© aastra - 2012 a5000 solution for smb product presentation

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© Aastra - 2012 A5000 Solution for SMB Product presentation

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Page 1: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012

A5000 Solution for SMB

Product presentation

Page 2: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 2

Main concerns of our customers and our values

Page 3: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 3

Strategy

Aastra precursor for SIP implementation

Aastra innovator in Mobility

Aastra pragmatic in the Cloud

Aastra visionary for personal video use

Aastra designer of open applications

Page 4: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 4

Unified messaging Contact Center

Aastra 5000 5.4 – Solution Overview

BluStar for PC

DECT

Mobile Clients

IP Phone

SIP Phone

Collaboration Management

Video

3/20/2012

Analogue/ Digital

Page 5: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 5

Aastra 5000 a global solution

IVB Messaging TWP Collaboration

Aastra XS 6/12/S

SIP Phones 6700i DECT Phones 600d Blustar for PC or ipad

Aastra Mobile ClientsVideo terminal

BlustarDesk Phones

5300/5300ip/67xx

Communication Servers

Collaboration and unification

Users

Man

agem

ent

Em

bedd

ed W

eb m

anag

eme

nt o

r op

tiona

l m

anag

emen

t ce

nter

74

50

Dialer

IVR

Vertical applications

Healthcare/ Hostel

Call Distribution

Contact center

Aastra XL Aastra XD

04/19/23

Localization /DATI

Messaging

Sec

urity

Page 6: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 6

SERVICES

EDUCATION

FINANCIAL / INSURANCE

HEALTHCARE

LOCAL AUTHORITIES

INDUSTRY

TRANSPORT

Several million of users call with A5000

Page 7: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 7

The challenged addressed by AASTRA 5000

Security and quality of the solution : • Top voice quality HiQ for IP terminals and SIP Aastra• From end to end reliability• Privacy and authentication to avoid intrusion and hijacking

Reduced TCO:• Telecom cost cut : IP carriers or Wide large Enterprise network• Move Add Change for users or sites time reduced• SIP approach to support standard terminals and carriers • Flexibility to connect every kind of devices

Centralized architecture gives the ability to generalize collaboration services or contact management :

• Conferences, Video, Instant Messaging, Contact Center

Services are homogeneous inside or outside the enterprise : Telecom service politic

Reduced ecological footprint• The required hardware is reduced: A5000 is more a software solution oriented, fully virtualized

enabled• Power consumption reduction with planned stop power feeding for digital sets according a calendar • Users collaborate better without any move

Page 8: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 8

TCO

Smooth migration Eco conception: power consumption reduction Centralized mgment Networking with centralised services Collaboration suite including video Attendant services Licence per user

Smooth migration Eco conception: power consumption reduction Centralized mgment Networking with centralised services Collaboration suite including video Attendant services Licence per user

Flexibility and security

Modular platform from 10 to 1000 users Connectivity for every kind of users :

analogues, digital , IP, SIP, mobile associated sets, groups

CPU, power supply redundancy Survivability- Wan failure mgmtAuthentification & ciphering for flows and messages

Modular platform from 10 to 1000 users Connectivity for every kind of users :

analogues, digital , IP, SIP, mobile associated sets, groups

CPU, power supply redundancy Survivability- Wan failure mgmtAuthentification & ciphering for flows and messages

OPENESS

Interfaces based on standardsSIP, CSTA, XML,QoS …

Soft only solution for virtualisation integration or customer server based Certification with SIP carriers and applications or Lan and Wan Infrastructure manufacturers Integrations with Microsoft, IBM, Linux , Mac

Interfaces based on standardsSIP, CSTA, XML,QoS …

Soft only solution for virtualisation integration or customer server based Certification with SIP carriers and applications or Lan and Wan Infrastructure manufacturers Integrations with Microsoft, IBM, Linux , Mac

A5000 KEY POINTS

Dect over IP technology with localization Universal mobility - integration

iPhone, Blackberry Smartphones Android , Symbian Smartphones Wifi – GSM

Free seating/Hot Desking Softphone with Lync integration

Dect over IP technology with localization Universal mobility - integration

iPhone, Blackberry Smartphones Android , Symbian Smartphones Wifi – GSM

Free seating/Hot Desking Softphone with Lync integration

Mobility

Page 9: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 9

A5000 TCO

Modular hardware and software : • Licenses per unit

• The most extensible range of the market

Software power : • Least Cost Routing

• Multi carriers compliancy including SIP Technology

• Multi-company ,

• Networking power for a full transparency services

• Call supervision : CDRs

Investment protection • Terminals/ Boards/ application compliancy from

NeXspan /M6500 installed base

• Smooth migration from legacy telephony to IP Telephony and UC services

• Software based on standards

• Easier administration

• System reliability

• Software subscription 04/19/23

Page 10: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 10

A5000 configuration hardware

Hardware AXseries • Modular design• Optional redundancy for power supply and CPU• Same optional hardware boards for the full range• 2 Lan ports for :

> for ToIP flows security or

> 1 for the management& 1 for other flows

• 19 inch Rack

Sizing fitted for SMB• Up to 500 IP users 700 legacy subscribers

Benefits: • All in One Communication solution• Reliability • Easier installation and support

XL 2XL 3XL

XS 6 / 12 / XS2xs

XD

Page 11: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 11

A5000 Server networked

Positioning

8 965030 192 704

500

LargeMediumSmall

Legacy subscribers

IP subscribers or mobiles 15 000

150 000

150 000

Page 12: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 12

AASTRA XS : the core market

Target market • SMB market -> 100 legacy users /500 users IP• Agences & Media Gateway

General configuration• Expansion 500 IP subscribers – 2T2 or E1 • Messaging, CDR buffer, LCR, networking, PPP management• 5 A5000 Dialer, 500 files for LDAP directory, 3000 expansion• DHCP, TFTP, FTP services• 19 inch rack 2 U • Electric power supply back up : 2 hours

XS 6 • 2T0- 4 analogues, 2 digitals – 2S0/T0• Expansion 38 legacy subscribers

XS 12• 2 bri– 8 Analog. 4 digital – 2S0/T0 • Expansion to 48 legacy subscribers

XS• 2 bri – 8 Analog. 8 digital - 4 S0/T0• Additional rack ( 2U) - 96 legacy subscribers

Page 13: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 13

AASTRA XL

Target market• SMB market -> 500 users• Agencies & Media Gateway

General configuration• Expansion 500 IP subscribers• 6 Pri/ E1 & 128 DSP VoIP simultaneously /192 VoIP• Messaging, CDR buffer, LCR, networking, PPP management

• 5 A5000 Dialer, 500 files for LDAP directory, 3000 expansion

• DHCP, TFTP, FTP services• 7 U – 19 inch rack • 3 racks in stack configuration• Electric power supply back up : from 4 hours to 8 hours

XL 2XL 3XL

Page 14: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 14

AASTRA XD

Target market• High availabilty for MSB configuration

High availability plat-form • CPU redundancy : no cut over for ip subscribers • Power supply redundancy• DHCP server redundancy• FTP, TFTP redundancy • LDAP directory redundancy• VoIP vocodeur redundancy • Configuration, voice messaging, languages, voice messages , MoH,

greeting messages redundancy

General configuration• Expansion to 500 IP subscribers • Global expansion to 1000 subscribers • 6 Pri/ E1 & 128 DSP VoIP simultaneously /192 VoIP• Messaging, CDR buffer, LCR, networking, PPP management• 5 A5000 Dialer, 500 files for LDAP directory, 3000 expansion • 19inch rack 10 U• 3 racks in stack configuration• Electric power supply back up : from 4 hours to 8 hours

3XD2XDXD

Page 15: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 15

A5000 R5.3 Content

SIP Trunk Aastra 5000 solution

Several thousand of customer selected a SIP Trunk access and A5000 with or without SBC

Configurations from 10 to 40 000 users,

Various configurations :

• Emergency services, Call Center,• Fax transmission,• Dect mobility or collaboration.

Numerous certifications from well known carriers :

A Full service offer : interoperability tests, ….

15

Page 16: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 16

A5000 & networking

Remote ip sets and gateways

Networking of AXSeries :• No licences, just VoIP ressources • VoIP & ToIP ntework • Secured network : ISDN overflow• Transparent networking services for users• Centralisable resources• User Roaming for mobility

WAN

PSTN

Applications

AX Series

SIP Trunk

IP SetBluStar Dual homing

AX Series

IP DECTBluStar Postes WiFi

Media Gateway

PSTN

SoHo

Small site

Large site

Page 17: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 17

A5000 & networking

Benefits• Same services everywhere in the network

• User mobility

• Advanced incoming call treatment >The same service for the enterprise

• Cost reduction with : >Centralised ressources including PSTN>Centralised management with the optional 7450

management application

• OPEX reduction : >80 % of the Telecom budget concern call cost>User Roaming : user find his working environment

everywhere>VoIP and video network >PSTN access optimisation, Least Cost Routing

Page 18: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 18

A5000 & Call quality

Communication quality : • Superior voice quality for 53xxi, 67xxi set HiQs: better than

digital sets • VoIP Standard QoS implemented available for any kind of

Lan / Wan manufacturer

Call Admission Control for ToIP, FaxOIP or Video with supervision :

• Standard codec G711, G729a, G722, SRTP, G719, GSM• Fax Codec G711, T38 , • Video call flow H264• Additional personalized codec like

> iSAC , ilBC ….

• Back up / overflow mechanisms available

Call quality supervision ( MoS) for 67xxi & 53xxi

Page 19: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 19

A5000 & call reliability

Reliability : • Specific hardware tested with A5000 software

• Defense mechanism in the core software :

>Dual IP board attachment >ISDN overflow in case of IP failure

between gateways >Incoming call rerouting to another

extension if subscriber unreachable : ViP re routing

>Optional Dual homing feature• Optional CPU and Power supply redundancy

• Hot plug boards • Optional UPS

IP SetDual homing

AX Series PSTN

IP SetDual homing

AX Series PSTN

WAN

Dual homing

Page 20: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 20

A5000Security

Security: • Minimal Debian OS package • Security patch of OS policy• Embedded firewall • Out band management • Password management• Ciphered management • User authentication ( MD5 standard)• Terminal authentication on Lan (802.1X standard)

• Optional TLS ciphered signalling with AX & 67xxi & 53xxi (R5.2)

• Optional Ciphered Voice over IP with AX& 67xxi & 53xxi (R5.2)

Radius Server

A5000

Ciphered voice flow

PSTN

Ciphered voice flow

Page 21: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 21

A5000 managementsSave time and money

Plug & Play Device Mgmt

System Mgmt

• Periodic Back up to external database • Database restoration • Secured download software with automatic restart

Remote management capabilities

Subscriber Mgmt

System Mgmt

• Management of all users & trunks through Web interface

• CDR interface and buffer for billing application

• ‘Plug & play’ deployment of phones, • Centrally generated configuration and backup• Auto-discovery of devices• Centralized firmware management• Embedded DHCP & FTP & NTP server

• Full system management capabilities exposed through a Web UI

• SNMP supervision• alarm reporting and

notification

Configuration fileConfiguration file

Page 22: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 22

Openness Towards 3rd Party Integrations

Integration with 3rd Party Products

• Microsoft, IBM, SAP, IPC, etc.

Aastra Business Collaboration

• Integration with all communication devices• More flexibility - easier to deploy• Price competitive solutions

Two-pronged approach to integrate UC applications into IT systems

Aastra 5000

23-04-19

Page 23: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 23

Aastra 5000 Collaboration Portfolio

MX-ONE &Aastra 700

Common Elements

SIP Middleware Media Server

Unified messaging

Soft Phone, Chat, Video, Presence, RCC, IM, Desktop sharing, Directories , Conferencing

A5000

Common Elements

Presence Server

Speech Engine

ACPContact center

Voice messaging Unified messaging, IVR

TWP Business Collaboration

CTI server

Incoming and outgoing IVR , Conference bridgeWeb Attendant

Page 24: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 24

A5000 Media Server in AX Series hardwareUnification

Embedded ressources in AX Series Voice messaging for every users for freeUnified messaging

• SMTP / POP3 / TLS • Exchange , Domino , imap

IVR MoH and greeting ressources for contact center

24

Page 25: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 25

Do not loose your time, easy dial from your documents or your contacts

Every users with a PC /Laptop who wants to quickly reach someone with his phone

Universal Dialing : a simple drag and drop from internet of the number or from your Outlook contacts

A5000 directory access

Solution :

• Aastra 5000• Aastra 5000 Dialer• TWP Caller

Page 26: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 26

Efficiency • Universal dialing

>Click to call, drag & drop, etc.• Multimedia calls : chat, sms, call • Easy or complex call forwarding• Multi directory connectors• Presence management• Application file pop up• Remote worker

Collaboration• Multimedia conferencing

>Voice, Video, > IM, SMS, application sharing

• Call recording

Agnostic• Windows, Mac, TSE, Citrix, Android

Easy integration with IT application

A5000 Communications tools Efficiency and collaboration with TWP

Page 27: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 27

TWP challenge

Cost savings / Reduce ecological impact• Home office• Virtual meeting room• Unified communications• « Do more » with a low-end phone set

Increase productivity / increase customer loyalty• More reactivity towards customers• User friendly application, easy to use • Better greetings on incoming call / customer identification

Response to new habits of communication• New communication channels• Establish any type of communication, anywhere!• Swap in one-click from IM to a phone call, or even turn it to a video conference « on the fly »

Better control of the customer’s communication system

• Ease of integration within IT / Telecom system• No deployment needed on desktop workstations• Thin client technology• Wide range of customer application integrations

Page 28: © Aastra - 2012 A5000 Solution for SMB Product presentation

© Aastra - 2012 28

TWP HD Video Session

04/19/23

Collaborate naturally with video from your desktop,even remotely!

Delivering HD video quality (H.264)

Select call/answer or video call/answer by incoming or outgoing calls

Make a voice and conference call with file sharing between TWP users

IP WAN