20140901 sm 2014_final

Yalwa-New

ProdComm Strategies 2014:

Company, User, Profits

Agenda

CUP and ProdComm = Goals (JAS)

INT: Office, CSR (JAS)

EXT: Blogs, Social Media (JAS)

SM 2013 Results as Basis (LB)

Facebook across languages (BB)

Babies: Pinterest and Google+ (JS, JAS)

Projects: AOTW, COTW (GF, JS)

Kirby

Goals & System

Creativity, testing

Goals vs System

Creativity and testing

Localization

Goals vs System

Creativity and testing

Localization is personal

Ownership and responsibility

Office Matters

Bi-monthly Comm Tidbits

Office Matters


Product and Communications Updates

Office Matters


Product and Communications Updates

Language Trainings?

Office Matters

Do the right things the right way: speak the language of our users * HTML is a language * cognitive

CSR: Corporate Social Responsibility

Charity Projects deliberation



Target: Taxation issues?




Growth: team




Growth: team, company (employer)




Growth: team, company (employer), international brand credibility

EXT: Blogs and Brands

Focus

Style

Treatment

Develop

Social Media

Focus: A countries

Expand Business Networks

Returns

Execution

Social Media

Focus: A countries

Expand Business Networks

Returns: Natural virality

Execution: KISS: Things we like ourselves.

Discuss our stats on January 9. This is the starting point. Why only report about Facebook? - It's our most active, it's the strongest. - We are new to Pinterest.- Twitter is connected to Facebook anyway, but we go for visuals more.We hope to include Google+ next year if the stats are worth discussing about.

Where our users come from

This graph tells you that we got our likes based on what we do on our pages. Good start.

What do we know about the gender, age and origin

On Facebook, majority of our viewers are men.On Pinterest, majority are women.Google+ is a mystery we will unravel this year.

When our users are online?

Not so relevant. Why? We do this for different languages.What's important is that our pages are liked so users will see the posts we share no matter what time of day. This is how Graph search works.We will play the Graph search game.

FB for GSC and SSC

Fans GSC: 473 Laughter is a cure-all proven!

Ideas 2014: View Behind the scenes, series

Fans SSC: 11.881

Likes are easy. How long?

Latin America is not Spain.

FB for GSC and SSC

Fans GSC: 198 A few likes

Fans SSC: 1.629

Many fans but less likes for posts

Now: COTW.Future: Tips & hints for entrepreneurs

The more we pin, the more exposure

Locanto is more pinnable than Yalwa

Locanto: Women topics, ads, beautiful pictures, funny stuff Yalwa: Business topics, LinkedIn-articles, SEO and COTW

Start working with own funny Memes.

G+: If Google were God...

Linking our Google+ pages to the websites

Posting by #hashtag works. (Targetting)

Cross-over posting with Pinterest (efficient)

Special Projects 2014

Annonce de la Semaine?Yalwa=COTW

If you can't beat the competitors, join them.

Reason and GoalContent on SM

Locanto is like-able!

My Locanto ad is promoted!

Cool ads = cool website=cool people behind the brand

AOTW: Ad Of The Week

How?

Share funny but decent Locanto FSC ads

Inform the user:He has the right to know and/or disagree

If he knows, he may want to join our FB page

Limitation: personals

After testing in FSC,

Adapt for ESCDo it regularly. Inform advertiser.

Recycle ads that are already published on our Pinterest board?

From FSC to ESC curating strategies

COTW - ESC

ESC market is all about advantages and benefits.Communicate this.

How? Targetted communication. SM, Blogs, Kirby...

COTW Certificate

Kirby

Connect with SM portals

Catch up with the times

We're ready but...

Let's get it started!

The Local Internet Company

01/09/14
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Yalwa company confidential page:

Facebook likes Locanto/YalwaLocantoGoalYalwaGoal

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20140901 sm 2014_final

Marketing