Innovations at recruitment service

March 2012, Anastasia Bikineeva, Head of Resourcing & Development

2011: RECORD HIRING. ACROSS RUSSIA. ALMOST AT ALL LEVELS.

Main challenges 2011 have been taken up:

Large Geo: > 8000 km, 7 time zones, > 40 cities vs Moscow in 2010

Tough deadlines: the main hiring was in April – September vs relatively regular in 2010, still strong interdependency with Inductions

Wide range of hiring profiles (> 30)

Limited pipeline and high competitive environment across Russian regions

AZR Employer Brand is not known enough or has some negative external impact

2 Resourcing and Development team| March 2012

Key drivers of success – effective collaboration of RT&BPs Key drivers of success – effective collaboration of RT&BPs with Hiring managers, engagement and result orientation. > 95% timely closed vacancieswith Hiring managers, engagement and result orientation. > 95% timely closed vacanciesIn 2011 ~ 450 external hires across RussiaIn 2011 ~ 450 external hires across Russia

3 Resourcing and development team | March 2012

HIRING 2011: INNOVATIONS IMPLEMENTED

Number of references of pharmaceutical companies in HR segment in 2011 (source-Edelman)

• 90% of AZ HR references were positive (no negative), while competitors demonstrated lower level of media coverage, both in absolute and relative terms

• CVs influx increased by 30%

• AstraZeneca became one of the Top-Three employers with reference to Medpred.ru survey results

• Significant savings for travel per vacancy

• Pilot has been recommended for CEEMEA

• AZR RT has become the winner of Recruitment award on HR Project 2011 (XII Summit of HR Directors of Russia and CIS)

• ~50% of FF vacancies filled by Implants

• Project has been recommended for CEEMEA

Employer Branding concept 2012Target audience & targets

4 Resourcing and development team | February 2012

I am proud to work for AstraZeneca

AZ- Employer of Choice

Loyalty to AZ as the Employer and Brand

AZ Employer Brand Ambassadors

AstraZeneca Russia – Employer No.1 AstraZeneca Russia – Employer No.1

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Candidates Graduates Partners

Vacancies design (opened sources) Vacancies design (opened sources) Taking part in surveys Taking part in surveys

AZ Jobs Advertisement in mass media (main all- Russia job portals)AZ Jobs Advertisement in mass media (main all- Russia job portals)

HR conferences and round tables HR conferences and round tables

Video implementation, shooting of additional materials (web casts)Video implementation, shooting of additional materials (web casts)

AZ Employer branding articles in mass media AZ Employer branding articles in mass media

Images working out (ads, branding pages, brochures, posters) (R)Images working out (ads, branding pages, brochures, posters) (R)

Cooperation with LinkedIn Cooperation with LinkedIn

Banners on professional forums (front pages)

Banners on professional forums (front pages)

AZ Presentation in Med/Pram Unis AZ Presentation in Med/Pram Unis

Training program regarding AZ Employer Brand

Training program regarding AZ Employer Brand

Contextual advertisement at yandex.ru, google.com (R)

Contextual advertisement at yandex.ru, google.com (R)

Employer Branding Activities 2011 plannedEmployer Branding Activities 2011 planned

Recruiter’s Day Recruiter’s Day

Designing and creation of corporate standsDesigning and creation of corporate stands

Blogs, social networks (including internal)Blogs, social networks (including internal)

Resourcing and development team | March 2012

Employer Branding concept

Resourcing and development team | March 2012

Internal Employer Branding and other activities

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Programs: • CDTI, • FOCUS, • Recruitment trainings for Hiring managers,• Brand ambassadors

Branding events for AZ employees

Internship

Talent base strengthening

Resourcing and development team | March 2012

Thank you for your attention

Back up

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Branding pages, interactive, with video

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HH.ru

medpred.ru