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„Healthy eating from the start“A health promotion programme for pregnant and breastfeeding women and children up to 3 years of age

Partners

• Austrian Agency for Health and Food Safety (AGES) • Federal Ministry of Health• Main Association of Austrian Social Security Institutions

Background

• Children’s food preferences can already be influenced by the mother‘s diet during pregnancy and lactation

• A well balanced diet and good eating habits are important due to their health-promoting and preventive potentials (throughout the life course)

• Target-group-specific and environment-oriented measures are needed to reduce the prevalence of nutrition- and lifestyle-associated diseases

Aims

Improvement of the dietary habits and the food environment of pregnant and breastfeeding women and

children up to the age of 3 years

Methods

• Austrian wide action plan (based on national and international models of good practice and appropriate intervention strategies)

• providing latest scientific knowledge for the public and experts

• putting the scientific knowlege into practice in a target-group-specific way

• exchanging information between national and international projects

macro (social and legal regulations)

meso (setting, environment and communities)

Micro (families and individuals)

tailored actions and

activities on 3 levels

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Examples for implementation

Scientific research/publications for expertsPublications for the target-groupsWorkshops

Scientific research /publications for experts

• Systematic review on health effects of cow´s milk consumption in infants up to 3 years of age

• Evaluation of the labelling of complementary food products

• Austrian guidelines on complementary feeding - scientifically grounded, quality assured and agreed with experts

• Currently in progress: development of scientifically grounded and quality assured guidelines on nutrition of 1- to 3-year-old toddlers

Publications for the target-groups (examples)

• Brochure on complementary feeding intended for parents and other carers, also available in Turkish and Bosnian-Croatian-Serb language

• Information graphics on infant nutrition in the first year of life

Workshops

• Workshops on nutrition in pregnancy and lactation and workshops on complementary feeding - implemented successfully Austrian wide

• Train the trainer programmes (dieticians, nutritionists, doctors, midwifes)

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Further information

http://www.richtigessenvonanfangan.at/