© 2009 eyeblaster. all rights reserved digital campaigns first-name last-name | title | september...
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© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
Digital CampaignsFirst-name Last-name | title | September 10th2009
Simplify
© 2009 Eyeblaster. All rights reserved
?spend with your
ad server
do youhow much
time
© 2009 Eyeblaster. All rights reserved
Ad Serving
Multiple Sources of Data
Too much data, not enough time
Getting Campaigns Live
Too Much Excel
Trafficking Fatigue
Publisher SpecsCampaign Performance Delivery
ComplexAnalyticsAgency Profitability
CrossChannel Measurement
No Time For Strategy
Little Time for Optimization
Reporting
Not User Friendly
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workmore
less time
effortmore
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The first step is to admit…
Inflexi
ble
Tech
nology
Dysfunctiona
l Campaign
Process Analytic Complexities
problem…we have a
© 2009 Eyeblaster. All rights reserved
Things are harderthan they should be.
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?why
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Current ad server platforms are
built on
decade oldtechnology
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Invested years
million$Spent
Interviewed 100s
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Actionable Analytics
Streamlined Ad Serving
Open Workflow
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Actionable Analytics
Extracting meaning out of piles of data
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Difficulty:
cross-channel results in
real-time
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Updated dataevery 15 min
Campaign Monitor
• Analyze behavior throughout campaign in real-time
• Optimize on-the-fly
• Monitor status - delivery, performance, set-up, & more
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Difficulty:
getting useable cross-channel data without hours in excel
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1-Click PowerPoint
• Full summary of campaign metrics
• Customizable content
• Complete with tables and graph
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Difficulty:
Analyze consumer behavior before they convert
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Report on Actual Behavior
Purchase or Convert
Search for information
Visit the website
Interact with Rich Media
View the standard
ad
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AOL Japan CNN Money - Turner
Fox News.com
Google MSN MX MSNBC Yahoo Yahoo! UK - Internal
Marketing
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
61.57%
91.80%
54.70%
16.91%
65.09%67.59%
24.78%
31.37%
13.29%
1.69%
21.91%
29.33%
-13.36%
2.35%
36.24%
27.45%
ROI - Entire Path vs. Last Ad
ROI (Entire Path)
ROI (Last Ad)
Path to Conversion Analysis
Conversion Sources
Publisher
Ads
Placement
Ad Sizes
Creative
• Use impact rates to establish benchmarks for publisher optimization
• Identify areas of opportunity or trouble, along the path that might effect overall performance
• Use data towards future strategy in ad seuencing or delivery
100%100%100%
20%50%
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Actionable
Analytics
One click reporting
Report Generator
Data Feeds Service
Plug-in for Excel
Custom Report Builder
Campaign Monitor
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Streamlined Ad Serving
Campaign set-up & measurement done faster & smarter
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Difficulty:
getting from point A to B
quickly
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Process Guide
Universal Serach
Filters
Bookmarking
Preview
“
Five Clicks Into One
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using previewing
toolsusing previewing
tools
Difficulty:
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Preview multiple ads
at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
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Difficulty:
repetitivetrafficking tasks
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Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of Banners, Only One Step
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optimize creative in
minutes
Difficulty:
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Instantaneous creative update
Smart Versioning
Switch Text, Content, or Targeting Instantly
• Allows for quick optimizations and changes
• Keeps record of any change
• Keeps production cost down on revisions
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Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
Difficulty:
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One-click screenshots of live
ads delivered in PowerPoint!
“Oh Wow!, Damn! We’ve been dreaming about this”-Liquid Advertising
AdSnap
Automated Screenshots
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Difficulty:
the right ad to
the right person
the right time
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• Rotate your rich and standard ads, as well as messages to ensure the best user experience
• Set to auto optimize by any metric
• Frequency cap by time, placement, and day-part
Targeting and Sequencing
Control the sequence,rotation
and frequency of your ads
Save serving cost and get
better performance
$€£
© 2009 Eyeblaster. All rights reserved
Streamlined Ad Serving
Smart Versioning
Advanced Preview
Quick Access Tools
Mass Creation of Standard Banners
Workshop for FlashUniversal Tag
Excel Based Trafficking
Automatic Optimization
AdSnap
Sequencing and
Retargeting
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Open Workflow
Intergrations, services and standards that go beyond basic ad serving
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Difficulty:
getting your data where you want it
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Open API
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Web-Tracking/Research
• Omniture • Web Trends• Core Metrics• Visistat
Planning/Buying
• Donovan/iDesk
• MediaBank• Medicom
Lifeline• IPT
Bid management
• Adwords• Omniture• Clickable• Acquiso• CoreMetrics
Integration Partners
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Difficulty:
bridging display & search
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Search and Display Working Together
• Manage and measure search and display from the MediaMind interface
• Instantly integrate with most bid management tools or search vendors
• Automatic and accurate de-duplication of coversion data
• Pinpoint impact and analyze touchpoints between search and display
Cross Channel Campaign Results
Standard Search
Rich Media
Campaign type
Cross Channel
Impact Rate
Total Conversions
Display 28.22% 314
Search 60.21% 1261
© 2009 Eyeblaster. All rights reserved
Validate Display Spend with Search
7x Display Only;3x Search Only
3.3
6.5
23.4
Display Search Search & Display
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in Site Visits
Display only Search only Search & Display
3%
49%
66%
Time Spent on Site
Display only Search only Search & Display
37%
46%
68%
Pages Viewed
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in online purchases
Lift in offline purchases
50%
9%
210%
42%
244%
89%
Increase in Sales
Lift in spend per purchaser in-store
11%
26%
83%
Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
Increases in average order size
Display only Search only Search & Display
Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006
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Open Workflo
w
Channel Connect for
Search
Channel Connect for
Mobile
Billing Connect
API
Global Campaign
Management
Standardization Endorsement
Custom Services
© 2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved
A Global Solution
Vanessa Keller
ManagerCampaign Execution, NY
Kamalan Moodley
Team LeaderClient Service, UK
Adrian Lee
Team Leader Account Management, Australia
Guy Meiri
Software Engineer 2nd Tier Support, Israel
© 2009 Eyeblaster. All rights reserved
Open Workflow
Actionable
Analytics
Streamlined Ad
Serving
Custom Services
Global Campaign
Management
Standards Endorsement
API
Channel Connect for
Mobile
Billing Connect
Channel Connect for
Search
Mass CreationStandard BannerAd Snap
Smart Versioning
Excel Trafficking
Quick Access Tools Universal Tag
Advanced Preview
Advanced Targeting
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data FeedsReport
Generator
Rich/Standard Optimization
A Robust Solution
Workshop for Flash
© 2009 Eyeblaster. All rights reserved
by
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
mediamind.eyeblaster.com
email: [email protected]
phone: 123-4567890
@eyeblaster
@creative_zone
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