1. : 2014. 9. 4() 14:00~18:00 :

2. ( 1 4 : 0 0 ~ 1 4 : 1 0 ) ( ) 1 ( 1 4 : 1 0 ~ 1 5 : 4 0 ) : ( ) ( ) ( ) ( ) ( ) ( ) 2 ( 1 6 : 0 0 ~ 1 8 : 0 0 ) : ( ) () () () (SDL ) () () () () 3. 1 9 ( ) 37 ( ) 63 ( ) , 85 ( ), , - 113 ( ) 4. 2 () 129 () 159 () ! 193 () 221 (SDL )( ) 249 () 255 () - 263 () 269 () 5. 1. 6. (coolpint@gmail.com) 1. , 1: 2: 3: 2. 3. 7. 1. - 11 -1. , 20 . , .21 , . . . . . , . ? ? 1: . . ~ . 8. . Creatuity . , , , , . 2: . , , , . , .- 12 - 3: 3 , . . . 1 , 9. 1. . . , .- 13 -2. 40 , 50 , , . . .3. . . , . , P2P . , . 10. - 14 - 11. 1. - 15 - 12. - 16 - 13. 1. - 17 - 14. - 18 - 15. 1. - 19 - 16. - 20 - 17. 1. - 21 - 18. - 22 - 19. 1. - 23 - 20. - 24 - 21. 1. - 25 - 22. - 26 - 23. 1. - 27 - 24. - 28 - 25. 1. - 29 - 26. - 30 - 27. 1. - 31 - 28. - 32 - 29. 1. - 33 - 30. - 34 - 31. 1. - 35 - 32. . / (soskim@gmail.com 010-5263-5783) 1. 2. 3. 4. .5. 33. 1. - 39 -1. , . , . 10 , . , . , . , ., , , , , , , , . , , , , . , , . , , . . 34. - 40 -2. . , , . . . . , . . . , ."103 503 " . . , ."103 503 10-12, 6-8 ".... . (www.knocklibrary.org) . . . 35. 1. - 41 -3. , . , . , ....?... ...... . , , . . < Knock Knock Library> . , . , . , . . . , . , . . . 36. - 42 -4. . . . . . , . . , , , . , . , , , . , , . . . , 1 2, 8 . , , . 37. 1. [: ] , . , , , , . , , , .- 43 - 38. , . , , , . , . . , .[: ]- 44 - 39. 1. . , . . , ,, , , . , , .[: ] ? ? . .- 45 - 40. [: ] . , . .- 46 -5. . , , . , , 41. 1. , . . , . . , , . . , . . . , . . . , . ? . . .- 47 - 42. . . , , . . , . . . , , ... , . . , . . . .- 48 - 43. 1. - 49 - 44. - 50 - 45. 1. - 51 - 46. - 52 - 47. 1. - 53 - 48. - 54 - 49. 1. - 55 - 50. - 56 - 51. 1. - 57 - 52. - 58 - 53. 1. - 59 - 54. - 60 - 55. 1. - 61 - 56. - 62 - 57. / (socialjung@gmail.com, 010-2817-5159) 1. 2. : 3. : 4. : , 58. 1. - 65 -1. . (, , ) . . .2. : 2013 103% ( ). 1 1 . (, ) 40% (, ) . ( ) . . . , . (, ) . ( .) 5 59. . , .3. : . , () . ( ) . , , . . 3 - .- Co-Working ( ) : ,,, ,,.3000,20 .- Co-Housing ( ) : . (), , .- Co-Sharing (, , ) : (, , , , , ) , - 66 - 60. 1. . .4. : , 3 .- 67 -- Co-Working ( ): Impact Hub, WeWork, Open Source Cafe : ( ) , 180, ( ) , ( , ) , ,, , , * 6 120 , 6000 .- Co-Housing ( ) () : (), ( ) : , , , . : - - Co-Sharing (, ) : , , , , //, , 61. - 68 -, , , ... ; (), ( ), ( ), (), () (http://yeyak.seoul.go.kr) 700 62. 1. - 69 - 63. - 70 - 64. 1. - 71 - 65. - 72 - 66. 1. - 73 - 67. - 74 - 68. 1. - 75 - 69. - 76 - 70. 1. - 77 - 71. - 78 - 72. 1. - 79 - 73. - 80 - 74. 1. - 81 - 75. - 82 - 76. 1. - 83 - 77. , . (10001if@theopencloset.net, 010-6225-7709) 1. 2. 3. 4. 78. 1. - 87 -1. . . , . . . . . . . ( 2012)90% . .2. . . , , . . . 79. . . . . , . . . 2013 . 70 1587 . , (www.seoulcloset.org) . . . . 1cm . . .- 88 - 80. 1. , . 9:1 . .- 89 -3. . , 26 46 . . 1000 . , . . . , . ( 80%) . . . 81. . 20 100 . 5000 .- 90 -4. . . . . (www.theopencloset.net) . . 82. 1. - 91 - 83. - 92 - 84. 1. - 93 - 85. - 94 - 86. 1. - 95 - 87. - 96 - 88. 1. - 97 - 89. - 98 - 90. 1. - 99 - 91. - 100 - 92. 1. - 101 - 93. - 102 - 94. 1. - 103 - 95. - 104 - 96. 1. - 105 - 97. - 106 - 98. 1. - 107 - 99. - 108 - 100. 1. - 109 - 101. - 110 - 102. 1. - 111 - 103. , , . / (lypark@zipbob.net 010-9004-1130) 1. 2. 3. 4. 104. 1. - 115 -v : 2013 3v : 1500 v / : 3v : 6,000 v 20 < . 2014.08.28.>1. / , / . , . (20%) Businessmodel . 105. / UI/UX , SMS , (, , ) - 116 - 106. 1. 2. , , . . . . . - 117 - .< > 107. 3. / , , , , . - 118 - . (, ) / 120-150 . , . 108. 1. 4. , .( 2014.07) 12,000 5,000 5 - , . . . . .- Keneth Joseph Arow -( ) .- Rachel Botsman -( (We Generation) )- 119 - 109. - 120 - 110. 1. - 121 - 111. - 122 - 112. 1. - 123 - 113. - 124 - 114. 1. - 125 - 115. - 126 - 116. 2. 117. / (kymate@gri.kr 031-250-3161) 1. 2. 3. 4. 118. 2. - 131 -1. ` ` 20 , IT ` 2011 < > < > : (2013). , . : , (2013.07.04).< : > : (2014). 119. - 132 - , , , , < > --/--/-/-------//---/-, - -- : (2013). (2013), . () , , , , , < > - - - - - - - - - - - - - - - - -, , : Jeremiah Owyang The Dark Side to the Collaborative Economy .(http://www.web-strategist.com/blog/2013/06/18/the-dark-side-to-the-collaborative-economy/). 120. 2. - 133 -2. ` , , () , , < (Sharing City) >2012. 92012. 102012.122013. 42013. 62013. 11 (20 ) 1 (122)2 (5 1100 )3 (3,2)< > - 10( )- 62( )- 29( ) - 6()- 14( ) 2- - 38( ) - 81( ) - 50( ) - 37( ), 21( ) - : 2 (2014). ' ? 1 0.93 . 343 , . () 2014 2,000 () . : ?, (2013.12.07). 121. `' , 2 ` , (2013 5), `'(2013 11) < ()> 1 2 3 1 2 3- 134 -( )( ) - - - - -- - - -- - - - --- : (2013). , . () 2011 , 3 , 10 , < > < > : (2014). () ( : , : 30).< , , > 122. 2. - 135 - 9 (30.00%) 2 (6.67%) 9 (30.00%) 10 (33.33%) 30 (100.00%) 2 - 3 2 7 (23.33%) 7 2 6 8 23 (76.67%)(, ) 7.4 50.0 4.1 5.6 -(, ) 109 1,600 120 58 - : (2014). () ( : , : 30).< 10 > < > : (2014). () ( : , : 30). - (Zipcar) Zipcar , Avis Zipcar 2() 5 . 12.25 1231 49% 18 32% . 4 . (CEO) . : Google finance (http://www.google.com/finance). : Avis, Zipcar , (2013.01.03.). 123. - (eBay) eBay , , (winner takesall) 1998 (Up4Sale.com) (Mercado Libre) 2001(Auction.co.kr) 2002 (PayPal) 2003 (EachNet) 2004 (Baazee.com) 2005(Gumtree) (Skype) - 136 -2006(goggle) (Yahoo) 2007 (StubHub) 2009 G(Gmarket) : (2014). - () (AirBnB) AirBnB () , AirBnB , , , . 2010 30 .[!] .. . . . . : , (2013.10.23). : [!] .. ,(2013.12.29). 124. 2. - 137 -3. 2013 51 80% , , , < > < > : , (2013.07.04.). ( ) 4 , 1 13 11 () 20% 4 8,860 < (20% )> ()(20%,) () 702 140 122,360 57,680 8,820 48,860 64,680 12,740 51,940 248 50 43,700 20,600 3,150 17,450 23,100 4,550 18,550 84 17 14,858 7,004 1,071 5,933 7,854 1,547 6,307 370 73 63,802 30,076 4,599 25,477 33,726 6,643 27,083 : (2014). 125. (, , , ) ( ), , , < > < 100 > < >- 138 - 1 47.3%2 46.2%3 44.8%4 44.5%5 43.9%6 43.8%7 43.7%8 43.4%9 42.1%10 41.6%51 21.3% : (),(). : OECD (2013). : Martin ProsperityInstitute(2011). , , < > < > < > < > : OECD (2013). : OECD (2011) : OECD (2013). : OECD (2013). 126. 2. - 139 - , -- , , ()- - - 230m2 - -- - - - - - -(50) -()--(Uber) - (, )- - , : ( ). . PUC (19) Lyft Sidecar, Uber 50 () . < Lyft > : , (2013.09.19). 127. - 140 -4. , , , ( ), , , ( ) () , < > - - , - - , , - - 2.0 , , , - , e - - - , : (http://sharehub.kr) 128. 2. : - 141 -- 10( )- 62( )11- 29( )- - - , , - 6()- 14( ) 2- - 230 - - - - - - - , 129. - 38( )- - (, , ) - - 81( )- - - (Uber) - 142 -() MK KOREA 3 () : 34( ) : : 130. 2. - 50( )- 143 - - - - , , - - , , 14 15 - 37(), 21()- - (////) - - 131. - 144 - 132. 2. - 145 - 133. - 146 - 134. 2. - 147 - 135. - 148 - 136. 2. - 149 - 137. - 150 - 138. 2. - 151 - 139. - 152 - 140. 2. - 153 - 141. - 154 - 142. 2. - 155 - 143. - 156 - 144. 2. - 157 - 145. ()(jko@si,re.kr 02-2149-1127) 1. 2. 3. 4. 146. 2. - 161 -1. , , , .1) , . . , . , SNS, , . 2) (Sharedtransport) . , , , , ., . , , 1) Bostman, Rachel and Roters Roo, 2011, Whats Mine is YoursThe Rise of Collaborative2) Shared transport is a term for describing a demand-driven vehicle-sharing arrangement, in which travelersshare a vehicle either simultaneously (e.g. ride-sharing) or over time (e.g. carsharing or bike sharing), and inthe process share the cost of the journey, thereby creating a hybrid between private vehicle use and mass orpublic transport. (http://en.wikipedia.org/wiki/Shared_transport) 147. () .- , - , , . - () 2004 64.3%(10 ) . , . < 1> - 162 - 148. 2. , , , , . ( 1)- 163 -2. , , , .- () - () , - , , ( )- - , , - - - , , - , - , - , - , , , - , , , - , 149. < 2> . , , , , < 1> . , (, ), ,, .- 164 -< 1> , () ? ? ? ? , ? 150. 2. - 165 -(TOPIS)< 3> 3. 3.1 ( ) , 2014 6 676 ( 3 ) 1,303 . . 50% , ( 15, 30, 88) . , , , . 151. . ( ) . (P2P) . . , . . P2P . . GPS , . , . . . .- 166 - 152. 2. - 167 -3.2 , 3 .- 3)- 4)- (, , ) 5) , , . . , . 2001 , 2013 28 . . . 2012 . 3) , , . , 4) 5) , 153. . . , . , , . , , , . . . , , , .- 168 -3.3 , carpooling,vanpooling, ridesharing, . , , . , , . . (high occupancy laneHOV) . , , , , , GIS, GPS . (dynamic/realtime ridesharing) 154. 2. - 169 -. 70 . 90 . , , . . (, ) . , . . . , . (Zimride) ., , . , . , 6) .6) 1,3 3 . 155. 3.4 7) , , . , . , .La Crosse Area Planning Committee, Coulee VisionsCreating Quality Choices for the LaCrosse Region Multimodal- 170 -Planning Workshop.< 4> . 4 , . , . , . 0.4%8) .7) , 2012, , 8) 2,584,262 15,580 (2012 ) 156. 2. , . . , . 9) . , , . CCTV . . (, ), ( ) . , . , , 10) .- 171 -3.5 (UBER) . 20109) , 1/3 10) (30%~50% ) , 2012,(SharingCity) 157. 6 37 140 . . , . . . , . 20% , 80% .- 172 -(: 201488)< 5> '' . , , , . , '' , . , 1,000 . , 1,000 158. 2. . , . - 173 -.- : '' 6 . , - : 2014 8 14 . . 25000( 3400) 4. . . , , . . , , , , . . , 159. , . . , . . , , .< 6> - 174 - 160. 2. - 175 - 161. - 176 - 162. 2. - 177 - 163. - 178 - 164. 2. - 179 - 165. - 180 - 166. 2. - 181 - 167. - 182 - 168. 2. - 183 - 169. - 184 - 170. 2. - 185 - 171. - 186 - 172. 2. - 187 - 173. - 188 - 174. 2. - 189 - 175. - 190 - 176. 2. - 191 - 177. - 192 - 178. ! / (jhpan@si.re.kr 02-2139-1239) 1. 2. 3. 179. 2. - 195 -1. 1) 11) 2008 Lawrence Lessig . . , , , (collaborative consumption) , , , IT SNS . (., 2014). social trust . . . , , . , () , () ()11) .(2014). (Sharing Economy) ; (2013). IT ). . KDB. 180. : - 196 -: < 1> 2) ? . . . . . ., , . 181. 2. . . . 1) : , 2) : ( ), 3) : (, ) . 2 . , . 3 .< 2> , (ex, My RealTrip), (ex., ), , , (ex. ). .- 197 - 182. - - 24 5%~12%() - - 198 -2) , , . . . 1 BnBHero ,, (, ,, )- - - 24 - -, , - 24 - -- - - ( )- - 24 - - -(placement fee) 30 - 10 1 40, 10 1 25, 10 1 20(1 700 )- -, , - - ( , )- 183. 2. - 199 - 2 - - - 200, 440, 23,400,580 - - -, , - 1 , 1 - - ( 20% )- - - - - - - - - - - - : , /, , , , /, , , /, /,/ - - (500 ) , - - - - ( ) - - - - (42) 184. - 200 -2. . . . , . .1) (1) . . . . . , , . . . . . . .(2) . . 185. 2. . . . . . 72% . . . .< 3> 12)(3) . 12) http://www.forbes.com/sites/tomiogeron/2012/11/09/study-airbnb-had-56-million-impact-on-san-francisco/- 201 - 186. . . . , . , . . , 60% . . .- 202 -2) (1) or ? . . . . . . , . 187. 2. . . . , . 13). , $2,400 . 2011 (the 2011 illegal hotel law) 29 ., . . , . .- 203 -(2) () . . (, , ) . 13) Hantman, D, 2013, Good news from Amsterdam; (2013), , , 188. - 204 - . , . . , . , , , . .(, 2014.06.30. ; )< 4> , . , . 189. 2. , . ( )- 230 - ()- ., , 1 . . , . . 14).: : 4,200 : , 400 14) (2012). . .- 205 - 190. - 206 -(3) , . . . . . , , . 1 . 15), . , , . . , , , , , , , . . . . . 15)(2012). . . 191. 2. .(4) ? . , . () . , . () . . . . , . , ( 10%) , . , .3. ? - 207 - 192. . , . . . , . , . . . . . . . . . .- 208 - 193. 2. - 209 - 194. - 210 - 195. 2. - 211 - 196. - 212 - 197. 2. - 213 - 198. - 214 - 199. 2. - 215 - 200. - 216 - 201. 2. - 217 - 202. - 218 - 203. 2. - 219 - 204. - 220 - 205. / SDL / (shindesignlab@gmail.com 02-2038-3445) 1. 2. 3. 4. : 5. : 206. 2. (Sharing Economy) . , , , . . ( ) .(public ownership) (sharing)16) . (: , ) . . , , SNS . ( ) 1 GDP( ) . OECD 17). . . . 16) (public ownership) (share/sharing) / / 17) ' ' , ?/ / SBSCNBC- 223 - 207. .- 224 -1. (hierarchy). (Privete Space), (Semi Private Space), (Public Space) . , , . . (), .() .() . , . , 208. 2. .( ) , (CoworkingSpace) . (Vacant Space) . , .- 225 -2. . . . . . , . 209. (Sublet) , , , , . . . 18) . , . , , , , , - 226 - ,, , Shop in Shop , , , (BI) 1. 18) / / etnews.com 210. 2. . . ( ) . , , (BI) , .3. . (, ) . .- 227 - 211. . (: , ) . . , , , ,, - 228 - , , (20~25 ) 5~8~ 2 ~ 2. . . . , , . 212. 2. . .(: , , , , , ) . (: , .) . . . 1 . (Size) . , . , . , .- 229 - 213. 4. : . . . . . ( , , ) . (: , , , / 2006 ) ( ) , - 230 - 214. 2. . ( / ) . .(: , , , ) . . (: / 2012) (New HavenGreen), , . . (Dead Space) . - 231 - 215. . , , , , . (: / 2013)- 232 - . . . 216. 2. 5. : . . . , . , . . , . - 233 - 217. . . , . . .- 234 - 218. 2. - 235 - 219. - 236 - 220. 2. - 237 - 221. - 238 - 222. 2. - 239 - 223. - 240 - 224. 2. - 241 - 225. - 242 - 226. 2. - 243 - 227. - 244 - 228. 2. - 245 - 229. - 246 - 230. 2. - 247 - 231. - / (hyuncheo@jdi,re.kr 064-726-6148) 1. 2. 3. 232. 2. - 251 -1. (2014, )- , , - '' , 19) - , , , 20)- , . .- , : , , - : , , 19) http://www.seoul.go.kr/main/index.html20) 2012 1,000 AirBnB 233. - : , , - 252 - - : ,, : 2. .- (Crowding Out) .- , . 30 .21)- 27.8%, ( ) 23.3%, 18.9%, 13% .- 21) () (: ., 30) (, 2014) 234. 2. . - , , - 253 -3. - () .- , .- . 235. - SNS , . (2014) < 1> .- 20% 2,057 < 1 > (20% )- 254 -(2014 3.31 )()(20%,) () * 220 44 3,846 1,815 281 1,534 2,031 400 1,631 75 15 1,311 619 96 523 692 136 556 295 59 5,157 2,434 377 2,057 2,723 536 2,187: , * . 236. / (songwc@stepi.re.kr 02-3284-1875) 1. 2. Living Lab 3. 237. 2. 1. (: , , 2030 ) - / - 257 - , , : - , - 238. 2. Living Lab + , , - output, outcome, impact - 258 - Living Lab (real-life setting) , , ICT , , , , 239. 2. - 259 - Living Labl , , (PPP) , l Living Lab - (behavioralchange) (lead market) - Living Labl Living Lab - : EC(2009) 240. - 260 - Egmont Living Labn l Egmont (Egmont folk high school) Living Lab Innovative User - Egmont 410 n l - Innovative User Egmont Aabentoft - Play Station - . [] : http://www2.warwick.ac.uk/fac/soc/wbs/conf/olkc/archive/olkc6/papers/id_222.pdf 241. 2. - 261 -3. - , Hybrid - (post catch-up) 242. () / 1. 2. 3. 4. 2.3.4. 243. 2. 1. , , . , , ,, , . , , 2. . , . , , . . - 265 - 244. 3. , - , ,, , . - , , 4. . , , - 266 - 245. 2. , - , , . , - 267 - 246. / (yoosj@konkuk.ac.kr, 02-2049-6063) 1. 2. 3. 4. 5. 247. 2. - 271 -1. . , . (Sharing Economy) . . . . , . , . , . .2. SBS , . 1 25% 1 . (HOME SHARE), . 248. 2012 . . , . . . . . , , . , . () . 1000~2000 , , . . . , . , , , .- 272 -3. , , , , , . , 249. 2. .2008 8 3 . (airbnb.com) , , . .( 17,000,000+, 34,000+, 600+, 190, 800,000+)- 273 -1) , . 480 1521 .(AirBnb) , . , , .2) , . (50%) , ( 5 ) . ,, , , 1 , . , , 250. () .- 274 -3) , , .4) . . . , . . .5) . . 5,000 , ,, , , . , , 251. 2. - 275 - .6) (IDLeLOT)(IDLeLOT) , idle , LOT . () , , . . . . , , , , . , , , , , .7) ( ) , . , () . , , , , . 252. - 276 -4. . . , . . 2, 3 . , , , , , . . . , . , . . . . . 253. 2. - 277 -- - - - - - - - - - - - - - - - -, , 5. , , . () (where) (what) . . 254. - 278 -- _ _- _- - - - [], (http://www.etnews.com/20140821000378)