The demographics of every community is different. Let’s create a common understanding of the populations you serve.

◦ Introduce yourself and your organization’s primary focus.

◦What specific needs will your constituency have in an emergency/disaster?

◦What resources do you need most in a disaster?

◦Does your organization have a social media program or plan? If so, please describe the channels you use and how you use them.

Demographics

◦A blizzard will be moving through the region, with massive amount of snow and wind.

◦Anticipated snowfall is expected to be in the 28-36in range in a 36hour period.

◦Snowfall is expected to begin in the next 24 hours.

◦Winds will be gusting upwards of 20-30mph and the windchill will be hovering around 0 degrees.

◦ Large swaths of the region will be experiencing periods of power outages.

◦Snow removal crews will be staged and ready to clear, however many streets will remain unpassable for large periods of time.

Let’s Frame the Scenario

◦Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community.

◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources

◦For both Twitter and FB, put your group # before the message.

◦For Example◦12- Blizzard coming, 28in of snow, seek

supplies, shelter and food for 3 days, for more info go to http://bit.ly/1aGyyMA #blizzard13

What’s the Preparedness Message?

◦ Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community.

◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources

◦ For both Twitter and FB, put your group # before the message.

◦ For Example◦ 14- Snow will be letting up soon, anticipated end at

8:30pm according to @weatherchannel – track snow plow progress http://bit.ly/LziMq0 #blizzard13

◦ 11- #ARC Shelter opening at Cardinal Midieros High School, if able to shelter in place stay home http://rdcrss.org/aiVTx8 #blizzard13

What’s the Response Message?

◦Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community.

◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources

◦For both Twitter and FB, put your group # before the message.

◦For Example◦9 – Still without power? Submit your info at

ComEd FB page http://bit.ly/17pRUoY #blizzard13◦12- FEMA Disaster Recovery Centers are set up to

report to learn more watch this video http://1.usa.gov/I3ycpV #blizzard13

What’s the Recovery Message?

◦Did you find that your messages evolved? ◦Did you think that your message needs to

be tailored to your community or are you able to have messages that apply to all people.

What’s the Heck Does this Mean?