110910 demographics
TRANSCRIPT
Basic Social Media StrategyOrganize Your Tools
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
EVER EXPANDINGSocial Media Strategy
Presence
Trusted Resource
Authority
Relationship
Social DemographicsWhere Should You Spend Your Time?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
WHO IS USING SOCIAL MEDIA?Social Demographics
by g
ende
r
by age
by age0 - 17
18 - 34
35 - 49
50+
TWITTERSocial Demographics
1.8 Million new accounts per day
Lady Gaga has the most followers with 7,021,633
24% of Twitter users have 0 followers
19% have at least 10 followers
36% of Twitter followers have more following them than they follow
97% of Twitter users have less than 100 followers
81% of Twitter users are following less than 100 people
41% of Twitter users haven't tweeted since they opened their account
FACEBOOKSocial Demographics
500 Million Users World-Wide
Approximately 150,000,000 US Users
2nd Most visited website in the world
HAS 130 FRIENDSAverage User:
SPENDS 46 MINUTES PER DAY ON FACEBOOK
Average User:
CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS
Average User:
CREATES 90 PIECES OF CONTENT EACH MONTH
Average User:
YOUTUBESocial Demographics
2,000,000,000 VIDEOS PER DAY WATCHED
52% OF PEOPLE SHARE A VIDEO DAILY
EVERY 00:01:00 = 24:00:00 OF VIDEO UPLOADED
LINKEDINSocial Demographics
80,000,000 MEMBERS
40,000,000 MEMBERS OUTSIDE U.S.
NEW MEMBER EVERY 00:00:01
EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
AVERAGE INCOME FOR USERS IS $104,000 PER YEAR
Blogging IWhat is a Blog and How Does it Work?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
BASICSBlogging
Why Blog?
Creates AuthenticityBetter SEO
Facebook TechniquesHow to Utilize Facebook for Business
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
OVERVIEWFacebook Techniques
Facebook Strategy
Develop a Facebook Page for your businessDevelop a Posting Strategy
Engage on a Regular basis“Like” Community Pages
LinkedIn TechniquesHow to Utilize LinkedIn for Business
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
OVERVIEWLinkedIn Techniques
LINKEDIN GROUPSLinkedIn Techniques
ANSWER QUESTIONS IN YOUR AREA OF EXPERTISE
LinkedIn Answers
LinkedIn Strategy
Create and Maintain a Company ProfileParticipate in a GroupAnswer Questions
Blogging IIWhy Blogging is a Great Idea for Every Business
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
SEARCH ENGINE OPTIMIZATIONBlogging II
Each Post Becomes its Own Page
COMMUNITY BUILDINGBlogging II
STRATEGYBlogging II
Blogging Strategy
Who Will Post?Design a BlogStay Consistent
GeosocialA Glimpse of Web 3.0
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
BRIEF HISTORY OF THE INTERNETGeosocial
Geo-Location• Foursquare
– Earn points and badges – Check-in style– Share location on
twitter/Facebook
• Gowalla– Earn points and badges– Check-in style– Share media on
twitter/Facebook
• Facebook Places– Check-in Style– Share location on
Foursquare/Gowalla
• Google Latitude– Tracking Style– Shows position of your
GPS device on a map.
Getting Ahead of the Game
Geosocial Strategy
Add Your Business To These ServicesGet Involved
Basic Social Media StrategyLeaving This Room
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 9, 2010
REVIEWBasic Social Media Strategy
Facebook Strategy
Develop a Facebook Page for your businessDevelop a Posting Strategy
Engage on a Regular basis“Like” Community Pages
LinkedIn Strategy
Create and Maintain a Company ProfileParticipate in a GroupAnswer Questions
Blogging Strategy
Who Will Post?Design a BlogStay Consistent
Geosocial Strategy
Add Your Business To These ServicesGet Involved
Basic Strategy
PresenceTrusted ResourceAuthorityRelationships