PRESENTATION ON

ZOMATO

INTRODUCTIONo Started In- July 2008, Delhi NCR.

o Founded By: Deepinder Goyal, Pankaj Chaddah

o Initially named- “FoodieBay”

o In November 2010 it was renamed as“ZOMATO”

o Parent Company - Info edge

o Category - Mobile Application Based

o Sector - Food & Restaurant guide

Tagline/ Slogan - Discover great places to eat around you

USP - Content is what sets Zomato apart – The restaurant & nightlife guide with menus, pictures and map locations

Segment - Young population, working professionals looking for information of restaurants

Target Group - All Smartphone Users

Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

MISSION Our mission is to ensure nobody has a bad

meal

They do this by – Helping people discover great places around them Building amazing experiences around dining Enabling restaurants to create amazing experiences

VISIONZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU'RE IN.

SWOT ANALYSIS

STRENGTH

Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)

High awareness – Top of the mind product Global presence – 25 countries – 1.5 million listed

restaurants Superior technology and a strong workforce of over

1200 people Asset less business model Simple & user friendly interface Aggressive and Innovative marketing strategy

WEAKNESS Competition from search engines & other

similar apps means limited growth

Drastic growth means susceptible to bad content

Not customized for each target market

Work inefficiency

High staff turnover

OPPORTUNITIES Opportunity to expand to further more

countries

Increasing internet penetration & number of smartphone users

Rapid technology development

THREATS

 Intense competition

Lack of clear rules and regulations - Changes in government policy can easily affect the business model

Business model can be easily imitated by other players

COMPETITORSFood panda

Swiggy

(https://yourstory.com/2016/05/swiggy-foodpanda-zomato-financials/)

PORTER FIVE FORCE MODEL

INTENSITY OF EXISTING RIVALRY Low storage cost

Fast industry growth rate

Relatively few competitors

Exit barriers are low

THREAT OF SUBSTITUTES

Existing competitors

Limited number of substitutes

THREAT OF NEW COMPETITORS

Strong brand names are important

Advanced technologies are required

Industry requires economies of scale

Geographic factors limits competition

BARGAINING POWER OF SUPPLIERS

• Low cost of switching suppliers

• Critical production inputs are similar

• Large number of substitute inputs

• Inputs have little impact on cost

BARGAINING POWER OF CUSTOMERS Buyers requires special customization

Low dependency on distributors

Large number of customers

Zomato belongs to – Star(http://economictimes.indiatimes.com/small-biz/money/to-cut-costs-online-restaurant-and-food-delivery-company-zomato-pulls-out-of-9-markets/articleshow/52450883.cms )

THANK YOU