03-fashion marketing and management

FASHION MARKETING

FASHIONMARKETING

It seems too simplistic to say that the Fashion Marketing students are merely students that understand and use marketing as an everyday tool. Each of them has a distinct personality, a distinct signature that transcends their commercial purpose in their chosen field of studies.

This evening, the Fashion Marketing students have purposed projects and ideas that are at times thought provoking,evocative and beyond the immediate surface. The concepts, visuals and products move us and propel us towards new ideals and new reveries, reflecting the maturity and confidence that they have acquired throughout their years of studies. This evening, the stage is set for their dreams to transform into realties.

JoeGuiseppe Spinelli Programme DirectorFashion Marketing

“If one is lucky, a solitary fantasy can transform into a million realities.” - Maya Angelou

FASHION MARKETING AND MANAGEMENT | BACHELOR DEGREE 3

FMMADELINE [email protected][65] 9366 8670

DESCRIPTION4 Cover Look

8 MacaronLipstick Advertisement

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COVER LOOK

PINK VOGUE / DECEMBER 2009

The past few years of studying in Raffles have been very fun and tough at the same time. I’d like to give my thanks to the people who have been supporting me throughout my studies.

As Aristotle said, “The roots of education are bitter, but the fruit is sweet.”

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just desserts

Dating back to the 18th century, the macaron is a traditional French pastry, made of egg whites, almond powder, icing sugar and sugar. This sweet pastry came out of the French courts' baker's oven as round meringue-like domes with a flat base.

Macarons, also anglicized "macaroons", are not to be confused with a similar pastry also called macaroons. Macarons are sandwich-like pastries made with two thin cookies and a cream or ganache between the cookies. Macaroons, on the other hand, are dense cookies made either with coconut or with a coarse almond paste.

Macarons come in a wide variety of flavors varying by store and season; ranging from traditional to exotic.

08 PINK VOGUE / DECEMBER 2009


FMMANDREAS PRATAMA [email protected][65] 9484 7940

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I only arrived here one short year ago, and now it’s already time to leave. How did it all go so fast? It’s been good, we worked hard out there, tried to focus on the little things, got caught on our heels a bit, but we were able to come back and keep this momentum going. We’ve just got to take it day by day, focus on this next trip, and hopefully come out on top. It’s been fun, the guys have been great, and I learned a lot and I look forward to learning learn what I can.

“All you need in this life is ignorance and confidence, and then Success is sure.” - Mark Twain


FMMCAROLINE [email protected][65] 8598 6567

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I would just like to share two of my favourite quotes.“There are two ways to live your life: One is as though nothing is a miracle; the other is as though everything is a miracle.” - Albert Einstein”The best way to predict the future is to create it.” - Peter Drucker


FMMCHING RONGDA [email protected][65] 9745 9248

DESCRIPTIONInfographic

It has been a challenging yet enjoyable experience during my stay at Raffles. I would like to thank my lecturers that have inspired and guided me throughout my journey and to my fellow friends, whom I hope will stay focused amidst the clout and pursue your dreams.


FMMCINDY [email protected][65] 8286 2177


My study in Raffles Design Institute has been a great experience for me; it has given me knowledge and great confidence for my future work in the fashion industry.


FMMDAUD PARULIAN [email protected][65] 8438 2624

DESCRIPTIONElusive

The visionary André Leon Talley once said that in the lucrative world of fashion, one must always read, listen, and be curious - and I truly agree with that.Throughout my journey in Raffles College, I’ve learned to be critical and inventive in fabricating ideas for every single project. An astounding fashion piece doesn’t necessarily have to be glamorous - it can be smart, playful, and witty. Fashion is a form of art and it goes beyond beauty and perfection.


FMMFONG ZIHAO [email protected][65] 9127 6655

DESCRIPTIONNorris Fashion AdvertisingNorris Kuff Atelier Ad Look

3 years have gone by quickly, and before I know it, it’s time for graduation. My time at Raffles has truly been a rewarding one, nothing short of life lessons by experiences itself. In particular, a few lecturers have certainly made a positive impact on me, inspiring me to aim for the highest, and most of all, not settling. The biggest takeaway: know how much we want something and the effort we put in WILL show. Congratulations to the class of December 2012!


FMMFOO SIEW [email protected][65] 9423 7779

DESCRIPTIONCatalogUKSurrealism

As time flew by in these three unforgettable years, layer by layer, I encountered the facade of the unscrupulous real world of monetization and com-mercialization. This experience can render any young naive soul to lose their hope and direction in the face of a superficial society. But a handful of key figures guided me along the way. They renewed and empowered my dreams to the next dimension with their unending passion. Though short-lived, their presence eternally holds my heart captive in a life pursuit to ‘stop holding yourself back SC. Soar!’


FMMHO LI [email protected][65] 9055 7633


Life is a journey and when we start out on a certain path, we don’t have the luxury of seeing where our footsteps will lead us. We experienced challenges and obstacles along the way and with Raffles providing expertise, knowledge, guidance and motivation, we will achieve success in the path of our life and chosen career.


FMMINEZ RINDANG [email protected][65] 9391 5103


One quote best sums up my 3 years of study in Raffles:“Education is our passport to the future, for tomorrow belongs to the people who prepare for it today.” - Malcolm X


FMMJAMIE [email protected][65] 8444 8216

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It has been a rollercoaster ride ever since I joined Raffles. Late night studies, presentations, assignments, exams, and most awaited, “the break”. My time in Raffles has taught me various aspects of fashion and life. Fashion depicts your personality and what you are. Today, fashion is very complex. It no longer merely comprises apparel, jewelry or shoes but has become an integral part of one’s character. Therefore, being a part of this prestigious institution has been a wonderful and an exciting journey.


FMMKARA HESTI [email protected][65] 9243 5110

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Moodboard EventMoodboard Store

Moodboard VMkara

My study in Raffles Design Institute has been a great journey. It was a fun experience; I get to meet a lot of people and made friends with them. I get to open my eyes to a more diverse and interesting world out there. All in all, Raffles Design Institute had helped me grow as a marketer.


FMMLEE HUNG [email protected][65] 9739 9824

DESCRIPTIONMoodboard 01Moodboard 02

Upon graduation, what I will cherish the most is all the enjoyable times spent together with my schoolmates within our charming campus space. Thank you guys for the good times and I wish you all much success in your next endeavours.


FMMLIAN WAN [email protected][65] 9455 8431


My learning experience in Raffles was not an easy one. It has made me a stronger individual, whether academically, mentally, physically, or ability in managing and solving difficulties. I have emancipated myself from these constraints with the help of my fellow group mates and lecturers whom I now call friends. Without them I would not have had my journey sailing smoothly.

This is yet another milestone for many of us in our pursuit of knowledge in academia. The completion of one phase only means the conception of the next. My ultimate aim never wavers; this is just the beginning. Best of luck to all my fellow graduates!


[email protected][65] 8616 7585

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I have experienced some great learning in theory and practical during my best 3 years in Raffles Design Institute. It is such a pleasure for me studying this major, Fashion Marketing, in which I have gained much knowledge about fashion industry. Thank you for providing the Internship Programme that has allowed me to dabble in the world of fashion retail. Last but not least, I would like to say thank you to all the lecturers, for their great work of creating an environment of enthusiasm for learning.


FMMLIM MAOJIE [email protected][65] 9800 5615


2012 is the year I embarked on my Fashion Marketing degree course. I have enjoyed my time in school and I am thankful for having wonderful lecturers to create an environment for active learning, appreciation for growing and room for making mistakes along the way. I am grateful to have their guidance for the past 1 year. I would like to thank Ayub, Grace, Anisa and Anna for sharing their gift of teaching with us.“Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Ghandi

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Social Psychology

Assignment 1

Essay on "Social Psychology of Mod Revival"

Raffles College of Higher Education – Singapore (RCHE, Singapore)

Lecturer: Dr. Anna Lottersberger

Done by: Edwin Lim


FMMNADYA ARIYANI [email protected][65] 8131 8269


I have met great friends that have motivated and helped me through this 3-year program that has been like a roller coaster ride, a learning experience I will not forget which is beneficial for my future.


FMMNIKITA [email protected][65] 9115 1567


A stressful journey with challenges had its own ups and downs but the knowledge gained and experience of studying with different types of people, team work and the complete exposure to a new environment made the struggle worth it. It has given us a strong foundation and nurtured us to be independent.

I am grateful to Raffles and its lecturers for guiding us and giving us the opportunity to get to the stage we are at today. I’m privileged to be a part of the institute.


FMMRIA [email protected][65] 8355 0214

DESCRIPTIONArtwork 01

There are no secrets to success. It is the result of preparation, hard work and learning from mistakes. A year in Raffles Design Institute Singapore is time well spent to prepare myself for the enticing journey ahead.


FMMSALLY [email protected][65] 8490 8068


My journey began with the dilemma of having to choose my major and college that I really want to study and to be at, and I made the decision of taking diploma in Fashion Marketing and Management at Raffles College of Higher Education Malaysia, finishing my last year in the same major degree at Raffles College of Higher Education Singapore.

In these 3 years of studies, there have been ups and downs, I have gained a lot of experience and learned from my mistakes. I will treasure those experiences which lead me to start a new journey to be a successful woman in the future. Last but not least, without support from my family, friends, and teachers, I won’t be where I am today. I want to thank them for being there for me through it all. It is been one of the most unforgettable periods in my life.


FMMSOMANI [email protected][65] 8346 3640

DESCRIPTIONNautical Magazine Page

Mood Board Collection InspirationGold Colour Theory Of Fashion

One of the best decisions I made after coming to Singapore was to be a part of Raffles Education. This place helped me discover my dreams and myself. Abraham Lincoln once said “The best way to predict the future is to create it.” I am very certain better things will come my way; I can predict this confidently as I know Raffles has created a strong foundation for me to step into the fashion industry. I am thankful to some amazing lecturers for teaching me and providing me with knowledge that I will always carry with me after this chapter of life.

These years passed by in a blink of an eye and I must say it was not easy, but definitely worth the struggle. I admit I have made various mistakes along the way, but they only helped me to learn what works in the industry I dream to be in. Above all, I have met some beautiful people along the way and I will cherish all the memories for the rest of time.


FMMTAN SHU [email protected][65] 9127 5355


As said by Edward A. Malloy, “A college degree is not a sign that one is a finished product but an indication a person is prepared for life.” I am glad that the 3 years of schooling and experiences in Raffles Design Institute have taught me well for the real world. I would like to thank my classmates who have gone through all the obstacles with me, as well as lecturers who have provided me guidance. Without them, I believe that my journey will have been incomplete.


FMMTIRZA ALSANTI [email protected][65] 9243 5147


My years in Raffles Design Institute Singapore have given me a lot of valuable lessons in fashion as well as life in general. I cherish every laugh and tear because they all help me to become a better individual and the fact that I am surrounded by wonderfully awesome friends is just the cherry on top. Best of luck to all of you guys!!


FMMWONG SIM [email protected][65] 9272 9521

DESCRIPTIONHomepage Non Registered Users

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The past 3 years have been truly amazing despite the numerous ups and downs. The tactical knowledge learned over the years will be extremely useful for my future business endeavours.

FASHION MARKETING AND MANAGEMENT | ADVANCED DIPLOMA 27

FMMADELA CHARISSA [email protected][65] 9082 6628


It has been a great experience being in Singapore Raffles Merchandising Institute, thanks to the patient guidance from our beloved lecturers who have been together with us through our journey. It was a memorable experience which I am sure will be useful for my aspiration. I have learned a lot about what goes on behind the scenes of the fashion industry, which is all very interesting and I am sure that everything that I have learnt during my 2-year course will be very useful for my future journey in the fashion industry.


FMMCHEW JOE [email protected][65] 9101 3995

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It has been nearly two years since I started studying in Raffles Design Institute. Throughout the course of my studies, I have been exposed to many opportunities to maximize my potential. I am grateful that this course has enhanced my knowledge in Fashion and has taught me to think creatively and critically. Besides that, the Fashion Marketing course requires me to work on projects with other people, so I learn about teamwork as I have to get along with multi-cultural friends to succeed at the projects. To be honest, I was very unconfident and had no faith in myself at the beginning because I felt inferior to my classmates. However, I pulled through all the hard times and managed to pass most of my assignments with flying colors. Hence, whenever I think something is impossible, I’d remind myself, ‘I. M. possible.’


FMMCINDY FELICIA [email protected][65] 85120678


“Never lose an opportunity of seeing anything that is beautiful, for beauty is God’s handwriting – a wayside sacrament. Welcome it in every fair face, in every fair sky, in every flower, and thank God for it as a cup of blessing.” - Ralph Waldo Emerson


FMMELISABETH KARINA [email protected][65] 8698 1167


Studying in Raffles Merchandising Institute has led me to know what I want to be in the future. I learnt lots of new things that will be useful for my job in the future. For example, from studying buying principle, I know how the buyers behave. Garment and Composition is also an important module because I learn about the types of silhouettes. Visual Merchandising is useful in the real world such as my internship with Lanvin. There are also some fun modules such as digital photography. I really enjoyed myself when I was taking this module. The biggest project that I did was the charity fashion show in promotion and coordination class. On top of that, the teachers in Raffles are very kind and fun because they mix with us and are really helpful when we do our projects, giving us invaluable feedback to help us improve. This is my experience in Raffles, which I will always remember.


FMMFENNI [email protected][65] 9132 3392


Through the many days in Raffles Merchandising Institute, I have learned countless things from my lecturers, friends and my internship period - which was very meaningful. I have often wondered how to explain why the lecturers here are good. One reason, of course, is that they are chosen for their eminence in their field. There are other reasons as well, but I find it difficult to express how inspirational the people in this institution are without being banal. I can only unreservedly say that I really enjoy those moments with them.


FMMFRANSISKA [email protected][65] 9810 4692


The time I spent at Raffles Design Institute felt so fun, it was as if my whole 2 years of school life was over in a flash, in a matter of the few seconds I was on stage receiving my Diploma in Fashion Marketing. There are happy and sad moments to have graduated with a diploma from Raffles Design Institute with a reluctance to say goodbye to all of my friends and lecturers.

The Fashion Marketing course offered many avenues to develop my self-confidence, teamwork, leadership as well as communication skills. During my one and a half years in the Fashion Marketing course, I have improved and developed myself as a marketer and designer.My marketing knowledge has provided me with a strong understanding of the fashion business and its operations, preparing me for an experience with a company, to be able to benefit from my hard work and neverending enthusiasm to learn. I am glad Raffles provided me with a 3-month internship and I took the initiative to participate in various fashion shows, which have broadened my experiences. I am sure these skills and knowledge would be easily incorporated into the real world.


FMMJOHANNA [email protected][65] 9641 2333


“Time flies when you are having fun.” I find this adage very suitable to describe what I feel. In the first few terms, I thought two years was a very long time. However, towards the last term I felt sad that my time was running up. My learning journey in Raffles has a lot of ups and downs, but overall I really enjoy it. I made many friends and met a lot of new people during the school projects with external companies. I think establishing a professional network while in school is very useful for my career in the future, and I’m glad that Raffles offers those opportunities.




I can’t believe it! I’ve spent almost 2 years studying at Singapore Raffles Merchandising Institute! Time sure flies. It has been a great experience studying here; I’ve learnt a lot of things that will be beneficial in my future job as a marketer in the fashion industry and of course it can’t be done without our beloved lecturers that have taught us and guided us in achieving our goals.

Fashion is not just about an individual dressed in luxury products but it is about how well the people can style themselves and be able to liven up the spirit of the style. This is embodied by Ralph Lauren’s words, “Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.”


FMMKARINA PRICILLA [email protected][65] 8152 4068


It’s been 1.5 years since I have transferred from Raffles College in Sydney and I can say that there were so many memorable events during this short time. My biggest project so far is organizing a charity fashion show for fashion promotion and coordination class. The show, called La Soirée Blanche (The White Party), was a success and it was attended by a lot of people. Nothing feels better than watching the show which you worked hard on go smoothly. Besides this class, other subjects that I like the most are buying principles and accounting. The reason I like these two classes is that I think it’s very useful for my future work to know the basics of business. I wish to become a fashion buyer or fashion stylist so that’s why I took the position of fashion stylist assistant during my internship and yes, it certainly taught me a lot of new things.

WHICH SIDEARE YOU?


FMMKIM HEE [email protected][65] 9051 5344


In the past 2 years, I have had a lot of precious experience and interesting activities in my Advanced Diploma course in Raffles Design Institute. I had a chance to work with ‘Lesportsac’ in displaying their retail stores products, and with ‘Reebonz’ in designing their new interior outlook. The most memorable experience is that all of my classmates and I organized a graduation fashion show. We collaborated with local designer, Jen Su, and with her fashion label Spunk Punk Funk, we created a charity fashion show as part of our final project. Since it was the first time that we organized a fashion show ourselves, we were very excited and put in a lot of effort. Therefore, we had these unforgettable memories before our graduation.


FMMKIM NAM [email protected][65] 9487 1252


“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” - Coco Chanel


FMMSHARMIN NG [email protected][65] 8348 0122

DESCRIPTIONArtwork 01 Lets Switch

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The idea of “ Let’s Switch”Monday, October 29, 12

It’s surprising how the end of these two years in Raffles can bring back so many memories. During these two years, what I have learned and the knowledge that I have gained is priceless. I have learned to carry out a fashion show, taken part in the Salvation Army Visual Merchandising Project and many more. I am blessed that I have met friends who will always be there for me and lecturers who always guided me to the right path. Being a fashion marketer is not that easy; it requires experience, knowledge and hard work. The fashion industry is tough; I have to be competitive to keep up. Things end, but memories lasts forever. These memories will never fade.




Since I was young, I’ve liked to doll up myself and have always had an interest in physical appearances. I would like to have my own label in future. So I decided to enrol in the fashion department of Raffles College of Higher Education. Since the first day I stepped into Raffles, I knew I would learn a lot of things and gain knowledge which I wouldn’t able to get from other colleges. The lecturers were AWESOME, they taught us far more than what we were supposed to learn. It has been a memorable college life. Here’s wishing everyone in Raffles has a great and brighter future!


FMMVU KIM [email protected][65] 8117 7227


Bunny Report

Fashion has been my obsession since I was young. However, unlike others who want to be fashion designers, I set myself the goal of being a fashion marketer. I love to make the clothing be more precious, and develop a strong brand name that all fashion lovers dream about. I choose Raffles Merchandising Institute, majoring in Fashion Marketing & Management to build my foundation. In my opinion, art school is always less restrictive than other universities, not in terms of rules but in the way they give me the best environment to unleash my creativity and personal ability. I love the way my lecturers force me to think outside the box and remind me about time management. To date, teamwork remains the hardest challenge that I need to learn to conquer.

B CORPORATIONS

BUTLRR


FMMWAN YOKE [email protected][65] 9125 8280


Studying at Raffles Merchandising Institute has not only provided me with a chance to get a quality education, it has also taught me how to organize a charity fashion show. The one and the half years of studyies have given me a lot of great moments where I met friends from different countries and cultures. The highlight of my time with Raffles is developing a higher level of confidence in myself. Overall, it has been a cheerful experience for me.




The first time I stepped into Raffles, I totally had no interest in fashion. As much as I loved to dress myself up, I didn’t know anything about fashion. I was just a greenhorn trying to discover what I could do in future. The modules in Raffles engaged my interest and I learned more than what mere textbooks could provide. Slowly, I realised that fashion had become part of my life. I found my own distinctive style and dressing up makes me feel good. I’ve learned to be different, be special, as there’s only one me.

FASHION COMMUNICATION AND JOURNALISM | ADVANCED DIPLOMA 43

FCJCHERYL ANN CHIA XUE [email protected][65] 9323 6112

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My studies at Raffles College of Higher Education has truly been an uplifting and fulfilling learning experience. It has been an absolute pleasure and honour to be surrounded by talented, driven and inspiring individuals from around the globe, colleagues and lecturers alike. To be learning, working on industry-based projects and being given ample guidance and opportunities to develop and excel in our field of interest is something for which I am truly grateful to all my lecturers at Raffles. I have thoroughly enjoyed my stay and I believe this whole experience will massively impact my future endeavours and point me in the direction of my goals.


FCJJESSALYNNE WOO QIAN [email protected][65] 9191 2127


During my time in Raffles, I have been exposed to different elements of the fashion industry that I never knew much about before. I have always been interested in and wanted to work in this field and throughout these 2 years, I gained a deeper understanding of the fashion scene and skills that will help me greatly in the future.


FCJJESSICA DAMARA [email protected][65] 8256 9136


It has always been my ambition to be distinguished in the Fashion industry. Being able to study the steps in Raffles is an experience of a lifetime. I took Fashion Communication and Journalism as my major as a step towards being an editor, which is my dream job. Studying in Raffles far exceeded my expectations and I feel more competent now.

A Raffles education helps you to communicate with others. It is important to be able to interact well with your surroundings. This is what I learned is a very crucial part of our lives. In short, spending your three years in Raffles Design Institute is going to give you a whole new educational experience.


FCJLEODA [email protected][65] 9611 2875


Pursuing a fashion career has been my dream since childhood, and going to Raffles Design Institute has brought me closer to achieving my goal. The fashion journalism course has taught me many things about the industry. I cannot imagine a world without an art institution which focuses on the fashion industry; clearly, Raffles is a huge stepping stone for me. I have learned to work well with groups, finishing projects under pressure, also receiving feedback. I am grateful to have learned from many professionals in the fashion industry who lectured in our classes for the past two years.


FCJSONIA LAWRENCE [email protected][65] 9787 2905


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LOOK BACK ISSUE

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I didn’t grow up already knowing that I was going to work in fashion. However, I have always been stirred by the idea of how we are shaped, by those who positioned fashion as a state of living and our surroundings. At Raffles Merchandising Institute, these get as real as they could be and they have become my daily demands to spy on. I didn’t just read or write about fashion, I’ve had to work on them too; doing so gave me the greatest possible degree of enlightenment. By grace, I got the opportunity to work with Harper’s BAZAAR Singapore for my internship, where I witnessed and discovered what went on behind the scenes in the publishing industry. For my final marketing project, my team created a monthly online culture-oriented fashion magazine and multi-label e-tailer, named WWonders, that scours the world for young, emerging, independent designer labels.

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interview w/ Frederick Lee Editorials:No More Miss Nice F1 & Zouk Out in Singapore

Art Exhibition/ Andy Warhol Food Guidence Editorials: Gemoetric Minds

>WH AT ' S

IN S ID E

RETAIL MANAGEMENT | ADVANCED DIPLOMA 48

RMPAWIN [email protected][65] 9132 0234


Two years ago when I first set foot in Raffles, I was full of dreams. As I started my studies, I realized that life is a series of lessons. There were good times that taught me the beauty of life, and bad times that made me a tougher person. I have learned the true meaning of responsibility to my school and to the people who have given me financial support and boosted my morale. Meeting people of various nationalities has also helped me understand different cultures and develop a well-rounded personality.

Graduation is not only the end of a stage in life but also the beginning of a new one. As I move on to the new challenges, I will always remember everything I have learned in Raffles.

03-fashion marketing and management

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fashion marketing students

baroque boudoir collection

lip linerplump

sweet pastry

years of studies

belle poquestyle motifs

lips sexy

lip liner pencil