განათების სიახლეები (დეკემბერი 2011)
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axali wlis periodi axal naTebaSi yvelaze gamorCeuli da CemTvis
yvelaze sayvareli sezonia.
seqtembris dadgomisTanave axali naTebis maRaziaTa qseli futkrebis
skas emsgavseba, yvela fusfusebs - saqme uamravia, yvela saaxalwlo
sezonisaTvis emzadeba.
magram saaxalwlo sezonamde, rogorc wesi - axali naTeba sakuTar iu-
biles zeimobs.
18 oqtombers axali naTeba 12 wlis gaxda, am dRes Cveni maRaziebi sa-
dResaswaulod iyo morTuli, momxmareblebs tkbileuliT vumaspinZl-
debodiT, xolo diRmis sagamofeno pavilionSi ki relaqsaciaze da sia-
movnebaze “New Light Band” zrunavda.
12 wlis manZilze axali naTeba gaxda saqarTveloSi ganaTebis sfero-
Si absoluturi lideri riTeil segmentze, gavxseniT 10 maRazia rom-
lebic gamoirCeva momxmareblebze orientirebuli gamartivebuli in-
terieriT, davasaqmeT 100-mde adamiani da gavanaTeT uamravi obieqti
Cvens qveyanaSi. wlidan wlamde vizrdebodiT, vixvewebodiT, vswavlob-
diT, vviTardebodiT da rac mTavaria yovelTvis vcdilobT dros ar
CamovrCeT da yovelTvis novatorebi viyoT bazarze, dResac am mimar-
TulebiT vagrZelebT muSaobas.
12 wlis manZilze gagvicno yvela evropulma brendma ganaTebis bazarze,
isini siamovnebiT Tanxmdebodnen da Tavadac iyvnen iniciatorebi Cven-
Tan partnioruli urTierTobis damyarebisa, gvaqvs uzarmazari biznes
kavSirebi evropis mraval qveyanaSi, TurqeTsa da CineTSi. veswrebiT
msoflios yvela wamyvan gamofenas sadac ganaTeba aris warmodgenili.
vTanamSromlobT iseT msoflio gigantebTan, rogoric aris Philips, Os-ram, Artemide, BLV, Deltalight, Kolarz, Opple, SFT, Fabbian da mravali sxva.
* * *
oqtomberSi kidev erTi siaxle SevmateT momxmarebels, tele-proeqt
“etalonTan” erTad davgegmeT da SemovitaneT specialurad bavSvis
TvalebisaTvis mosaxerxebeli, kiTxvasa da mecadineobaze gaTvlili ma-
gidis sanaTebis mTeli seria, romelic aqtiurad gaSuqda sxvadasxva
media saSualebebiT da sakmaod warmatebuli da moTxovnadi gaxda 2
-3 dReSi. sanaTebisTvis, garda imisa rom aris specifikiT bavSvebze
gaTvlili, Cven davamzadeT specialurad sabavSvo SefuTvebi, romelic
saukeTeso sasaCuqre saxes aZlevs produqts. Tu Tqven dagWirdebaT
saCuqari bavSvebisaTvis, dReidan ukve iciT sad SegiZliaT SeiZinoT
isini, specialuri sabavSvo SefuTviT.
saaxalwlo mzadebasTan dakavSirebiT ki davamatebdi rom axali naTeba
yovelTvis gulmodgined emzadeba am sezonisaTvis, radgan nebismieri
qarTvelisaTvis es aris periodi rodesac yvela siaxleebis SeZenaze da
ganaTebiT sadResaswaulo ganwyobis Seqmnazea orientirebuli.
damzadebulia axali naTebis mier
MADE BYNEW LIGHT
02
sar
Cevi
momaval niusleTeramde
pativiscemiT
TaTa morCilaZe
* niusleTeri – perioduli an miznobrivi gamocema siaxleebis Sesaxeb
Ecomoods
Zvirfaso mkiTxvelebo,
rubrikisaTvis interviu dRes axali na-
Tebis Sesyidvebis departamentis xelmZ-
Rvaneli irakli gabinaSvili avirCie.
irakli ukve 9 welze metia axal naTe-
baSi muSaobs, misi karieruli winsvlac
sakmaod saintereso iqneba TiToeuli
adamianisaTvis.
Tavidan gagacnobT mcire biografiul
informacias:
irakli gabinaSvili 1983wels , 22 ivni-
si daibada . swavlobda : Tbilisis #3
samedicino teqnikumSi stomatolo-
giis fakultetze. Semdeg tradiciuli
da klasikuri medicinis akademia aseve
stomatologiis ganxriT. bolos Tsu
maRliv korpusSi biznesisa da informa-
tikis fakultetze, makro ekonomikisa
da menejmentis specialobiT (magis-
tris wodeba). CAC – menejmentisa da
kadrebis marTvis kursebi. hyavs meuRle
da 2 mcirewlovani Svili.
irakli, modiT movuyveT Cvens mkiTxve-
lebs Tqveni pirveli nabijebis Sesaxeb
axal naTebaSi, rogor daiwyeT da rogor
moxvediT aqamde.
irakli: jer kidev teqnikumSi swavlis
paralelurad, Tavisufal dros Se-
TavsebiT vmuSaobdi “axali naTebis“
filialSi eliavas bazrobaze, sadac
praqtikulad naTurebis erTmaneTisa-
gan garCeva viswavle.
2002 wels gadavedi vakeSi, abaSiZis
quCaze mdebare filialSi da vmuSaobdi
konsultantis poziciaze.
2004 wels gadavedi yazbegis quCaze
mdebare filialis menejerad.
2007 wels daviniSne diRmis axladgaxs-
nili sagamofeno pavilionis menejerad,
am poziciaze vimuSave 3 wlis manZilze.
2010 wlis dasaswyisidan vxelmZRvan-
elob axali naTebis Sesyidvebis ganyo-
filebas.
Tqveni kariera, Sromismoyvareoba da
warmateba, vfiqrob rom misabaZia, ras
urCevdiT mkiTxvels, ra iyo Tqveni
warmatebis saidumlo?
irakli: arasodes ar dakmayofildeT
miRweuliT. mkiTxvels vurCevdi saqmis-
admi siyvaruls.
ra aris axali naTeba TqvenTvis?
irakli:
axali naTeba CemTvis aris ojaxi.
Tqven xarT saqarTvelos bazarze, ga-
naTebis sferoSi lideri kompaniis Se-
syidvebis departamentis xelmZRvaneli.
Tqven unda flobdeT ganaTebis bazris
Sesaxeb uzarmazar informacias. gTxovT
mogviyeviT ra tendenciebi SeimCneva kom-
paniaSi Sesyidvebis TvalsazrisiT, ra
maragebi aqvs kompanias, da rogoria mza-
deba yoveli sezonisTvis?
irakli:
SeiZleba iTqvas rom zogadad saqarT-
veloSi axal naTebas ganaTebis kul-
turisa da modis damkvidrebaSi sakmaod
mniSvnelovani adgili uWiravs. msofli-
oSi ganaTebis tendenciebi ZiriTadad
ekonomiurobis, ekologiurobisa da
xarisxisken aris mimarTuli, amitom arc
Cven varT gamonaklisi da vcdilobT ar
CamovrCeT msoflio tendenciebs.
piradad Cemi da kompaniis dRevandeli
mimarTuleba aris is, rom rac SeiZleba
farTod gavacnoT qarTvel momxmareb-
els Tanamedrove dizainisa da teqnol-
ogiebis miRwevebi.
axal naTebas yovelTvis hqonda saqa-
rTvelos masStabebisaTvis uprecenden-
to maragebi, am mxriv gansakuTrebiT
gamoirCeva wlevandeli weli.
wlis bolo iTvleba Cvens kompani-
aSi yvelaze aqtiur sezonad da minda
avRniSno, rom 2012 wlis dasawyisT-
vis axal naTebas eqneba mis istoriaSi
yvelaze didi maragebi. ase rom CvenTan
mosul momxmarebels bevri siaxle dax-
vdeba.
ra siaxles sTavazobs axali naTeba momx-
marebels axali wlidan - produqciis
TvalsazrisiT?
irakli:
wina wlebisgan gansxvavebiT 2012 wels
axal naTebaSi iqneba, dekoratiuli san-
aTebis, kerZod WaRebisa da brebis sak-
maod didi arCevani. aseve teqnikuri
sanaTebi da saaxalwlo-mosarTavi gir-
liandebi.
Sesyidvebi nebismieri warmatebuli kom-
paniis erT erTi yvelaze sapasuxismge-
blo ganyofilebaa, mogviyeviT ra aris
is Temebi razedac kompania arasodes zo-
gavs fuls an piriqiT?
irakli:
axali naTeba Tanxas arasodes zogavs
pirvel rigSi teqnikur inovaciebsa da
xarisxze, maqsimalurad vcdilobT, rom
ar iyos deficitebi iseTi brendebis
produqtze, rogoric aris Philips, Mas-sive, Osram, OPPLE .
Tqveni azriT, ra Tvisebebi unda hqondes
warmatebul menejers, rom marTos mis
daqvemdebarebaSi myofi TanamSromlebi?
irakli:
Cemis azriT, kadrebis marTvisas pirvel
rigSi aucilebelia upirveles yovlisa
adamianuri urTierTobebis dalageba
da mxolod Semdeg saqmiani urTierTo-
bebis.
aseve vfiqrob mniSvnelovania indi-
vidualuri midgoma TiToeul TanamS-
romelTan.
urCieT mkiTxvels: ratom axali naTeba?
irakli:
imitom rom perspeqtiva mxolod xarisx-
Sia
Zalian didi madloba irakli, warmate-
bebs gisurvebT .
03
interviu "axali naTebis"
Sesyidvebis menejeri
04
12 wlis iubiles “axali naTebis“ maRaziebi sadResaswaulod
morTuli Sexvda. momxmareblebs tkbileuliT vumaspinZlde-
bodiT, xolo diRmis sagamofeno pavilionSi ki momxmareblis
relaqsaciaze da siamovnebaze “New Light Band” zrunavda.
18 oqtombers axali naTeba 12 wlis gaxda
iubile
new light band
05
kompania Opple-s qarTul ganaTebis ba-
zarze ukve yvela icnobs, es aris umaR-
lesi xarisxis ekonomiuri sanaTebisa da
eko naTurebis mwarmoebeli kompania. axali
naTebis Zalisxmevam wlebis manZilze Sede-
gebi gamoiRo da Opple-s brendi gaxda saqa-
rTveloSi Zalian popularuli da sando.
brendi.
axali naTeba ukve TiTqmis 10 welia oples
eqskluziuri warmomadgenelia saqarT-
veloSi.
Cvens maRaziaTa qselSi farTodaa warmod-
genili oples produqciis nairsaxeobebi:
eko naTurebi rogorc sayofacxovrebo
aseve teqnikuri tipis.
ekonomiuri sanaTebi rogorc sacxovre-
beli farTebisaTvis aseve komerciuli
daniSnulebis obieqtebisaTvis da ofisebi-
saTvis,
Sekiduli Weris sanaTebi rogorc werti-
lovani aseve ZiriTadi amonaTebebisaT-
vis
luminescenturi naTurebi da maTi san-
aTebi romlebic gansakuTrebiT far-
Tod gamoiyeneba TabaSir-muyaos WerSi
amonaTebisaTvis.
sarkis ganaTebisaTvis gankuTvnili san-
aTebi
sxvadasxva tipis halogenuri naTurebi
arxebi da arxis sanaTebi
axali naTebis niusleTeris am nomerSi
minda ukeT gagacnoT Opple-s ekonomiur
naTuraze momuSave Weris sanaTebi. es san-
aTebi saqarTveloSi ukve kargad aris
cnobili da aTvisebuli, maT SexvdebiT
ofisebis 60-70%-Si, sabanko da saafTiaqo
qselebSi, saavadmyofoebSi, skolebsa da
sxva saganmanaTleblo dawesebulebebSi.
pirveli tipis sanaTebi SedarebiT mcire
zomebisaa.
MX200, MX290, MX1860
umaRlesi xarisxis akrilis plafoni sak-
maod eleganturad gamoiyureba da amasTa-
nave uzrunvelyofs sinaTlis nakadis uxv
gadmocemas naTurisgan, is ar qmnis bari-
erebs sinaTlis gamocemisas.
sanaTis kompaqturi zoma mosaxerxebels
xdis daayenoT is nebismieri sirTulis in-
terierSi, TviT yvelaze patara saTavsoe-
bsa da avtofarexebSic ki.
sanaTis korpusis konfiguracia isea Seqm-
nili, rom igi kargad aris daculi sines-
tisa da mwerebisagan.
meore tipis sanaTebi dizainiT aris gansx-
vavebuli sxva tipis sanaTebisagan:
MQ157, MQ105, MQ145
isini gamoirCevian martivi da Tanamedrove
dizainiT.
es sanaTebi gansakuTrebiT popularulia
abazanebisaTvis, saTavsoebisaTvis, gamoiy-
eneba Sekiduli Werebis SemTxvevaSic.
zomebi aqvs rogorc patara aseve sakmaod
didic, amitom nebismieri sididis farTi-
saTvis sakmaod morgebulia
mesame tipis sanaTebi SedarebiT didi
zomebiT gamoirCeva
MX350 MX420 MX650 MX586 MX586HY-CGA
maTi arCevani imdenad didia rom nebis-
mieri tipis myidvelis gemovnebas daak-
mayofilebs.
es sanaTebi gamoirCeva gansakuTrebiT
maRali SuqgadmocemiT, amitom isini
gamoiyeneba SedarebiT didi sacxovre-
beli farTebisaTvis, rogoricaa misaRebi
da sasadilo oTaxebi, SeiZleba saZineb-
elSic. farTod gamoiyeneba da idealuria
ofisebisaTvis, samkiTxvelo darbazebisaT-
vis, saswavlo dawesebulebebisaTvis da saa-
vadmyofoebisaTvis.
da bolos rac yvelaze sainteresoa momx-
mareblisaTvis, Opple-s es sanaTebi war-
modgenilia axali naTebis aTive maRaziaSi
da maragebi sasurveli raodenobis yov-
elTvis aris.
erTad
"oplesTan"
dazoge
06
Ecomoods – Philips-is ekonomiur
ganaTebaze mimarTuli xazia, axa-
li dizaini, axali gzebi Tu rogor
davzogoT eleqtro energia.
rodesac saqme saxlis ganaTebaze midis,
albaT bevr TqvenTagans ufiqria rom
arsebobs ekomoniuri sanaTebi romle-
bic gacilebiT nakleb eleqtroener-
gias moixmars, gamoscems sakmaod did
sinaTles da zogavs gacilebiT did
Tanxebs gadasaxadebis Semcirebis sax-
iT. Cvens dRevandel realobaSi ki eko-
moniuri ganaTeba da eleqtroenergiis
ekonomiurad xarjva Zalian aqtual-
uri Temaa gadasaxadebis specifikidan
gamomdinare.
Philips-ma izruna am Temaze globalu-
rad da Seqmna sanaTebis seria, romelic
gaaerTiana jgufSi Ecomoods. es aris
sanaTebi morgebuli nebismieri sti-
lis interierisaTvis, nebismieri oTax-
isaTvis, sasiamovno SuqgadmocemiT da
sasargeblo gadawyvetilebiT Tqveni
ojaxis biujetisaTvis. es ar aris mx-
olod morigi sanaTebi eko naTurebze,
es aris specialurad nafiqri da dax-
vewili dizainis sanaTebi, aRWurvili
ekonomiuri naTurebis sxvadasxva tip-
iT, gamorCeuli daxvewili dizainiT da
rac mTavaria Tbili, myudro sinaTliT
romelic Tqvens saxls damatebiT
gamorCeuls da komfortuls xdis.
zogierTi maTgani damatebiT dimeriT
aris aRWurvili, rac Tqven gaZlevT
saSualebas, marToT sinaTlis inten-
sivoba sasurveli ganaTebis miRwevamde.
Ecomoods zogavs energiasa da Tqvens
fuls, magram ara sinaTlisa da xarisx-
is xarjze. saidumlo sworedac rom im
moqnil inovaciur gadawyvetilebaSia,
rac filipsis specialistebma ipoves,
SeeqmnaT Tbili da myudro ganaTeba
luminescenturi sinaTlis bazaze.
luminescenturi ganaTebis yvelaze
didi upiratesoba mis ekonomiurobaSia,
is moixmars 5-jer nakleb eleqtroen-
ergias vidre miwi winapari varvara na-
Tura da amavdroulad gamoscems igive
raodenobis sinaTles. rac imas niSnavs
rom am sanaTebis dayenebidan Tqveni ga-
dasadaxebi 80%-iT Semcirdeba.
energo damzogavi sanaTebi ara mxolod
ekonomiuri aramed Zalian eleganture-
bia, maTi dayeneba da marTva sakmaod
martivia, TiToeuli maTgani aRWur-
vilia naTuriT, rac Tavidan agacilebT
naTurebis calke SeZenis diskomforts.
es aris Tbili naTebis naTurebiT aR-
Wurvili sanaTebi romlebsac ar sWird-
eba dro naTuris dasamuxtavad, isini
momentalurad inTeba sruli speqtriT,
rac axali teqnologiebis damsaxure-
baa.
Ecomoods
07
saintereso Tanamedrove dizainis
Ecomoods-is sanaTebi, Zalian sufTad
gamoiyureba SesaniSnavi damuSavebis
gamo. moxdenili, korpusis TiToeuli
detali aris sanimuSod damuSavebuli,
dizainerebs bevri ufiqriaT formasa
da kombinaciaze.
40339/11/16
sanaTebi dakompleqtebulia filip-
sis umaRlesi xarisxis eko naTurebiT.
gamoirCeva Tbili TeTri naTebis
efeqtiT.
regulirebadi simaRle
dimeruli, sasurveli ganaTebis miR-
wevamde.
43211
srulyofili ganaTeba – mSvenieri
forma. es sferoseburi magidis sanaTi
idealuria nebismieri gluv zedapiri-
ani magidisaTvis. is Zalian Tanabrad da
sakmaod did sivrceze anaTebs. sanaTis
SuSa aris xelnakeTi rac kidev metad
metyvelebs mis xarisxsa da faseuloba-
ze. dakompleqtebulia filipsis umaR-
lesi xarisxis eko naTurebiT.
gamoirCeva Tbili TeTri naTebis
efeqtiT.
40399/31/16
lamazi, sada xelnakeTi mina, elegan-
turad kidia interierSi da avsebs mas
sinatifiTa da daxvewilobiT. dimeris
meSveobiT sinaTlis nakadi SegiZliaT
moargoT Tqvens guneba- ganwyobilebas,
megobrebTan sasiamovno Sexvedras an
vaxSams or pirze
sanaTebi dakompleqtebulia filip-
sis umaRlesi xarisxis eko naTurebiT.
gamoirCeva Tbili TeTri naTebis
efeqtiT.
regulirebadi simaRle
dimeruli, sasurveli ganaTebis miR-
wevamde.
umaRlesi xarisxis masalisgan damza-
debuli.
Ecomoods Sedgeba mravali saxeobis
sanaTisagan: kedlis brebi ZiriTadi ga-
naTebiT da damxmare feradi amonaTe-
biT, magidis sanaTebi, Weris sanaTebi
ZiriTadi ganaTebiT da dekoratiuli
feradi amonaTebiT, Weridan daSvebuli
sanaTebi minimalisturi da haiteq sti-
lis, torSerebi.
eleganturi ganaTeba nebismieri oTaxis
yvela kuTxidan, saidanac mepatrones
aqvs survili.
modernistuli dizaini sanaTebs
dekoratiul funqciasac aniWebs, isini
amSvenebs interiers da amaxvilebs yur-
adRebas daxvewilobaze.
Ecomoods-is sanaTebis rig serias aqvs
moZravi RerZi, romlis garSemoc isini
brunaven nebismieri mimarTulebiT.
Tuki gadawyvetT rom droa eleqtroen-
ergia dazogoT da Zveli sanaTebi
SecvaloT axali ekonomiuri sanaTebiT,
Tqven ukve iciT rom maTi arCeva axali
naTebis maRaziebSi SegiZliaT.
08
qarTveli mkiTxveli ar aris ganebivrebuli qarTu-
li arqiteqturuli JurnalebiT, Tumca am sferoTi
dainteresebulebs aqvT SesaZlebloba gaecnon Jurnal
“stils” romelic udao lideria am sferoSi.
axali naTeba ramdenime welia am Jurnalis erTguli part-
nioria.
Jurnali “stili” da “arqiteqtorTa kavSiri” yoveli
wlis Semodgomaze awyobs saerTaSoriso arqiteqturul
konkurss “arqiteqturuli premia” , sadac ganixileba
msoflios uamravi qveynis arqiteqturuli miRwevebi da
mignebebi.
axali naTeba ukve 2 welia aris am konkursis sponsori da
nominaciis “saukeTesod ganaTebuli obieqti” -avtori
2011 wlis 6 oqtombers, proeqt “arqiteqturuli premia
2011-is farglebSi axalma naTebam - saTafliis saxelm-
wifo nakrZali daajildova, nominaciaSi “saukeTesod ga-
naTebuli obieqti”.
saTafliis saxelmwifo nakrZali nawilobriv axali na-
Tebis sanaTebiT aris ganaTebuli da damSvenebuli, rac
iyo mizezi imisa rom Cven gadavwyviteT eqskursia mogvewyo
da saTafliis saxelmwifo nakrZali axlodan gvenaxa-
Cveni erovnuli siamaye. sabednierod nanaxma molodins
gadaaWarba da Cven gvinda yvelas mogiwodoT mibrZandeT
da ixiloT aTwleulebis ganmavlobaSi bunebisgan Seqm-
nili Tanamedrove ganaTebebiT damSvenebuli saocreba.
saTaflia ganaTebulia axali naTebis mier
09
tradicia da novatoroba avstriuli sanaTebis
mwarmoebeli brendis “KOLARZ”-is filosofiis
safuZvelia.
“KOLARZ”-is pirveli manufaqtura 1918 wels,
pirveli msoflio omis Semdeg msoflio ekonomi-
kuri krizisis dros Seqmna hans kolarcma, es Za-
lian gabeduli nabiji iyo misi mxridan.
dRes kolarcebis ojaxur bizness ukve mesame Tao-
bis warmomadgenlebi marTaven. ganaTebis tenden-
ciebis ganWvretis unaris, stilis SegrZnebisa da
daxvewili gemovnebis wyalobiT “KOLARZ”-is stud-
iebSi momuSave saukeTeso avstrieli da italieli
dizainerebi warmatebuli dizainuri gadawyvetis,
umaRlesi xarisxisa da Sesrulebis sanaTebs qmnian,
amitom bevr modelze moTxovna wlebis manZilze ar
ecema.
kompania aqtiurad iyenebs araCveulebrivi ferTa
siRrmiTa da amrekli TvisebebiT gamorCeul ita-
liuri muranos SuSas. 24 karatiani oqroTi an ver-
cxliT mopirkeTebul furnituraSi Casmuli Zvir-
fasi mina Suqisa da Crdilis elegantur, daxvewil
TamaSs qmnis da sanaTi TiTqos sinaTlis sxivebSi
livlivebs. Swarovski-s sakidrebisa da brolebis
mravalferovneba interiers pews matebs da atmos-
feros arbilebs.
produqcia aris ara masobrivi warmoebis, aramed
TiToeuli maTgani italieli an avstrieli os-
tatebis xeliT aris Seqmnili. umaRlesi xarisxis
masalisgan Seqmnili xelnakeTi sanaTebi korozias
da deformacias ar eqvemdebareba. TiToeuli sana-
Ti damzadebis Semdeg aucileblad ifareba ele-
qtroliziT: oqro, vercxli, qromi, nikeli, TiT-
beri. maTi xarisxi, elvareba da SefuTva evropis
umaRles standartebs Seesabameba.
kolarcis sanaTebis asortimenti 4000-mde models
iTvlis, xolo maTi produqcia msoflios 50-ze met
qveyanaSi aris warmodgenili.
brolisa da liTonis, formisa da feris saucxoo
harmonia, Caxveuli konstruqciebi, almasis, wylis
wveTebisa da vardis furclebis msgavsi sakidre-
bi, feradi manaTobeli burTebi, brolis uwono
Rrublebi, natifi da nazi moxatuloba . . .
“KOLARZ”-i srulyofilebas misi materialuri
formiT gvCuqnis . . .
Light & More...
TiTqmis 70% fataluri avtokatastro-
febisa xdeba RamiT da maTi gamomwvevi
mizezi umetes SemTxvevaSi aris araadek-
vaturi ganaTeba.
yvela mexuTe maTgani ki aris Sedegi Ta-
vad avtomobilis gaumarTavi da susti
ganaTebis sistemisa. ufro martivad rom
vTqvaT, fulis dazogvam usafrTxoe-
bis xarjze SeiZleba did saSiSroebamde
migviyvanos.
dResdReisobiT Tanamedrove avtoin-
dustriaSi ganaTebis sistemebs udidesi
mniSvneloba eniWeba. msoflios wamyvani
kompaniebi muSaoben saavtomobilo ga-
naTebebis gaumjobesebasa da axali te-
qnologiebis danergvaze.
adamianis sicocxle da usafrTxoeba
nebismier sferoSi dRes pirvel adgil-
zea wamoweuli . . .
saavtomobilo ganaTebebis sferoSi OS-RAM aris udao lideri da wamyvani kom-
pania. 100 wliani gamocdilebiT da umaR-
lesi xarisxis uaxlesi teqnologiebiT
aRWurvili es gernamuli brendi dRiTi
dRe izrdeba da xdeba xarisxis garanti
mTels msoflioSi.
osramis germanuli xarisxis avto na-
Turebi dReisaTvis uamravi saxeobiT
aris warmodgenili, adamianis gemovneba-
sa da finansur SesaZleblobebze morge-
buli
1. Osram Silverstar – meti simZlavre da
meti usafrTxoeba
50%-iT meti sinaTle gzebze Tqveni
usafrTxoebisaTvis.
20 metriT grZeli sinaTlis sxivi vi-
dre Cveulebriv halogenebze, rac saSu-
alebas aZlevs mZRols hqondes meti dro
reagirebisaTvis.
Tanamedrove dizaini movercxlili
daboloebiT, rac idealuria yvela gamW-
virvale SuSiani farisaTvis.
akmayofilebs avtomwarmoebelTa
mkacr moTxovnebs.
idealuri naTuraa aqtiuri mZ-
RolebisaTvis
2. Osram Cool Blue – moduri da us-
afrTxo
Tanamedrove, kaSkaSa mocisfro-Te-
Tri naTeba
20%-iT meti sinaTle vidre standar-
tul naTurebs
maRali kontrastulobiT gamorCeu-
li gamonaTeba Ramis gzebze.
dRis Suqis feri naTeba
Tanamedrove dizaini movercxlili
daboloebiT, rac idealuria yvela gam-
Wvirvale SuSiani farisaTvis.
akmayofilebs avtomwarmoebelTa
mkacr moTxovnebs.
idealuri naTuraa dizainsa da stil-
ze aqcentirebuli mZRolebisaTvis.
3. Osram Standard Line 12V – umaRlesi
xarisxis standartuli saavtomobilo
naTurebi, gamorCeuli sandooba da
xelmisawvdomi fasebi
umaRlesi xarisxis garantia misaReb
fasad
warmatebiT gamoiyeneba milionobiT
axal avtomobilze
xangrZlivi sasicocxlo dro da dam-
akmayofilebeli sikaSkaSe
idealuri naTuraa fasze mgrZnobi-
are mZRolebisaTvis
4. Osram Xenarc – qsenonis naTurebi,
eqstra usafrTxoeba RamiT mgzavrobi-
sas
gamoirCeva didi sikaSkaSiT, romelic
warmoiqmneba eleqtronulad kontro-
lirebadi airganmmuxtavi sistemisagan.
100%-iT meti sinaTle vidre halo-
genur naTurebs da 300%-iT meti ga-
naTebis radiusi
4100 kelvinis pirobebSi misi naTebis
feri uaxlovdeba dRis Suqis sinaTles
da TvalisTvis gacilebiT ioli aRsaq-
melia.
gzis nawilis ukeTesi ganaTeba saSu-
alebas iZleva Semcirdes avtosagzao
katastrofebis riski
5. Osram NightBreaker – yvelaze gamor-
Ceuli saavtomobilo halogeni
90%-iT meti sinaTle gzaze stand-
artul naTurebTan SedarebiT. ukeTesi
xilvadoba.
gacilebiT didi sinaTlis gaSlis
kuTxe
50%-iT meti samuSao resursi
mooqrovili kontaqtebi ufro meti
usafrTxoebisaTvis
10
www.osram.com
axali naTebis saaxalwlo koleqcia
gansakuTrebuli mravalferovnebiT
gamoirCeva. 2011/12 wlis sezons gan-
sakuTrebiT momzadebuli SevxvdiT
maragebisa da koleqciebis siuxvis
mxriv.
amboben axal wels yvela yvelafers an-
Tebso da vin Tu ara Cven unda SegiwyoT
xeli amaSi. warmogidgenT 5 gverds sa-
dac ixilavT axali naTebis saaxalwlo
koleqciidan WaRebs, magidis sanaTebs,
torSerebsa da kedlis brebs.
MD 9030 –GF, Made by New Light
naTura: E27/60w
Tanamedrove tipis erTnaTuriani saki-
di Weris sanaTi oqrosferi dafarviT,
romelsac oqros mdidruli elementi
Seaqvs Tqvens interierSi.
MD1110L-BL Made by New Light
naTura: E27/60w
Weris sanaTi, feradi metalisebri
garsiT gaamravalferovnebs sada fe-
rebSi gadawyvetil interiers da sain-
tereso Strixad warmodgeba.
V2417L-2-006 Made by New Light
naTura: 6* G4 12/20w
moxatuli abaJuri sanaTs gansa-
kuTrebul Sarms sZens, plise mis mo-
durobas usvams xazs, xolo broli ki
simdidris da fufunebis elementebs
sZens WaRs.
5305-550 Made By New Light
naTura: 9* G4 12v/20w
8306 Made By New Light
naTura: 3* E14/40w
eleganturi, daxvewili WaRi abaJuriT
klasikuri da Tanamedrove interi-
erebisaTvis. saucxoo daburuli bro-
li simdidris da fufunebis element-
ebs sZens WaRs.
IM4928-1 F400 BK+SILVER Made By New Light
naTura: E27/60w
sada da Tanamedrove WaRi, idealuria
saxlebisaTvis, kafe-barebis, restor-
nebisa da sastumroebisaTvis. suraTze
naCvenebi modelis garda, korpusi war-
modgenilia Sav da oqrosfer ferebSi.
11
w
a
-
e
-
damzadebulia axali naTebis mier
MADE BYNEW LIGHT
WaRebi
OTL-32-Y RED Made By New Light
OTL-32-R Made By New Light
naTura: 32w
Savi, wiTeli da TeTri feris ultra-
Tanamedrove dizainis sakidi Weris
sanaTi – sxvadasxva daniSnulebis in-
terierebisaTvis.
martivi da Tanamedrove dizaini,
momxibvlels xdis aRniSnul sanaTs
yvela gemovnebiani myidvelisaTvis.
Savi da wiTeli feri gansakuTrebul
SD9035-21 CH Made By New Light
naTura: 21*G4 12V/20W
brolis WaRi sada da klasikuri inter-
ierebisaTvis.
marTkuTxedi forma gamoarCevs mas sxva
msgavsi sanaTebisagan da SesaZlebelia
misi gamoyeneba magidis zedapiris gas-
anaTebladac.
SX9114-21Y Made By New Light
naTura: 21*G4 12V/20W
klasikuri brolis WaRi Tanamedrove
elementebiT halogenur kafsulebze
gansakuTrebiT efeqturia klasikur
interierebSi, Tumca Tanamedrove
dizainerebi msgavsi tipis WaRebs iyene-
ben aseve modernistuli dizainis oTax-
ebSi – raTa damatebiTi eleganturoba
SesZinon maT. moxatuli abaJuri kidev
erTxel usvams xazs sanaTis Tanamedro-
veobas da stilurobas. gamoyenebulia
umaRlesi xarisxis egvipturi broli.
1616B-13C RD
naTura: 13*G4 12V/20W
12
WaRebi
MD7185-2 Made By New Light
naTura: 2*G9 40W
avangardi dizainSi sakmaod sainteresoa, es sanaTi ki Tqvens interiers kargad Sexamebis piro-
bebSi saintereso da avangardul Sexedulebas SesZens
dekoratiuli, damatebiTi ganaTebis
saWiroebisas, adamians pirvel rigSi torSeri
da magidis sanaTi axsendeba.
torSeri – iatakze dasadgmeli dekorati-
uli ganaTebaa, romelic damatebiT komforts
matebs interiers.
am sanaTis plusi aris is, rom misi gadaadg-
ileba sxvadasxva kuTxeSi Zalian martivi da
mosaxerxebelia WaRisgan gansaxvevebiT, garda
amisa torSeri SegiZliaT gamoiyenoT rogorc
sakiTxavi ganaTeba, moidgaT rbil savarZelT-
an da myudrod mokalaTdeT.
amavdroulad torSers aqvs relaqsaciuri
funqciac, SegiZliaT oTaxSi gaTiSoT yvela
sxva ganaTeba da mxolod torSeris ambien-
turi, rbili sinaTle gamoiyenoT dasvenebis
procesSi.
dizaineruli kuTxiT ki torSers avejis an
interieris nawilis funqciac aqvs, am sanaT-
ma iseve SeiZleba gaalamazos an daxvewiloba
Seitanos interierSi rogorc magaliTad kar-
gad morgebulma savarZlebma an gemovnebiT
Sexamebulma fardam.
TC 8769-1 WHITE Made by New Light
naTura: E27/40W
TC 8769-1 BLACK Made by New Light
naTura: E27/40W
13
ML8057L-F Made by New LightnaTura: E27/60W
ML8090M-B BLACKMade by New LightnaTura: E27/60W
ML8090M-R DARK REDMade by New LightnaTura: E27/60W
ML8090M-BN BROWNMade by New LightnaTura: E27/60W
N torSerebi
14
2718-2w Made by New Light
2*E14 40w
klasikuri kedlis bra brolebiT
gamoiyeneba rogorc klasikuri aseve
Tanamedrove dizainis interierSi.
bris korpusi damSvenebulia oqros
furclebisgan gamoWrili figure-
biT, rac damatebiT faseulobas sZens
aRniSnul bras.
W8806 white Made by New Light
R7s 100w
eleganturi kedlis bra damSvenebuli
umaRlesi xarisxis egvipturi broliT
nebismieri tipis interierisaTvis.
brolis ferTa gama gansakuTrebiT mim-
zidvel iers aZlevs bras da sasurvels
xdis mas myidvelisaTvis.
SB704-3 FG Made by New Light
3* 12v/20w G4
ulamazesi kedlis bra damSvenebuli
umaRlesi xarisxis egvipturi broliT.
SedarebiT Tanamedrove tipis interi-
erisaTvis. sanaTis korpusis feri gan-
sakuTrebiT sainteresod gamoiyureba
interierSi. gare gamoyenebisTvis gan-
kuTvnili ar aris.
444/J36w Made By New Light
1*Dulux 36w
universaluri mxatvruli kedlis bra,
SedarebiT Tanamedrove tipis interi-
erisaTvis. sanaTis korpusis Sav-TeT-
ri feri gansakuTrebiT sainteresod
gamoiyureba minimalistur interierSi.
ZB9035-2 Made By New Light
2*E14 40w
ultraTanamedrove kedlis bra 2 pla-
foniT, aseve Tanamedrove tipis inter-
ierisaTvis.
W
R
e
u
n
b
z
x
brebi
magidis sanaTebs rogorc dekorati-
uli aseve sakiTxavi daniSnuleba aqvs
da Sesabamisad am sanaTebis seria or
jgufad iyofa: dekoratiul da samuSao
magidis sanaTebad.
dekoratiuli magidis sanaTis daniS-
nuleba interierSi damatebiTi sinaT-
lis warmoqmna da aseve damatebiTi
dekor-Strixis Setanaa. es sanaTebi
aris uamravi saxeobis, uamravi ferisa
da formis, rogorc sada aseve Wrel
ferebSi. masalebis mixedviTac saocari
mravalferovnebiT gamoirCeva: SeiZle-
ba SegxvdeT rogorc metalis, aseve: Su-
Sis, xis, qaRaldis, naWris, plastmasisa
da sxva uamravi masalisgan damzadebu-
li dekoratiuli magidis sanaTi.
es sanaTebi sinaTles mimarTulad
ar iZlevian aramed fantaven garSemo,
riTac erTgvar simyudroves qmnian.
sinaTlis wyaro arasodes ar aris Za-
lian Zlieri, radgan swored es rbili
Suqi da nazi naTeba aris magidis san-
aTebis ZiriTadi daniSnuleba da xibli.
xolo rac Seexeba e.w. samuSao magidis
sanaTebs, isinic gamoirCevian mraval-
ferovani arCevaniT dizainis mxriv,
Tumca maTi mimarTuli Suqi ZiriTa-
dad samuSao (sakiTxavi, samecadino)
miznebisaTvis gamoiyeneba. am sanaTebis
ZiriTadi RerZi da moZravi Tavi ise
aris mowyobili rom samuSao magidis
swored is nawili gaanaTos Tanabrad
romelic Tvalebs sWirdeba.
axal naTebaSi aris rogorc dekora-
tiuli aseve samuSao magidis sanaTebis
didi arCevani.
08T020-B
Made By New Light
DSL-823 BLUE
Made By New Light
DSL-726 Made
By New Light
MT 8090-R DARK RED
Made By New Light
MT 8090-BN BROWN
Made By New Light
DSL-823 GREEN
Made By New Light
15
mag
idis s
anaT
ebi