Campaign Project:What to Wear

Created by:

Hilary Adkins

Craig Fischer

Melissa Mueller

Mariah Paden

Caitlyn Schultz

Tonny Tenai

Introduction to “What to Wear?”

Goals & Objectives

Research

Strategies & Tactics

Communication & Design

Logistics

Evaluation

Goals & Objectives Beginning Goal: Create a successful campaign

› To do this we will:

Use Social Media– Facebook & Twitter

Use recognizable figures of students at SMSU & Marshall

Community members.

Promotional Material(s)

Free trials

Handouts

Flyers

End Goal: “What to Wear?” Becoming nation wide app

Research:

As of September of 2012 Apple had sold over 350 Million I-Pod Touches and I-Pad’s.

As of January of 2013 Apple reported that there were about 775,000 apps that are on their I-Pod Touches and I-Pad’s.

As of January 2013 there had been over 40 billion apps downloaded.

Types of Apps

Entertainment

Games

Fashion

News

Productivity

Social Networking

Sports

Travel

Utilities

Weather

Where can Apple Apps be found?

Also the app store has expanded to over 152 countries.

United States United Kingdom France Germany Austria And many other countries

Apple vs. Android

Apple uses only one platform for their apps, while android has so many types of phones and software that they use several platforms.

So it is easier to create an app for Apple than it is to create an app for android

What to Wear vs. 123 Dress Me

What to What?

You don’t choose

› Calculates outfit for you

Outfit formatted by:

› Weather

› Mood

Don’t have to get out of

bed

Sleep in

123 Dress Me

You have to pick &

choose through

clothing options

You still have to get

up and figure it out

No sleeping in! http://vimeo.com/35321319

Fashion Quote:

According to Report Linker:

› “Clothing retailers account for the largest

share of the market at almost 65% in

terms of value. The EU represents more

than 35% of the global market, which

encompasses formalwear, essentials,

active wear, outerwear and casual wear.”

Strategies & Tactics

Fashion show/ events

Promote/ market

Discounts

Symbolic Convergence Theory

Word of mouth

Communication & Design

Advertising

PR in general

Event Planning

Sales Promotion

Packaging

Building the Brand: Start with target audience

› Ages 16-60 years old Location

› Marshall, MN—Specifically SMSU and local community Trials for specific students:

Captains Exec boards

Trials for community: Mayor Bob Byrns President of SMSU: Connie Gores

Advertising:

Facebook› Page› Side ads

Flyers Table tents Fashion Show Launch

Fashion Show Event

Market Place Mall in Marshall, MN Stores participating:

› GLIKS› Maurices› Christopher & Banks

Sales Promotions

Deals for those who helped get “What to Wear?” started:

If you “share” or “like” something—free week

Flyers for event and table tents

Packaging:

Hilary designed the cover

What to Wear?

What to wear is a new app for your smart phone. You take a picture of a clothing item in your closet and your phone can calculate outfit ideas based on the weather and

your mood. Next time you’re unsure of what to wear use this app, it’s fun

and easy to use!

Packaging:

Caitlyn designed the flyer for Fashion Show event.

What TO Wear?Get the app for your Smart Phone that helps you to choose the perfect outfit for your mood and weather conditions.

Find us on FACEBOOK @ What

TO Wear?

Come to the What TO Wear? Launch party FASHION

SHOW

Saturday November 5, 2013

Shop from 1:00-3:00

Fashion Show Starts at 3:30

DON’T MISS IT!

Cost of different types of apps:

Simple table based app - $1,000-4,000

Database App (native) – $8,000-

$50,000

Games – $10,000-$250,000

Logistics: 18 week app production

1:Data storage

2: User management

3: Server-side logic

4: Integrate data

5: Pushing

6: Versioning

7: Caching

8: Synchronization

9: Wire-framing

10: UI Design

11: UI Development

12: UI Polish

Evaluation:

Why is it important to evaluate the “What to Wear?” campaign?› To document success› To encourage future work› To build credibility› To improve our future campaign› To determine basis for the next campaign

How will we evaluate?

Facebook:› See who is “liking” and “sharing”

information about our product› Find improvements through comments and

posting on our home page Surveys will be given to:

› SMSU trial students, President of SMSU, Mayor of Marshall

› Participants of fashion show and local businesses that were involved

Conclusion of “What to Wear?”

Goals & Objectives

Research

Strategies & Tactics

Communication & Design

Logistics

Evaluation

Comments/Questions