© vicerektor fh-prof. dr. dieter hesssel projekt: fh prof. dr. bernhard zimmer. symposium...

© Vicerektor FH-Prof. Dr. Dieter HessselProjekt: FH Prof. Dr. Bernhard Zimmer.

Symposium „Sustainability and Modern Business

Practice“

Welcome to Your FutureUniversity of Applied Sciences

Salzburg/Kuchl


“Sustainability and Resource Efficiency”

Workshop A-1:

Building and Renovation – Cost-Efficient, Energy-Saving, Ecologically-Sound Practice

Helmut Krapmeier, Architect on the Faculty at the Energy Institute

and the International Solar Building School, Vorarlberg, Austria.

Workshop A-2:

Sustainable Development from a Global and Regional Perspective

Ludwig Karg, Chairman of International Network for Environmental Management (INEM) and Executive Director of B.A.U.M. Consult

GmbH, Germany


“Sustainability and Climate Change”

Workshop B-1:

Forest Management and Wood Utilization to Support Sustainability and Mitigate Climate Change

Gerd Wegener, Chair for Wood Science and Wood Technology; Director of the Wood Research Munich, Technical University Munich,

Germany

Workshop B-2:

CO2 Dynamics and the Increased Use of Timber in Switzerland

Klaus Richter, EMPA, Dübendorf Switzerland, Department of Materials and Systems for Civil Engineering


“Sustainable Business Practice”

Workshop C-1:

The Illusion of Globally Sustainable Development with Increasing Marginalisation of the Southern Hemisphere

Chibueze C. Udeani, Department of Systematic Theology, University of Salzburg

Workshop C-2:

A Corporation is not a Person

James Bruton, Salzburg University of Applied Sciences, Head of School of Business and Information Management


“Linking Science and Business”

Workshop D-1:

Deploying Technology for the Better Good of Everyone

Richard John Artley, Zurich, ETeCH`s Chief Scientist working on selected technology and business development projects

Workshop D-2:

Alternative Strategies for Financing University Education

Ernst Jauernik, J.I.M. Jauernik Internationational Marketing, Vienna


ITS - Information Technology and Systems Management

• industry-oriented, in-depth and sustainable expertise • supervised work placements • industry certifications (Cisco, Nortel)• sound theoretical underpinning with 5 specialization modules: adaptive software systems, embedded signal processing, convergent networking and mobility, telemedicine, IT management and security • career-enhancement through management and soft skills training • international double degree opportunities


MMA - MultiMediaArt

• builds a strong foundation in all aspects of creative and business media studies

• offers a high degree of both interdisciplinarity and specialization in design, audio, video, animation and game design

• maintains the highest academic standards necessary for a successful media career

• offers opportunities for inter-national cooperations throughout Europe and overseas


HTW – Forest Products Technology & Management

• utmost competence in themanufacture and distribution of wood products, internationally renowned professors, state-of-the art forest products technology

• high-level management strategies, economics with emphasis on marketing, controlling and quality management, including international certificates

• strong national and international links to forest products industries, wide range of job offers to graduates

• social skills, personality and communication training, advanced English for business and technical purposes

• 2nd foreign language


BWI – Business & Information Management

• business, technology and social skills tailored and blended to meet the demands of the „old“ and „new“ economy

• unique course syllabus in the field of entrepreneurship, controlling and marketing

• professional and comprehensive education in modules (e.g. management, information technology, human resources, business environment, law and languages)

• very good cultural mix of students – frequent foreign student visits

• excellent career offers from the local/regional industries


DTV – Digital TV

• interactivity as the basis for media-productions in the future

• creating mediatrends • education and projects are a mixture

of creativity, technology and economy


EMTA – Business Development in Tourism

• Innovative approaches are the core success factor of future tourism. EMTA enables tourism managers to recognize market trends as well as changes in consumer behaviour and society that have an impact on global tourism. In addition to traditional subjects like management, foreign languages, marketing or personal skills, the program has a strong emphasis on trend research, product development and new marketing technologies in the field of eBusiness.

• EMTA is a part-time study for tourism professionals. As one of the most touristic places in the world, the city of Salzburg is the perfect environment for that program.


DPM – Design & Product Management

• fulfils industry's demand for creative, strategic designers, provides a productive, competent and creative link to the worlds of business, design and technology

• comprehensive network of lectures and seminars, related not only to the furniture sector, but also to the validity and demands of economic trade in a global environment

• emphasis on modern international developments, lectures by top professionals from German-speaking countries and abroad, regular excursions


BGH – Construction and Design with Wood

• building (new construction, renovation, preservation or reconstruction) is a cultural process

• graduates of BGH are part of this cultural process

• the particular definition of the network-capacity based on the four basic competences design, technology, economy and communication, makes this course of studies unique

• optional modules in different languages, regular excursions and real projects link scientific theory to the practical requirements and processes – the network capacity for wood


SOZA – Social Work

• trains experts for social work with a high and internationally comparable level of quality

• deals with theories and methods of professional activation of people in difficult life situations

• imparts a comprehensive knowledge of the difficulties of people as well as theoretically grounded methods and skills


Sustainability and Modern Business Practice

What does „Sustainability“ mean?

What is „Modern Business Practice“ which is orientated to the aims of sustainable development?


Sustainability

Since the Earth Summit of Rio de Janeiro in 1992 the model of

„Sustainable Development“ as a goal of future business practice

is accepted.

Maybe one of the most important milestones in global

environment policy.

But, what is sustainable development?


Sustainability

If you search for more information in the internet:

Google: „sustainability“

21.000.000 links

Google: „Nachhaltigkeit“

900.000 links


Sustainability

Who lives on interests and not on capital, will survive !


Sustainability

1713 Hans von Carlowitz – sustainable forest management


Sustainability

Ecology

Economy Social

Sustainable Development


Symbolic Tree Planting: „Apple Tree“

Malus Domestica ’Roter Boskoop’

Martin Luther (1483-1546):

„Even if I knew that tomorrow the world would go to pieces,I would still plant my apple tree. “



The name of the apple tree is “malus” (meaning disaster or

damage), which has its roots in Christian theology and symbolises

the temptation of the apple which led to the expulsion from

paradise.

Today we are faced with modern temptations and therefore the

apple tree should remind us to take our responsibilities seriously

and to consider our actions and their consequences carefully.



The fact that the apple tree will be planted by many people

together in front of the university entrance is of strong symbolic

value.

The tree will thrive because it will be well-cared for, like our

university educational system.

Its fruit should be of benefit to many, like the results from

research and development at the Salzburg University of Applied

Sciences.


Morning Session

11:30 – 13:00

Workshop A-1: Room 3.06„Sustainability and Resource Efficiency“ (Bernhard Zimmer)

Workshop B-1: Room 2.08“Sustainability and Climate Change”(Reinhard Lackner)

Workshop C-1: Room 3.08“Sustainable Business Practice”(James Bruton)

Workshop D-1: Room 3.07“Linking Science and Business”(Richard Mischak)


Afternoon Session

14:30 – 16:00

Workshop A-2: Room 3.06„Sustainability and Resource Efficiency“ (Bernhard Zimmer)

Workshop B-2: Room 2.08“Sustainability and Climate Change”(Reinhard Lackner)

Workshop C-2: Room 3.08“Sustainable Business Practice”(Richard Mischak)

Workshop D-2: Room 3.07“Linking Science and Business”(Günter Berger)


Executive Summary – Workshop A

Sustainability and Resource Efficiency

Eco-magination means rebranding

Environmental improvement as an economic and financial opportunity

Changes can be made through communication on various levels

We need social justice in order to end insecurity

We must enable the world to become much more efficient


Executive Summary – Workshop A

Sustainability and Resource Efficiency

Sustainability meansusing resources efficiently – as a first step:

Redesigning all products and processes through green design

Managing all institutions to be restorative of human and natural capital

There is much work to be done but we are at the tipping point at which a transition to sustainability is now inevitable.


Executive Summary – Workshop B

Sustainability and Climate Change

Dr. Wegener: “Forest Management and Wood Utilization to support Sustainability and mitigate Climate Change”

Dr. Richter: “Increased use of wood in Swiss buildings: modelling of related CO2-effects.

We can’t apply global systems to climate protection and forest management systems. Measures have to be developed on a local basis.




Primary energy resources are diminishing rapidly and will vanish within a few decades.

In which extent can renewable energies replace primary resources?

With wooden products, material substitution effects outweigh production emissions.

The mechanism of sink systems have to be calculated for longer periods whereas Kyoto has rather short term objectives.




Transform thinking to stop the destruction of resourcesRaise awarenessReduce consumption

Lifestyle quality of life“Everybody of us is asked to define ‘quality of life’ for himself, to

be more conscious about the effect of his doing”.

It is important to develop a holistic ecological sight as there are interacting problems of environmental, social, technological… nature.

“The complexity of the problem of global warming and climate change is not one by nature but one created by human kind.”


Executive Summary – Workshop C

Sustainability Business Practice

Why discuss global development?

Sustainability – not another illusion?

Conditions for developmentintrinsic developmentpeople need to have the responsibility (not passive)

Problem of migrationHuman forces wasted in the western world but needed in their home countries


Executive Summary – Workshop C

Sustainability Business Practice

Education as a key issuedevelopment of different forms of educationnot indoctrination


Executive Summary – Workshop D

Linking Science and Business

Two key questions:

- How to finance education?- How can this investment (education) be repaid?

Global competition – war for talents

Two alternative models of financing- work – study colleges

- EHRIX model

© vicerektor fh-prof. dr. dieter hesssel projekt: fh prof. dr. bernhard zimmer. symposium...

Documents

vicerektor fh

dieter hesssel projekt

bernhard zimmer

business workshop d

information management

germany workshop b

vienna slide

forest management