กลยุทธ์ in action ตอน 2
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กลยุทธ์ in Action ตอน 2TRANSCRIPT
Productivity World 43July - August 20083 ..2535 1 1 2550 Strategic Planning * [email protected] * IN ACTION () Productivity World 43July - August 200844 Productivity World (Vision) (Declaration) (Mission)/- (ValueCreation) (Stakeholder) Stakeholder : : (Quality of Work Life) : : (Goal) (Short-andMedium-termQualitativeIntentions) G1. G2. G3. G4. G5. 44 Productivity WorldProductivity World 45July - August 2008 G1 G2G3 G4 G5 (Objective) (Short-andMedium-termQuantitativeTarget) (Criteria) SWOTAnalysis .. 2551 O1. 3 O2. 5 O3. 10% O4. 5% O5. 3% O6. Competency 100% O7. SA 8000 100% O8. 100% O9. 100% O1O5 G1 O6, O7, O8 O9 G2,G3,G4G5 O1O9G1G5 Stakeholder Stakeholder 46 Productivity World (Corporate-level Strategy) Intensive Growth: Market Penetration Product Development MarketPenetration,Product Development O1 G1 O13/ / (Business-level Strategy/Competitive Strategy) Differentiation (R&D) .. 2551 5 10% 3 Productivity World 47July - August 2008 5 .. 2551 90 .. 2551 .. 2551 5% 5% 3% 3 5% ..2551 .. 2551 5 10% 10% 48 Productivity World 5 10% 2551 15 3,600 .. 2551 .. 2551 Competency Gap KPI 10% SA 8000 100% Competency CompetencyGap 3 .. 2551 (IndividualDevelopment Plan) .. 2551 Competency . .2551 KPI 2 .. 2551 SA 8000 2551 .. 2551 Productivity World 49July - August 2008 3 .. 2551 3 .. 2551 (Template) ThomasL.Wheelen&J.DavidHunger, Strategic Management and Business Policy,9thEdition,PearsonPrentice Hall FredR.David,StrategicManagement: ConceptsandCases,10thEdition, Pearson Prentice Hall