© 2008 artenom consulting company basics artenom was founded by a group of professionals who...

© 2008 Artenom Consulting

COMPANY BASICS

Artenom was founded by a group of professionals who formerly worked at senior positions with at leading international PR agencies, Russian and international corporations. Artenom’s team includes four senior consultants, two assistants, up to ten outsourced specialists (programmer, designer, translators, etc) Artenom offers: - business consulting and customized market research- government relations- media relations and monitoring.

It also offers services such as production of information materials, editing/translation, event management, and speaker opportunities.

Specialist practices: - media and publishing- telecommunications and IT- tourism- construction and real estate.

Artenom Consulting offers consultancy and PR services mainly to foreign companies, which are either already working in Russia/CIS, or are planning to expand to the Russian or CIS markets.


CONSULTANTS' EXPERIENCE

TOURISM • 5-star hotel (Switzerland)• Real estate Company (Cyprus)• In-flight magazine (Russia)

KEY RUSSIAN PARTNERS

• Russian Union of Industrialists and Entrepreneurs • Russia‘s Communications Ministry• Moscow City Government• Moscow Sports Committee• American Chamber of Commerce in Russia• European Business Club in Russia

CORPORATE PR • Microsoft• Borland• Dow Corning• Nokia

• Diners Club• Nortel Networks• Aeroflot• Dell


NETWORK

• Long-standing partnerships

• Shared operational strategy

• Shared mission and vision

• Frequent cooperation East Side Consulting GMBH (Frankfurt)

IR Japan, Inc. (Tokyo)

Newell Public Relations (Hong Kong)

All Rivers Public Relations (Hong Kong)

Newell Public Relations (Beijing)

RPA & Communicate, Inc. (Manila)


OUR CLIENTS

• Companies entering new markets• Special project teams • Sales and marketing departments targeting

hard-to-reach or competitive target audiences• Multinationals working with local staff or

subcontractors to adhere to international standards

• Company spokespeople • Marketing or communications departments• Anyone doing business in a multicultural

environment

Profiting from an alternative

Our typical clients include:


INDUSTRY EXPERTISE

– Technical suppliers– Consumer companies– Broadcasters– Rights holders and distributors– Government ministries and

regulators– Publishers– Telecommunications

companies

– Understanding of Russian market and key players

– Close connections with specialists in general publications

– Excellent relationships with specialist trade publications

– Close contacts with professional associations

Consultants experienced with: Market Knowledge:


How we measure Why we measure

MEASUREMENT

• Set measurable objectives: opinion polls, sales leads, recognition

• Track all data sources– Salespeople– Media– Customers– Professional organizations– Exhibitions

• Response codes for all activities

• Less wastage• Better planning• Better ROI


SERVICES

Market Understanding

Planning and Strategy

Implementation

Event Management

Media and Editorial Services

Internal Communications

Cross-Cultural Consulting


SERVICES

Brand audit

Market surveys

Comprehensive, impartial report on local opinions about your business and your brandOne-off or ongoing reports about a specific market sector

Marketing / PR measurement

Investigation of the relative success of your existing marketing/PR activities

Regulatory review

Overview of individual countries' regulatory environments in specific sectors

Media monitoring

Press clippings and/or news summaries from mass media and trade media

Media audits Market research among news or trade journalists

Seek sponsorship opportunities

Ongoing review of opportunities and rates for exhibitions, professional associations, advertising

Market Understanding


SERVICES

Localized planning

Create regional marketing and PR plan as well as local marketing and PR plans for each market

Multilocal positioning

Create the most viable positioning for each target market, including competitive edge, brand values, etc.

Target market identification

Make recommendations on feasibility of individual target markets or sectors

Choice of marketing / PR tools

Select marketing / PR tools for individual markets or for Russia and former USSR region

Planning and

Strategy


SERVICES

Exhibition management

Turnkey service including choice of exhibition, design and production of booth, development of collateral and brochures, staffing of booth, etc.

Product launches

Venue booking, decoration, invitations, printing, logistics, transportation, speechwriting, press kit, etc.

Press conferences

Formal announcements, including logistical arrangements, media invitations, press kit, etc.

Technical seminars

Coordination of materials, development of invitation database, development of sales kit, logistics, etc.

Customer events Cocktails, corporate hospitality, branding parties, etc.

Premium sourcing

Source inexpensive, high-quality souvenirs direct from manufacturers

Implementation

Event Management


SERVICES

Advertising localization

Choice of media buy, translation of advertising, development of new localized creative for individual markets

Media releasesLocalize and distribute global releases on a local basis, or research, write and distribute releases locally

Media relationship building

Line up informal meetings and luncheons, hold regular briefing sessions for journalists and analysts

Media interviewsLine up interviews with local trade or news journalists, brief spokesperson, follow up with media

Brochures and collateral

Research, writing, translation, design, and printing of brochures, flyers, folders, and sales kits

Public speaking Speechwriting, arrangement of speaking opportunities, interpretation

Implementation

Media and Editorial Services


SERVICES

Customer service training

Training for call center personnel on Russian and international issues

NewslettersPrepare local content for global newsletters, or develop local customer newsletter in Russia; provide editorial and translation

Business partner / reseller workshops

Hold workshops on standards, new products, marketing, and PR for local business partners or resellers

Websites and intranets

Prepare local content for global website or intranet, or create local website or intranet for customers or resellers

Implementation

Internal Communications


SERVICES

Implementation

Cross-culturalConsulting

Standards training

Train suppliers and contractors to meet international standards and codes of practice

Pre-departure counseling

Work with international salespeople and executives to prepare for overseas postings

Post-arrival training

Cultural adaptation training and survival skills training

Cross-cultural media training

Train spokespeople to work with Russian-language media in target markets


HOW WE CAN COOPERATE

Act as local marketing and communications representativeResearch brand, create market strategy

Develop communications implementation plan

Roll out regional or local campaigns

Act as project manager for exhibition, road show, etc.

Carry out one-off projects

Implementation only

In-depth

Strategy + implementation


CONTACT

Artenom-CFE [email protected]

www.artenom-cfe.com

© 2008 artenom consulting company basics artenom was founded by a group of professionals who...

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