepublicationsof topdoctors,andHous-tonhad justcomeoutwithone,and Iwas rankedasNo. 1 internist inall ofHouston.Mostpeoplewouldbe

delighted. I thought, MyGod,wheredo Igofromhere?And Iwassoyoung,

and I thought Id like todosomethingelse Iwant-ed to touchmorepeopleandmakeabigger impact.It justdidnt seemlike Iwas improvinghealthandimproving thehealthsta-tusof thecommunity, itwas justoneata time.Also,back in 1992, it

waswhen theClintonswere inoffice[seekinghealthcare reform].I thought,asaprimary-

carephysician, Ihavea lotof ideas. I thoughtmaybelawschool is thewaytogetmeprepared tomakea real difference.At that time, there

wereonly50people in thecountrywhohadamed-ical degreeand lawde-gree.

WHATSWITHTHAT LAWDEGREE?

Iwalkedacross thestreetto theparking lotoverhere[aftermy first interviewwiththeSt.Lukesboardofdirec-tors]andcalledLynette,mywife, inTexas.And Ihadnt re-allymadeabigdeal of it toLynette,because I thought Iwas justgonnado this,checkitoff the list,and tell the re-cruiter, Thanks,butnothanks.But I calledLynetteand

said, Wow, Igotta tellyou, I

loveBoise.And I reallythinkthisboardmightbe interestedinme.Andshesaid, OK,maybe

wecan live in twodifferentstates.ShesanativeofTexasandnever livedoutsideofTexas.One thingshe reallywant-

edwas fourseasons.Andshereally loveswildflowers,[so]at theairport IgotabookonIdahowildflowers.When Igot to theDenver

airport, Igotacall from the re-cruiter saying, They lovedyou.Theywantyoutocomeback.[On thesecond trip to Ida-

ho,withLynette] theyputuson thecircuit,andwestartedhereandwent to theMagicValley, thenWoodRiver, thenback toBoise.Bythe timewewere in the

MagicValley,shehadfallen inlovewith Idaho, too.

HOWDID YOUDECIDE TOMOVEHERE?

KATHERINEJONES / [email protected],CEOofSt.LukesHealthSystem,andTheresaMcLeod,directorofcommunity rela-tionsatSt.Lukesor,asPate joked, chiefberryofficergreetSt.LukesemployeesduringUnitedWaysannualFlapjackFeedCommunityBreakfast.



COVER STORIES

[email protected]

2014 Idaho Statesman

I fyouhaventheardofRodneyReider yet,dontworry.A lotofTreasureValleypeoplehavent.But thatwill soonchange.Reider isnowtheface of Idahos second-largesthealth system.Reider tookover as inter-

imCEOofSaintAlphonsusHealthSystem in July, afterSally Jeffcoatwaspromotedto anexecutivevice presi-dentpost atSaintAlphon-susparentorganization,TrinityHealth /CatholicHealthEast.Reider, 51, grewup

Lutheran inCalifornia.Beingable towork in a faith-basedorganizationSaintAls isCatholicis a largepartofwhyhemovedhere fouryears ago toworkunder Jeff-coat as chief operatingoffi-cer.Hedbeen inMilwaukeeworking for ahealth systemthathadbeen aLutheransystembut hadgotten awayfrom that,he says.

Q:Whatsspecialaboutworkingfora faith-basedhealthcaresystem?A: It really is a calling.

Yourebrought into this todomore than just run a busi-ness.

Q:Whyhealthcare?Why

not leadership insomethingelse, likeclergy?A:Theresonepastor

who,when I grewup IgrewupLutheran, and I re-ally loved the traditionsoftheCatholic side of things,and theyrevery closelyaligned, so I actually go toMass eachweekhe said,You shouldbe apastor.But Ididnt feel the callingfor that. I felt the calling on abroader level, for adifferentkindof leadership.But Ithinkyou canhave the samekindof impacton theworldas awitness todo the rightthing.Utilizing Jesus as themodel,you cando the rightthing for thepeopleyouworkwith, and also to thathigher calling of taking careof people.Theres the spiri-tual side and theres thephysical side, andhere,youcandoboth.

Q:HowdoesaCatholichos-pitaldiffer fromanonreligiousaffiliatedhospital?A: In a greatdeal ofways.

Theres adifferent levelyoucan approachpeople on.Youhave clergyworkingwithinyour arena,but you[also]have peoplewhoworkherewhopraywith[patients] in [their] rooms.Ithelpson the recruit-

ment side, too,becausethere are people saying, Iwant togo serve in thisman-ner, andheresmyGod-giv-

en talents.

Q:Tellmeaboutyour family.A: Ihave awonderfulwife

fromWisconsin.We love ithere in Idaho; it remindsmea lotof theMidwest, to tellyou the truth. Its good,wholesomepeople that arereallydown to earth.Theyre sonice here.Theyhave adesire for family andcommunity and active out-door lifestyle, so it fitswitheverythingwewant.Twodaughters just re-

centlyhadbirthdays a 15-year-old and a 13-year-old.

We home-school them,weve alwayshome-schooled them.Thats actu-allybeen a blast.Mywifesoneof the smartestpeopleIve evermet, so shedoes agreat jobwith that.

Q:Yourestillnewto thejob,butwhat leadershipstyledoyouthinkyourebringing toit?Whatkindof leaderdoyouwant tobe?A:A good leader should

be getting input.Nomatterwhat kindof leader,whetherits amanageror theCEOofa large company. Ask the

peoplewhodo thework,andhearwhat they say, andyou comeback andmakedecisionswithyour leader-ship team,whether its[about] the care of thepa-tientor its the retention ofthe colleaguesor the equip-ment that youneed tobuy,all those things.Being isolated andbeing

lesspresent isnever some-thing Iwant todo.I set uppatient advisory

councils,byunit, for feed-back fromformerpatients tomeeton a regularbasis andgive input.Whatwas so sur-

prisingwaspatientswouldget themailers, andevery-body came.Then, afterwehit sixmonths,whichwas

SaintAlsCEO:Icameforthefaith-basedcare

InterimchiefRodneyReideris justacoupleofmonths intothejobone thatgiveshimspiritual fulfillment.

Iused togolfa lot. Ihaventgolfedmuchhere.I like to reada lot, hike,workout,beoutdoors.[Iread] lotsofhistoricalbooks,classics likeSopho-cles[and]Plutarch.And Ireada lotof leadershipbooks to try togaineverybitofknowledge I can.

WHATDOYOUDOWHENYOURENOTWORKING?

KYLEGREEN/ [email protected], left, interimpresidentandCEOofSaintAlphonsusHealthSystem, talkswithneurosurgeonChristianZimmermanat theBoisehospital.Reider saysheseeks feedback fromstaffatall levels in thehospitaland frompatients,aswellas fromhis leadership team.

CONTINUEDON PAGE 20



COVER STORIES

Growingupasakid, I really likedAbrahamLincoln.Hewould takeadvice fromeverybody inthe roomand listenandget input to reachadecision. I like that style. I like todo that inmy life, toask theexpertsandget their inputand try tomake thebestdecision.Thatswhat Idid initiallywhen I arrivedhereasa[chiefoperatingofficer]. Iput togethera

bunchof listeningsessionswitheverydepartmentwith themanagers in[for]partof it.Then Ihad themanagers leave the room,and Iheardfromstaffaboutwhat theneedswere.Then Isatdownwith themanagersandsaid, Hereare the thingsweneed.Howcanweaddress these is-sues?

when theygaveus feedback,theydidntwant to stop. No,wewant to continue tobepartof this.

Q:Sounds likeyoudontwant tobemakingdecisionswhilesitting inyouroffice.

A: I getout a lot. I interactwith the caregivers, I inter-actwith thepatients. Is thefood good?Canwe do any-thing? Justwalking around,you can raise the level of ac-countabilitybut also [influ-ence]how [employees]pro-vide the carebecauseyouget feedback.I like tobe out therewith

the staff, as theyre theonesdoing thework, so they giveme input as Imwalkingdown theunit Weneedanotherphone,orwhateverthe casemaybe that I cantake action on.


KYLEGREEN/ [email protected] talkswithapatient in theBoisehospitalsnewemergencydepartmentwhilemaking roundssomethinghe tries tosetaside time todo.

CONTINUED FROMPAGE 19WHOARE YOUR ROLEMODELS?



[email protected]

2014 Idaho Statesman

W henBetsyHunsicker tookover asCEOofWestValleyMedicalCenterinCaldwell last spring, itwas a big change forherinmanyways.At 45yearsold,Hunsick-

erhasworked for about adecade in hospital leader-ship,most recently as chiefoperating officer atRoseMedicalCenter inDenver.But until she took the job atWestValley, shedneverbeenTheChief.Shewas in anewtown, inwhat shedsoondiscover is amuchdif-ferent role.Inmanyways, though,

moving to Idahowas a re-turn toher roots.Hunsickergrewup inGainesville, acentralFlorida cityof fewerthan 100,000peoplewhenHunsickerwas a child.Herfatherwas anobstetricianandhermotherwas amusicteacher.SowhenHunsicker

learnedof aCEO opening atWestValleyownedbyHCA, a for-profithospitalchain that alsoowns theDenverhospital she leftshe knewCaldwellwas aplace she couldmake ahome.She andherhusband,Jeff, a structural engineer,bothgrewup in small townsandmissed life in a tight-knit community.Theywereeager tobring their two chil-dren to Idaho aswell.

Myhusband and I like toski, andwe like to camp andwe like to float rivers, shesays. We like living outWest, andwe specificallylikedCaldwell.

Q:Whatdidyou findap-pealingabout it?A: Iwanted tobe able to

be involved inmy communi-ty and the civicorganiza-tions and charitable organi-zations, andbe involved inschools. I think oneof theother things is really anop-portunity forme to liveclose towork. I could runover to school, Idbe able togo to classpartiesor teacher

conferences,whatever itmightbe.

Q:Hasanythingsurprisedyousofar,nowthatyouvebeenCEO forseveralmonths?A:This ismy firstCEO

role.Suddenly,youre incharge, and suddenly thingsyou say carry a lotmoreweight than theydidbefore.I think its reallymore Iknewthat intellectually, thebuck stopswithme,butwhenyou get into situationswhere its like, Oh,wait,you guys actually listen tome. [Laughs]Youmean Iam actually in charge?OK,thats kindof exciting.Theresnot adeliverable

at the endof theday. Its re-ally a lotmore intellectualwork:Where arewe going,andwhat arewe doing?

What are the strategic goals?And thats kindof a change[frombeing a chief operat-ing officer], gettingused tonothaving that satisfaction.

Q:Whatdoyouhope toac-complishinyour firstyearhere?A: [One] thing I am really

focusedon isourpatientsatisfaction andpatientper-ception.Communityper-ception.

Q:Why?A: I dont think theres a

negative [perception] Ithink theresbeen a lotofwork to improve thepercep-tion ofWestValley. [We are]continuing tobuild on that.We have someof thebest

quality scores among all thehospitals in theTreasure

Valley.But I think ourpa-tient-satisfaction scores arewherewe have somemoreopportunity.Thehospital I came from

haddone a lotofwork, andwewere consistently in the75thor the 90thpercentileso I knowwe cando it.Hav-ingbeen at anorganizationthatmoved the scores, Iknow it canbe done.Mygoal is to consistentlybe inthe topquartile among allhospitals [in the federalMedicare system].Andwere getting there.In all this timeof change

thats going on, letsmakesurewere offering thebesthospitalwe can.

Q:Andcommunitypercep-

WestValleyCEO:Icameforthetight-knitcommunity

Theperson Iworkedforbefore I camehere,[RoseMedicalCenterCEO]KenFeiler.Hewasateacher,andhewasallaboutdevelopinghispeo-ple,allaboutpersonal de-velopmentandknowingwhoyouare,andwhatyourblindspotsare,andwhatyouneed toworkon.Iworkedwithhimfor 11years.

And I think thissoundsreallycliche,butmydad. Ithink Ima loyal person, Ithink Imaveryhonestperson,and I thinka lotofthatwas reallyhow Iwasraised.

WHO IS YOURROLEMODEL?

Small-townhospital lifeand theTreasureValleysuit thisnewCaldwellhospitalchief just fine.

KYLEGREEN/ [email protected] theCaldwellNightRodeo inAugustaspartof theannualPowerofPink fundraiser forbreastcancerscreening.WestValleyand itsprogrampartnerSaintAlphonsus receiveda$346,000check.

CONTINUEDON PAGE 22


tion?Sinceyourea for-profithospital,canWestValleybefi-nanciallyselectivein takingpatients?A:We actuallydo a sig-

nificant amountof charita-ble care. I think40percentofourbusiness isMedicaidanduninsuredpatients. [Ed-itorsnote:Thehospitalspayormix is 20percentprivate insurance, 40per-centMedicare and40per-cent uninsured,Medicaid orother charitable care.]Werehere to serveourcommunity, andwe cantbeselective aboutwhowereserving.

Q:Whatsyourearly im-pressionof thehospital?A:Oneof the things I real-

ly like aboutWestValley isitsgot akindof MarcusWelby feel.Thedoctorscome see theirpatients inthehospital, and theyknowall theirpatients.The familydoctorsdeliverbabies, andtheir scope ismore like a ru-ral doctor. Inurban areas, itsoutpatientprimary care;

theydontdeliverbabiesanymore, theydont come tothehospital anymore.Theheart [ofWestValley] is real-lyold-fashioned.

Q:Your fatherwasadoctor.Did thatplaya role inyourca-reerchoice?A: Idont remember

growingup andbeing like,Oh, Iwant tobe in themed-

ical field.

Q:Youdidntgo tomedschool.Youstudiedindustrialengineering incollege.Howdidyouenduphere?A:My family friendgrow-

ingup shewas aprofessoratUniversityofFlorida inhealth administration, andshe said, I thinkyouddo re-allywell [in health care].You

shoulddo it.So, a fewyearsafter school, Idecided Iwould goback toUniversityofFlorida,with adualMBA.Then Iworked atMayo

[Clinic inRochester,Minn.],and thatwas agreatexperi-ence.Then Igot toDenverandworked atKaiser [Per-manente], then Iworked forPacifiCare [ahealth insur-anceorganization].

And at somepoint, I said,Youknow, Idontknow ifhealth care is right forme.Youknow, this is aweirdbusiness. I justdontknow.Then Iwent andgot a job

working for ahealth-care ITcompany sortofone-foot-in, one-foot-out [ofhealthcare]in theirbusiness-de-velopmentpricing analyticssection.And I realized I real-

ly liked seeing thepatients,being aroundpeople.There arent a lotofbusi-

nesseswhereyou can seeyour customereveryday.Youshowup andyouseethepersonyoure impact-ing. Its a constant reminderofwhoyourehere for, and Ilike that. I find it tobeverymotivating.

Q:Yousaidyour formerboss,RoseMedicalCenterCEOKennethFeiler, likedhisemployeestoknowtheirblindspots.Whatareyours?A:Well, Iwork sohardon

it that Idonthave any!No,Imkidding.What Iwas reallywork-

ingon, and Im stillworkingon, is forme, itsbeing clearanddecisive. Inmymind,things areperfectly clear.Its crystal clear.And I asksomeone for something,and theyhaveno ideawhatIm saying.So, thats some-thing Ivebeenworkingon,is Here aremyexpecta-tions for you, versus a real,This ismyvision, and cantyou just figureoutwhat Imtrying to say toyou?I invest a lotof time in

people. I thinkeveryone cansucceed. I like todeveloppeople andgrowthem, andIwill perhaps sometimescontinuedown that courselonger than I should.

As for the river-floating,

HunsickerhasbeenoutonIdahos rivers a coupleoftimes so farwith some-what less smooth results, sofar, thanher transition intorunning ahospital.

Floating rivers in Idaho,werediscovering, is verydifferent fromfloating riversinColorado, she says. Mydaughter and Igot flippedoutonour first tripdownthemainPayette section.Were floaters, notwhitewa-ter rafters.Well, now Iknow.



Well, Ihaveyoungkids,somostlyat thisstage,what Ido iswhat-ever theydo.Wedo like togoouton theweekendsoutsideandfloator swim.But Imat that stage inmylifewhere Imeitheratwork,or Imathomebe-ingamom.

Iwasdefinitelyexcitedtobe inasmaller town,where I cansee[my fami-ly]moreandhavea five-minutecommuteversusa45-minutecommute.Thatwasoneofmygoalsmovinghere.Thiscom-munitycouldsupport thatbalancebetter thanDen-ver.

WHATDOYOUDOWHENYOURENOTWORKING?


COVER STORIES

DARINOSWALD/ [email protected] spends timewithherchildrenAnn,6,andCharlie,8atastaffandemployeepic-nicatMemorialPark inCaldwell.Oneof theattractions forHunsicker to the job inCaldwellwasadesire to live inasmall,some-whatold-fashionedcommunity.

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Ken Holsinger is more than just an innovator. As atwo-time mentor for BYPs renowned b|launchedprogram, Ken has played an important roleas an investor, guide and coach for young

entrepreneurs in Boise. b|launched cultivates start-ups from ideation togo-to-market planning, utilizing mentors like Ken with a backgroundin entrepreneurship and innovation to lead the teams. Ken also helpedto oversee the commencement of b|launched junior, which replicatedthe professional program in area high schools. Ken is an asset to BYPand continues to contribute to the innovation and improvement of theb|launched program as it grows. Kens service to the community extendsbeyond BYP and the Boise Metro Chamber of Commerce. Ken is also amember of the board for Idaho Regional Ballet and sits on the committeefor the State of Idaho Global Entrepreneurial Mission program (IGEM),which pairs private sector experts with research professionals to bringcommercially viable technologies to market.

Ken has 20 years of experience in technology and media production as alead executive, consultant, and speaker. He has served on the executiveteam in various roles for four different organizations. In addition, he has abackground in event management, facility design, and start-up operations.Kenhasbeennamedonmultiplehardwareandprocesspatents,withseveralsoftware patents pending. Kens years of practical executive experience, aneye for great ideas, and a high character approach to business makes hima strong leader as President and CEO of Klowd.com.

PAST RECIPIENT: 2013 Faisal Shah,AppDetex

WWW.BOISEYP.ORG 5

Along with her work team, Jennifer facilitated theseries, which drew more than 35 individual registrantsand 40 non-prots and commissions. The series wasreceived with great praise with several attendeesreporting they accepted seats on boards following thetraining. Jennifer was also fundamental in growing thevolunteer program of BYP from a handful of eventsannually to a different cause every month. Jennifersinnate ability to lead a group and ability to see a visionthrough to fruition makes her an asset to BYP and the Community & CivicInvolvement team.

PAST RECIPIENTS: 2013Matt Pipkin, Speak Your Silence | 2012 Erin Guerricabeitia, Boise Urban Garden School2011 John Michael Schert, Trey McIntyre Project | 2010 TJ Thomson, Idaho Power and Boise City Council

healthier alternatives to their favorite foods. Chris alsoserves as a volunteer Chef Instructor for the IdahoFoodbanks Cooking Matters program teaching low-income families healthy cooking techniques whileoperating on a budget.

As the creator of Corks 4 A Cure, the largest cork-recycling program in Idaho and Montana, Chrisspearheaded the fundraising of more than $11,000for local charities. In the last year, Zee Christopher wasresponsible for feeding over 10,000 peop

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