ZoomFitness™ Network Audience Profile

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Source: The Nielsen Company, Fall 2011 On Location Demo StudyAudience; P18+. GfK MRI Double Base 2011 ZoomFitness Network

Demographics 73% Adults 18-49 70% Adults 25-54 56% Male, 44% Female Average 3 visits per week 44% have children in HH

$100K+ Average HHI 54% Married

Index Bachelors Degree or higher 169 Top Management Profession 158

Lifestyle & Passions Fitness Network Patrons Index

Tech-Thusiasts 205

Play video games with a console 156

Credit card monthly expenditure $1,000+ 154

Travel foreign or domestic for business or personal 132

Most recent purchase/lease luxury car 128

Fitness Network Patrons Index

Beauty category influential consumers 167

Dine out 1+ times per week 141

Interior decorating category influential consumers 155

Try to eat healthy and pay attention to nutrition 136

Always looking for new ways to live a healthier life 125

Key Categories

Entertainment Index

Prefer to see movies on opening weekend 196

Very likely purchase a flat screen HDTV in the next 12 months 121

Personal Care Index

Scrub complexion care product users 224

Suntan lotion users 162

Heavy lip care users 146

Fashion Index

Spent $2,000+ on clothes in last year 209

Automotive Index

Most recent purchase was a compact car 155

Ideal car - luxury and style 141

I research and compare as many vehicles as possible 116

Telecom/Technology Index

Watch video clips on mobile phone 260

Use social networking site on mobile phone/smart phone 253

Tech-Thusiasts 189

Play games online 140

Travel Index

Domestic travel for business 130

Book foreign or domestic travel online 139

Foreign or domestic travel for vacation 125

Finance Index

Use banking on mobile device 311

Acquired auto insurance from website 184

Use internet/online tax prep program/service 172

Have a non-interest checking account 123

Have cash back rewards credit card 126

Food & Beverage Index

Low calorie domestic beer drinkers 260

Heavy drinkers of energy drinks 243

Buy wine/beer at supermarket or convenience store 201

Buy food labeled “Natural” or “Organic” 161

Buy food labeled “High Protein” 174

Buy food labeled “Low Fat” 120