1© 2007 Frank N. Magid Associates, Inc.

SOCIAL NETWORKING

2© 2007 Frank N. Magid Associates, Inc.

Looked at someone else’s page on a social

networking site like MySpace, Facebook, etc.

Current Social Networking Activity – Use Of SNS Is Dominated By Young Adults And Teens

BASE: Total sample, online survey, 12-64, N=1,864Q.31(C-E) How often have you done each of the following online in the past 12 months?

46% of 18-24 year olds and 42% of female teens do this “frequently”

32% of 18-24 year olds and 26% of teens do this “frequently”

34% of 18-24 year olds and 27% of teens do this “frequently”

Posted a comment on someone else’s page on a social networking site

like MySpace, Facebook, etc.

Set up or updated your page on a social

networking site such as MySpace, Facebook, etc.

SNS Activity – Present

3© 2007 Frank N. Magid Associates, Inc.

Look at someone else’s page on a social

networking site like MySpace, Facebook, etc.

Social Networking Activity – Future

BASE: Total sample 12-64, N=1,864Q.32(C-E) In the next 12 months, do you expect to do the following online more often, less often, or about the same as now?

Post a comment on someone else’s page on a social networking site

like MySpace, Facebook, etc.

Set up or update your page on a social

networking site such as MySpace, Facebook, etc.

SNS Activity – Future

4© 2007 Frank N. Magid Associates, Inc.

Social Networking Sites Already Compete Head On With TV!

2 of 2 9500001, Online survey, Q. 60(A-L) How important are each of the following in helping you keep up with the latest trends, the coolest things to do, or the hottest things to buy?

Programs on Broadcast TV

Social networking sites

Blogs

Billboards

TV commercials

Newspapers

5© 2007 Frank N. Magid Associates, Inc.

Social Networking Sites Are Integral Part Of The Millennial Lifestyle

Visits to social networking sites:

All Millennials 26% 47% 52%

Pre-Teens 4% 14 15

Teens 27 48 53

Adult Millennials 30 56 62

Gen Xers 10 23 30

Boomers 4 11 16

Daily Weekly

9500001Q. 34A How often do you do the following? Visit a social networking site such as myspace, Facebook, Friendster, etc. Online survey, 9 to 29 year olds

Monthly

Results are similar for males and

females