Optimising the Customer Journey andWinning with Data-Driven Direct Mobile Marketing

Losing Sucks!

“Unlock the Mysteries of

Your Customer Relationships”

Authors identified29 different types of relationships.

July/Aug 2014 issue @zinmo

bi

Customer Journey

@zinmobi

Build A Database

1(and if you already have one start using it properly)

5M Mobile Subscribers in Ireland(excl. mobile dongles and M2M)

We have 4M unique Irish mobile numbers on our database proving people want direct relationships with brands

EmbraceExperimentation 2

@zinmobi

@zinmobi

The real Paddy Power Marketing Story

Understand the Data

Test,Analyse,Refine.

ExecuteFast

3In the hyper information age the “Nerds” will be

the marketing superstars.

Hire Nerds

Hi Ed, thanks for your recent purchase. Quote this code 245-126 to get a free X next time you spend Y. Valid till 31.1.16. Unsub text STOP to 50187.

The power of Thank

You.

We have 6.2 million

customers, we should have 6.2 million

storefrontsJeff Bezos, Amazon CEO

“”

@zinmobi

Recap:1. Build A Database2. Embrace

Experimentation3. Hire Nerds (or

cute Kerry hoors!)

For a free 2 hour consultation to review your customer journey optimisation

text DIGITAL to 50015