Ziraat Bank MDM JourneyGizem Bingöl

May 2018

Agenda

• Ziraat Bank Overview

• Why MDM?

• MDM Roadmap

• MDM Solution & Architecture

• MDM Roadmap What’s Next ?

• Lessons Learned & Key Takeaways

A LeadingBank With Extensive Network

Owned byTurkish

Undersecreteriatof Treasury

155 years of banking legacy

More than 40MN customers

Commercial bankInvestment grade

ratings since 2012

Appetite to growlocally and

globally

Sound andimproving

financial outlook

IslamicBanking

Pension Leasing Insurance Investment Technology AssetManagement

Real EstateInvestment

Largest Branch Network, Highly EfficientC

ust

om

ers

15M 4.5M 5M 28K40M 7KRetail Internet Mobile Credit Card Corporate ATM’s

5.3MAvg in a dayTr

ansa

ctio

n

865

934

1 342

1 759

0 500 1 000 1 500 2 000

Z

Y

X

Ziraat Bankası

Efficient, small branches (# of

staff ≤ 10)

25.697 employees

Focus on industry and trade centers

Strong Rural Presence

TBB Türkiye Bankalar Birliği

Moving from legacy system to architecture

We Are Under Major Transformation

Undergoing a major digital transformation project

Customer base is changing from retired people to young and millennial generations

Core banking transformation is a 4-5 years program which started in 2016

Focusing on channel migration from branches to digital channels (8 million mobile users)

Business Drivers For MDM

IT Drivers For MDM

MDM Selection Process

Pre Study and tool selection for Ziraat Bank

• 3 phase selection– 1st phase→ tool & vendor general assessment / functional coverage / references /

support and assistance

– 2nd phase → functional fit / interfaces / architecture and security

– 3rd phase → project and ability to execute / agility / coherence and integration with Ziraat Bank IT landscape

Selection rationales

• Business oriented tool web and user friendly for Business users

• Multi domain solution covering all Ziraat Bank business needs

• Clear Master Data governance features

• Capability to be integrated in the Ziraat Bank Architecture

• Ability to be easily interfaced with Ziraat Bank existing systems and future systems

2 shortlisted

3 solutionselected

6 solutionsinvestigated

MDM Roadmap

• MDM Phase IIOperational MDMReal Time SynchronisationData Quality Reports…..

2016…

• MDM Phase IAnalytical MDMAnalysis and Data MappingETL Processes……

2017 …

MDM in Ziraat Architecture

Target Systems

Finart ZFU

Source Systems

Analytics Platforms

EDWODS

ZFU

Hümanist HR

Finart

MDM

▪ Customer Data

▪ Reference Data

MDM Process Flow

Master Data Process Flow

MDM Process Flow

• Real Time Data Synchronization through queue messaging

• Coexistence of data in source system and in MDM system

• Distributed high availability solution

• Use of SIF and BES data services for creating and updating master data

• REST and SOAP services

Data Quality Flow

• Continuously monitoring and managing data quality

• Centralized Data Quality rules automationexception management

• IDQ Processes

• Use of scorecards and dashboards

• Customizable dashboards and reports shared with business units

Business Results-Quick Wins

Improve finding exact customer accounts that are subject to legal

investigations

Business Need

Customer data was duplicated, have missing part or usage of

inappropriate abbreviations was commonplace especially at business

name search case

Challenges

Use MDM fuzzy match feature for legal investigation

Solutions

MDM «fuzzy match» functionality provided quick win for legal investigation

Business Results-Quick Wins

Customer Data Quality Analysis and Data Quality Foundation

▪ Feed sales and marketing channels with clean and consisted customer data.

▪ Improve operational efficiency for across customer touchpoints.

▪ Accurate segmentation of active and passive customers.

Business Need

▪ Duplicated customer data

▪ Different versions of customer data

▪ Different data quality rules in

different systems

Challenges

▪ Centralized Data Quality rules automation, exception management

▪ Data Quality dashboards for business units

Solutions

MDM Roadmap What’s Next

2018…

• Feed operational systems with real time trusted master data

• Services Integration Framework (SIF)

• Business Entity Services

• Real time REST and SOAP service calls to synchronize and share data

• Enhance data quality reports and share with business units

• Improve quality in reference data management to have well formed and well governed reference data

Key Takeaways

THANK YOU

Questions?