Submitted By –

Aayushi Chhabra - 160801001

Shubhang Sharma - 160801042

Siddharth Mehra - 160801043

Sonali Dabas - 160801060

Submitted To –

Dr Deepti Sharma

Assistant Professor

Zomato Profile What is Zomato?

Zomato is an online restaurant search and discovery service that provides information on

home delivery, dining-out, cafes and nightlife.

Started In - July 2008, Delhi NCR.

Founded By - Deepinder Goyal, Pankaj Chaddah

Initially named as - “FoodieBay” then in November 2010 it was renamed as “ZOMATO”

Parent Company - Info edge – Zomato raised first round of funds from this company.

Zomato mainly category is - Mobile Application Based

Estimated Revenue - $50 Million

Tagline/ Slogan - Discover great places to eat around you

Main Segment - Young population, working professionals looking for

information of restaurants

Mantra of Zomato – “Zomato is all about Food and where you can find the

best of it. “

Company Products or Services

Who We Are ? What We Do ? What’s Next ?

OR EXPLORE OUR COLLECTIONS

I am near Bangalore Looking for ….

To ensure that both users and business partners haveseamless interaction, Zomato will be launching a product linethat caters to different aspects of this interaction.

• Zomato Order:

For this feature, the team is looking at delivery-heavy markets like the Middle East and

South East Asia. To ensure that the number of rejected orders reduces, restaurant

owners can now switch on or switch off any items on the menu. On the user front, the

consumer won’t even be able to see that particular dish up for order.

• Zomato Book:

This product will help manage tables and reservations through the app and website,

through integration with API, CRM, reports and analytics.

• Zomato Cashless:

It helps users pay for their meal without having to wait for the bill. You just have to walk into the

restaurant and pay via Cashless. A tab is opened in your name which keeps track of your order values

and amounts from the account.

• Zomato Base:

This is to help different restaurants. Zomato Base include: menu management, inventory management,

recipe management, customer relationship management, data analytics, electronic receipts, offline

transaction support, payment gateway integration and more.

• Zomato Whitelabel Apps:

In order to help restaurant owners create apps, Zomato has launched the Zomato Whitelabel Apps,

which instantly creates a restaurant app.

Competitors

Foodpanda

Burrp

Justeat

Swiggy

Zomato Employees

Deepinder Goyal

Founder & CEO, Zomato

He has worked as a management

consultant with Bain & Company in Delhi

Pankaj Chaddah

Co-Founder, Zomato.com

Zomato have 2000 passionate Zomans strong across 24 countries, and they are growing by the day. At

last count, Zomato team represents 32 nationalities, and speaks twice as many languages.

Zomato’s Hierarchy Theory

Zomato Acquisitions

Zomato Revenue Growth History

Selection Procedure

• Company conducts recruitment process every year to select new

candidates. The selection process of the company consists of 3 rounds.

These rounds are as follows:

• Written Exam

• Technical Interview

• HR Interview

Selection Test• Zomato Test Pattern for post of any entry-level manager is as the following:

• Testing Areas: Aptitude Test

• No. Sections: 4

• Time: 45 Mins

• Overall the level of the paper is easy to moderate. Only those candidates who

clear the written exam will qualify for the next round.

*The Company reserves the right to make changes in the written exam.

Registration Process

• To apply for Zomato job openings candidate need to open the official company website

www.zomato.com

• Click on Career page to see available jobs.

• Click on suitable job openings which suits your profile

• Read the job description and job role carefully.

• Click on the apply link

• You need to login to apply. If you haven’t signed up your application gets automatically

terminated.

Eligibility Criteria

• Academic Criteria:

• Candidate must be a graduate.

• 65 percent throughout (Class X, XII and Graduation).

• Flexible to work in shifts (must be ready to work in day or night shifts)

• Should have excellent verbal communication skills

• Should have a good hold basic mathematics and must be good in

calculation.

Documents Required

• SSC Mark sheet

• HSC Diploma Market

• Graduation and Post Graduation all years mark sheets

• Photo ID Proof (Pan Card + Passport + Driving License + Any College ID if

available)

• 6 Passport size photographs

• Resume and its 3 photocopies

JD – Digital Marketing Manager

• Job Title: Digital Marketing Manager

• Department: Marketing

• Location: New Delhi

• Job Code: ZOMAN007

• Reports To: North-India Head

• Compensation: 10 to 12 Lakhs (negotiable + incentive)

• Job Summary: You will be handling the digital marketing activities of the northern

region of India.

• Duties and Responsibilities:

• Leads to the day-to-day management of digital marketing campaigns on

Google, Facebook and on our own site.

• Ensure achievement of Business objectives as well as look for opportunities to

increase efficiency

• Assist in development of new campaign strategies and plans

• Develop and execute any digital test plan if and when required

JS – Digital Marketing Manager

• Job Title: Digital Marketing Manager

• Department: Marketing

• Location: New Delhi

• Gender: Male / Female

• Age: 28 – 40

• The digital marketing manager is responsible for the overall management of

the digital marketing of Zomato.

• Experience:

• 6+ years of demonstrated experience in designing, testing and learning from campaigns to

meet business objectives and improve customer experience

• Quantitative, analytical, and problem-solving skills. Must be able to use data to make

recommendations and drive decisions

• Adept at SQL, Hive, Excel is a must

• Qualification:

• Bachelor degree in marketing or related field required

• Masters in Business & Marketing preferred.

• Training:

• Digital Marketing Certification Course

• Required skills and knowledge:

• Effective Communicator

• Highly developed teamwork skills

• Ability to coordinate efforts of a large team

• Complete knowledge of digital marketing domain and new areas of explorations

• Familiarity with skills in website development, market research and visual communication

software services

• Experience at an agency managing performance campaigns is a plus

• Ability to develop new ideas for the digital marketing campaigns

• Language:

• Hindi, English (optional: Any local language)

Recruitment Advertisement

• Zomato does not advertise in newspapers. They use social media applications, job portals and their

own site where you click on the link provided and you directly fill in any job application which

matches your profile if available at that time.

• Their hiring routes include referrals, building an effective network on social media channels, and

word of mouth.

• They use social media a lot to spread the word that we’re hiring.

• Job portals often work well when hiring large teams.

• LinkedIn and Facebook have been great for them in terms of connecting with the right people.

Talent Management Practices

• Align individual goals with organizational goals and effectively keep a track of it.

They think of keeping everyone’s eyes on the price (compensation + bonus

allowances to highest achievers)

• Provide ongoing call feedback to maximize performance

• All order calls & messages are recorded and feedback is given on each call every

single day

• They have succession plan as not only for top level management but also for any

common employee who shows exceptional skills and talent.

Strategies to Retain Employees

• Challenge the team :

• Discourage hierarchies:

• Empower people:

• Promote open door policies:

• Stay true to your organisational values:

ADIOS AMIGO