ZunoAnna Rozentsvit

WELCOME

• An in depth analysis into the creation of   the ZUNO brand

• A motion graphics representation of the                                           created ZUNO logotype and brandmark

Anna Rozentsvit

PRODUCT

• X-Train from L.A. to Vegas• 100% private- financed • launching in 2011• bar, gambling & dining cars

Anna Rozentsvit

INFLUENCES

RUSSIA

ITALY CHINA

Anna Rozentsvit

INFLUENCES

RUSSIA

• handicraft represents an important part of Russian folk culture

• architecture was influenced predominantly by the Byzantine architecture

Anna Rozentsvit

INFLUENCES

RUSSIAN FLAG

RUSSIAN COAT OF ARMS

NATIONAL SYMBOLS

Anna Rozentsvit

INFLUENCES

KREMLIN SMOLNY CATHEDRAL

ARCHITECTURAL SYMBOLS

Anna Rozentsvit

INFLUENCES

TILE TEXTILE

ADORNMENTS

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INFLUENCES

Anna Rozentsvit

ITALY

• Ancient architecture represents an important part of Italian culture • known for the considerable architectural achievements, construction of arches, domes and similar structure during the founding of the Renaissance movement

INFLUENCES

ITALIAN FLAG ITALIAN COAT OF ARMS

NATIONAL SYMBOLS

Anna Rozentsvit

INFLUENCES

COLISEUM BRIDGE IN VENICE

ARCHITECTURAL SYMBOLS

Anna Rozentsvit

INFLUENCES

TILE TEXTILE

ADORNMENTS

Anna Rozentsvit

INFLUENCES

Anna Rozentsvit

CHINA

• one of the world's oldest and most complex cultures that is dominant covering a large geographical region of eastern Asia with customs and traditions varying between towns, cities, and provinces. • Western architecture has long been a hallmark of the culture

INFLUENCES

CHINESE FLAG

CHINESE COAT OF ARMS

NATIONAL SYMBOLS

Anna Rozentsvit

INFLUENCES

MONASTERY BRIDGE IN VENICE

ARCHITECTURAL SYMBOLS

Anna Rozentsvit

Anna Rozentsvit

INFLUENCES

TILE TEXTILE

ADORNMENTS

UNIFICATION

Anna Rozentsvit

RUSSIAN COAT OF ARMS

CHINESE TILE

ITALIAN BRIDGE IN

VENICE

UNIFICATION

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ALTERATIONS

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Too messy and thoughts were unorganized

Image was distorted on illustrator and duplicated to combine this icon which is more simple and pleasing to the eye

NAME DEVELOPMENTCHOSEN WORDS

Anna Rozentsvit

RUSSIAN• POEZD (ПОЕЗД) meaning train

CHINESE• dǔchǎng means casino

ITALIAN• DENARO means money

NAME DEVELOPMENTINTEGRATION

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POEZD

dǔchǎng

DENARO

Z

ǔch

NO

ZUCHNO

NAME DEVELOPMENTFINALIZATION

Anna Rozentsvit

ZUCHNO ZUNO

ZUNO is less complex, easierto pronounce, and easier to Remember.

BACKGROUND VIDEO

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STORYBOARD2D VERSION

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1 2 3

4 5 6

SOUNDTRACK

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RUSSIAN

ITALIAN

CHINESE

ZUNO

THANK YOU

ZunoAnna Rozentsvit